Business Commons^™

Hayden Spotlighted As First Female Strength And Conditioning Coach In Mlb, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2020-February-27-Excellent Results, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 27, 2020) A recent financial and compliance audit of East Tennessee State University conducted by the Tennessee Comptroller of the Treasury resulted in no findings or recommendations.  The report was released by the Division of State Audit Feb. 27.

Conducted annually, the audit was for the July 1, 2018 – June 30, 2019 fiscal year.  All state agencies are required to undergo this audit each year.

According to ETSU Chief Financial Officer Dr. B.J. King, the audit reviews the institution’s financial procedures and internal controls and evaluates how the university is complying with federal funding regulations. …

Artificial Intelligence And The Sales Process: How To Help Sales Students Develop An Analytics Skill Set, Michael Rodriguez, Stefanie L. Boyer

Marketing Department Faculty Journal Articles

The following learning protocol provides an opportunity for professors to help students apply artificial intelligence and analytics in a pipeline management exercise. The activity allows advanced sales students to build a predictive sales model in Salesforce.com’s Einstein Analytics Platform. The following innovation walks the educator through the process of accessing the platform, building a model and analyzing outcomes. The exercise provides the opportunity to improve outcomes and act on sales opportunities, simulating the work environment. The article provides teaching tips for success to help professors stay current in the digital age and prepare students for early career success.

Five Students Attend Big Xii Black Student Government Conference In Oklahoma, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Opportunities To Participate In Formal And Informal Vocational Learning Activities And Work-Related Outcomes In Small Professional Services Businesses, Alan Coetzer, Pattanee Susomrith, Emmanuel Twumasi Ampofo

Research outputs 2014 to 2021

Small businesses are characterised by resources constraints; therefore, their managers need to know the exact nature of additional benefits, beyond knowledge and skill acquisition, that might accrue from employee participation in different types of learning activities. However, research that simultaneously examines the attitudinal and behavioural outcomes of opportunities to participate in formal and informal learning activities is sparse, especially in small businesses. The present study addresses this area of neglect by exploring associative relationships between opportunities for employees to participate in (1) formal learning activities and (2) informal learning activities and three important work-related outcomes: affective commitment, innovative behaviours, and …

The Rise And Infiltration Of Pac-Man And Street Fighter, Angelic Phan

University Honors Theses

With the social, cultural, and economic influence of video games, it is important to examine why they have become such popular forms of entertainment. Particularly, why certain franchises have continued to persist among the growing industry. Two notable franchises are Pac-Man and Street Fighter, which are also most frequently discussed in scholarly texts. I supplement a literature review with an analysis of marketing texts to illuminate a series of shared factors that help explain both games' popularity despite the apparent dissimilarities of their content. First, my work helps us look across multiple scholarly papers to create a bigger picture …

Situational Judgment Tests, Megan Paul

Umbrella Summaries

What is a situational judgment test?

A situational judgment test (SJT) is a hiring tool that measures knowledge, skills, abilities, and other characteristics by assessing test takers’ responses to various job-related situations. They are typically administered in paper-and-pencil or video format, and each item presents a scenario and various potential responses or actions to take. Instructions tend to fall into one of two categories: knowledge or behavioral tendency. Knowledge instructions require judgments about the efficacy of different options, and they ask test takers to choose, for example, the best option, the best and worst option, or the most effective option. …

Nebraska Monthly Economic Indicators: February 26, 2020, Eric Thompson

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) 1 fell by 0.15% during January of 2020. The modest decrease in the LEI-N, which is designed to predict economic activity six months into the future, followed a strong increase in December 2019. Taken together, the two monthly results indicate moderate economic growth in Nebraska through mid-2020. The leading indicator fell due to a drop in airline passenger enplanements and an increase in initial claims for unemployment insurance. However, business expectations remained positive during the month, with respondents to the January Survey of Nebraska Business reporting plans to increase sales and employment at …

2020-February-26-Pharmacy School Creates Early Admission Pathway For Aspiring Pharmacists, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) East Tennessee State University Bill Gatton College of Pharmacy has created an Early Admission Pathway for aspiring pharmacists to get started on their pharmacy career now.

High-achieving high school seniors choosing to attend ETSU or current ETSU freshmen can apply to be accepted directly into Gatton College of Pharmacy through the Early Admission Pathway, which provides students the opportunity to earn both a Bachelor of Science and a Doctor of Pharmacy (PharmD) in six years. 

Currently, the pharmacy school is waiving application fees to apply for the Early Admission Pathway. Students can learn more and …

Coincident And Leading Economic Indicators – Nebraska, February 26, 2020

Bureau of Business Research Publications

Coincident and leading economic indicators for Nebraska, report from February 26, 2020 from the Bureau of Business Research at the University of Nebraska-Lincoln.

2020-February-26-In Begleitungin Accompaniment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – East Tennessee State University’s Reece Museum and Department of Literature and Language present an exhibition that features the poems of German author and philosopher Dieter Leisegang and the artwork of Claire-Lise Holy that continues through April 10 at the Reece Museum. A reception will be held Thursday, March 5, from 5-7 p.m. 

"Jolei's Verschwundenes Bild/Jolei's Lost Painting"

Curated by Joachim Leisegang, who was the husband of Holy and brother of Leisegang, with …

2020-February-26-Charity Concert To Benefit Animal Shelter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – The Student Advisory Council of East Tennessee State University’s Department of Music will host its third annual Community Charity Concert on Friday, March 6, at 7:30 p.m. in the Brown Hall auditorium.

There is no admission fee, but donations are welcome.  All proceeds from this variety show will benefit the Washington County-Johnson City Animal Shelter.

The program will feature students of the Department of Music in solo and ensemble performances.  Included are a number of the department’s ensembles, such as ETSU Chorale, Percussion Ensemble, Jazz Combo, Swashbucklers, Harmonium, Ascension and The Buc 5, a …

2020-February-26-Etsu Elevates Pitch Competition Winners, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – Each of the five teams selected to participate in the ETSU Elevate Pitch Competition came prepared with presentations and supporters last Thursday. The audience chose three winners, each receiving $5,000 service grants from East Tennessee State University to fund projects aimed at improving the lives of people across the region.

Now it is time for the winning teams from Sleep in Heavenly Peace, Inc., Feeding 5,000 and STREAMWORKS to begin implementing their projects.

First place went to Bunkheads, a team made up of students from Volunteer ETSU and Liv Detwiler from the Department …

2020-February-26-Hannah Mehaffey, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – Recent East Tennessee State University Media and Communication graduate Hannah Mehaffey earned national recognition for a music video that she directed, filmed and edited as her capstone project.

Her black and white video for “Crying Again” by Morgan’s Mill earned Mehaffey third place in the music video category of the 2020 Broadcast Education Association Awards. The country video coasts through the ETSU parking garage and ends with an intimate concert by the band on the top deck. Mehaffey said that ever since she heard the song by her husband’s band, she’s envisioned the concept. …

2020-February-26-Pharmacy School Creates Early Admission Pathway For Aspiring Pharmacists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – East Tennessee State University Bill Gatton College of Pharmacy has created an Early Admission Pathway for aspiring pharmacists to get started on their pharmacy career now.

High-achieving high school seniors choosing to attend ETSU or current ETSU freshmen can apply to be accepted directly into Gatton College of Pharmacy through the Early Admission Pathway, which provides students the opportunity to earn both a Bachelor of Science and a Doctor of Pharmacy (PharmD) in six years. 

Currently, the pharmacy school is waiving application fees to apply for the Early Admission Pathway. Students can learn more …

Is It All In Your Head? How Your Beliefs About Money Influence Your Financial Behavior, Patricia T. Gouveia

AMTP Proceedings 2020

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior

Patricia T. Gouveia

Florida International University

ABSTRACT

Research suggests that many consumers struggle with financial decision making. According to the Federal Reserve (2018), Americans accumulated a staggering $1.027 trillion in revolving credit in 2017 and one-quarter of the non-retired population reported having no retirement savings or pensions. This data underscores the importance of academic research that sheds light on the factors that might impact consumer financial behavior, such as savings, investing and budgeting. To fulfill this goal, the present research examines how expectations of social …

The Proof Is In The Power: Social Community Integration In Electronic Health Records For Elevated Patient Empowerment, Amanda Ledet

AMTP Proceedings 2020

With national health expenditures currently comprising nearly one fifth of the U.S. economy, recent regulations aimed at lowering costs attempt to incentivize physicians to help promote patient empowerment by encouraging increased engagement in their Certified Electronic Health Record Technology (CEHRT) platform (i.e. online health portal). Patient portals are an area of emerging technology in which the need to improve value to the patient is present. The Centers for Medicare and Medicaid Services recently discussed their intentions to improve the patient experience and, therefore, help patients feel more empowered. It is assumed that those who are empowered are associated with cost-effective …

Empirical Study: Use Of Online Or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching For First Post-Graduation Careers, Linda Mullen Phd, Randy S. Stuart, Michael L. Thomas

AMTP Proceedings 2020

No abstract provided.

Preparing Performance Reports For Upper Management: A Skills Building Project For Sales Management Students, Joseph D. Chapman, Russell G. Wahlers

AMTP Proceedings 2020

This paper presents an in-depth assignment used in sales management courses to help students develop the skills needed to prepare a formal performance report for upper management. Students are divided into district management teams and are required to prepare a company performance report for four years of their company’s performance. The author provides the detailed guidelines which are given to the students to aid them in the development of the performance report. Example tables for the report, the grading process, and other information for the project are also included.

The Future Of Electronics Consumption And The Role Of The Sustainable Consumer, Jennifer D. Henderson

AMTP Proceedings 2020

The Future of Electronics Consumption and the Role of the Sustainable Consumer

Jennifer D. Henderson

University of South Alabama

ABSTRACT

A recent area of ethical, environmental, and social responsibility concern is in regard to smartphones and related electronic devices. Specifically, these products have been linked to generating large quantities of electronic waste (e-waste) and are increasingly produced under questionable working conditions. These social and environmental impacts can potentially be mitigated through the adoption of sustainably produced devices. However, although we are years into the modern sustainability movement, there still exists an attitude-behaviors gap where many consumers report that they are …

Yours, Mine, Or Ours? Exploring The Role Of Cultural Values In Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao

AMTP Proceedings 2020

The sharing economy offers consumers an alternative to ownership by exchanging value through technology-based services. As the growth of sharing economy practices continue to emerge, business scholars have only recently begun to study how cultural differences impact the sharing economy. Specifically, few studies have examined individual cultural values. Therefore, this study explores whether differences in cultural values, using Hofstede’s cultural dimensions, account for consumers’ attitudes and participation in sharing economy services (SES). Two studies employing a mix-method approach will be conducted to gain a thorough understanding of the sharing economy from both the consumers’ and the peer providers’ perspective. This …

Up Rooting: Sports Marketing Analytics And Attendance In Major League Baseball, Adam Merkle, Catherine Hessick, Britton Leggett, Kenneth O'Connor, Larry Goehrig

AMTP Proceedings 2020

Spurred by a continuous decline in Major League Baseball (MLB) ticket sales and attendance, this study examines external and internal factors affecting team financial performance. Using only secondary data, constructs for external factors (i.e. population, facility age, etc.), team offensive performance (i.e. at-bats, home runs, etc.), attendance, and revenue-based financial metrics were analyzed with PLS-SEM. The findings reveal external factors positively affect both attendance and team financials, but the relationship between a team’s offensive performance and team financials is fully mediated by attendance. The findings imply future sales growth may need to come from marketing strategies and promotional efforts beyond …

Is There A Roi For Being Ethical? The Impact Of Consumer Perceived Ethicality On Brand Equity, Arwen L. Matos-Wood

AMTP Proceedings 2020

Companies are increasingly focused on their environment and their impact on various stakeholders due to competitive and societal pressures. As their responsibilities expand, there is a risk to their reputation as well as their long term growth and profitability. As these pressures to be good stewards increase, companies are looking to better understand the impact on key metrics and key stakeholders. The purpose of this proposal is to study the effect of consumer perceived ethicality of a brand on brand equity at a corporate brand level.

The Impact Of Culture On Multinational Business Expansion: A Case Study Evaluating Merchandising In Asian 7-Eleven Franchises, Matthew H. Yang, Gallayanee Yaoyungyong

AMTP Proceedings 2020

While advances in technology (e.g., smart devices, mobile apps) and the growth of digital media (e.g., social media) have created new opportunities and enabled many businesses to successfully invest and expand globally, multinational corporations can still fail to thrive in another country due to misunderstanding local cultures, values, and expectations. To explore this issue, this case study investigates the impact culture has on a multinational corporation and investigates how the product lines change based on the location of the business. This case study focuses on 7-Eleven due to the vigorous growth of the company in Asia- China, Hong Kong, Japan, …

A Preliminary Examination Of Sponsorship Motivations And Leveraging In Motor Sports, Carol L. Bruneau

AMTP Proceedings 2020

Sports sponsorships have become an increasingly large investment for many organizations. IEG (2018) has forecast that in 2018, total global sponsorship spending would be approximately $65.8 billion, with US sponsors contributing $24.28 billion. Close to 70%, or almost $46 billion, of total sponsorship spending will be directed towards the sponsoring of sports events, leagues, teams and individual sports personalities. This paper is a exploratory examination of sponsorships in INDYCAR racing based on participant observation over nine years of viewing INDYCAR races live and on television. Four specific sponsorship examples will be discussed to highlight sponsors’ motivations for sponsorship and how …

Blockchain And The Transformation Of Branding, Sunil Erevelles, Brian Whelan, Padma Bulusu

AMTP Proceedings 2020

Blockchain and the Transformation of Branding

Sunil Erevelles

University of North Carolina at Charlotte

Brian Whelan

University of North Carolina at Charlotte

Padma Bulusu

University of North Carolina at Charlotte

ABSTRACT

Consumer trust in brands has reached critically low levels. While Big Data has allowed marketers to gain a rich and precise understanding of their consumers (Erevelles, Fukawa and Swayne 2016), the careless and sometimes improper use of Big Data in behavioral futures markets has resulted in a decline of trust in brands of organizations that have violated consumer trust. Driven by a trust crisis in consumer relationships with institutions …

Consumer Data Privacy In Marketing Research: A Study Of Value-Based And Cognate-Based Approaches, Selcuk Ertekin

AMTP Proceedings 2020

In this paper, we used Smith et al. (2011)’s classification of privacy definitions based on cognate-based and value-based approaches and reviewed the marketing literature for the past five years on consumer information privacy. We added an extra dimension to this classification by looking at whether the research has a regulatory emphasis or not. Our results indicate that there are plenty of research articles on cognate-based and non-regulatory underscoring research as well as value-based and regulatory emphasis articles. There is exigent need for more research on cognate-based, regulation focused and value-based, non-regulation focused accentuation.

Entrepreneurship In Rural Areas Of Khorezm Region And The Role Of Entrepreneurship In Villages, T.B. Umidjanovich

Central Asian Problems of Modern Science and Education

This research paper discusses the specific characters of developing small business and entrepreneurship in rural regions and the role of farming, agriculture and agricultural organizations in producing agricultural product.

Issues Of Improving The Financial Stability Of Communications Enterprises, K.M. Ismailov

Central Asian Problems of Modern Science and Education

The complicated financial system, the acceleration of globalization, the expansion of new financial products and services raise issues that are difficult for people to deal with, and the fact that they are not always ready to deal with these issues has led to financial stability in enterprises. is the main criterion for riding. This article covers issues related to financial sustainability of communications enterprises, analyzes annual reports of “Uzbektelecom” JSC and summarizes its conclusions.

Demographic Position Of The Republic Of Karakalpakstan, N.R. Rakhmonov, Sh.K. Djumabaeva

Central Asian Problems of Modern Science and Education

Changes in demographic dynamics in the Republic of Karakalpakstan, age and gender composition of the population, population distribution by region, birth, death, divorce and annulment of marriage have been scientifically studied over the period of independence.