Business Commons^™

Why Should Christians Care About Bitcoin?, Jesse L. Veenstra

Faculty Work Comprehensive List

"Given the strong stances and opinions on Bitcoin and the religious language often attached to it, it’s clear we should continue to analyze Bitcoin from a particularly Christian perspective."

Posting about ­­­­­­­­handling cryptocurrencies responsibly from In All Things - an online journal for critical reflection on faith, culture, art, and every ordinary-yet-graced square inch of God’s creation.

https://inallthings.org/why-should-christians-care-about-bitcoin/

Black Homelessness In Los Angeles, Dezmin Hemmans, Rosemary Kim

Honors Thesis

Throughout American history, Black people have experienced disproportionate amounts of racism, inequity, and lack of resources. This systemic lack of resources and disparities contribute to an overall lack of individual economic development. These factors were further emphasized following the COVID 19 pandemic, which, increased the separations between others. At the start of the Reconstruction Era, the recently freed enslaved faced homelessness as they left plantations penniless with nowhere to go. They were met with both de facto and de jure segregation codified through restrictive covenants, deed clauses that restricted the sale of property to Black people (Cite). Today, Black people …

2022-May-05-Jenny Lockmiller, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 5, 2022)  – Jenny Lockmiller has been named director of University Career Services at East Tennessee State University.

The director oversees a wide range of services for ETSU undergraduate, graduate students and alumni. This includes career planning, internships and experiential learning, job searches and employment opportunities. The office of career services maintains strong relationships with national and local employers, and advances ETSU’s goal of fostering economic development in the region.

Lockmiller has been with ETSU since 2017 where she initially served as the director of Workforce Operations before advancing to Title I Career Services director for …

A Comprehensive Study Of Accounting Methodologies Through Case Studies, Sahara Karki

Honors Theses

This honors case study aims to study the different areas in accounting and dig deeper into some of the accounting scenarios used in the real world. This research is based on different case studies done in the classroom done by analyzing the financials of different companies. These case studies provide students a great opportunity to understand the different accounting concepts by researching and analyzing real-life topics and situations faced by some of the top companies in the nation. This also allowed students to meet professionals from the particular industry to discuss and understand the accounting methodologies and apply that to …

Coinbase Global Inc. Strategic Audit, Decker Bobin

Honors Program: Senior Projects (Public)

Coinbase is a cryptocurrency exchange founded in the U.S during 2012 by Brian Armstrong and Fred Ehrsam. Coinbase’s application allows users to buy, sell, and exchange different cryptocurrencies on the open market. Cryptocurrencies are digital assets used as a medium to quickly transfer value, globally, without any middleman. Some cryptocurrencies have different technology than others, but all are based on blockchain, and cryptography. Blockchain technology allows transactions to be built into a chain that is forever accessible, hence the name “public ledger.” Cryptography is what ensures ultimate ownership, through seed phrases, and security through encryption. Coinbase has several large competitors …

Compliance Based Penetration Testing As A Service, Srinivasulu R. Vuggumudi, Kaushik Ragothaman, Yong Wang

Research & Publications

The current penetration testing method practiced in the information systems domain is insufficient to protect information systems. Penetration testing is part of the final acceptance criteria before the system is released into a production environment. Once the system is in production, the environment and configuration are bound to change for various reasons, especially in cloud environments. This change can create vulnerabilities, and hackers take advantage of them. In cloud service models like PaaS, security is a shared responsibility of tenant and provider, and it is challenging to perform penetration testing. This paper introduces a new method called Compliance Based Penetration …

Improving The Effectiveness Of Security Controls To Prevent Apt Attacks, Srinivasulu R. Vuggumudi, Yong Wang, Kaushik Ragothaman, Cherie Noteboom, Jun Liu

Research & Publications

An advanced persistent threat (APT) is a prolonged, aimed attack on a specific target. Cyber attackers gain access to a system or network and remain there for an extended period without being detected. The goal of APT attackers is generally stealing data and intellectual property. Despite all the awareness, technological advancements, and massive investment, the fight against APTs is a losing battle. A false sense of security is a belief that the organization is safer than it is. We researched whether organizations have a false sense of security against APT attacks and what contributes to that belief. Our research indicated …

2022-05-05 Faculty Senate On Webex, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting broadcast on WebEx from May 5, 2022.

2022-05-05 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from May 5, 2022.

Insights From The Field: Project Execution Success And Failure, Tracey M. Richardson, James W. Marion Jr, Vittal S. Anantatmula, James R. Gibson

Publications

Project execution plays a decisive role in project success, but past research did not focus on the project manager’s perspective of what needs to be accomplished to achieve success. In this study, the authors used qualitative techniques to look for reoccurring themes related to 44project managers’ responses to interview questions associated with successful project execution and failed project execution. The study found that despite the project management profession growth, professional associations’ efforts, and their professional development endeavors, project management execution seems to be concerned with what has happened versus what is happening in a project. This study provides a conceptual …

Support New Business To Solve Old Problems With Kentucky’S Keystone Waste From Bourbon & Brewing, Samuel C. Kessler

Commonwealth Policy Papers

Provided here is a policy solution from the backside of Kentucky bourbon and brewing to upcycle Kentucky’s “keystone” wastes and grow businesses in the process. Potential effects range from removing the bottleneck on bourbon production and producing GHG-friendly biogas to lowering the price of milk.This full whitepaper brief provides an incentive model for keystone wastes which have a provider and a use. It is equally applicable for policymakers or advocates wishing to place a policy incentive behind waste-to-product upcycling, businesses involved with methane sequestration & renewable biogas energy, and shifting regulatory and penalizing models of pollution into incentive model for …

The Status Of Utah Asian Women, Jessica C. Hill, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

Last year, the Kem C. Gardner Policy Institute released a landmark databook on race, ethnicity, and sex. In that report they noted that Utah is becoming increasingly diverse, and this has brought wide disparities between most minority groups and the White population in terms of education, housing, and health outcomes.¹ Although the Institute presented critical data to start the conversation more broadly, the Utah Women & Leadership Project (UWLP) wanted to expand and deepen this discussion by focusing a series of research snapshots on Utah women of color. As the UWLP focuses on strengthening the impact of all Utah …

Factors Determining Attraction Of Neurodivergent Applicants To Organizations, Barri Levitt

Senior Honors Papers / Undergraduate Theses

Neurodivergence is used to describe a broad range of neurodevelopmental differences that result in a distinct set of challenges for individuals in interacting with the world around them. Within Diversity, Equity and Inclusion campaigns, neurodiversity is the term used to describe the composition of a space to include neurodivergent and neurotypical individuals. The unique perspectives that come from workplace neurodiversity are a valuable tool, yet companies are routinely missing out on the addition of neurodivergent individuals because of current hiring practices. This study was developed using the theoretical bases of person-organization fit, which emphasizes value congruence between organizations and employees, …

Comprehensive Review Of Accounting: A Case-By-Case Study, Cristina Trefry

Honors Theses

This thesis was prepared to investigate a variety of accounting scenarios to further learn and challenge student’s notion of accounting. These accounting scenarios were in the form of 11 case studies done over the course of September 2020 to April 2021. These case studies highlighted a wide variety of accounting concepts, and even challenged students to a case competition highlighted in cases 6 through 10. These case studies not only challenged students to think about accounting concepts in a different light, but also to learn more about the field they are going into through personalized cases. These personalized cases allowed …

World Class Supply Chain 2022: Creating A Sustainable Future, Michael Haughton

Business Faculty Publications

The Sixth Annual World Class Supply Chain Summit on May 4th, 2022 was a landmark in at least threes ways: First, it marked a return to having the annual summit in-person following the COVID-driven cancellation of the 2020 summit and the virtual delivery format of the 2021 summit. Second, the 2022 summit’s hybrid format (simultaneous in-person delivery in Milton, Ontario and online delivery to delegates who attended virtually) required the summit planning team to creatively deploy teleconferencing tools that characterise the pandemic-era. Third, for the very first time, we scheduled a Student Forum segment in which students presented material from …

Downfalls Of Economy Leading Small Businesses: A Study Of Corrective Actions, Alexis N. Davis

Honors College Theses

This study explores the significance of inappropriate accounting procedures and their detrimental effects on small businesses. This conceptual study is centered around small business decisions made by decision makers with weak understanding of financial literacy. The study highlights a series of improvements to weak internal controls that are not uncommon in small businesses.

Grabbing Consumers By The Ears: Exploring The Role Of Branded Podcasts In An Integrated Marketing Communications Strategy, Lilly Hamm

Honors Theses

Integrated Marketing Communication (IMC) is a framework for understanding how brands can meet consumer needs. Practitioners of IMC use an array of communication channels like marketing, advertising, sales, and public relations to build a consistent brand narrative, but they also recognize that strong marketing potential rests in the hands of the consumer. With the rapid advancement in new technology, IMC professionals are constantly looking for new ways to reach their targeted audience.

By 2016 and 2017, IMC practitioners began to notice the lack of ad clutter in the podcasting platform, leading them to flock to this channel to promote their …

Accounting Case Studies, Jack Mcinnis

Honors Theses

Accounting Case Studies is a compilation of independent case studies performed during the Honors Accounting 420 class. The case studies consisted of multiple performed individually, and a case competition with an assigned group. The case studies I performed individually consist of an assessment between the two cities I was interested in beginning my career in, a case study about the presidential debate in 2020, an evaluation of the optimal corporate tax, a mentorship interview, and an analysis of the 2008 housing crisis in the United States. My group for the case study included my fellow classmates; Francena Sekul, Caitlyn Henry, …

How Integrated Marketing Communications Can Be Used To Better Engage Generation Z In Bridge Building, Gracie Bynum

Honors Theses

The use of Integrated Marketing Communications holds strong promise for engaging Generation Z in the work of bridge building. The work of bridging is dedicated to healing America by decreasing political polarization and bridging divides between people who think differently. The bridging space has grown drastically in the last few years because of a variety of factors including, but not limited to: increasing polarized political elections, rising racial tensions, and the COVID-19 pandemic. It is important that Generation Z, the most educated and diverse generation, is engaged in this space in order to create a less divided America. I conducted …

What Factors Drive The Development Of Insurance Markets? A Comparison Between Developed And Developing Countries, Lily J. Van Elderen

Honors Theses

In this study, I use a sample of twenty-one developed and developing countries to examine (1) the country-specific factors related to non-life insurance market development and (2) how factors differ between developed and developing countries. Insurance density, penetration, and total premiums were used as dependent variables to proxy for the insurance market while GDP, inflation, population, fuel exports, population growth, gender, population density, and legal system are used as country-specific independent variables. A comparison of means was conducted to evaluate differences in the dependent variables across the developing and developed countries. Furthermore, regression analyses were conducted to examine the relationships …

Strategic Planning With Chi Alpha Christian Fellowship At The University Of Mississippi, Taylor R. Coe

Honors Theses

In this paper, I detail the strategic planning process undertaken by Chi Alpha Christian Fellowship at the University of Mississippi. I do this by first presenting information about strategic planning and about Chi Alpha as an organization. Then, I present a narrative detailing how we completed the planning process. After that, I present the results that make up the strategic plan itself. I end with an evaluation of the overall effort. Our planning process created strategies to address five strategic issues: reaching international students, lacking a unified discipleship structure, lacking a property, developing a “missions mindset” instead of a “leadership …

What Uintah Basin Leaders And Residents Can Do To Strengthen The Impact Of Girls And Women In Their Area, Angie Kleven, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2022 gathering of 30 leaders in the Uintah Basin. Girls and women face challenges unique to the area in which they live, and the goal of this gathering was to identify those barriers and determine strategies and initiatives that local leaders and residents can implement to address them. This document includes recommendations in the following areas: education and sports, health and wellbeing, home and family, business and economics, culture and religion, and community engagement.

Financial Accounting Case Studies, Mark Miller

Honors Theses

The purpose of this thesis is to study and reflect on a variety of different aspects of the accounting profession and the professional world at large. Over the course of two semesters, we engaged independently and collectively with our peers in some of the deepest dives into our future profession of our academic careers. Each of the initial cases broadened my horizons and brought to light much of accounting that I had yet to be exposed to. Ultimately in the second semester we were divided into groups to work on series of cases revolving around one major business entity. In …

Contributions Community Health Centers In The Delta Have Made During The Pandemic And Their Future, Ajah Tiyanna Singleton

Honors Theses

Community health centers that are located in the Mississippi Delta serve as critical points of contact for residents pertaining to medical care. The framework for the services provided locally, and nationally, originate from the now Delta Health Center in Mound Bayou, MS. The care that providers within these institutions have transformed over the course of the pandemic, and the aid rendered to patients have enabled residents to maintain their current level of health. Analyzing the various services provided during this time will allow for stakeholders to determine the next steps for these institutions as the imminent transition into a COVID-19 …

Rising From The Ashes: An Analysis Of How One Infamous Promotional Event Caused A Company's Ruin And A Concept On The Future Of Influencer Experiences, Janis B. Kruger

Honors Theses

This thesis and its research focuses on the topic of modern influencer marketing through digital media. Throughout the thesis, traditional marketing tactics and the power of influence is discussed, and then it moves into the topic of modern advertising and the role that modern social media influencers play in reaching the consumer. The methodology behind influencer marketing is explained and consumer behavior is analyzed. The 2017 Fyre Festival promotional event is then used as an example to dissect this marketing tactic and how the event impacted the future of influencer marketing. Finally, a modern-day, hypothetical campaign based on the concept …

Comprehensive Analysis Of Financial Accounting Through Series Of Case Studies, Tyler Anderson Burke

Honors Theses

This thesis is a collection of eleven case studies that were compiled during the 2020-2021 school year. The cases studies focus on a variety of topics concerning the field of accountancy. Over a period of two semesters, the cases were researched and written independently and in a group setting. The cases studies that were written with my fellow group members resulted in a group case competition at the end of the course. This thesis was developed under the guidance of Victoria Dickinson, Ph.D., CPA.

Case Studies In Accountancy, Michael Keene

Honors Theses

Case Studies in Accountancy is a compilation of case studies completed in fulfillment of ACCY 420. My cases are titled as followed: A Tale of Two Cities, Financial Statements, Presidential Debate, Tax Cuts and Job Act and Taxodus, Professional Interview, Financial Crisis, Case Competition Amazon Overview, Case Competition Amazon Audit Analyst, Case Competition Amazon Tax Advisor, Case Competition Amazon Advisory Consultant and Case Competition Amazon’s Equity Position. These cases covered a variety of topics in the world of accountancy as well as touching on our personal lives. In the first semester of the course, cases were typically individual before moving …

The Influence Of Culture On The Accounting Profession: An Investigation Into The Implementation Of The Oecd's Inclusive Framework On Beps In The United States And Germany, Vivian Francis

Honors Theses

This research investigates the United States and Germany’s implementation of the OECD’s Inclusive Framework on BEPS and assesses the degree to which each country’s response was influenced by its culture. The objective of this research is to present a perspective on how international accounting regulations can take cultural characteristics into consideration in order to produce their desired outcomes. For the purpose of this thesis culture is defined and quantified through the framework developed by Geert Hofstede. Furthermore, this thesis investigates the relationship between the neoliberal political paradigm and the role of culture in accounting. This research uses a combination of …

Creating A Healthy Rural Ecosystem For Community Vitality: Developing Rural Community Business Research, Karalyn Kutzer, Dr. Emily Newell

Thinking Matters Symposium

The objective of this project is to create a model of and mechanism for statewide, systematic data collection to support workforce development pathways for P-20 students in rural Maine to ensure the long-term vitality and success of these communities. Businesses, as sites of financial and social capital development, can be more thoughtfully calibrated to local workforce needs in these communities. However, data is not currently made available to businesses and community leaders that would allow them to make thoughtful decisions about how to use community resources and time in order to create these partnerships. Businesses and economic growth in rural …

Adjusting On The Fly: Nonprofit Marketing During The Covid-19 Pandemic, Chenaire Barmore

Nonprofit and NGO Studies Student Projects

This capstone is a case study of the Rockford Area Convention and Visitors Bureau (RACVB) in an effort to assist with answering the main research question. The main question is “To what extent has COVID-19 impacted the marketing and communications of nonprofit organizations”? The mission of the RACVB is to drive quality of life and economic growth for our citizens through tourism marketing and destination development. Due to the lack of tourism during this two-year period, I was interested to see how the RACVB adjusted to this new normal in marketing the Rockford region. Over the course of two months, …