Business Commons^™

Influence Of Brand Equity And Movieliking Can Override Impact Of Misleading Brand Placement Toward Brand Attitudes, Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Metroprawiro

The South East Asian Journal of Management

The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the brand. To test these suspicions, 3 experiments were conducted to see the influence of consumer knowledge of the misleading brand placement, brand equity and movie …

The Influence Of Sponsor-Event Congruence In Sponsorship Of Music Festivals, Penny Hutabarat, Gita Gayatri

The South East Asian Journal of Management

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes …

The Effect Of Post-Purchase Perceived-Value Towards The Relationship Quality Of Hajj And Umrah Travel Agencies In Indonesia, Kiki Oktora, Adrian Achyar

The South East Asian Journal of Management

One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are becoming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies. The purpose of this paper is to identify the relationships of post-purchase perceived-value to relationship quality, which consists of satisfaction, commitment, …

Strong Attachment Toward Human Brand And Its Implication For Life-Satisfaction And Self-Efficacy, Mi Na Jun, Chung K. Kim, Jeong Soo Han, Kim, Jos Hua Y. Kim

Asia Marketing Journal

In the year 2013, Warren Buffett was named one of the most influential people of the year by TIME magazine. When people are exposed to such news, they show strong interest in who the influential people are and how those people became so successful. Likewise, people show strong attachment to other prominent figures as well. This social phenomenon indicates that people perceive well-known persona like business leaders, TV stars or sports stars etc. as human brands of intangible assets. As the role of these human brands is becoming more important, people tend to develop stronger attachment toward them. Another notable …

Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee

Asia Marketing Journal

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between …

The Impact Of Consumer Product Package Quality On Consumption Satisfaction, Brand Perceptions, Consumer Investment And Behavior, Jeffrey S. Hess Phd, Jay Singh, Lynn E. Metcalf, Jeffrey Danes Phd

Journal of Applied Packaging Research

Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer product containers. Exhaustive research into packing ergonomics, logistics, safety, sustainability and promotional features are common across marketing and packaging disciplines, but research isolating the role of a packaging in consumption satisfaction and enduring consumer-brand relationships is rare. In addition to an undervalued role in product satisfaction, functional isolation between marketing and packaging scientists limits packaging’s overall impact on the bottom line.

This research examines the role of bottle quality in bottled-water consumption satisfaction …

Head Of St. Louis Chamber Joe Reagan To Speak At Lindenwood Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-April-29-Natural History Museum To Host ‘Fossil And Artifact Id Night’ Tuesday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-29-Etsu’S Little Bucs To Hold Slocumb Galleries Art Exhibit Fundraiser, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-29-Etsu To Hold Bristol Area Event For Prospective Transfer Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Case Study On The First-Time Use Of A Webinar By A Small Marketing Firm, Lauren M. Harrison

College of Journalism and Mass Communications: Professional Projects

The term webinar has become part of the English language, but use of this technology is not yet widespread. Can a webinar help a small marketing firm reach its broad audience efficiently and effectively? That was the question asked by Harvest Retail Marketing before it decided to launch its webinar series. This paper discusses the advantages and disadvantages as well as best practices of webinars when used by a small marketing firm. The research also presents “next” practices that can be used in the planning and presentation of a first-time webinar by other small marketing firms.

2014-April-29-Tsbdc At Etsu To Offer May Training Classes For Small Businesses, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-29-Collegium Musicum Sounds Of The Continent, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Essays On Consumer's Psychological And Behavioral Responses Toward Social Coupons, Chinintorn Nakhata

USF Tampa Graduate Theses and Dissertations

Traditional economic theory suggests that consumers are likely to prepay for a product/ service that appears to be heavily discounted. However, in reality, many consumers do not think and act to achieve that goal. This is evident in consumer's psychological and behavioral responses toward a new type of price promotion, namely social coupons (SCs) (i.e., online coupons that offer consumers a substantial discount with a long redemption period when they prepay for a retailer's products/services). Such responses generate vital impacts not only on consumers themselves in terms of saving maximization but also on service retailers (e.g., sit-down dining restaurants) and …

Apple Issues Debt To Buyback Stock, Steven D. Dolvin

All Chapters

Apple has $150 Billion in cash, yet it has decided to issue $17 Billion in new debt to fund its stock repurchases. Why not just use cash on hand? One reason is that almost 90% of the cash is held outside the US, and repatriating the cash would trigger significant tax liabilities. Another reason is that interest rates are so low, and if Apple can earn a higher return than the cost, the added financial leverage will be a benefit to shareholders. (See article here, CNBC.)

The Effectiveness Of Viral Advertising Messaging Techniques On Social Media, David Teeples

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Order On Various Motions (Justin Fouse Et Al.), John J. Goger

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Usage Of Derivatives In Business Today, Duston J. Hodgkins

Honors Scholar Theses

Derivatives were created as a method of hedging risks. Yet in today's society, derivatives have taken on many new roles, and with it have systemically changed the way the financial industry operates. Warren Buffett called these powerful tools "financial weapons of mass destruction." No longer do these tools simply mitigate risks; instead, they are creating new and potentially lethal risks. How did their usage shift from risk management? This thesis delves into what actions occurred over the past half century that drove derivatives usage to what is facing the market today. Through the exploration of major successes and failures of …

Is Geographic Diversification Associated With Increased Risk? Evidence From The Spanish Banking Crisis, Briana Anderson

Business and Economics Honors Papers

This paper examines the association between geographic diversification and Spanish savings bank (caja) failure. The paper focuses on the geographic expansion of cajas between 2002 and 2012 and failure of several cajas between 2008 and 2011 during the Spanish banking crisis. Employing financial statement and branch location data collected from the CECA, logit models were used to test the association between failure and geographic and cultural diversification. This paper finds that, depending on the model estimated, geographic and cultural diversification of cajas either reduced or had no effect on the odds ratio of failure, suggesting that the benefits …

Autopsy Of The Banking Crisis: Examining The Impact Of Director Characteristics On Bank Failures, Gregory L. Prescott

Dissertations, Theses and Capstone Projects (Full IR Collection)

The catastrophic impact of the recent financial crisis on the banking industry reverberated throughout the United States and had contagion effects worldwide. Congressional inquiries, media scrutiny, and the public alleged failure of the boards of directors to effectively discharge their governance responsibilities. The objective of this study was to investigate how certain characteristics of directors on a bank‘s board are related to bank failure—specifically whether the presence of directors with banking industry–specific experience and accounting expertise is related to a bank‘s likelihood of failure. The study also examined how board director tenure is related to bank failure.

I employed a …

The Misunderstanding Of Multi-Level Marketing, Adrienne D. Reavis

Senior Honors Theses

The structure of multi-level marketing has been mistaken for a pyramid scheme with the introduction of companies, such as Amway, Avon and Mary Kay Cosmetics. The concept of multi-level marketing includes a system of selling a company’s product that involves a pyramid of sales persons. Even though a pyramid structure is present within multi-level marketing, it does not influence the entirety of the business. Because multi-level marketing is a successful manner in which individuals can achieve financial freedom, multi-level marketing companies have migrated to various parts of the world, especially China. However, recent controversies have occurred in China because the …

2014-April-26-Drug Take Back Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Special Week, Richard C. Crepeau

On Sport and Society

It was one of those very special weeks in SportsWorld. At least three things stood out: two in baseball and one in the bizarre world of the NCAA.

Exploring The Neighborhood Preferences Of A Segment Of Millennials In Omaha, Nebraska, Aaron Kloke

Community and Regional Planning Program: Professional Projects

In 2010, Millennials, or those between 18 and 34, surpassed the Baby Boomers in population size. Today, Millennials, also known as Generation Y, make up over 25 percent of the United States’ population. In Omaha, they make up 26.9 percent of the population. The next largest generation in Omaha, the Baby Boomers, make for 19.2 percent of the population. Clearly, this emerging demographic has the ability to change the way we create and design our built environment if it so chooses.

To review how this generation may choose to change the way we design our future neighborhoods, national trends were …

2014-April-25-Etsu Names Dr. Judith Slagle As Interim Dean Of The Honors College, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ganahl Named New Lu Dean For Accelerated Programs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Order On Various Motions (Global Aerospace, Inc.), Elizabeth E. Long

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Matching Staff And Projects, Ruth E. Bryan

Library Presentations

No abstract provided.

Spring Vip Fashion Show May 3 At Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Media Strategic Plan For Under Armour, Ashley Leers

Senior Honors Theses

This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional strategies. It is a discussion of the implications that social media has on consumer behavior with focus on how social media has changed the way today’s consumers interact with brands. This thesis provides an analysis of the growing importance of social media being implemented within a business. Benefits discussed include the appeal of social media over traditional media, increased customer …