Business Commons^™

Nextgens Reflect On Fall Program Takeaways, Carol Wittmeyer

Business Faculty/Staff Publications

The NSRA NextGen program had a productive Fall 2022 session in conjunction with the annual NSRA Leadership Conference. I interviewed a few participants to learn about their program takeaways and goal setting, and summarized it in this article. While the content is focused on multigenerational family firms, many of the reflections are relevant to planning goals and action items for all aspiring young leaders and to those that mentor them.

Addressing Plastic Pollution Through Green Consumption: Predicting Intentions To Use Menstrual Cups In The Philippines, Alvin Patrick M. Valentin, Ma. Regina Hechanova-Alampay

Quantitative Methods and Information Technology Faculty Publications

Plastic pollution is a global environmental crisis that poses a huge threat to the health of people and marine ecosystems worldwide. A significant source of plastic pollution is menstrual hygiene management, and an approach that can help address this crisis is the usage of washable and reusable menstrual cups. Using an extended theory of planned behavior model that includes self-identity and perceived quality, the study predicted intentions to use menstrual cups in the Philippines. Structural equation modeling results showed that perceived quality predicted attitudes towards menstrual cup usage. Moreover, attitudes, perceived behavioral control, and self-identity predicted intentions to use menstrual …

Spectator Awareness And Support Of Safety And Security Practices And Technologies During Covid-19, Stacey A. Hall, Joslyn Zale, Ryan Kavanaugh

Journal of Applied Sport Management

Since 2020, a global pandemic has challenged the sports industry in unprecedented ways; the industry came to a standstill at one point, eventually returning with limited capacities and public health safety and security precautions. This exploratory study examined spectators' awareness and level of support for general safety and security measures and their willingness to embrace COVID-19-specific policies as they returned to live events in the U.S. in 2021. A total of 609 participants who attended a professional or collegiate sporting event within the previous three years completed the survey. Results indicated that spectators considered security measures when deciding to attend …

Ace! How The Waste Management Phoenix Open Rose From The Ash Heap To Become A Sponsorship Exemplar, Lee P. Mcginnis, Keevan Statz

Journal of Applied Sport Management

Waste Management leverages the PGA TOUR’s so-called “People’s Open” in a manner that is unparalleled in the sport industry. The Waste Management Phoenix Open (WMPO) is not only a zero-waste event but also utilizes activation tactics that maximize this value proposition for consumers through sponsored activities that engage fans of all ages, backgrounds, and motivations. After an extensive analysis of the event and what makes it distinct, we propose a framework that we term ACE (Activation optimization, Cohesive value propositions, and Experientially focused programs), which can serve as a three-pronged test that event/property owners and sponsors alike can use to …

Industry Interactions And Their Influence On Dreams, Goals, Work Interests, And Vocational Attitude Of Sport Industry Job Seekers, Jiayao C. Qi, Samuel Y. Todd

Journal of Applied Sport Management

The sport industry is filled with passionate job seekers (e.g., Todd & Andrew, 2008) who often craft lofty future work desires and idyllic dreams (Odio et al., 2014). But little is known about how these are shaped over time. Previous studies noted how plans of sport job seekers often change after encountering realistic information about the actual work in sport (Koo et al., 2016; Todd & Magnusen, 2014). This urges a closer examination of the way in which sport job seekers interact with the industry in a continuous, iterative way, and how that impacts vocational attitude and imaginations. Findings …

An Analysis Of Perceptions Of The Relationship Between The Athletic Director And Athletics’ Direct Reports In Ncaa Division Ii, Kelly P. Elliott, Beth Johansen, Amanda M. Siegrist

Journal of Applied Sport Management

The roles and responsibilities of the individual designated as the athletics’ direct report (ADR) on NCAA Division II member institution campuses are not clearly defined. The absence of clear guidelines creates the opportunity for differences in the relationships between the athletic director (AD) and the designated ADR between peer institutions. The purpose of this study was to explore the current relationship between ADs and ADRs and analyze current practices. Results indicated positive relations between ADs and ADRs on campus and that communication is key to a successful relationship. Recommendations for practitioners are discussed.

A Study Of The Impact Of Data Intelligence On Software Delivery Performance, Yongdong Dong

Dissertations and Theses Collection (Open Access)

With the rise of big data and artificial intelligence, data intelligence has gradually become the focus of academia and industry. Data intelligence has two obvious characteristics: big data drive and application scene drive. More and more enterprises extract valuable patterns contained in data with prediction and decision analysis methods and technologies such as large-scale data mining, machine learning and deep learning and use them to improve the management and decision in complex practice, so as to promote changes of new business modes, organizational structures and even business strategies, and improve the operational efficiency of organizations. However, there are few studies …

The Drivers Of Successful Regional Expansion: Evidence From Multinational Corporations In Latin America During 1990–2005, Raju Parakkal, Joseph Johnson, Sherry Bartz-Marvez

College of Humanities and Sciences Faculty Papers

Multinational firms that enter regional country blocks, such as Latin America, often choose a beachhead country, i.e. an entry point, as a launchpad into other countries in the region. While some recent scholarship examines beachhead decisions, research that explicitly examines beach- head choice in a regional context and the subsequent speed of expansion and firm performance in the region is surprisingly absent in international business literature. To address this gap, we examine whether the beachhead choice affects the speed and performance of regional expan- sion of multinational firms. We also analyse whether a firm’s regional speed and performance are dependent …

Supply Chain Success Depends On Workers, Sarah Schiffling, Nikolaos Valantasis Kanellos

Articles

2022 proved to be a difficult year for the people side of supply chains and the global transport networks that support them. Labour shortages and labour disputes put further pressure on systems that were already struggling with the fallout from the Covid-19 pandemic, the war in Ukraine, and the impact of climate change. Amid high levels of inflation, workers around the world have been striking for better pay and conditions, in areas as different as healthcare, waste management, and teaching. For example, 2022 saw port related strikes quadrupling in comparison to the previous year.

Factors Influencing The Green Purchase Intention Among Consumers: An Empirical Study In Algeria, Abir Alalei, Muhammad T. Jan

Journal of Global Business Insights

The main objective of the study is to investigate factors influencing the green purchase intention of Algerian consumers using the Theory of Planned Behavior (TPB). Furthermore, it aims to examine the impacts of subjective norms, consumer attitude, environmental knowledge, and green label variable to the consumer purchase intention. The authors proposed the model of TPB that combines three constructs namely attitude, subjective norms, and perceived behavioral control. The subjective norms and consumer attitude variables were directly adopted from the TPB Model. In addition, environmental knowledge and green label variables were added based on the review of the literature. The study …

Study On Visibility Promotion For Regional High-End Hotels Based On The Value Co-Creation Theory, Pingan Luo

Dissertations and Theses Collection (Open Access)

Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand influence seldom spread outside the area. As a result, the limitations of brand awareness have been challenging the rapid development of regional high-end hotels. The existing research has not come to a clear theoretical response to this challenge. To enhance research in this field, this paper grounded on value co-creation theory posed one core question and three …

2023-March-01-Etsu Pharmacy Alumnus Demonstrates Critical Role Of Pharmacists After Medical Emergency, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

When East Tennessee State University (ETSU) Bill Gatton College of Pharmacy alumnus Hayden Stanton (’22), PharmD, MBA, went to work at Food City Pharmacy in early December, it was just another day in the life of a community pharmacist: verifying prescriptions, giving vaccinations, and counseling patients to aid in taking medications effectively.  

But what he didn’t expect was a medical emergency that would have him go beyond his usual community pharmacy role and put his medical training to the test.

Katie Callerhorn, a current medical student at ETSU Quillen College of Medicine, was experiencing what she thought was an allergic …

2023-March-01-Meet Railroad 'Captain Tom' Goodin, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Supervisors called him faithful and loyal and ever safety-minded. Patrons lauded him for kindness and empathy. 
 
Some said he loved the job more than life itself. 
 
One thing is for sure: he was passionate about the railroad.
 
The late Thomas E. Goodin, a conductor with the Clinchfield Railroad, is an anomaly in railroad history. He worked an astonishing 51 years and received neither an injury nor a demerit.

ETSU’s Archives of Appalachia home to hundreds of artifacts

This work and more has been digitally cataloged by the Archives of Appalachia, part of the Center for Appalachian …

2023-March-01-Primary Sources, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-March-01-Wets-Fm Spring Fund Drive Happening Soon, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Listener support has kept public radio on the airwaves in the Appalachian Highlands for more than four decades. Listener support has kept public radio on the airwaves in the Appalachian Highlands for more than four decades. 

WETS-FM, located on the campus of East Tennessee State University, is asking for that support to continue. 

The station’s spring fund drive runs March 18-24.

“From news stories to informed opinion, public radio is critical here and throughout our country,” said Chad Barrett, station director. 

Donations made to the station go directly to support programming from NPR, APM and …

2023-March-01-Why I Teach- Dr. Daryl Carter, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-March-01-Bucwire-Students Choose New Id Card Design, University Marketing And Communication, East Tennessee State University

ETSU News

And the winner is … the Carillon sunrise design!

ETSU students chose a new ID card design last week through an online vote. Out of five options featuring campus and regional landmarks, students selected a design that combined both, with a silhouette of the ETSU Foundation Carillon in the foreground on the right, with the golden sun rising over blue mountains in the background.

Out of 3,052 total votes, the winning design received 1,221 votes, followed by the second-place design – an abstract depiction of the Southern Appalachian mountains – with 828 votes.

The five card designs were created by …

2023-March-01-Etsu Expands Focus On Community-Engaged Learning And 'Real-World' Experience, University Marketing And Communication, East Tennessee State University

ETSU News

A partnership with the Johnson City Police that allows students to shadow officers. 

A project with Bristol’s Steele Creek Park where students organized a natural history of the park.  

Work with the ETSU Research Corporation that afforded students the opportunity to create webpages and produce videos and social media advertisements for a large-scale event. 

For those who think college is all about required reading and lectures, East Tennessee State University is urging them to think again. 

These projects and many more are at the center of ETSU’s focus on providing community-engaged learning opportunities as part of the institution’s Quality Enhancement …

2023-March-01-Etsu Announces Entrepreneurial Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A “Shark Tank” style entrepreneurship competition offers East Tennessee State University students and faculty the unique opportunity to win seed money for their innovative ideas.   

The iBUCS Student Venture Pitch Competition, hosted by the College of Business and Technology, allows participants who enter the contest to develop a business plan and pitch that idea to a distinguished panel of judges. 

The iBUCS pitch competition empowers participants with a passion for start-ups to develop their idea into a pitch deck, or they can do so as part of a team. Up to $6,000 in cash awards is …

2023-March-01-Esports Head Coach Accepted Into Prestigious Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Class is in session for East Tennessee State University’s Varsity Esports team Head Coach Jeff Shell. Shell, who has led the team since November 2019, has been accepted into a course taught by Parth Naidu, an integral figure in the advancement of the gaming community. 

Naidu is the former head coach and general manager of Team SoloMid (TSM), the world’s largest professional esports organization. Naidu has since launched his own company, SIDO, a distinctive research and consultancy group. The company is focused on a long-term approach to esports with a goal of proving the possibility to create …

2023-March-01-Etsu Secures Respected Military Friendly Designation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – After almost 12 years of active duty in the United States Marine Corps, Jake Berens wanted to pursue a career in medicine. 

The health sciences major, now the president of the ETSU Student Veterans of America, started classes at ETSU in January 2022.

Veterans Day Ceremony at ETSU

“The Office of Military and Veteran Services at ETSU consists of an incredible team of veterans whose passion has been instrumental in improving the veteran and military-affiliated student experience on campus,” he said. “The work that this office does is remarkable, and the value is impossible to measure for …

Industry 4.0 Applications Towards Sustainability In Hospitality: First Waves In The Guest Room, Sanjay Nadkarni, Florian Kriechbaumer, Natasa Christodoulidou, Marcus A. Rothenberger

Journal of Global Business Insights

Digitalization is positioned as an important element for the future of hospitality related services, especially since the onset of the COVID-19 pandemic (Gursoy & Chi, 2020; Shin & Kang, 2020). Historically, digitalization focused on amplifying returns by increasing revenue and operational efficiency. The hospitality industry utilizes resources intensely to function well; and when used properly, technological improvements can optimize the development of a sustainable business model. This manuscript explores the role of recent innovations in digitalization, such as Big Data, the Internet of Things (IoT), and artificial intelligence (AI) in enabling environmental sustainability in hotels. These innovations become transparent …

Exploring The Factors That Affecting Adoption Of Mobile Banking In Bangladesh, Md. Abdullah A. Mamun, Masud Rana, Md. Ashraful Islam, Md. Abdullah A. Mamun

Journal of Global Business Insights

This paper seeks to unearth the factors affecting the adoption of mobile banking in Bangladesh. Primary data from 630 respondents are collected from January 2021 to June 2021 using a structured questionnaire to accomplish this objective. The questionnaire contains 20 statements regarding the adoption of mobile banking. Gathered data are tabulated, categorized, and arranged to fulfill the purpose. The convenience sampling method is used to choose respondents from the Pabna district in Bangladesh. The collected data are examined using exploratory factor analysis, KMO and Bartlett testing, and reliability testing. Findings confirm that risk, the convenience of use, ease of access, …

Covid-19 In Bangladesh: A Systematic Review Of The Literature From March 2020 To March 2021, Md. Shahin Parvez, Md. Al-Mamun, Md. Anisur Rahaman, Sheuli Akter, Kaniz Fatema, Halimatus Sadia, Anika Intesar

Journal of Global Business Insights

COVID-19 has undoubtedly absorbed the global public's angst. It has quickly disturbed global life and will have long-term and short-term consequences on several sectors. This comprehensive review study's goal is to discover what research has been done in a year since the beginning of coronavirus in Bangladesh. Consequently, the current study examined the pervasiveness and affiliation of social and economic issues, health and psychological issues and individual perceptions, key challenges, strategies and policy systems, public health, online education, agriculture and food security, criminal activities related to outbreaks, Rohingya refugee issues, and the quality of domestic violence behaviors. The review used …

Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa, Amr Swid, Emily Rukobo, Elizabeth Maro

Journal of Global Business Insights

A great emphasis exists in research on entrepreneurs who start small- to medium-size businesses and who are seizing opportunities outside the corporate world, especially in developing countries like Tanzania. Women entrepreneurs have the highest representation of all entrepreneurs in the Sub-Saharan region. Entrepreneurs everywhere face unique hardships that could determine the fate of their businesses. Women entrepreneurs in the Sub-Saharan region have additional struggles to start and sustain their businesses. The participants in this study were randomly selected from women entrepreneurs who participated in the 2017 NYIT Launch in Moshi, Tanzania. The researchers conducted virtual qualitative interviews and focus groups …

Evaluating The Covid-19 Pandemic Changes On Hotel Organizational Culture, Christos Kakarougkas, Theodoros Stavrinoudis, Moschos Psimoulis

Journal of Global Business Insights

The strong negative consequences caused by the outbreak of the COVID-19 pandemic created the need for a scientific investigation of changes that occurred in the organizational culture of the hospitality industry. This research paper, using the Delphi method, served three purposes. It first assesses the changes that the COVID-19 pandemic has brought to selected cultural components (product, external relations, and entrepreneurship strategy) that shape a hotel’s organizational culture, and determines how it interacts with other stakeholders on an inter-organizational level. Secondly, it links these changes to the three directions of change: formal/revolutionary, informal/evolutionary, and hybrid. Thirdly, it suggests specific policies …

Creating The Capacity For Digital Government, Cheow Hoe Chan, Steven M. Miller

Asian Management Insights

This article explains how a well-thought-out data policy, supported by a tech stack and cloud infrastructure, an agile way of working, and coordinated whole-of-government leadership, are fundamental to successful government digital transformation efforts, as exemplified by the Singapore government’s digital journey. As part of explaining how to create the capacity for digital government, the main sections of this article cover:

• The origins of GovTech
• How thinking big, starting small and acting fast is a practical strategy for organisational learning
• The importance of horizontal platforms and other enablers of a horizontal approach
• Data architecture and policy
• “Shifting left” with internal technology …

Steering Steadily In The Post-Pandemic World, Chartsiri Sophopanich, Chin Tiong Tan

Asian Management Insights

Chartsiri Sophonpanich, President of Bangkok Bank, speaks with Tan Chin Tiong about the future of banking in Thailand and the region as the world slowly emerges from the COVID-19 pandemic.

Harnessing The Power Of Video Ads, Linyi Li

Asian Management Insights

In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.

Cobm Adjunct Faculty Newsletter: March 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.