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Full-Text Articles in Business

Anime And Manga Fandom In The 21st Century: A Close-Up View, Chiquan Guo, Chengyan Zeng Jan 2020

Anime And Manga Fandom In The 21st Century: A Close-Up View, Chiquan Guo, Chengyan Zeng

Marketing Faculty Publications

Anime (animated films) and manga (comic books) fans are easily misunderstood and can even face prejudice. In fact, they are considered nerds or weirdoes in the eye of many people. This is an unfortunate happenstance for two simple reasons. First, it is a gross misperception of fans, which is fundamentally unfair to them. Second, with a growing fan base, this ever-expansive population presents ample opportunities for businesses. However, any biased view toward those fans may likely hinder marketers' efforts to serve them in an effective manner. We would like to show people what anime and manga fans are all about. …


Leaving No Trace In The Irish Countryside: Effecting Behavioural Change Of Recreationists, Noel Doyle Jan 2020

Leaving No Trace In The Irish Countryside: Effecting Behavioural Change Of Recreationists, Noel Doyle

Theses

The Irish countryside has become a hotspot for outdoor recreation and activity tourism. Despite the many positive impacts of these activities, adverse impacts on wildlife, the environment and farming practices are an unfortunate consequence of irresponsible behaviour. Although not all negative impacts can be mitigated by behaving responsibly, user education has been identified as crucial to reducing negative impacts and ensuring the environmental, and hence the economic, sustainability of both activity tourism and recreation. The development of effective programmes aimed at behavioural change requires a thorough investigation of the target audience and how they interact with the natural environment. This …


Disruptive Innovation Within The Legal Services Ecosystem, Donald G. Billings, Douglas G. Campbell Jan 2020

Disruptive Innovation Within The Legal Services Ecosystem, Donald G. Billings, Douglas G. Campbell

International Journal of Applied Management and Technology

Many law firms have done little to address the opportunities and threats presented by potentially disruptive technology (DT), such as artificial intelligence (AI) and machine learning (ML). The purpose of this multiple case study was to explore strategies that some law firm leaders use to address the potentially detrimental influences of DT on their organizations. The systems approach to management was employed as the conceptual framework. Data were collected from 6 participants at 2 international law firms with offices in California, using semi-structured interviews and organizational artifacts. Data were analyzed using inductive and deductive coding and thematic analysis, resulting in …


Dental Practice Success Vol. 6 No. 4, American Dental Association, Publishing Division Jan 2020

Dental Practice Success Vol. 6 No. 4, American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.


Dental Practice Success Special Issue: Design Innovation Awards (January 2020), American Dental Association, Publishing Division Jan 2020

Dental Practice Success Special Issue: Design Innovation Awards (January 2020), American Dental Association, Publishing Division

Dental Practice Success

No abstract provided.


The Consumer And Self-Service Technology, Daisy Brosi Jan 2020

The Consumer And Self-Service Technology, Daisy Brosi

Mahurin Honors College Capstone Experience/Thesis Projects

The prevalence of self-service technology in discount retail creates the need to consider how consumer’s age may affect their perceptions of self-service technology. The purpose of this thesis is to understand how different age groups perceive the reliability of self-service technologies and to understand the resulting effect on adoption and usage of self-service technologies. The study compares respondent’s age groups and their perceived reliability, perceived ease of use, perceived security, and perceived control of self-service technology to understand the age group’s adoption and use of self-service technology.

Consumers’ perceived ease of use, perceived security, and perceived control of self-service technology …


Let My People Stay: A Nonprofit's Role In Immigrant Lives, Karla Villa Jan 2020

Let My People Stay: A Nonprofit's Role In Immigrant Lives, Karla Villa

Mahurin Honors College Capstone Experience/Thesis Projects

This project draws on research that I conducted May to August 2019 with a nonprofit organization, La Casita Center, that provides services to the Hispanic immigrant community in Louisville KY. Despite what appears to be a bleak time in our country for immigrants and immigration reform, there is hope found in the organizations that are working to support and fill the gap that the national government has left. I draw on interviews and participant observation research conducted with staff at La Casita Center to

  1. Analyze how La Casita staff decide which resources and projects to implement.

  2. Consider how the current …


340b Program Utilization In Rural Us Clinics, William Finley, Heather M. Kruel Jan 2020

340b Program Utilization In Rural Us Clinics, William Finley, Heather M. Kruel

Theses, Dissertations and Capstones

Introduction: The 340B program was an effective strategy in reaching more potential patients, providing more comprehensive services, and limiting the gap between affordability and healthcare. The uninsured and underprivileged often are unable to receive medications at the high market price due to the financial situation they face and inflation. The 340B program seeked to mend this issue to help the public and healthcare organizations. The main purpose of this research was to search and evaluate if the 340B program lived up to its purpose of decreasing the cost of medications in rural based clinics.

Methodology: The research strategy developed …


Instant Replay In The National Football League, Jacob K. Tingle, M. Armenteros Jan 2020

Instant Replay In The National Football League, Jacob K. Tingle, M. Armenteros

School of Business Faculty Research

In this chapter the introduction of the Instant Replay video system in the National Football League (NFL) is analysed. The league started experimenting with video technology in 1986, which means it’s had more than 30 years of experience with a system similar to that approved by IFAB and FIFA in 2016. Although these are different sports, in this work the advent of technology and the evolution in NFL Instant Replay rules can be a roadmap in football. The role of the referee and the communication between coaches, referees, and TV now being discussed in football, has a long trajectory in …


The Market Success Of Corporate Spin-Offs: Do Ceo External Directorships, Age, And Their Interactions Matter?, Orhan Volkan Ozbek Jan 2020

The Market Success Of Corporate Spin-Offs: Do Ceo External Directorships, Age, And Their Interactions Matter?, Orhan Volkan Ozbek

School of Business Faculty Research

Corporate spin-offs have been a major “preferred” restructuring technique in the previous couple decades in the U.S. This corporate transaction aims to create value for both divesting firm and its subsidiary. This study examines an understudied interaction of CEO external directorships and age (as well as their direct effects) in the strategy literature on the change in market valuation of spun-off subsidiaries. By drawing our cases from the SDC Platinum database, we identified 138 completed corporate U.S. spin-offs that took place between 2000 and 2014. Our empirical analysis indicates that the number of CEO external directorships as well as having …


Eagle Executive Magazine, Georgia Southern University Jan 2020

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

  • College News
  • Department News
  • Graduate Programs
  • It's the People Who Make the Place
  • Big News
  • Annual Report
  • Alumni News
  • Development News


Eagle Executive Magazine, Georgia Southern University Jan 2020

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

  • College News
  • Department News
  • BIG News
  • Meet the Scholars
  • Graduate Programs
  • Alumni News
  • Development News


Eagle Accountant, Parker College Of Business Jan 2020

Eagle Accountant, Parker College Of Business

College of Business: News & Publications

  • Note from the Director
  • SOA at a Glance
  • The 4.4 Accountant
  • Accounting Day 2020
  • Accounting Day Scholarships
  • Additional Scholarship Recipients
  • Special Thanks to Sponsors of Accounting Day Scholarships
  • December 2019 Graduates
  • May 2020 Graduates
  • August 2020 Graduates
  • Spring 2020 Fraud, Forensic & Taxation Certificates
  • Graduating Student Photos
  • Student Reflections
  • Graduate Memories
  • Faculty Spotlight
  • Alumni Spotlight
  • National Association of Black Accountants
  • Association of Certified Fraud Examiners
  • Volunteer Income Tax Assistance
  • Interviews & Interrogations Outreach
  • Legal Eagles: 13th Annual MAcc Mock Trial
  • Faculty Awards
  • Promotion & Tenure
  • New Faces in the SOA
  • Going Online
  • Faculty Research & Publication Highlights
  • Faculty Notes
  • Accounting …


United Or Divided? Antecedents Of Board Cohesiveness In International Joint Ventures, Rene Olie, Elko Klijn, Hugo V. Leenders Jan 2020

United Or Divided? Antecedents Of Board Cohesiveness In International Joint Ventures, Rene Olie, Elko Klijn, Hugo V. Leenders

Management Faculty Publications

We combine board process research with the literature on international joint ventures (IJVs) by investigating the antecedents of cohesiveness of IJV boards of directors. Even though that corporate governance scholars have frequently emphasized the crucial role of cohesiveness for board effectiveness, cohesiveness has received limited research attention. We investigate the determinants of board cohesiveness by specifically focusing on an understudied organizational form, namely the IJV. IJVs are formed by two or more independent parent organizations originating from geographically dispersed home countries with disparate cultural backgrounds. We argue that the inherent features related to the international and partner-specific context of these …


Greenfield Or M&A? An Institutional And Learning Perspective On The Establishment Mode Choice Of Chinese Outward Investments, Ilan Alon, Stefano Elia, Shaomin Li Jan 2020

Greenfield Or M&A? An Institutional And Learning Perspective On The Establishment Mode Choice Of Chinese Outward Investments, Ilan Alon, Stefano Elia, Shaomin Li

Management Faculty Publications

We develop and test a model of Chinese greenfield investments using institutional and learning theories. Both the host country institutional context and the firm's international characteristics affect the establishment mode. Using 152 Chinese emerging market multinationals (EMNEs) with 401 subsidiaries distributed in 26 countries from 2003 to 2013, we build a database of 284 pairs of host country/Chinese firms to test two hypotheses. We find that, first, governance environment affects the establishment mode: greenfield investments are preferred over acquisitions in relation-based host markets, and M&As are preferred in rule-based countries. Second, the depth of Chinese EMNEs' international experience (i.e. the …


Impact Of Wind Farms On The Economic And Financial Standing Of The Korsze Commune, Izabela Rogalska, Damian Opalach, Radosław Sańko Jan 2020

Impact Of Wind Farms On The Economic And Financial Standing Of The Korsze Commune, Izabela Rogalska, Damian Opalach, Radosław Sańko

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Being an inexhaustible source of ecologically pure energy, wind is gaining an increasingly wider range of applications. This translates into the growing interest of investors in areas endowed with the conditions suitable for developing wind farms. An investment into wind turbines can generate many economic benefits for a local government, chiefly by ensuring higher revenues from real estate taxes. The main objective of this study has been to evaluate the impact of wind farms on the economic and financial standing of the Korsze commune. The study included secondary data obtained from the Municipal Office in Korsze and statistical data from …


Electric Car Sharing As An Interdisciplinary Test Ground Of Various Fields Of Study, Grzegorz Tchorek, Agnieszka Allen, Katarzyna Dziewanowska, Tomasz Geodecki, Waldemar Kozioł, Jurand Skrzypek, Michał Kurtyka, Filip Targowski, Stefan Wójtowicz Jan 2020

Electric Car Sharing As An Interdisciplinary Test Ground Of Various Fields Of Study, Grzegorz Tchorek, Agnieszka Allen, Katarzyna Dziewanowska, Tomasz Geodecki, Waldemar Kozioł, Jurand Skrzypek, Michał Kurtyka, Filip Targowski, Stefan Wójtowicz

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

The aim of the article is to present car sharing, with particular emphasis on electric car sharing, as an interdisciplinary research area. This applies not only to social sciences – management (strategy or marketing), sociology, economics (including the sharing economy), consumer psychology, but also to urban planning, engineering sciences (electrical engineering or energy) and, finally, ecology. Only the use of a broader perspective allows the understanding of the importance of car sharing, including electric vehicles, in contemporary social and economic processes. The diagnosis of factors that may affect the widespread use of car sharing, which we treat as an element …


Almanach Świętokrzyski, Tom V. Świętokrzyska Era Żelaza. Dzieje I Udział W Procesach Rewolucji Przemysłowej Na Ziemiach Polskich, Stanisław Nowak, Alojzy Z. Nowak Jan 2020

Almanach Świętokrzyski, Tom V. Świętokrzyska Era Żelaza. Dzieje I Udział W Procesach Rewolucji Przemysłowej Na Ziemiach Polskich, Stanisław Nowak, Alojzy Z. Nowak

Monografie/Monographs

Przebogata w czasie (ponad dwa tysiące lat) i treści historia fenomenu industrialnego, zwanego „świętokrzyską erą żelaza”, mieści w sobie wiele faz rozwojowych, obfitujących w wydarzenia techniczno-technologiczne oraz gospodarczo-społeczne. Jednakże, choćby tylko pobieżna próba ich sygnalizacji, wykracza poza ramy jednego, nawet opasłego, opracowania. Stąd inicjatorzy cyklu wydawniczego Almanach Świętokrzyski, skupieni wokół jego Rady Programowo-Naukowej oraz autorzy, redaktorzy i wydawca niniejszego tomu piątego, zgodnie wnioskowali o dokonanie próby pokazania kolejnych etapów i faz rozwoju tej ery w postaci następnych, chronologicznie wyznaczonych częściach lub tomach wydawniczych, w miarę możliwości ujednoliconych monograficznie opisywaną problematyką.


Understanding The Importance And Impact Of Technology In An Accounting Setting: Work Outcomes And Relationships With Clients, Megan Elwell Jan 2020

Understanding The Importance And Impact Of Technology In An Accounting Setting: Work Outcomes And Relationships With Clients, Megan Elwell

Honors Theses and Capstones

This study explores how technology positively or negatively impacts the accounting profession, and specifically, the impact on work outcomes (i.e. the effectiveness and efficiency of work) and relationships with clients. Three types of technology tools were featured in this study: Accounting and Analytics, Robotic Process Automation, and Communication Technology Tools and Platforms. Our research questions were (1) How much do technology tools improve the efficiency and effectiveness of the accountant? and (2) How much do technology tools affect the relationship with clients? After surveying professionals in the accounting field, we concluded that accountants believe that Communication softwares improve their efficiency …


Short-Term Exposure To Unmanned Aerial Vehicles Does Not Alter Stress Responses In Breeding Tree Swallows, Bradley D. Scholten, Abigail R. Beard, Hyeryeong Choi, Dena M. Baker Jan 2020

Short-Term Exposure To Unmanned Aerial Vehicles Does Not Alter Stress Responses In Breeding Tree Swallows, Bradley D. Scholten, Abigail R. Beard, Hyeryeong Choi, Dena M. Baker

University Faculty Publications and Creative Works

Recent studies suggest that visual and acoustic anthropogenic disturbances can cause physiological stress in animals. Human-induced stress may be particularly problematic for birds as new technologies, such as drones, increasingly invade their low-altitude air space. Although professional and recreational drone usage is increasing rapidly, there is little information on how drones affect avian behavior and physiology. We examined the effects of drone activity on behavior and physiology in adult, box-nesting tree swallows (Tachycineta bicolor). Specifically, we monitored bird behavior during drone flights and in response to a control object and measured telomere lengths and corticosterone levels as indicators of longer-term …


A Conceptual Framework For Valuating Airline Frequent Flyer Program Miles, Yi Gao Jan 2020

A Conceptual Framework For Valuating Airline Frequent Flyer Program Miles, Yi Gao

International Journal of Aviation, Aeronautics, and Aerospace

Frequent flyer programs of airlines have gradually evolved into a multi-billion dollar business over the years. Valuing frequent flyer program miles accurately and fairly has its practical implications both for airlines and members of frequent flyer programs. As a ground-breaking academic study dedicated to airline loyalty programs, this study aims to build a conceptual framework to guide the valuation of miles. Through comparing required miles for different award types with their equivalent cash prices, this study has successfully addressed the purchasing power of AAdvantage miles of American Airlines when they are used for award redemption. Not only can this study …


Efficiency Analysis Of A Congested Brazilian Airport Applying Slots Optimization Control: Congonhas Airport Case, Mariana Franco B. Mendes, Rafael Roco De Araujo, Ana Paula Beck Da Silva Etges, Massoud Bazargan Jan 2020

Efficiency Analysis Of A Congested Brazilian Airport Applying Slots Optimization Control: Congonhas Airport Case, Mariana Franco B. Mendes, Rafael Roco De Araujo, Ana Paula Beck Da Silva Etges, Massoud Bazargan

International Journal of Aviation, Aeronautics, and Aerospace

The current slot allocation mechanism in Brazil, based on the International Air Transport Association (IATA) rules, and its supplementary local regulation The National Civil Aviation Agency (ANAC), displays a few issues and limitations (e.g. slot misuse, allocation inefficiencies). Such issues are particularly present in the case of busy airports that works near their maximum capacity for major parts of the day. This inefficiency problem is generated because of the complexity of slot allocation added to the limited decision support available for the Brazilian system. This study focuses on the implementation of an optimal slot model, based on IATA regulations with …


[Introduction To] Called To Account: Financial Frauds That Shaped The Accounting Profession, Paul M. Clikeman Jan 2020

[Introduction To] Called To Account: Financial Frauds That Shaped The Accounting Profession, Paul M. Clikeman

Bookshelf

Called to Account traces the evolution of the global public accounting profession through a series of scandals leading to voluntary or mandated reforms. Ever entertaining and educational, the book describes 16 of the most audacious accounting frauds of the last 80 years, and identifies the accounting standards and legislation adopted as a direct consequence of each scandal.

This third edition offers expanded coverage of the Global Financial Crisis and international auditing. While retaining favorite chapters exposing the schemes of "Crazy Eddie" Antar, "Chainsaw Al" Dunlap, and Barry "the Boy Wonder" Minkow, new chapters describe the accounting problems at Lehman Brothers, …


การจัดการโลจิสติกส์เพื่อมนุษยธรรม (Humanitarian Logistics) กรณีศึกษาบริจาคหน้ากากอนามัยเพื่อป้องกันโรคโควิด -19 ที่ระบาดในประเทศไทยขององค์การระหว่างประเทศกึ่งรัฐบาล, ณัฏยา แก้วประเสริฐ Jan 2020

การจัดการโลจิสติกส์เพื่อมนุษยธรรม (Humanitarian Logistics) กรณีศึกษาบริจาคหน้ากากอนามัยเพื่อป้องกันโรคโควิด -19 ที่ระบาดในประเทศไทยขององค์การระหว่างประเทศกึ่งรัฐบาล, ณัฏยา แก้วประเสริฐ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้ศึกษากระบวนการจัดการโลจิสติกส์เพื่อมนุษยธรรมที่หน่วยงานผู้บริจาคดำเนินการเพื่อบริจาคหน้ากากอนามัยให้แก่สภากาชาดไทยที่มีความล่าช้า ใช้เวลาตลอดทั้งกระบวนการถึง 29 วันในปัจจุบัน โดยใช้การสัมภาษณ์เชิงลึกผู้ปฏิบัติงานจริง ออกแบบเป็นแผนผังสถานะปัจจุบัน วิเคราะห์ด้วยทฤษฎีแผนผังสายธารคุณค่า (VSM) เพื่อจำแนกคุณค่าของกิจกรรมและระบุความสูญเปล่า จากนั้นวิเคราะห์หาสายงานวิกฤต (Critical Path) ด้วยเทคนิคระเบียบวิธีวิกฤต (CPM) เพื่อแก้ไขให้มีขนาดสั้นที่สุด จัดลำดับกิจกรรม จนได้กระบวนการจัดการโลจิสติกส์แบบใหม่ออกมาในรูปแบบไดอะแกรม เพื่อใช้เป็นแนวทางในอนาคต ผลที่ได้จากการวิเคราะห์ด้วย VSM โดยการกำจัดกิจกรรมที่ไม่จำเป็น การรวบหลายๆ กิจกรรมเข้าด้วยกันเพื่อลดขั้นตอนและลดระยะเวลาในการดำเนินงาน และวิเคราะห์โครงข่ายงานหาสายงานวิกฤตและปรับปรุงให้มีขนาดสั้นที่สุด พบว่ากระบวนการจัดการโลจิสติกส์แบบใหม่สามารถลดกิจกรรมจาก 24 กิจกรรม เหลือ 14 กิจกรรม คิดเป็นร้อยละ 41.6 ลดระยะเวลาในการดำเนินการ จาก 29 วันทำการ เหลือ 10 วันทำการ คิดเป็นร้อยละ 65.5 กระบวนการจัดการโลจิสติกส์แบบใหม่นี้จะช่วยให้หน้ากากอนามัยถึงมือผู้ประสบภัยได้รวดเร็วมากยิ่งขึ้น ช่วยลดการแพร่ระบาดของโรคโควิด-19 ในประเทศไทย สอดคล้องกับการจัดการโลจิสติกส์เพื่อมนุษยธรรมในสถานการณ์ภัยพิบัติ


Determinants Of Tax Morale Using Structural Equation Model (Sem), Raymond S. Pacaldo, Rodiel C. Ferrer Jan 2020

Determinants Of Tax Morale Using Structural Equation Model (Sem), Raymond S. Pacaldo, Rodiel C. Ferrer

DLSU Business & Economics Review

This paper analyzes the impact of tax enforcement, trust in government, and demographic characteristics on the tax morale of firms in the Philippines. From the database of Business Environment and Enterprise Performance Survey (BEEPS), 864 firms were taken and analyzed using partial least squares on the structural equation of modeling (PLS-SEM). In the analysis, only trust in government, organizational form, and firm location provided a significant impact to tax morale. Thus, firms pay taxes religiously when the government acts trustworthily. On the other hand, sole proprietorship and Metro Manila firms exhibited lower tax morale as compared to corporations and outside …


Effect Of Moderating Variables: Financial Leverage And Dividend Payout Of Publicly-Listed Property Sector Of The Philippines, Cynthia P. Cudia, Harrison Kendrick L. Chun, Tristan Dranel M. Papa, Raveena S. Tahilramani, Althea R. Tan Jan 2020

Effect Of Moderating Variables: Financial Leverage And Dividend Payout Of Publicly-Listed Property Sector Of The Philippines, Cynthia P. Cudia, Harrison Kendrick L. Chun, Tristan Dranel M. Papa, Raveena S. Tahilramani, Althea R. Tan

DLSU Business & Economics Review

Various studies on the relationship between financial leverage and dividend payout have been conducted; however, different factors affecting this relationship remain unexplored. This study aimed to identify the effect of different firm-specific moderating variables on the relationship between financial leverage and dividend payout of Philippine publicly-listed companies under the property sector for the years 2012–2016. These firm-specific variables were classified into two categories—company profile and financial condition. By employing multiple regression with the interaction model, the results of this study found that business risk has a significant effect on the relationship between financial leverage and dividend payout. Similarly, firm size …


Scenario-Based Strategic Planning For Future Civil Vertical Take-Off And Landing (Vtol) Transport, Woojin Choi, Steven Hampton Jan 2020

Scenario-Based Strategic Planning For Future Civil Vertical Take-Off And Landing (Vtol) Transport, Woojin Choi, Steven Hampton

Journal of Aviation/Aerospace Education & Research

Rapid evolvement of the vertical take-off and landing (VTOL) technology in conjunction with recent robust R&D has demonstrated the technical feasibility of the civil VTOL system as a short-haul mass transit mode. Its combined benefits of a helicopter and a turboprop into one aircraft is expected to become an effective remedy for congested air traffic and difficulties with airport expansions in the metropolitan areas along with the potential benefit to improve accessibility to population centers and remote areas where conventional aircraft cannot access.

In this study, based on a the Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors and …


Understanding The Relationship Between Smartphone Addiction And Well-Being: The Mediation Of Mindfulness And Moderation Of Hedonic Apps, Murad Moqbel Jan 2020

Understanding The Relationship Between Smartphone Addiction And Well-Being: The Mediation Of Mindfulness And Moderation Of Hedonic Apps, Murad Moqbel

Information Systems Faculty Publications

The advent of handheld devices such as smartphones has changed the way we connect, navigate, and entertain and has been recognized as a revolution in information and communication technologies (ICT). Despite the plethora of benefits of this new technology, concerns have been raised about the unintended adverse consequences to well-being in the form of addictive use. Past research has linked smartphone addiction to negative consequences, but it remains unclear how, why, and when (i.e., under what conditions) smartphone addiction, in turn, is related to well-being. This study attempts to fill this void by addressing these questions through the lens of …


Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz Jan 2020

Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz

WCBT Faculty Publications

The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic …


It Security Policy Compliance: A University Perspective, Jack D. Barnes Jan 2020

It Security Policy Compliance: A University Perspective, Jack D. Barnes

Honors Theses and Capstones

No abstract provided.