Fashion Business Commons^™

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Empowering Elderpreneurs Scommerce For Genx Consignment Store Owners In West Virginia, Joyita Sarkar

Graduate Theses, Dissertations, and Problem Reports (ETD)

In an ever-evolving digital landscape, this research explores Generation X (GenX) consignment store owners in West Virginia and the transformative power of Social commerce (sCommerce). Despite the ubiquity of Social media platforms, little attention has been given to the impact of sCommerce on the consignment store industry. Drawing from the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory (DIT), this study examines the factors influencing sCommerce adoption decisions for GenX consignment store owners.

Through qualitative research, this study uncovers untold stories within this entrepreneurial landscape. Purposeful sampling of 11 women and 20-60 minutes of in-depth interviews reveal the …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Ua12/2/1 Fashion, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• Norvell, Abbey. Thinking Outside the Binary Box
• Keeley, Josie. The Artists Behind the 31 Ink Tattoo Parlor
• Harden, Olivia. Threading a Path from Classes to Careers
• Crisp, Hannah. Back to the Basics
• Jones, Tea. The Closet Upgrade Plan

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi

Journalism

No abstract provided.

Ua12/2/1 Spring Style, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Stewart, Nikita. Clean Cut: Men’s Styles Go Back to Basics
• Patrow, Dixie. Women’s Styles Going a Go-Go

Ua12/2/1 Return To The Past, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald:

• Dorris, Donna. Brush Off the Dust: Popularity of Traditional Clothes Revamped in the 1990s
• Lawson, Jamie. Classic Chic in Business
• Phillips, Noelle. Bold Oldies: Flashy Ethnic, Antique Accessories Come in Vogue
• Baldwin, Paul. Short or Long Hair, No In-Betweens
• McKnight, Ashley Elizabeth. Students Step Out in Suede Shoes

Ua12/2/1 Spring Into Fashion, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

Carter, Darla. Striped Shirts Line Men’s Business Wear

• Poynter, Chris. Bold Pleats, Polka Dots Spring Men into Fashion
• Jones, Angie. Beaches to Boom with Bikinis
• Weber, Rob. Sports Wear Glows from Shoes to Cap
• Dice, Tracey. Bracelets, Big Hats Add to Accessories
• Lawson, Jamie. Women’s Casual Wear to be Real Big and Bold

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald regarding fashion.

• Summers, Kaye. Western Look Brings Leather, Boots & Indian Colors for Fall
• Green, Travis. In-Vest In Fall Styles: Suedes in Green, Brown
• Tutt, Allison. Old Coins, Pearls, Gold Chains and Elvis’ Shoes Are Fashionable – Accessories
• Lawson, Jamie. Business: Looks to Suit Anyone
• Tatum, Doug. Opposing Views: Comfort, Price Tag are the Keys
• Hoppes, Lynn. Quest to Dress No Trivial Pursuit

Ua12/2/1 Magazine - Study Of Style, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald regarding fashion.

• Green, Travis. Last Year’s Newcomer, Spandex, Now Reigns
• Hoppes, Lynn. Men’s Casual: Stripes Outline Spring Style
• Bricking, Tanya. Women’s Casual: Variety in Vogue as Anything Goes
• Tutt, Allison. Sophistication Takes Spotlight in Formal Fashion
• Duff, Jill. Designing Women: Creativity Required in Designing Career
• Patrick, Kelli. Neon Brightens Swim Scene

Ua12/2/1 Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion:

• Pack, Todd. Topper Wear
• Hoppes, Lynn. A Long, Bold Winter
• Duff, Jill. Classy Styles
• Patrick, Kelli. Leather Weather
• Carger, Darla. Just a Jewel in the Rough

Ua12/2/1 Spring Fashion Magazine, Wku Student Affairs

WKU Administration Documents

Special issue of the College Heights Herald focused on fashion. Articles included:

• Patrick, Kelli. Shore Thing – Men’s Wear
• Stevenson, Cindy. Crop the Clothing – Women’s Fashion
• Duff, Jill. Scarf Scene
• Hoppes, Lynn. Subtle Shades

Ua12/2/1 Window Shopping, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion.

• Harris, Carla. Men Cotton to Big Styles
• Goheen, Mike. Baggy Boxers Now Appealing to Women as Men String up Colorful Bikini Briefs
• Albrecht, Dana. Femininity Returns with Full, Lacy Skirts
• Jones, LaMont. Genuine Pleated Pants and Double-Breasted Sport Coats Are Dapper
• Sullivan, Sheila. Stylish, Comfy Linens Are Hip as Denims Go Dressy
• Fullen, Rebecca. Patterned Hose, Textured Bags & Bows Tie Up Trends
• Hutcherson, Jackie. Two-Piece Sandals, Snakeskin Slip-Ons Fit Women; Men Catch on to Huaraches
• Eagleston, Leigh. One-Piece Suits May Draw Bikini Fans (Especially Those with Something to Hide)
• Duff, …

Ua68/13/4 Bowling Green, Vol. 7, No. 1, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Magazine produced by senior seminar class in public relations with the Kelly Thompson Chapter of the Public Relations Student Society of America and students in the WKU Department of Journalism.

Regular features include:

• Reflections
• Business
• Art
• Community Service
• Reminiscing
• Curiosities
• Entertainment

This issue includes articles:

• Gray, Beth. Caring Comes Home - Hospice
• Hornback, Todd. Alcoholics Anonymous: Finding a Better Way of Life
• McCoy, Steve. Area Underground Shared by Few - Cave & Karst
• McCormick, Rebecca. Architecture: History Lines the Streets
• McCormick, Rebecca. Landmark: Preservation & More
• Quinn, Paula. Madame Kennedy: Working with the Problem at Hand

Ua12/2/1 Western Civilization - Fall Fashion 1986, Wku Student Affairs

WKU Administration Documents

Special edition of College Heights Herald focusing on fall fashions, this issue contains articles:

• Jones, LaMont. Shoes Are Base for Building Fashionable Feet
• Jones, LaMont. Sweatshirts and Pleats Lead Fall Causal Look
• Sullivan, Sheila. Baggy and Bright the Trend in Sweaters
• Comfortable, Stylish Clothes Favored for Game
• Koniak, Joe. Bright Clothes are Best for Holiday Party Wear
• Sullivan, Sheila. Good Clunk: Bulky Jewelry Popular
• Duff, Jill. Hilltopper Winter Wear: the Long and Short of It
• Duff, Jill. Raise a Thermal Flap This Fall

Ua12/2/1 Anything Goes, Fashion '85, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring these articles:

• Meehan, Mary. Splashy, Bright, Fun, Tropical, Loose . . .
• Swift, Kim. Styles Give Subtle Personal Message
• Edelen, Mark. Pop Music World Inspires T-Shirt Trends
• Thomas, Ursula. Fabrics, from Denim to Linen, Are Used in Unusual Mixtures
• Hitchcock, Lisa. Pastels Make Up Spring Porcelain Look – Cosmetics
• Dezern, Craig. Men Facing Facts About Good Skin Care
• Coombs, Tina, Angela Struck & Sheila Sullivan. In Addition . . . – Accessories
• Strain, Jo. Splash – Bathing suits
• Reckless – Hairstyles
• Humphreys, Mack. New Colors, Designs Popular for Men
• Sullivan, Sheila. Old …

Ua12/2/1 Magazine, Wku Student Affairs

WKU Administration Documents

Special edition of College Heights Herald featuring articles:

• Meehan, Mary. Like, Wow – Fashion Trends
• Carlton, Chad. A Man Around the House – Jody Richards

Ua12/2/1 Spring Fashion 1981, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald focused on fashion.

• Lyons, Heather. Women’s Trends Move to Lace, Khaki . . .
• Hines, Perry & Brian Foote . . . While Men’s Mix Colorful Prep Styles
• Davis, Patti. New Accessories Conservative
• Kirtley, Marian. Comparison Shopping Aids the Fashion-Conscious
• Schepers, Annette. Wedding Fashion Delicate, Elegant

Ua12/2/1 College Heights Herald, Fall Fashion, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring fashion photojournalism.

Ua12/2/1 Spring Fashions '79, Wku Student Affairs

WKU Administration Documents

College Heights Herald spring fashion issue. Articles included in issue:

• Galloway, Amy. Small-town Thinking
• Malone, Roger & Alan Judd. Clean, Classic Look Key to Men’s Spring Fashion
• Spring Rainwear to be Collarless
• Post, Audrey. Home-sewn Clothes Can Cost 75% Less than Store-bought Ones
• Women’s Shorts, Loose Tops Popular . . .
• . . . Variety of Styles Available for Tennis
• Whitaker, David. If Something is In – Look Out
• Roberts, Lisa. A Step Beyond – Casual Fashion Not Just Jeans
• Footwear Steps Into Colorful Sandals, Shoes
• Swimsuits More Revealing
• Shipley, Margaret. Accessories Going Crazy
• Beaty, Lisa. Dresses Becoming Softer, Trimmer …

Ua12/2/1 Spring Fashions '78, Wku Student Affairs

WKU Administration Documents

Special issue of the College Heights Herald regarding fashion.

• Hancock, Catherine. Old and New in Softness for Fashionable Spring Look
• Judd, Alan. Men’s Fashion Becoming Sportier
• The Spring Fashion Scene for Guys and Gals.
• Hancock, Catherine. Natural Fabrics Pose Washday Problems
• Hancock, Catherine. Bridal Gowns Show New, Old Fashions
• Makeup Goes Natural, Easy
• Brady, Bridget. Wet Look is Style for Dryness
• Wolfe, Bill. Casual Look: Popular Since Eve Let Fig Leaf Go Unironed
• Kerrick, Sara. Extras Supply Proper Touch
• Wright, Lynn. Flowing Curls Is New Wave
• New Swimwear Suiting Many
• Norton, Carol. Shoes: Strappy, Pastel Sandals Replace Clunky Platforms
• Sanders, …

Ua12/2/1 College Heights Herald - Fall Fashion, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue focuses on fall fashions.

• Crumpler, David. Halter Tops and Muscle Shirts Help Students Beat the Heat
• Post, Audry. Wool is Well-Suited for Fall
• Sanders, Linda. Changes in Men’s Wardrobe Include Earthy, Natural Style
• Eblen, Tom. Get Down for Warmth
• Post, Audrey. Whether Soft Styles or Tailored Look, Outfit Not Complete Without Accessories
• Mami, Alfina. Fashion is a Way of Life for Merchandising Graduate – Brenda Leftwich
• Hepp, Jan. It’s Solar Hair for Girls . . .
• Wolfe, Bill. . . . Shorter Hair for Guys
• Young, Monte. …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion.

• Kerrick, Sara. Hair Clips, Simple Chains Add Accent
• Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
• Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
• Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
• Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
• Spring and Perfume are in the Air
• Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
• Old Shirts Passe; Stylish Sleep Water Includes Teddy
• Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
• Mears, Teresa. There’s No …

Ua12/2/1 Fall Fashions, Wku Student Affairs

WKU Administration Documents

Fall Fashion issue of the College Heights Herald. This issue contains articles:

• Halicks, Richard. Corduroy & Flannel can Bring Salvation to Impoverished Student
• Budde, Neil. Vests Give Suits Flair
• Eldridge, Pam. Classics Allow Comfort
• Lee, Renee. Short Cuts Key to Minimal Care
• Crumpler, David. Men’s Hair Length is Personal Choice
• Sanders, Linda. Sewing it Yourself Saves Money
• Fall Put-Ons – Photo Spread
• Mami, Alfina. Suit Everyday Occasions with Proper Dress
• Wildman, Judy. Sweater Fashions Vary Ensembles
• Lee, Renee. Men, Women Favor Similar Coat Styles
• Wildman, Judy. Accessories Fill the Gaps & Hold Outfit Together
• Tougher, Mary. Makeup Keeps Tan Glowing …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion.

• Mami, Alfina. Dresses Turn to Softer, Natural Fabrics to Capture Romantic Mood This Spring
• McConnell, Winnie. Skirts Accent Style, Femininity
• Eldridge, Pam. Oriental Look Easternizes Western Styles
• New Swim Suits to be One-piece
• Hohman, Pat. European Cut Revives the Three-Piece Suit
• Wildman, Judy. Brimmed Hats, Scarves Top Off All Spring Outfits
• Ribar, Richard. Facial Hair Sprouts for a Variety of Reasons
• Hohman, Pat. A Tattoo of Beauty-Is it a Joy Forever?
• Ugly Duckling Fails in Swan Lake Debut

Ua12/2/1 Fall Fashions, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding fashion.

• O’Nan, Dennis. Layering It’s More Than Fashion; It’s an Art
• Wildman, Judy. Eyewear Frames Are Larger, More Dynamic; Designer Creations Increase Fashion Appeal
• McNally, Karen. Black Styles Are Unique with All-Together Look
• Williams, Maribeth. Smart Shopping Reduces Costs
• Cortus, Bill. Bicycle Fashions Go Mod
• Adams, Anne. Boots and Flats Dominate Fall Styles
• Hiesterman, Georgia. Simple Fall Patterns Reflect the Big Look
• Campbell, Jack. Jeans Are All Washed Out
• Merrill, Bonnie. Paris Is . . . Notre Dame, la Tour Eiffel, Champs-Elysees and a $40 Scarf
• Mami, Alfina. Versatile Denim Has Free …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald dedicated to fashion. Includes articles:

• Madison, Stephanie. Spring Fashions Feature the Loose and Shapeless
• Swanberg, Michael. Economy Affects Men’s Wear
• Henderson, Ray & J.O. Brown. Last Year’s Men’s Styles Back for Another Season
• Styles Vary in Casual Wear
• Casual Outdoor Styles
• McCamish, Jelaine. T-Shirts Set the Trend
• Matteson, Teri. Toe Socks Get Attention with Open-Toed Shoes
• McCamish, Jelaine. Slipper-Like Shoes Return
• Davenport, Beverly. Spring Jewelry Promises Something for Everyone
• Purse Styles Return to ‘40s
• Davenport, Beverly. Versatile Scarves Brighten Outfits with Color Design
• Madison, Stephanie. Hemlines Fall Dresses Ae Softer with Fluid Lines

Ua12/2/1 Fall Fashions '74, Wku Student Affairs

WKU Administration Documents

Special supplement to the College Heights Herald about fashion trends. Articles included:

• Madison, Stephanie. Softness Revolution Hits Fall Fashions
• Strehl, Mary. Fall Focus is on Sweaters
• Madison, Stephanie. Skirts for Fall Will Be Bigger, Fuller
• Tewell, Terry. Personality Extension is In
• Madison, Stephanie. Dress Style? Softer
• Hair Style is Up to Individual
• Harris, Debbie. Penny Loafers Making Comeback
• Harris, Debbie. Grandma’s Knits Can Build Wardrobe
• Pants Revamped for Fall

Ua77/1 Western Alumnus, Vol. 42, No. 6, Wku Alumni Association

WKU Administration Documents

Alumni magazine published by WKU. This issue has the following articles:

• Wood, Willson. He Did Not Teach Art - He Taught People - Ivan Wilson
• Dixon, Frances. Russell Miller - Benevolent Despot of Western Theatre
• The Ivan Wilson Center for Fine Arts
• Conway, Sheila. For New Center . . . A Fine Arts Send-Off - Ivan Wilson Hall
• Hackney, Karen & Richard Hackney. Soaring in '77: Satellite Research
• Branham, Judy. Homecoming 1973
• Conway, Sheila. Music, By Gemini! - Gemini 15
• Given, Ed. For More Than A-Mews-ment - Marvin Mews
• Dunn, Thomas. WKU Professors Complete International TV Research
• Remember 1966-67
• Pomp, …