Business Commons^™

Do Students Buy Attention-Grabbing Stocks? A Field Experiment, George Psaradakis

Business and Economics Honors Papers

In this paper, we look to find out whether or not student investors are drawn to “attention-grabbing” stocks. We define “attention-grabbing” stocks as those that are issued by companies with either large numbers of Twitter followers, large general marketing budgets, or both. Our theory is that the more followers that a publicly traded company has on Twitter and/or the more money the company spends on marketing and advertising, the more likely a student would be to invest in its stock.

A field experiment was conducted in which undergraduate students constructed their own virtual stock portfolios. A treatment group was given …

Lutz Strategic Analysis, Ashley Tyler

Honors Program: Senior Projects (Public)

Lutz, an accounting firm in Nebraska, was founded in 1980 and has grown radically since. It now has four divisions – Accounting, Finance, Talent, and Technology – and over 275 employees. When analyzing the external environment, a PESTEL, Porter’s Five Forces, and SWOT analyses were done. These found the external environment can have an impact on the industry, however, accounting is a job that will always be needed, and growth is almost always available. Lutz’s current strategy for growth is a resource-based view of the firm that involves being a one-stop-shop for customers. It is also looking for new firms …

2021-April-29-Etsu Health Alberga ClíNicas De VacunacióN Contra Covid-19 Para Cualquier Persona Mayor De 18, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (29 de abril de 2021) - ETSU Health albergará tres clínicas de vacunación COVID-19 de Janssen Johnson & Johnson, que son gratuitas y están abiertas para cualquier persona de 18 años o más. Dos de las tres clínicas estarán disponibles para pacientes sin cita previa, sin necesidad de cita previa.

Las próximas clínicas son las siguientes (tenga en cuenta la nueva ubicación para el 30 de abril y el 4 de mayo):

• Viernes 30 de abril, de 12 p.m. a 2 p.m.
  Martha Street Culp Auditorium, D.P. Culp Student Center
  No se requiere cita previa.
• Sabado, 1 de …

2021-April-29-University School Endowment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 29, 2021) An alumnus of University School and East Tennessee State University has announced the creation of an endowment to support his alma mater as one of the top K-12 schools in the state and nation.

The A. Richard Wilson University School Endowment will provide resources for University School to supplement public funds in support of capital improvements, technology upgrades and maintenance, staff and faculty professional development, and for scholarships for graduates attending ETSU.

Wilson credits the University School’s faculty with laying the foundation for his success in life and business. Keeping the University School among …

An Analysis Of Cases Demonstrating Financial Accounting Fundamentals, Matthew Conroy

Honors Theses

The purpose of this paper is to analyze key financial accounting fundamentals through the completion of case studies administered during the 2020-2021 academic school year. These case studies have included in-depth analysis designed to provide insight into accounting topics that transcends what was learned through prior academic instruction. Over the last year, these cases have provided more practical applications of topics including taxation, financial reporting, investment decisions, and thorough analysis of a company through a mock case study presented in front of industry professionals. Ultimately, these case studies have afforded me the opportunity to develop my knowledge of financial accounting …

Your Emerging Career Assignment Focused On Procter & Gamble, Madeline Hoffman

School of Business Student Scholarship

Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing

Ama Pods Case Competition, Caroline Hoffer, Ethan Foley, Erika Markiv, Lukas Grover, Tyler Duff, Kaitlyn Novarro, Jacob Lemanowicz

School of Business Student Scholarship

Caroline Hoffer ’22
Major: Marketing

Ethan Foley ’22
Major: Marketing

Erika Markiv ’22
Major: Marketing and Economics

Lukas Grover ’22
Major: Marketing

Tyler Duff ’22
Major: Marketing

Kaitlyn Novarro ’22
Major: Marketing

Jacob Lemanowicz ’22
Major: Marketing

Faculty Mentor: Professor Rae Caloura, Marketing

The goal of this project was to create an integrated marketing communications plan for the company PODS. PODS wanted to target those looking to relocate for jobs as well as college students. Our team created the “Moving Off the Streets” campaign. During this campaign, a certain percentage of the sales of PODS storage containers would be donated …

Your Emerging Career: Nike, Meghan Reynolds

School of Business Student Scholarship

Meghan Reynolds ’24
Major: Finance
Faculty Mentor: Professor Rae Caloura

Proposed Acquisition Of Paytronix By Hubspot, Madeleine Scotti

School of Business Student Scholarship

Madeleine Scotti ’21
Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing

For this case study, I was tasked with determining which parent company would be best to acquire Paytronix, a customer loyalty SaaS company, along with one that the parent company should delete in its place. Throughout my research, I concluded that HubSpot, the SaaS company that produces marketing, customer service, and sales software, would be the best fit to acquire Paytronix. In order to make this decision, I utilized the strong brand association, HubSpot’s trend of acquiring firms, and Paytronix’s specialization to justify this acquisition. Likewise, I utilized these …

The Decline In Brick-And-Mortar Shopping, Patrick Stephens, Crosby Colyer, Caroline Mohan, Lucas Pinter, Kyle Meyer

School of Business Student Scholarship

Patrick Stephens ’23, Marketing major
Crosby Colyer ’23
Caroline Mohan ’23, Marketing major
Lucas Pinter ’23
Kyle Meyer ’23, Marketing major, Spanish minor
Faculty mentors: Dr. Kevin Newman and Dr. Mark DeFanti

There has been a decline in the number of consumers that were partaking in in-person retail shopping especially during the holiday season. We wanted to understand the causes that existed behind this change in brick-and-mortar retail. The two problems that we discovered were Covid 19 and the inability for stores to enforce their guidelines, along with this is the movement towards convenience within the commerce world. With a …

2021-04-29 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from April 29, 2021.

The Impact Of Patient Shadowing On Service Design: Insights From A Family Medicine Clinic, Andrew S. Gallan, Bruce Perlow, Riddhi Shah, Judith Gravdal

Patient Experience Journal

A central tenet of patient-centered care is to truly and deeply understand how patients experience health care. One particular qualitative method, patient shadowing, holds the promise of seeing things through the patient’s eyes in real time. The purpose of this research is to utilize patient shadowing to capture the realities of patient experiences in an outpatient family medicine clinic and to report opportunities for improvement to clinic leadership. A total of twenty (20) patients were shadowed at a family medicine outpatient clinic over the course of eight (8) different days, providing a variety of circumstances including staffing levels, shift changes, …

Increasing Investment In Stem Education For Females: Policy Considerations, Becky Harris, Andrea Dassopoulos, Daniel Sahl, Anna Starostina

UNLV Gaming Research & Review Journal

During this difficult economic time, as policy makers decide how to use their limited resources to help prepare the rising generation for the demands of an ever-changing workforce, aligning K-12 educational priorities with higher education and economic development can help maximize public dollar investments in STEM education, particularly when females are given access to STEM and STEM-related education and programs. Smart public policy initiatives can help increase the representation of women in the technology, research and development, and innovation departments.

The purpose of this article is to provide policy recommendations that could help increase gender diversity and participation in STEM …

Volume 7 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Table Of Contents And Front Matter, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Easy-Hook, Valentin Arroyo '23, Sasha Xxx '23, Avery Hedican '23

Student Leadership Exchange (SLX)

One of the main problems with eating is having to put your utensils down. Unexpected things could happen when you put them down, for instance a spoon falling into a bowl of soup or melted ice cream. These are just a few of the many outcomes which can occur due to not having a safe place to put your utensil. The unfavorable outcomes presented before you can all be prevented with the Easy-Hook, a device which is meant to keep your utensil from falling or sliding away from your grasp. This device is meant to target people who have similar …

Addressing The Internet's Influence On Fast Fashion, Kelly Cruz '23, Uchenna Nnawuchi '23, Saamiyah Khan '23

Student Leadership Exchange (SLX)

Fast fashion, the rapid production of cheap clothing made for trends that will only last at most a month, is increasingly becoming more popular. Fast fashion damages both the environment and the workers that are put to work long hours but are underpaid. These issues are overlooked by online shoppers due to the fact that they are unaware of its unsustainability and harsh working conditions. Although, this problem of unintentional ignorance could be avoided if fast fashion companies were transparent with the work they are doing alongside as working towards fixing these issues regarding sustainability and the workers’ conditions. The …

Muslim Tourist Behaviour And Intention To Revisit Non- Muslim Countries: The Role Of Muslim-Friendly Tourism (Mft) Attributes, Mohd Hafiz Hanafiah, Ambok Abd Azhim Ambok Maek, Mohd Salehuddin Mohd Zahari

International Journal of Religious Tourism and Pilgrimage

This study examines the Muslim traveller’s perception of Muslim-Friendly Tourism (MFT) attributes in non-Muslim countries and how these MFT attributes affect their revisit intention. This study utilises purposive sampling, where only Malaysian Muslims who have been to non-Muslim countries were selected as the respondents. A cross-sectional study which includes a self-reported and self-administered survey questionnaire is used. Two hundred and fifty-three (253) respondents participated in the survey. Partial-least Square-Structural Equation Modelling (PLS-SEM) is used to confirm the research hypotheses. The structural model assessment demonstrates that out of the five MFT attributes, only the social environments and Halal food and beverage …

Islamic Hotel Indicators: A Bibliometric Study, Aam Slamet Rusydiana Mr, Fatin Fadhilah Hasib, Solihah Sari Rahayu

International Journal of Religious Tourism and Pilgrimage

This study reviews research on the theme of Islamic-based hotels in reputable journals. It uses bibliometric analysis of a selected 67 articles related to Islamic hotels published by national and international journals. The entire sample of journal publications have been published in the ten years from 2011 to 2020. The results show that in researching Islamic hotels, case studies are dominated by Malaysia, following by Indonesia. Network visualisation shows that the development of Islamic hotel research is divided into 4 clusters. Furthermore, based on the concept of Imam Shatibi’s higher objective (Raysuni, 2005), the indicators for Islamic-based hotels can be …

Hajj Investment Fund: A Bibliographic Study Of The Hajj Economy, Aam Rusydiana, Muhammad Syafii Antonio, Aisyah Assalafiyah, Akhmad Yusup

International Journal of Religious Tourism and Pilgrimage

This study explores the development of research on the hajj’s economy (pilgrimage) published in reputable journal papers. The data analysed included more than 66 indexed research publications. The entire sample of journal publications has been published during the 18 years from 2003 to 2020. The export data is then processed and analysed using the VOSviewer application to determine a bibliometric map of the research’s development. The results show that the number of publications on the development of hajj’s economic research from 2003-2020 experienced a fluctuating increase, and most papers were published in 2019 with 15 articles (22,7%). Network visualisation showed …

Exploring Muslim Tourist Needs At Halal Spa Facilities To Support Indonesia’S Sharia Tourism, Mutimmatul Faidah, Hery Rusmanto, Lilik Rahmawati, Nia Kusstianti, Fifi Putri Wijayanti

International Journal of Religious Tourism and Pilgrimage

This study reviews Islamic laws related to body spa services and describes the spa facilities which Muslim tourists need. This descriptive qualitative study involved spa consumers, owners, therapists, and religious leaders. The data were collected using interviews, focus group discussions, and observation. This study was analysed via Maqasid al-Shariah (the objectives of Islamic law) and the Classification of Benefits based on Shariah theory. The results show that the process and purpose of spas should be for the sake of maslahah (public interest). Based on Maqasid al-Shariah (the objectives of Islamic law), spa services benefit the Hifd al-‘Aql (preservation of intellect) …

The Satisfaction Of Bangladeshi Pilgrims: Service Gaps In Spiritual Tourism Based On Gender And Expenditure, Mohammad Mominul Islam

International Journal of Religious Tourism and Pilgrimage

This study sheds light on the satisfaction of pilgrims and service gaps of tour operators. Data were gathered from 236 Bangladeshi pilgrims in the Kingdom of Saudi Arabia at Mecca and Madina and in Bangladesh in 2019. The results reveal that 94.9% of the tourists were satisfied with air services, followed by food, accommodation, Hajj- training, sightseeing, stone-throwing, Arafa, Mujdalifa, Meena and transportation services (75.8%, 61.9%, 56.8%, 54.3%, 54.3%, 53.4%, 52.5%, 51.3%, and 43.2% respectively. Under the Mann-Whitney U test, pilgrims’ perceptions of tour operators’ services significantly differed based on gender and expenditure of respondents. The results show that satisfaction …

Potential Of Kudus As A New International Pilgrimage Destination In Indonesia: Halal Tourism Optimising Local Wisdom, Abdurrohman Kasdi, Muh. Nashirudin, Umma Farida, Nanang Dwi Praatmana

International Journal of Religious Tourism and Pilgrimage

This article examines the potential for pilgrimage destinations in Kudus Regency, as well as the potential for halal tourism by optimising local wisdom. All data were examined using a descriptive analysis approach. The results show that the potential pilgrimage destinations and halal tourism in Kudus Regency can be seen from several aspects. First, several tourist destinations in Kudus Regency have been equipped with religious facilities and infrastructure. Second, there are some typically processed products from Kudus regency that have received halal certification such as Jenang Mubarok, Alammu Parijoto, and several other products. Third, personele involved in tourism activities behave politely …

The Antecedents Of Customer Satisfaction And Customer- Company Identification In Enhancing Halal Restaurant Loyalty: Halal Company Identity Perspective, Ali Mursid, Cedric Hsi-Jui Wu

International Journal of Religious Tourism and Pilgrimage

This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The results show that Halal identity similarity insignificantly affects customer satisfaction, while Halal identity distinctiveness and Halal identity prestige positively influence customer satisfaction. Halal identity similarity and Halal identity distinctiveness positively affect customer-company identification, whereas Halal identity prestige does not. Only Halal identity distinctiveness strongly impacts both customer satisfaction and customer-company identification. Customer-company identification positively impacts customer satisfaction and …

Developing A Strategic Model For Halal Tourism In Aceh, Nurul Huda, Nova Rini, Muslikh Muslikh, Slamet Hidayat

International Journal of Religious Tourism and Pilgrimage

This article clearly establishes identifiers of halal tourism in Aceh, emphasising the three aspects of evaluation: government, local community and enterprise (hotel, travel, and halal food entrepreneurs). It explores and expands on various issues that emerge in the field related to halal tourism in Aceh from different perspectives, focusing on identifying the main problems and providing solutions to those problems. The article also determines and proposes a halal tourism development strategy based on expert insight. The article opted for a comprehensive study using qualitative and quantitative approaches, including in-depth interviews and expert group discussions with the local tourism board, academics, …

Preparing Halal Tourism Regulations In Indonesia, Deden Effendi, Aden Rosadi, Yoyok Prasetyo, Cucu Susilawati, Mohamad Anton Athoillah

International Journal of Religious Tourism and Pilgrimage

The study discusses the preparation of halal tourism regulations in Indonesia. The aim is to illustrate the importance of halal tourism regulations and how this may strengthen the Indonesian economy. This study is a qualitative one, using academic books and articles in addition to a review of law and regulations as the analysis method. It demonstrates that halal tourism requires principal regulations to be used as guidelines for halal tourism implementation. These can be used both by halal tourism business operators and tourists as halal tourism consumers. Law Number 33 of 2014 concerning Halal Product Guarantee and Government Regulation Number …

Towards Green Pilgrimage: A Framework For Action In Makkah, Saudi Arabia, Islam Elgammal, Ghada Talat Alhothali

International Journal of Religious Tourism and Pilgrimage

The great Islamic pilgrimage (Hajj) to the Holy places in Makkah, Saudi Arabia, is considered one of the largest annual mass confluences of people in the world. Hajj takes at least four-days and attracts more than three million pilgrims who perform specific steps to fulfil the requirements of this unique journey. However, Hajj presents an extraordinary challenge to the Saudi government for ensuring safety during such a large-scale mass gathering, and stakeholders are overwhelmed by managing the logistics of this event. Despite prior studies’ efforts to explore attitudes towards pilgrimage safety, and to investigate ways to minimise carbon footprints on …

Proposing A Model For Religious Tourism Development: Evidence From Iran, Fatemeh Shekari, Zahra Moaven, Ali Asghar Mobasheri, Moslem Bagheri, Mehrdad Kiani, Ardeshir Bagheri

International Journal of Religious Tourism and Pilgrimage

This study proposes a model for religious tourism as one of the most promising types of tourism worldwide, by focusing on the conditions of Iran as a potentially popular destination for religious tourism. The study relies on a mixed (qualitative and quantitative) method. The qualitative phase identifies the model dimensions and strategies. To do this, practitioners and experts were interviewed and the data collected were investigated through the thematic analysis method. This process revealed four main dimensions and 18 subsidiary strategies. In the quantitative phase, the dimensions and strategies identified were arranged in a questionnaire and through the survey method, …

Religious Travel To Sheikh Quro’S Tomb, Karawang, West Java, Diah Sri Rejeki, M. Sapari Dwi Hadian, Evi Novianti, Herlina Agustin

International Journal of Religious Tourism and Pilgrimage

The tomb of Sheikh Quro Karawang attracts many visitors for religious tourism. The visitors, called pilgrims in the context of this study, have different motivations or purposes and reasons. This study aims to determine the motivation of the pilgrims to conduct religious tourism to the Tomb of Sheikh Quro. To do this, descriptive survey research is undertaken in association with quantitative methods. The data were collected using questionnaires and observation in addition to the study of documentation, and expert interviews. The study results reveal that various motives encourage pilgrims to come to this region, this includes both religious and traditional …

Volume 9(I) Table Of Contents, Kevin A. Griffin, Razaq Raj, Carlos Fernandes

International Journal of Religious Tourism and Pilgrimage

No abstract provided.