Business Commons^™

Lindenwood University To Host Summer Youth Leadership Summit, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation, James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, Rob Simon

Marketing & Entrepreneurship Faculty Publications

Students’ desire and intention to pursue a career in sales continue to lag behind industry demand for sales professionals. This article develops and validates a reliable and parsimonious scale for measuring and predicting student intention to pursue a selling career. The instrument advances previous scales in three ways. The instrument is generalizable across academic settings and is shown to be sensitive to differences across varied course coverage and learning activities. The instrument is parsimonious and offers a high reliability coefficient. Finally, the instrument is validated both before and after exposure to a sales module, thus capturing perceptual and attitudinal changes …

2014-January-23-Etsu University School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-23-Affordable Care Act, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Irish Etourism Day - Opening Address, Patrick Horan

Other resources

No abstract provided.

2014-January-22-Update On Meningitis Case At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-22-Martin School Announces Spring 2014 Lineup, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Enter Conference 2014 Opening Welcome Address, Patrick Horan

Other resources

ENTER Conference 2014 Opening Welcome Address

Enter Conference - Phd Symposium Opening Address, Patrick Horan

Other resources

ENTER Conference - PhD Symposium Opening Address

Enter Comes Of Age, Patrick Horan

Other resources

ENTER2014 - Where Social Inspiration meets Dynamic eTourism Innovation,

Dublin - 21st -24th January 2014

2014-January-21-Rural Mental Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ada News - 01/20/2014, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Online Traveler Ratings: Impact On Determining The Top 25 Hotels, Yaitza Enid Matos-Rodríguez

MBA Student Scholarship

The hospitality industry has changed the way the traveler makes a decision to stay in a hotel. Travelers use the social media and electronic word of mouth (eWOM) to search and evaluate different places. Traveler reviews and ratings have had an influence on the decisions of prospective new guests. TripAdvisor is the world’s largest travel site for travelers. TripAdvisor displays the Top 25 hotels in the United States based on traveler reviews. This research proposal is to identify the relationship between travelers’ ratings and the top hotels. The purpose of this study is to provide hospitality management an opportunity to …

Ncaa Award Of Excellence Presented To Lu, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Nebraska Monthly Economic Indicators: January 17, 2014, Eric Thompson, William Walstad, Shannon Mcclure, Mihdi Vahedi

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) increased by 0.78% during December 2013. The increase in the LEI-N, which predicts economic growth in the state six months in the future, follows a decline in November. Taken together, recent results for the LEI-N suggest that the Nebraska economy will grow only modestly in the second quarter of 2014, but that the rate of growth may begin to improve in June, as summer begins. During December, four components of the leading economic indicator expanded and two declined. Among expanding components, there was a solid increse in single-family building permits, consistent with the …

Changes To The Student Loan Experience: Psychological Predictors And Outcomes, Thomas Mueller

Journal of Student Financial Aid

This study builds on the work of scholars who have explored psychological perceptions of the student loan experience. Survey analysis (N = 175) revealed a multidimensional model was developed through factor analysis and testing, which revealed four latent variables: Duress, Mandatory, Financial, and Success. Duress and Mandatory were found to be independent unique predictors of the student loan process. Though perceptions were not differentiated among groups, a predominant segment of respondents did not recall their loan interest rates or terms of repayment. Respondents acknowledged the availability of loans but did not correlate availability to the value of university degrees and …

Manhood And Football, Richard C. Crepeau

On Sport and Society

ESPN, the Worldwide Breeder of ludicrous sports programming, reached a new low this week. The Network that brought you the biggest non-event on the annual sports calendar, the NFL draft, and then took it down another notch by televising the announcement of the NFL schedule, outdid itself once again by having a countdown to the unveiling of Mel Kiper’s mock draft. Did anyone care? Is Mel anything more than a parody of himself? Has ESPN totally lost its way? (The correct answers are no, no, and maybe.)

2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Santa Clara, 2014-01-16, Santa Clara University

The Santa Clara

No abstract provided.

Dr. Larry Walther Receives The Joseph A. Silvoso Faculty Merit Award, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Dr. Larry Walther, head of the School of Accountancy, has been selected as the 2013 recipient of Joseph A. Silvoso Faculty Merit Award by The Federation of Schools of Accountancy (FSA). This award annually honors an outstanding contribution by a faculty member in a post-baccalaureate professional program of an FSA member school. The award ceremony will take place February 9 in San Antonio, Texas. Past recipients read like a “who’s who” of the very finest accounting faculty and thought leaders in the country.

Black Student Union To Host Mlk Day Observance Jan. 20, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Mba Program Recognized As Largest In St. Louis Area, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch

Marketing & Entrepreneurship Faculty Publications

The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising messages. An experiment investigates the influence of sustainable messages and includes collection of cognitive response data to evaluate the cognitive dimension of sustainability messages. Content analysis results suggest that sustainability messages may influence how environmental advertisements are perceived. These findings are supported by the cognitive response data, which shows cognitive differences across advertisements, and the experimental manipulation that suggests sustainable ads may be more involving …

2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.