Jeju Air: Branding Of A K-Pop Airline, Wu Jin Chu, Eun Soo Baek, Eyung Pyo Ko

Asia Marketing Journal

No abstract provided.

We Can Cookies, Dae Ryun Chang, Kyong On Choi

Asia Marketing Journal

This case focuses on WE CAN Cookies, a social enterprise in South Korea that was founded in 2001 with support of the Korean Roman Catholic Church. WE CAN Cookies specializes in the making of high quality organic cookies. As a nonprofit organization that uses a labor force of mostly mentally disabled workers, the company faces many challenges that normal companies do not experience. The company had to initially overcome the social prejudice that the handicapped cannot make good cookies. Despite the religious background and social of the company, it started making inroads as a cookie-making business only its managers, including …

What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang

Asia Marketing Journal

The era of globalization provides us with both opportunities and threats. The success of a multina-tional corporation depends largely on its ability to itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations` success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers` needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It …

Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim

Asia Marketing Journal

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation. and firm performance against the backdrop …

The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min

Asia Marketing Journal

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as in-formation indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one`s subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic proc-essing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current …

A Moderating Role Of Personal Need For Structure On The Effects Of Process Versus Outcome Simulations On The Evaluation Of Really New Products, Jun San Kim, Min Yeosun Yoon, Min Hi Hahn

Asia Marketing Journal

Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an ef-fective method for enhancing the evaluation of RNPs. However. Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simu-lation (i.e ., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences …

A Quantitative Analysis Of Business Process Reengineering And Organizational Resistance: The Case Of Uganda, Samali Violet Mlay, Irina Zlotnikova, Susan Watundu

The African Journal of Information Systems

ABSTRACT

Despite efforts by many organisations to redesign their processes, many of them have not succeeded. The main objective of the study was to analyse the extent to which organisational resistance impacts on the implementation of BPR. We used survey methodology using a questionnaire for data collection. Descriptive analysis of factors that cause resistance was conducted and results showed that only 30.4% of BPR in Uganda have been successful. The results showed that the factors that impact on BPR implementation include; users’ awareness of BPR project, level of emotional response, organisational resistance, and failure of management to create awareness among …

Bond Portfolio Duration, Steven D. Dolvin

All Chapters

Duration is a measure of the effective maturity of a bond or bond portfolio. A higher duration is indicative of higher price risk, particularly in response to changing rates. Thus, if interest rates rise and bond prices fall, a bond with a higher duration will experience a sharper drop in price. Given the relatively low level of interest rates in the current market, bond investors have moved to lower duration portfolios, as protection against expected increases in rates. (See article here, Wall Street Journal.)

Usu’S School Of Accountancy Is Pleased To Announce Achievement Of Aacsb Accreditation For Five Additional Years, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

On January 14th, the AACSB Accounting Accreditation Committee granted a continuation of accreditation for USU’s accounting undergraduate and master’s degree programs. USU’s School of Accountancy is one of a select group of schools worldwide to have been awarded special accounting accreditation. Congratulations to our faculty, staff, students and our alumni and supporters who worked to make this possible.

Social Enterprise Pioneer Robert Egger To Speak At Lindenwood University, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2013-01-28 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for January 28, 2013.

The Influence Of Hcn-/Tcn-Learning Networking Activities And Cultural Intelligence On Expatriate Adjustment, Timothy Veach

Faculty Publications - College of Business

This study fuses theories on cultural intelligence, networking activities and adjustment by introducing networking tendencies with different actors in foreign work environments as a case-specific determinant of the impact of cultural intelligence (CQ) on adjustment of Korean expatriates. Specifically, adjustment of expatriates with TCN-leaning support networks and those with HCN-leaning support networks are discussed in relation to factors of CQ, including mental, motivational and behavioral CQ. Results of a study of 107 Korean managers recently repatriated from foreign assignments in Africa, the Middle East and Southeast Asia show significant differences in the influence of CQ dimensions on adjustment for expatriates …

2013-01-25 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from January 25, 2013.

The Santa Clara, 2013-01-24, Santa Clara University

The Santa Clara

No abstract provided.

Conference Bid - Enter 2014 - Innsbruck Austria, Patrick Horan

Other resources

No abstract provided.

2013-01-24 Governance Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Governance Committee Meeting Minutes for January 24, 2013.

Increased Leverage = Less Risk?, Steven D. Dolvin

All Chapters

All else equal, the use of leverage increases investment risk. But, can it ever have the opposite effect? Investors using the so-called risk parity trade believe the answer is yes. Under this approach, a portfolio is built using equity and debt, but the debt is purchased using leverage. The strategy is based on two key points: (1) equity is more volatile than debt and (2) debt returns are negatively correlated to equity returns. Thus, with leverage, the debt returns are in effect more volatile. When combined, the negative correlation creates a less risky portfolio as the equity and debt returns …

Daniel Boone Home And Heritage Center Receives Grant To Preserve History, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 01/21/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover

Frontiers in Public Health Services and Systems Research

This commentary asserts the need for research examining the use and efficacy of social media as a tool for meeting public health stakeholders’ information needs. The author points to several potential research questions for the field, situates studies addressing these questions within the PHSSR Research Agenda, and introduces the work of Harris et al. that is included in this issue of Frontiers. The commentary closes with a call for horizontal stakeholder communication that supports evidence-based decision-making.

Technical Report- January 18, 2013, Eric Thompson, William Walstad

Leading Economic Indicator Reports

Introduction

State, Federal, and private entities produce a myriad of data about the national and state economy. Much of this data, however, is released with a substantial lag of several months up to several years. Much of the data also only reports on segments of the economy, rather than providing an overall measure of economic progress. Yet, there is a clear need for comprehensive and current measures of the economy, and current updates about the economic outlook. This information is provided at the national level by the Conference Board, which produces a leading and coincident indicator for the national economy. …

Nebraska Monthly Economic Indicators: January 18, 2013, Eric Thompson, William Walstad, Adam George

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) rose modestly, by 0.11%, during December 2012. The increase in the LEI-N, which predicts economic growth in the state six months in the future, suggests modest economic growth in Nebraska in mid-2013. Looking at individual components of the LEI-N, two components improved in December. The value of the U.S.dollar fell during December, which may increase export activity over the next six months. There also was a decline in initial unemployment claims during the month that signals an improving labor market. Among other components, there was a modest decline in manufacturing hours, airline passenger …

Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and typescript (click on Additional Files) for Manuscripts Small Collection 561. Journal of a voyage from South Union, Kentucky to New Orleans, Louisiana, which was kept by Thomas Jefferson Shannon, a selling agent for and a member of the South Union Colony of Shakers. The pagination refers to the typed copy of the journal which is also indexed mainly by names and places.

2013-January-18-Noland's Spring 2013 Welcome Message, University Marketing And Communications

ETSU News

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Week That Was, Richard C. Crepeau

On Sport and Society

Some may regard this as one of the strangest weeks ever in Sportsworld. Certainly the less than forthcoming appearance by Lance Armstrong with Oprah had some surrealistic qualities. After years, or even decades, of denial, Armstrong told America’s mother-confessor that, yes, he had indulged in all sorts of performance enhancement techniques to win his record seven Tour de France crowns. The fact that he had taken PED’s surprised no one, but the fact that he did a TV confessional- “bless me Oprah for I have sinned”- surprised a lot of people both in and out of the cycling community.

The Santa Clara, 2013-01-17, Santa Clara University

The Santa Clara

No abstract provided.

Cook, Elbert Eugene Iii, B. 1959 & Rebecca J. (Cook) Foust - Collectors (Sc 2654), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and illustration of stock certificate (click on "Additional Files") for Manuscripts Small Collection 2654. Two Kentucky teaching certificates issued to Elbert Cook [Sr.] in 1914 & 1919; letter appointing Cook a rural mail carrier, 1920; stock certificate indicating that Cook had purchased three shares in the Bowling Green Savings and Building Association, 1932; certificate awarding a Postmastership to Maggie Elizabeth Cook at Trammel, Kentucky, 1946; and several photographs.

Letter From Jeffrey A. Porter, Cpa, Chair, Aicpa Tax Executive Committee, To Steven T. Miller, Acting Commissioner, Internal Revenue Service, And William J. Wilkins, Chief Counsel, Internal Revenue Service, Re: Form 1099-Misc, Miscellaneous Income--Filing Requirements For Taxpayers With Rental Real Estate., Jeffrey A. Porter, American Institute Of Certified Public Accountants. Tax Executive Committee

Association Sections, Divisions, Boards, Teams

No abstract provided.

2013-01-17 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for January 17, 2013.