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Articles 1 - 8 of 8
Full-Text Articles in Fashion Business
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr
Atlantic Marketing Association Proceedings
No abstract provided.
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta, Rex Evans Mcclure
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta, Rex Evans Mcclure
Atlantic Marketing Association Proceedings
No abstract provided.
An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs
An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins
Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Atlantic Marketing Association Proceedings
No abstract provided.
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
Atlantic Marketing Association Proceedings
Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …
The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain
The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain
Atlantic Marketing Association Proceedings
While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.
Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …