Business Commons^™

Handling Location Uncertainty In Event Driven Experimentation, Kartik Muralidharan, Srinivasan Seshan, Narayan Ramasubbu, Rajesh Krishna Balan

Research Collection School Of Computing and Information Systems

The wide spread use of smart phones has ushered in a wave of context-based advertising services that operate on pre-defined user events. A prime example is Location Based Advertising. What is missing though, is the ability to experiment with these services under varying event conditions with real users using their regular phones in real-world environments. Such experiments provide greater insight into user needs for and responsiveness towards context-based advertising applications. However, these event-driven experiments rely on data that arrive from sources such as mobile sensors which have inherent uncertainties associated with them. This effects the interpretation of the outcome of …

Internship At Metalwest As A Market Researcher, Jolynn Marie Carr

Undergraduate Honors Capstone Projects

I was accepted and worked as an intern for the company Metalwest. (They have since merged with another company and are now called O'Neal Industries.) My internship title was Market Researcher. As a market researcher, I was in charge of discovering vital information for future growth of the company. I participated in research in order to expand Metalwest's business into government agencies as well as discover possible customers outside of the government. I researched using the internet, books, and phone calls.

Ogden Valley Development Analysis And Plan, Alex Daines, Cooper Larsen, Nate Naegle, Chris Ransom

Undergraduate Honors Capstone Projects

A team of four Huntsman Scholars undertook an intensive, semester-long project, analyzing how the Ogden Valley Planning Commission could best ensure sustainable, wise development in its pristine Valley, preventing unwise overdevelopment down the road. The final presentation, with analysis and recommendations, was made on May 6, 2014, in Ogden before the Ogden Valley Planning Commission and members of the public. The results were praised highly by Planning Commissioner Pen Hollist.

Crony Chronicles Website Redesign, Lindsey Marie Mcbride

Undergraduate Honors Capstone Projects

The policy team at the Charles Koch Institute is broken into different areas of research. During my summer internship, I was assigned to research crony capitalism with four other members of the policy team. Along with their research on crony capitalism, these team members maintained a website called cronychronicles.org. For a definition of crony capitalism, or cronyism, see Appendix C. The goal of the website was to be "the leading online resource for everything related to cronyism" (About Us). I was very interested in the research I was conducting on crony capitalism, and enjoyed contributing information to the Crony Chronicles …

An Exercise In Bayesian Econometric Analysis Probit And Linear Probability Models, Brooke Jeneane Siler

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

The aim of this paper is to carry out a Bayesian econometric application. Using a dataset obtained from Wooldridge's Introductory Econometrics textbook, each step in conducting a Bayesian econometric analysis is performed and explained. For illus- trative and comparative purposes, two limited dependent variable regression forms were used: a linear probability model and a probit model. This paper covers the ben- ets of Bayesian methodology, including selection of distributions for the prior and the likelihood. Additionally, a series of diagnostic checks are done after the models are computed.

Bayesian Inference: Probit And Linear Probability Models, Nate Rex Reasch

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

The following paper analyzes the benets of Bayes' theorem in applied econo- metrics. This is accomplished by demonstrating each step in conducting Bayesian inference. This includes the prior selection, the likelihood function, posterior simula- tion, and model diagnostics. To provide a concrete example I replicate, by Bayesian inference, the main model of Blau, Brough, and Thomas.(2013) This model is found in their research paper titled, Corporate lobbying, Political Connections, and the Bailout of Banks. The analysis focuses on two dierent forms of limited dependent variable regressions, the probit and linear probability model. The benets of Bayesian econo- metrics were extensive …

Risk Perception In Online Communities, Jason R. Couraud

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Online communities have become a part of everyday life for many people. The members of the communities use them to keep in touch with family and friends, do business, look for jobs, play games, and more, both savory and unsavory. The ease of sharing personal information comes with the subsequent risk of having that information exposed publically or even stolen. The purpose of this study was to explore how much awareness of the risks affects a person’s decision to post personal information to an online community.

Chapter I introduces the concepts and issues that will be investigated by this paper. …

Contributing Factors To The Success Of Small-Scale Diversified Farms In The Mountain West, Mary Shepherd

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study uses ordered logistic regression models with data collected from eighty-six online surveys completed by small-scale producers in Utah, Idaho, Colorado, Nevada, and Wyoming to assess factors which most contribute to the overall success and profitability of small-scale diversified farms. Results indicate success and profitability may be partially explained by the number of acres owned/leased, use of wholesale outlets, farming as a primary occupation, years of experience, and use of outside business related services. Results may be useful as they indicate producer and operation characteristics that are lead to more profitable and successful operations and thus indicate areas in …

Multinational Firms In India: Conducting Ethical Business, Ashley Foster

Supply Chain Management Undergraduate Honors Theses

This paper seeks to understand the current business environment in India as it relates to multinational companies completing their goals in an ethical manner. The purpose of the paper is to provide these firms with an insight into the cultural mindset behind a corruption riddled economy, how this mindset pervades the current business environment in India, and a framework through which they can create effective anti-corruption measures.

Canaries In The Urban Data Mine: Analytics For Smarter City Life, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Technology-based sensors and data analytics have created unprecendented levels of informedness for consumers, corporations, the public and government agencies. The information they generated provides a basis for smarter cities and more sustainable urban living.

The Greehey Scholars Program As An Innovative Solution To The Student Debt And Employment Crisis Of Recent Graduates, Matthew White

Honors Program Theses and Research Projects

The cost of attending a public university rose 42% from 2000 to 2011 (National). This alarming rate, paired with the increasingly competitive employment landscape, forces universities to find unique differentiators when recruiting prospective students. Institutions, which students pay large sums of money to attend, have an obligation to prepare graduates for successful careers. Universities have no choice but to innovate, creating new programs and opportunities for students to attend college and gain the skills necessary to obtain a job upon graduation.

One such example of a program that meets both of these challenges is the Greehey Scholars Program (GSP). The …

2014-April-30-Bluegrass, Old Time, Country And Celtic Bands To Perform At Down Home, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-30-Doretha Benn, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-30-Deadline Nearing For Carter Railroad Museum Train Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-30-'Rhinos: Then And Now' Focus Of Talk At Natural History Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-30-‘Vocal-Ease: Spring Jazz At The Millennium’ To Feature Lyons, Keating, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Checklists & Illustrative Financial Statements, Not-For-Profit Entities, April 30, 2014, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

Sk Energy"S Customer Satisfaction, Min Sun Yeu, Doo Hee Lee, Jae Hwan Kim

Asia Marketing Journal

Many oil refinery companies have been proactively carried out marketing activities to survive in highly intensified service station industry. In 2012, SK Energy ranked number one in three customer satisfaction surveys (NCSI, KCSI, and KS-SQI). SK Energy``s success is in its differentiated customer satisfaction business strategy. SK Energy has been implementing various marketing activities. As a part of the activities, it issued an affinity credit card with on spot discount privilege for the first time in the oil refinery industry. SK Energy also issued EnClean bonus card for OK Cashbag points that can be used for discounts at the service …

The Application Of The Goal-Gradient Hypothesis And The Temporal Construal Theory To Customer Loyalty Programs - Goal Gradient Hypothesis And Temporal Construal Theory, Tae Ho Song, Wooli Ko

Asia Marketing Journal

The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what``s more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into …

Mediating Effects Of Green Purchasing Capability On The Organizational Characteristics-Firm Performance Relationship, Soon Hong Min, Su Bin Im, Ta Tiana Kogan

Asia Marketing Journal

Despite heightened interest in and increased urgency surrounding the adoption of green business initiatives, firms seem to suffer from a limited understanding of the prerequisites and profit potentials of green strategies. Our proposed theoretical model suggests that green purchasing asa unique firm capability must be built on internal organizational characteristics (i.e., top management commitment to environmental management, inter-functional coordination, and performance evaluation and reward systems), and that it eventually helps a firm obtain positive financial performance. We offer some research propositions about potential causal relationships among key constructs that can be empirically tested in future research. We conclude the current …

Measuring The Impact Of Competition On Pricing Behaviors In A Two-Sided Market, Min Kyung Kim, Ins Eong Song

Asia Marketing Journal

The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently …

Effects Of Emotional Regulation Processes Onadaptive Selling Behavior And Sales Performance, Joon Hwan Kim, Sun Gho Lee, Dong Woo Shin, Song

Asia Marketing Journal

While the role of emotional antecedents of effective selling behavior would be important, the issue has not been fully addressed in the sales literature. To fill this gap, we conceptualize and empirically examine the relationships among salesperson``s emotional regulation processes such as emotional intelligence (EI) and emotional labor (EL), effective selling behavior, and sales performance on the basis of educational, occupational, social psychology literature and marketing literature (e.g., Henning-Thurau, Groth, Paul, and Gremler 2006; Kidwell et al. 2011; Liu et al. 2008; Mayer, Salovey, and Caruso 2008). First, salesperson``s EI is defined as his or her capability that enables correct …

Facebook Users In United Arab Emirates, Somkiat Mansumitrchai, Choo Hui Park, Candy Lim Chiu

Asia Marketing Journal

This study examined the use of Facebook in United Arab Emirates. There were two objectives of this study. The first purpose was to identify the motive for the use of Facebook among people in U.A.E. This study conducted the survey using both qualitative and quantitative methods. One hundred eighty-three working people were used from the survey. Thirty-five questions identified from the interviews were used for the questionnaire design in quantitative method. Factor analysis showed six factors namely usefulness, usage, reliability, making new friends, ethical issue and openness of information. The total variance explained by all the factors was fifty-two percent. …

The Effect Of Perceived Risk, Hedonic Value, And Self-Construal On Attitude Toward Mobile Sns, Ji Yoon Kim, Sang Yong Kim

Asia Marketing Journal

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate …

Dark Sides Of Engaging In Fan Community Of Human Brand, Jeong Soo Han, Chung K. Kim, Mi Yea Kim, Jun, Jo Shua Y. Kim

Asia Marketing Journal

People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one``s enthusiasm towards the same celebrities can give them positive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one``s well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members`` psychological well-being through …

The Impacts Of Changes In Brand Attributes On Financial Market Valuation Of Korean Firms, Hee Tae Lee, Byung Do Kim

Asia Marketing Journal

The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power …

Hyundai Motor's Global Marketing Strategy, Woo Seong Kang, Young Chan Kim, Chang Jo Yoo

Asia Marketing Journal

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain ? from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough …

Bullsone Inc., Sung Tai Hong, Young Seok Son, Woon Bong Na

Asia Marketing Journal

In 1997 the Asian Foreign Currency Crisis hit Korean shores. In its wake, Korean consumers demanded cost-saving solutions which will increase both the use-life and the fuel efficiency their vehicles. Bullsoneshot``s effects include increases in gas mileage as well as cleaner cylinders, intakes and exhaust valves, the product was welcomed by an explosive demand from people driving older cars in an adverse economy. The history of Bullsone can be categorized as two major stages. The First stage is lunching era of "Bullone Shot" following competitor brand. The second stage is extension stage of brand and line based on Bullsone``s positive …

Factors That Influence The Dissemination Of Knowledge In Technology Transfer Among Malaysian Manufacturing Employees, Mughaneswari Ap Sahadevan, Mohd Haniff Jedin

The South East Asian Journal of Management

The meaning of technology transfer is so wide but mostly involving some form of technology-related exchange. However, in this particular paper, technology transfer is consider as a concept to examine the process of disseminating knowledge and skills that a person owned to another person in order to generate higher productivity with new approach of producing a particular product or service. Although, many researchers have explored the evolution of technology transfer, nonetheless some drivers are yet to be explored in a Malaysian manufacturing industry. This study, therefore attempts to determine the relationship between absorptive capacity, transfer capacity, communication motivation and learning …

Households Perceptions On Factors Affecting Resilience Towards Natural Disasters In Indonesia, Viverita Viverita, Ratih Dyah Kusumastuti, Zaäfri Ananto Husodo, Lenny Suardi, Dwi Nastiti Danarsari

The South East Asian Journal of Management

Most areas in Indonesia are prone to natural disasters. Learning the lessons from the Aceh Tsunami in 2004, areas with high risks of natural disasters are in the process of preparing themselves for such an unexpected event, by increasing their resilience. The objective of this study is to shed more lights on factors affecting the resilience from two sources namely, existing literatures and the application of disaster management in four disaster-prone areas in Indonesia -Padang, Sleman, Cilacap, and Palu. To enrich our analysis, we collect data from the field to compare the preparedness and to get insights on people’s perceptions …