Business Commons^™

Utilization Of Social Media In Marketing Classes, Charlotte Allen

Bright Ideas Conference

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Rugged & Exciting: Examining The Personality Of A Mixed Martial Arts Brand, Jason D. Reese

Bright Ideas Conference

The purpose of this study was two-­‐fold: (a) to iden4fy the brand personality associated with a mixed mar4al arts (MMA) brand, and (b) compare perceived brand personality dimensions among different consumer groups. There is a paucity of literature that assesses brand personality and MMA. This study was the first to apply the five dimensions of brand personality presented by Aaker (1997) to the Ul4mate Figh4ng Championships brand. In order to compare brand personali4es based on involvement, there must be an understanding of involvement and its concepts as well as the history of the sport. Three hypotheses regarding high and low …

Music Education (Sc 2901), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2901. Advertising contracts and rate sheet for the Bluegrass Music News, a publication of the Kentucky Music Educators Association; choral program and constitution and by-laws of the Third District Music Educators Association.

Introducing Green Infrastructure: Approaches To Prepare For San Diego's Changing Climate, San Diego Regional Climate Collaborative

San Diego Regional Climate Collaborative

The “Introducing Green Infrastructure: Approaches to Prepare for San Diego’s Changing Climate,” workshop was designed to be an introductory overview of green infrastructure concepts and case studies, and how these approaches can be used to mitigate climate change impacts forecasted for San Diego County. It was also intended to bring together a diverse audience from various sectors and agencies in San Diego County and foster cross-sector dialogue about local practices of green infrastructure approaches, obtaining financing, and who has expertise that can help advance practices in the region.

2015-April-29-Students Elect New Student Government Association Officers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Building The Brand: The Difference In Brand Profiles Between Team And Individual Athletes, Kayci Nucci

Sport Management Undergraduate

Billions of dollars are spent in the sport marketing industry each year; more specifically investors are looking to put their money into specific sponsorship and endorsements of athletes. Millions of dollars are put into each sponsorship deal by managers due to the ability of the athlete’s endorsement to elevate their brand. There has been several studies conducted that asses the effectiveness of athlete sponsorship due to the fit and qualities of the athlete. There is little known about the differences in athlete’s endorsement profiles in regards to their sport, as well as their gender, ethnicity, and media exposure. This is …

Globalization And The Sex Trafficking Industry: Examination Of Effects On Regional Value Chain Operations, Mary R. Gilbertson

Honors Theses, 1963-2015

The purpose of this paper is to examine sex trafficking as a profitable, international, and illegal industry. One goal of this paper is to explain what sex trafficking is and how it differs from other industries. Sex trafficking is an underground activity and its growth worldwide since the 1980s has had a destructive impact on global societies and economies. Beyond this, the study wants to show that, aside from moral and socio-cultural implications, that sex trafficking is indeed an industry, with a structure not so different from other industries. Understanding sex trafficking as an industry is critical to understanding how …

2015-April-28-Etsu Offers Renaissance Child Summer Camps Johnson City, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Just-In-Time Management In Healthcare Operations, Jinglin Li

Mahurin Honors College Capstone Experience/Thesis Projects

Reducing costs and improving quality are two of the most important goals in managing healthcare operations. In this study, we explore how to improve healthcare operations by integrating Just-in-Time (JIT) management system. We first introduce the JIT management system, and then discuss how it can generate benefits in healthcare operations. We investigate implications for healthcare practice, which include how JIT techniques can be applied to healthcare operations, how hospitals and general practices can use JIT techniques, how JIT can help the patient throughput rate, and how technological advances can speed up healthcare processes. Implications for management and directions for future …

2015-April-28-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Happy Birthday, Thomas The Tank Engine, From Carter Railroad Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-28-Etsu Sports Management Students Are Racing Ahead To Future Careers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Desarrollo Del Capital Humano Y Su Impacto En El Desempeño De Una Institución Microfinanciera No Regulada Del Perú, Sylvia Gonzalez, Santos Guerrero, Alfredo Matos Chamorro, Edelmira Picon Ventocilla

Faculty Publications

This study analyzes the relationship between the promoters of human capital and performance of an unregulated microfinance institution (IMNR) in Peru in 2009. A cross-sectional study was conducted using the survey Human Capital Management (HCM, for its acronym in English ) by Bassi and McMurrer (2007) for the Community Banks program of the nongovernmental organization (NGO) ADRA Peru's workers. The results of a multiple linear regression analysis showed that the motivators of practices of leadership and learning ability are related to operational sustainability and productivity of credit execution. The variable “Leadership practices” consists of five factors: communication, inclusion, supervisory skills, …

Under Armour Consulting Report, Heather Dommer

Undergraduate Theses and Capstone Projects

Under Armour has been taking the Athletic Apparel industry by storm. From their start in 1996 as a small performance apparel company to becoming the second biggest athletic apparel brand in the United States in 2014 (Peterson). The secret to their success lies within the products. All products have a moisture wicking fabric that eliminates the sweat-soaked fabric of normal sports apparel. Industry: The industry of Athletic Apparel is very intense and innovative one. There are numerous competitors striving to be number one and trying to distinguish themselves from each other while selling similar products. This is an industry that …

Here's A Good "Tips", Steven D. Dolvin

All Chapters

Treasury Inflation Protected Securities, or TIPS, offer investors a lower coupon rate; however, in exchange, investors receive protection against the negative impact of inflation. Higher inflation leads to a loss in purchasing power, as well as higher interest rates, which reduce bond prices. The inflation protection offered by TIPS offsets these impacts by increasing the face value (called the accrued principal) in line with inflation, meaning that periodic coupon payments rise with inflation, as does the return of principal at maturity. See this Bloomberg article for a discussion of why TIPS are back in favor.

Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:

1) The Rise of the #GigEconomy

2) Living with Purpose and Meaning

3) The Decentralized Marketplace

The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.

While many companies are struggling to keep up with the rapid rate of change, …

2015-04-27-Daniel Boner Featured In Guitar Magazine, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Leaving Our Legacy, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Levine, Behringer To Speak At Commencement Ceremonies, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Graves Wins Weatherford Award In Poetry, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Kathryn Duvall Is Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Medical Library Official Receives Prestigious Award, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Etsu Biologist Receives Major Nsf Grant, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Staff Appreciation Week, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-04-27-Study: College-Age Individuals Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

An Assessment Of Affirmative Action In Business, Jordan A. Kennedy

Honors Scholar Theses

Affirmative action has become an inevitable aspect of the employment hiring process. It has been put into place to assist in eradicating the institutionalized discrimination that inherently exists in such practices. On the surface, affirmative action may appear to be something that is beneficial to both the hiring institution and the individual; it seems to be a win-win situation because the business is creating a more diverse workplace and the individual is getting a job that they desired. However, the way that affirmative action is practiced may prevent its overall effectiveness. For example, there are several fundamental flaws with this …

The Utility Of Health Insurance For Young Adults, Billy Bookman

Honors Theses

No abstract provided.

Choosing The Right Steps: Management Decisions Of Dance Businesses, Jessica B. Rosina

Business and Economics Honors Papers

Fundamental dance researchers have found that dancers have some of the lowest Human Capital returns. Today, the average dancer has a median pay of $15.87. Only six percent of public schools offer dance as a part of their curriculum. This situation poses a threat to the transmission of culture in our country and will have negative impacts. Children receive little to no dance education in public schooling, leaving private dance education organizations as the only option left. Using a sample of 100 privately owned studios in the tristate area, business decisions will be analyzed to uncover the impact on enrollment.

Did Antebellum Illinois Free Banks Take Undue Risk With Their Bond Portfolios?: An Analysis Of Decision-Making Prior To The Civil War, Scott N. Clayman

Business and Economics Honors Papers

Free banks in Illinois could issue bank notes backed by state or U.S. bond collateral. A decline in bond prices as the Civil War approached resulted in banks being unable to redeem their noteholders in gold specie and subsequently resulted in bank failures. Previously economic historians believed that failures of free banks were due to wildcat banking rather than the portfolio allocation of free banks. Over time, other researchers have found that banks that took greater ex ante risk prior to the failure were more likely to fail. There were other price declines during the 1850s, in particular the Panic …

Who's Trending: #Nba Vs #Nhl, Kevin Martuscello

Sport Management Undergraduate

Many professional athletes across a wide variety of sport have obtained celebrity status and as a result, have become human brands much greater than themselves (Carlson and Donavan, 2013). Previous research analyzed specific cases, individual strategies, and consumer behaviors. However, this study has furthered new knowledge by obtaining a comprehensive description of the differing approaches set in place by the National Basketball Association and the National Hockey League with regard to branding of individual athletes on Twitter. The purpose of this study was to determine in which ways do different sport leagues contrast in how they brand athletes on Twitter. …