Business Commons^™

Consumer Confidence Index – Nebraska And Survey Of Nebraska Business: March 4, 2016, Eric Thompson

Leading Economic Indicator Reports

Nebraska surveys of households and businesses again reveal a split assessment of the state economy. While consumer confidence is poor, Nebraska businesses have a somewhat positive outlook for economy. In particular, the Consumer Confidence Index – Nebraska (CCI-N) stood at 91.6 in February, well the below value of 100 which would signify neutral confidence. On a positive note, the CCI-N rose by 6.9 points in February after a dip to 84.7 during January 2016. The improvement likely reflects stabilization of the stock market in February. In terms of specific concerns, half of responding households reported concerns about costs including health …

2016-March-04-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Symptomatic Leadership: The Impact Of Changing Demographics On Global Business, Linda L. Ridley

Publications and Research

The past several decades have displayed a focus on diversity in the workplace throughout the corporate environment. Questions remain: has the effort been at all impactful – or, due to its symbolic nature, has it only been a distraction? What behaviors would have been better emphasized to achieve full participation and opportunity by all actors in a firm?

Considerable research has revealed that attempts at diversity are clumsy at best; and spurious at worst. [i] The challenge for firms has been to develop a “business case” for why those contributing groups represented by women and people of color should be …

Chick-Fil-A, Qdoba, Caribou Coffee Coming To Lindenwood In Food Service Deal, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Holds Line On Tuition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2016-March-03-Outstanding Dean, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-March-03-Eaglecam Update, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-03-03 President's Message, Office Of The President. Morehead State University.

Faculty Senate Records

President's message to faculty and staff on March 3, 2016.

2016-03-03 Postsecondary Education Budget Fundamentals, Office Of The President. Morehead State University.

Faculty Senate Records

Postsecondary Education Budget Fundamentals.

2016-03-03 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for March 3, 2016.

2016-03-03 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Newsletter for March 3, 2016.

Barnes & Noble To Create New Bookstore Experience, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Helm, Harold Holmes, 1900-1985 (Mss 554), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 554. Personal and professional correspondence of Auburn, Kentucky native and New York banker Harold H. Helm. Includes biographical materials, speeches, miscellaneous papers and photographs.

What Will The Hrdq Future Be: When One Turns Into Three?, Valerie Anderson, Kim Nimon, Jon Werner

Human Resource Development Faculty Publications and Presentations

Editorial regarding second issue of 2016 Human Resource Development Quarterly

2016-March-02-Entrepreneurs Club Daronda Copenhaver, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-March-02-Bunny Hop 5k, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Farming: From The Ground Up, Brock Becker, Max Burt, Michael Gardner

Case Studies in Agribusiness

With half of all current farmers expected to retire within 10 years and entry-level farmers decreasing 30% since 1987, it appears we need to encourage new, entry-level farmers. This case study tracks how a young farmer started his business and the decisions and issues he dealt with along the way. Decisions discussed include whether to rent or lease land, and possible crop-share arrangements, offering custom operations as a way generate revenue and obtain equipment, crop selection and using labor contractors versus in-house labor.

Beach Hut Deli Case Study, Chris Mangiola, Seth Sobottka, Lauren Yien, Megan Fox

Case Studies in Agribusiness

Beach Hut Deli Case Study describes the origin, development and growth of a quick service restaurant in Granite Bay, CA, which has now expanded to 35 locations in California, Reno, and Las Vegas with plans to expand into the Pacific Northwest. The case discusses in-house and external marketing, menu development and franchising options and issues.

Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland

Case Studies in Agribusiness

Just Desserts started at a San Francisco café in 1974 with a premium line of hand-crafted desserts. It moved to Oakland in 2001 to increase its production, only to bankrupt in 2003. It was saved by a group of investors who hired professional, experienced manage, with Michael Mendez becoming CEO in 2012. Mendez moved into organics, revamped packaging, and has grown the company.

Talley Farms Fresh Harvest: Excellence In Everything, Brandon Berguia, Emily Ormonde, Erin Van Grouw, Lance Van Grouw

Case Studies in Agribusiness

Talley Farms is a 3rd generation produce farm in the California Central Coast. Always looking for new ways to add value to their operations, they decided to see about community supported agriculture (CSA), an idea brought to the US from Switzerland and Japan in the 1980s. A CSA has subscribers who sign up to receive a box of produce on a regular basis. Decisions for Talley included what to put in the box, how to deliver it, sources of produce and how to market.

Recruiting Best Practices In Prospecting: Developing The Skills Necessary To Recruit An All-Volunteer Army—A Delphi Study., Jeremy E. Mcmullen Dr.

Dissertations

Purpose. It was the purpose of this Delphi study to discover what the best practices are for implementing telephone, virtual, face-to-face, and referral prospecting, as reported by an expert panel of Army Recruiters when targeting 17-24 year olds.

Methodology. This Policy Delphi study was accomplished in three sequential rounds, with 19 homogeneous expert participants whose mode of operation is remote, anonymous, and computerized. The rounds explored a complex recruiting process through the lens of expert Army Recruiters. The process of discovery, consensus, and implementation identified: (a) planning practices, (b) lead sources, (c) establishing rapport, (d) identify goals/needs/interests, (e) overcome …

How Firms Are Better Capturing Ideas From The Inside, Singapore Management University

Perspectives@SMU

Internal crowdsourcing allows staff to participate more widely

The Innovative Entrepreneur, Singapore Management University

Perspectives@SMU

R&D and innovation are sources of growth for society. How should they be managed to encourage entrepreneurship?

Breadtalk: Managing An Expanding Brand Portfolio, Singapore Management University

Perspectives@SMU

The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?

Aec: Mind The Skilled Labour Gap, Singapore Management University

Perspectives@SMU

Mobility of qualified professionals between ASEAN countries was meant to lift the region. Despite the signing of MRAs, things are not moving as fast as they could be

Public Corruption: Causes, Consequences & Countermeasures, Victor Hartman, Sridhar Ramamoorti

Accounting Faculty Publications

The article discusses the cause and consequences of public corruption in the U.S. It mentions several countermeasures against public corruption which include strengtening the organizational commitment, behaviour, and emphasizing code of ethics. The article also mentions the conflict of interests, challenges on law enforcement, and asset misappropriation.

Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You, Nichole M. Rustad

Roesch Library Staff Publications

Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.

Business As Mission And Mission As Business: Case Studies Of Financially Sustainable Christian Mission Ventures With A Focus On Anglican Dioceses In East Africa, Dennis Obura Tongoi

Business as Mission Theses and Dissertations

Anglican dioceses established by The Church Mission Society and other Western-founded Christian denominations in East Africa were envisaged to grow and become self-governing, self-propagating and self-supporting. The first two goals (to be self-governing and self-propagating) have more or less been achieved. The third goal (the pursuit of self-support) is at a critical stage, especially considering that resources, in terms of funding and personnel, are in decline. This research sought to document the factors that contribute to, or hinder, the role that lay people (business people in particular) can play in sustaining the ministry and mission of Anglican dioceses. The research …

An Exploration Of Cross-Cultural And Gender Differences In East Asia, South Asia And Southeast Asia, Ranjan George, Edward Francis Murphy, Julia Teahen, Regina A. Greenwood, Sergio Madero, Silvia Monserrat, Jaime Ruiz-Gutierrez, Miguel Olivas-Lujan, Neusa F. Santos, Arnel Uy, Shaista Khilji

HCBE Faculty Presentations

We explored cross-cultural, gender-based similarities and differences in values and attitudes towards women in East Asia (Hong Kong), South Asian (India and Sri Lanka) and Southeast Asia (Singapore). Results indicated that women possess higher social (collectivistic) value orientations; males possess higher personal (individualistic) value orientations. Respondents in Hong Kong and Singapore possessed higher personal value orientations; those from India and Sri Lanka possessed higher social value orientations. Females were more egalitarian than men in their attitudes towards women. Respondents in India and Singapore possessed less equalitarian attitudes towards women as compared to respondents in Hong Kong and Sri Lanka.

Marketing To Millennials: Improving Relationships With Millennial Consumers Through Online Advertising And Social Media Networking, Shawna Brown

Marketing

As the influence of the millennial population continues to grow, there is an increased demand for effective marketing techniques and methods for reaching this demographic group. With the expansion of technology and growth of social media, the advertising world has experienced tremendous changes in recent years that have been supplemented by the complexity of one of the world’s largest populations: millennials. While the millennial demographic is a difficult group that present a multitude of challenges for marketers, their purchasing power and growing influence act as a promising opportunity for brands.

This study examines the degree to which brands can effectively …