Business Commons^™

2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Nonparametric Method For Pricing And Hedging American Options, Guiyun Feng, Guangwu Liu, Lihua Sun

Research Collection Lee Kong Chian School Of Business

In this paper, we study the problem of estimating the price of an American option and its price sensitivities via Monte Carlo simulation. Compared to estimating the option price which satisfies a backward recursion, estimating the price sensitivities is more challenging. With the readily-computable pathwise derivatives in a simulation run, we derive a backward recursion for the price sensitivities. We then propose nonparametric estimators, the k-nearest neighbor estimators, to estimate conditional expectations involved in the backward recursion, leading to estimates of the option price and its sensitivities in the same simulation run. Numerical experiments indicate that the proposed method works …

Designing Optimal Innovation Portfolio, Arcot Desai Narasimhalu

Research Collection School Of Computing and Information Systems

There have been many approaches towards investing in innovation projects. There has been very little discussion about the need to align such investments with the mission, vision, goals, leadership style, value discipline and risk appetite of an organization. This paper reviews existing approaches to innovation related investments and suggests the setting up of a proper innovation portfolio management process along with three dashboards that will help make innovation related investment decisions in an informed manner. The resulting innovation portfolio will be optimal in its alignment with an organizations mission and vision. We expect this method to be used by all …

2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Addressing The Challenges Of Cross-Cultural And Virtual Communication In The Workplace, Sarabjit Sundar

Seton Hall University Dissertations and Theses (ETDs)

The move toward a more global or geographically dispersed organization, together with the technology that is being used to enable this, has dramatically changed work and the workplace in the United States and United Kingdom within the last few decades (Ouye, 2011). This is prompting leaders to communicate with teams consisting of vastly different backgrounds, languages and styles, and to essentially ‘work at the same table’ in the absence of physical cues, such as facial expressions and gestures. Leaders of such teams are challenged to create a smooth operation despite the many differences; the possibilities for misunderstandings and cultural blunders …

Competitive Intelligence And Forecasting Systems: Strategic Marketing Planning Tool For Sme's, Conway Lackman, John M. Lanasa

Atlantic Marketing Journal

One of the drivers of both strategic planning and success in the marketplace is the role of competitive intelligence systems (CIS). CIS activity and its value to consumer/competitive intelligence are well established. In a survey of a broad cross section of firms, it was found that two thirds of the companies indicated a dramatic increase in level of activity and nearly three fifths (54%) said the impact of marketing intelligence systems (MI) contribute heavily to tactical and strategic decision making (Lackman, Lanasa, and Saban, 2000). Small and medium enterprises (SME’s) traditionally have neglected CIS partly because of the cost and …

An Experiment In Testing Advertising Levels By Measuring Natural Test Market Variation, Michael Latta

Atlantic Marketing Journal

A field experiment utilizing a new experimental approach to measuring advertising exposure which provides a range of levels of exposure was conducted in eight main test market and eight fringe cities for a global Fortune 500 company consumer durable product. The results showed: a) targeted rating points of advertising delivered are strongly related to advertising effectiveness, and b) this effect is attributable to advertising level and to whether the members of the target audience live close to or far from the broadcast source.

Revisiting Stereotype Research And Its Marketing Implications, Amy H. Handlin

Atlantic Marketing Journal

This paper revisits a vintage body of literature that holds clues to understanding the contemporary problem of change-resistant, stereotype-driven brand or product images. In particular, this stream of research helps illuminate (1) how information is used to create, reinforce, or weaken the perceptual device known as a stereotype, and (2) what situation-specific circumstances (e.g. the nature of the processing task) may influence the impact of this information. The author reviews major findings from the past thirty years, identifying key implications and offering hypotheses for testing dimensions of stereotype activation and alteration.

Shopping Context And The Impulsive And Compulsive Buyer, Richard L. Flight, Jarrod Scherle

Atlantic Marketing Journal

Impulsive and compulsive buying are behaviors with unique antecedents and consequences. Each has been studied at length but not in the duel context of offline and online retail environments. This current research examines the interaction of shopping context (online or offline) in relation to impulsive and compulsive buying behaviors. We find evidence that compulsive buying tendency is positively associated with online shopping, while impulse buying tendency is positively associated with offline shopping. The implications of this research suggest that purchasing as a result of compulsive and impulsive buying tendencies vary as a result of the shopping context which includes physical …

Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry

Atlantic Marketing Journal

While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …

The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo

Atlantic Marketing Journal

This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …

Preventive Health Care Information Delivery Systems: Is Social Media Relevant?, Joseph D. Cangelosi Dr., Edward Ranelli, David Kim

Atlantic Marketing Journal

Preventive Health Care (PHC) is the awareness and efforts a person undertakes to enhance and preserve physical, mental, and emotional health for today and the future. This research examines the importance of online delivery systems as sources of PHC information. It examines how health care consumers respond to various online PHC delivery systems, with a special emphasis on social media (SM). Specifically different demographic groups are compared to determine the importance each group places on various online delivery systems. The results of a survey showed the 35-44 year old group placing the greatest importance of retrieving PHC information online. Older …

Order On Georgia-Pacific's Motion And Memorandum To Exclude Damages (Ezgreen Assoc. Llc), John J. Goger

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

2013-December-06-Holiday Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-12-06 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from December 6, 2013.

Lindenwood University To Host Grant Writing Workshop, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2013-12-05, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

2013-December-05-Cat In Contest, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

"Ovar" Come The Silence For Ovarian Cancer Awareness, Amanda Klage

Honors Theses

Growing up, most of us consider our parents to be invincible or untouchable. I know that I did. Sadly, my life took a dramatic turn at the age of 19. That’s when my dear mom, Maureen Klage--the one who was always there for me, passed away from ovarian cancer. She was just 48 years old.

At the time, I didn’t know much about ovarian cancer. I had learned only a little bit of information from my mom while she was battling the disease. But, realizing that I, too, might be at risk for this cancer, I decided to find out …

2013-December-05-Etsu’S Rotc Names Running Club In Memory Of Lt. Col. Joseph Callahan, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Gay, Straight, Or Slightly Bent? The Interaction Of Leader Sexual Orientation And Gender On Leadership Evaluations, Fred George Macoukji

USF Tampa Graduate Theses and Dissertations

Abstract

Existing research has shown that gender stereotypes regarding characteristics of men and women influence others' perceptions of their fit with organizational roles, including leadership roles (cf. Eagly & Karau, 2002). However, little research has examined stereotypes regarding other demographic characteristics (e.g., race, sexual orientation) and how they may interact with gender stereotypes to influence leadership evaluations. The current study examined whether leader gender and sexual orientation interact to influence subordinates' evaluations of leader effectiveness, likability, and boss desirability using an experimental design. In addition to examining whether leader gender and sexual orientation interacted to predict leader evaluations, the present …

The Awesome Responsibility Of Leadership (Chicago), C. William Pollard

C. William Pollard Papers

In this address at the University of Chicago's Booth Graduate School of Business, Pollard reflects on the need for servant leadership among corporate managers. Such leadership, he contends, will be rooted in faith and oriented to the holistic development of those the organization employs.

'To Change Is To Learn And To Learn Is To Change', Bob Porter

UCF Forum

“To change is to learn and to learn is to change.” That was often the advice given to me by my mentor in life, Lew Treen, a war veteran, semi-pro baseball player, high school principal and coach.

Agenda: The Ymca Groundbreaking Celebration For The New Winston Family Ymca, First Coast Ymca

Florida Blue Archives Printed Materials

No abstract provided.

Introducing Target Into Singapore, Yealim Ko

Senior Honors Theses

The global business trends point to international expansions with corporations increasingly turning to emerging markets for new opportunities to grow and create new sources of revenues. While the BRIC countries including Brazil, Russia, India, and China remain at the center of attention from global industries, the surrounding countries in Asia including Japan, South Korea, Malaysia, and Singapore emerge as potential markets because although smaller in size, the surrounding countries with fast growing economy and consumer demand for foreign goods suggest large profit potentials. Considering the increasing trend of going abroad in the retail industry (S&P, 2013), the paper is an …

Think Your Business Is Ready For Internationalization?, Michael Lee, Michael Wright

Accountancy Faculty Publications and Presentations

Many small and medium-size enterprises that reach a relative saturation point in their domestic market look toward the global stage as a way to grow into a multinational corporation. This is known as internationalization, the process of increasing business involvement in international operations. Internationalization requires considerable resources and coordination, and it is fraught with business risks.

2013-December-03-Etsu Fall Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-03-Zachary Ross, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-02-Ken Olive Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2013-December-02-Hadii Mamudu Publications, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.