Business Commons^™

Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao

B-Corp Case Studies by UNL Raikes Seniors

Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While …

Warby Parker: A Blurred Vision Of Profitability, Emily Dalton, Nathan Gentry, Emily Kraai, Anna Kreuger, Zachary Streich

B-Corp Case Studies by UNL Raikes Seniors

Warby Parker is a rising competitor in the heavily consolidated eyewear industry. When it launched in 2008, the company took on a blue ocean strategy, which incorporates both cost leadership and product differentiation, in hopes of defeating powerful incumbents. Rather than selling its frames in existing eyewear retailers, many of which are owned by competitors, Warby Parker launched online, selling high-quality frames at an affordable price. More than a decade later, the company is reevaluating its strategy as it has yet to become profitable.

Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt

B-Corp Case Studies by UNL Raikes Seniors

Vital Farms prides itself in their ethical and environmentally-friendly production of pasture-raised eggs, butter, and ghee. A popular tagline for the company is “keeping it bullsh*t-free.” This is core to their company mission and values. However, they are currently facing a PETA class action lawsuit for potential humanewashing and greenwashing, essentially false advertising. So, what happens when the Certified B-Corporation is under attack for the very thing that sets it apart from its competition? Is it possible to rebuild trust with the public and regain ethical standing after bad PR? What are humanewashing and greenwashing, and is Vital Farms guilty?

Colorimetric Redox Reactions To Determine Base Composition In Unknown Monomeric Dna Samples, James T. Dials, Mara J. Stout, Elizabeth M. Thomas

2023 Celebration of Student Scholarship - Poster Presentations

Deoxyribonucleic acid (DNA) codes for proteins using a unique order of four major nitrogenous bases adenine, thymine, cytosine, and guanine. In several biological applications, such as the determination of DNA stability, production of biologic based drugs, and even taxonomic reorganization of species, it becomes necessary to understand the relative amounts of each nucleotide in a DNA sample, regardless of their sequence. However, most assays used to determine base composition use expensive equipment, harsh chemicals, and advanced computer software. In addition, the determination of base composition is an important educational tool in undergraduate laboratories, but these limitations are infeasible for many …

2022-2023 Program And Abstracts: Celebration Of Student Scholarship, Morehead State University. Undergraduate Research Fellowship Program.

2023 Celebration of Student Scholarship - Poster Presentations

The 2022-2023 Program and Abstracts for the Celebration of Student Scholarship at Morehead State University held on April 19, 2023. A Showcase of Student Research, Scholarship, Creative Work, and Performance Arts.

Mktg 666: Mktg 666 Research Methods 2 Seminar, Saim Kashmiri

GMAS Course Syllabi

No abstract provided.

Leadership Prototypes And Cultural Variations Amongst Hmong Men And Women Working Professionals In Minnesota, Ying K. Yang

PhD in Organizational Leadership

Since arriving in the United States in 1975 as immigrants, the Hmong have faced many cultural challenges and were forced to adapt quickly. In 2011, the Hmong lost their last officially recognized leader, General Vang Pao. With the Hmong assimilating to the American culture, it is unclear whether their leadership prototype has changed due to cultural variation. This qualitative phenomenological study aimed to examine leadership prototypes and cultural variation amongst working professional Hmong men and women in Minnesota. Minnesota was chosen because it is home to the largest Hmong population in the United States. This study targeted understanding the lived …

Dimensions Of Transformational Leadership As Predictors Of Employee Creativity: The Moderating Role Of Job Satisfaction, Sarita R. Guillory

PhD in Organizational Leadership

The aim of this research was to determine whether the dimensions of transformational leadership predicted employee creativity, as well as whether job satisfaction strengthened this association through moderation. Findings in the existing literature exhibited mixed outcomes concerning TL’s impact on EC, requiring more empirical research. Many studies have employed moderating variables in search of potentializing a stronger relationship between TL and EC; however, no previous scholars have explored JS’s moderating capabilities between the variables. JS as a suitable strengthening variable between TL dimensions and EC is evidenced through unrelated research concerning TL’s impact on JS and JS’s impact on EC. …

Perceptions Of Creative Leadership In Multigenerational Nonprofit Private Education Teams, Rashad L. Burden

PhD in Organizational Leadership

The challenges that are encountered in private schools are in constant flux. Teachers and administrators are tasked with leading and guiding future generations in tumultuous times. A leader’s creativity has a significant influence on the diverse teams that are engaging school-age children. Creative leadership is lacking in academic research in comparison to more established leadership theories. The lack of research is excessively apparent in the multigenerational nonprofit private education sector. In this qualitative study, two Seventh-Day Adventist private school educational teams in southeastern California were engaged in focus group interviews. The purpose of this study was to examine the influence …

Equity Fund Monthly Report, April 2023, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Impacts Of Information Channels On Consumer Decision Journey: Evidence From An Experience Durable Goods Industry, Chih-Wei Tsai

Dissertations and Theses Collection (Open Access)

With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limited budget to achieve the most efficient marketing strategies, and thus the most effective combination of information channels. On the other hand, consumers could be easily influenced by different information resources in the process of purchase decision-making, and their information search behavior will gradually change with their accumulation of knowledge, experience and distinctive search objectives. Therefore, this …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

2023-April-01-A Community Needs Excellent Exhibitions. Etsu Has Them., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University received impressive accolades at this year’s Tennessee Association of Museums (TAM) conference.  

The ETSU Tipton and Slocumb Galleries won the Award of Excellence and were nominated for the prestigious Past Presidents Award for its “Black and Queer Appalachia” project at the conference.

The “Black and Queer Appalachia” project included two African American group exhibitions titled “Black Gaze,” which was co-curated by Lyn Govette and Lynn Bachmann and featured local Appalachian Highland artists. The project also featured “Y’All Don’t Hear Me: The Black Appalachia” curated by Kreneshia Whiteside-McGee, which highlighted 28 visual, literary and …

2023-April-01-An Ancient Tale That's Still Relevant, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Medea,” first performed in 431 B.C., is still relevant to modern audiences.  

The East Tennessee State University Department of Theatre and Dance will bring this captivating story of love, hate, revenge and murder to the stage later this month. 

Performances will be presented in the Bert C. Bach Theatre at the ETSU Martin Center for the Arts at 7:30 p.m. Thursday-Saturday, April 20-22. A 2 p.m. show is scheduled for Sunday, April 23. Purchase tickets here or call (423) 439-2787 for more information.

Medea begins April 20

“Take out the use of magic, and forget that this …

2023-April-01-Building A Campus Culture Of Civic Engagement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has received the “Voter Friendly Campus” designation for the fourth consecutive term.

The designation, first secured by ETSU in 2017, is given by Fair Election Center’s Campus Vote Project and NASPA – Student Affairs Administrators in Higher Education. This year, the initiative recognized 258 campuses in 38 states as being institutions that have planned and implemented practices that encourage their students to register and vote in the 2022 elections and in coming years.

The mission of the 2023 Voter Friendly Campus designation is to bolster colleges and universities’ efforts to help students overcome …

2023-April-01-Celebrating 100 Years Of Student Journalism, University Marketing And Communication, East Tennessee State University

ETSU News

Last week, East Tennessee State University’s student newspaper, the East Tennessean, celebrated its 100th anniversary. This milestone commemorated a century of journalistic excellence. The East Tennessean plays an important role in facilitating dialogue and engagement on our campus. Students decide what is covered, create content without faculty or administrative oversight, and strive to always provide impartial and thorough information. The newspaper has served as a springboard for hundreds of professional journalists working in the region and beyond, instilling generations of reporters with a sense of integrity, discernment, responsibility, and empathy.

The East Tennessean also is emblematic of the critical …

2023-April-01-Etsu Reports On 'State Of The University', University Marketing And Communication, East Tennessee State University

ETSU News

The vast majority of students, faculty and staff believe East Tennessee State University is living up to its mission, according to the results of the 2022 State of the University survey released today during the quarterly meeting of the university’s Board of Trustees. 96% of people surveyed said ETSU is fulfilling its charge to improve the quality of life for people in the region and beyond.  
 
“Our entire campus community is deeply committed to making our communities — and our world — a better place to live,” ETSU President Dr. Brian Noland said. “I do not think it would be …

2023-April-01-Curating A Career- Meet Kreneshia Whiteside-Mcgee, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University goes beyond the ordinary by providing an innovative, hands-on approach to learning filled with opportunities beyond textbooks and classrooms. 

“Art is a vulnerable and expressive medium that creates conversations that need to happen. Change, love, and hope – that is what I hope for.”

We see evidence of those limitless possibilities in our ETSU alumni, like Kreneshia Whiteside-McGee. “What really drew me to the campus is the sense of community and approachability. I was able to discover who I was as a person.”

Her expansive curation portfolio showcases how she elevates the artwork of creatives to …

2023-April-01-Inaugural Center For Pharmacy Education, Outreach And Advocacy Conference To Be Held May 8, University Marketing And Communication, East Tennessee State University

ETSU News

Ballad Health and East Tennessee State University Bill Gatton College of Pharmacy are hosting the inaugural conference for the Center for Pharmacy Education, Advocacy and Outreach on May 8 at Bristol Regional Medical Center in Bristol, Tennessee.

The free event, aimed at pharmacists and pharmacy technicians, will focus primarily on the topics of substance use disorder (SUD) and the opioid epidemic. Continuing education credit is also being offered for each presentation during the program.  

Check-in will take place between 8:30-9 a.m., with the conference starting at 9 a.m. in the Monarch Auditorium. A free boxed lunch will be provided with …

2023-April-01-Etsu Music Names New Co-Director Of Chamber Music Festival, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Music announces that Knoxville Symphony Orchestra Concertmaster William Shaub has been named co-director of the ETSU Chamber Music Festival. 

  

After two seasons of the festival that have demonstrated “exceptional success” in drawing talented students and renowned faculty, organizers said, Shaub will replace Dr. Sean Hawthorne, who helped found the festival with Dr. David Kovac in 2019. The move is designed to help propel the Chamber Music Festival to even greater national recognition. 

  

In addition to serving as concertmaster of the Knoxville Symphony Orchestra, Shaub serves as a frequent guest concertmaster all around the world. But he …

2023-April-01-Jazz Ensemble Preparing To Dazzle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Jazz Ensemble will present their spring concert titled “Mixed Bag” at 7:30 p.m. on Saturday, April 29, in the Grand Hall of the ETSU Martin Center for the Arts. 

“Instead of presenting a particular genre of music like our Latin Music and Fusion Music concerts of the past, we decided to feature a variety of musical styles on this performance for a change of pace,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU. “We are very excited to feature so many of our talented students as soloists …

2023-April-01-Recognized For An Exceptional Year, University Marketing And Communication, East Tennessee State University

ETSU News

Spring on any college campus is bustling with excitement as students attend end-of-semester events, finish their courses and look forward to commencement. East Tennessee State University’s campus is no different, with the feeling of celebration in the air.  

On Tuesday, April 18, ETSU’s Department of Student Activities and Organizations (SAO) hosted its 21st annual Summit Awards.  

The event, held in the D.P. Culp Student Center ballroom, recognized and celebrated students, faculty, staff and various campus programs for their achievements outside the classroom, on campus, and throughout the community.  

The ceremony recognized award recipients in several categories including Student Organization Awards, …

2023-April-01-They Roam The Courtroom And Get Skills For Later, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For the students involved in East Tennessee State University’s Mock Trial team, the experiences and hands-on learning opportunities are immense.  

“It has been more than I could ever imagine,” said team member Caleb Vaughn, a political science and theater and dance major.  

ETSU’s Mock Trial team – formed only a year ago – is already receiving national attention. 

The group won the Spirit of American Mock Trial Association (AMTA) Award, an accolade given to the team that best exemplifies the ideals of college mock trial, including civility, fairness and professionalism, at an AMTA regional tournament …

2023-April-01-This Researcher Is Leading The Way For Others, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Audrey Depelteau, director of East Tennessee State University’s Innovation Lab, will become the first Tennessean invited to speak at the SelectUSA Investment Summit hosted by United States Secretary of Commerce Gina Raimondo. 

The event, May 1-4 in Washington, D.C., connects investors, companies, industry experts and various organizations with the goal of promoting investment deals in the U.S.

“It is an honor to represent ETSU, our region and the State of Tennessee”  ~ Dr. Audrey Depelteau

“The ETSU Innovation Lab is an International Soft Landings designation certified by the International Business Innovation Association. The scope of …

2023-April-01-These History Students Are Telling Stories Worth Hearing, University Marketing And Communication, East Tennessee State University

ETSU News

After weeks of working with sources covering over a century of the area’s past, East Tennessee State University students will present their research on the history of Johnson City’s Black community. 

The event happens Tuesday from 4-8:30 p.m. at the Langston Centre, located at 315 Elm Street in Johnson City.  

The research was conducted by students in the Department of History’s historical methods course, a class required before history majors can take upper-level courses. The students mined a wealth of historical information about Black churches, schools, civic clubs and organizations in Johnson City and Washington County from the end …

2023-April-01-They Learned Impressive Skills. Now They Battle., University Marketing And Communication, East Tennessee State University

ETSU News

Grab some popcorn. 

East Tennessee State University’s Computing Department will host a virtual robot fight this week. The event is Friday from 11 a.m.-2 p.m. in the D.P. Culp Student Center Cave.  

“The department is proud of the hard work and dedication of its students and looks forward to an exciting competition that showcases their talents,” said Dr. Tony Pittarese, dean of the ETSU College of Business & Technology.

Event is April 14

During the competition, student groups will showcase their skills in designing virtual robots that can interact with a simulated environment. Each group will develop strategies and …

2023-April-01-The Arts Give The Heart Life, University Marketing And Communication, East Tennessee State University

ETSU News

For Wesley Harmon, theatre is the most real form of entertainment. The arts, according to Savannah Spangler, give the heart its life. “If I’m going to be honest,” said Olivia Zimanek, “this department means everything. Everyone is so supportive and kind.”

ETSU’s Department of Theatre and Dance provides students with exceptional opportunities that boost self-confidence, social awareness, communication skills, and so much more.

“The arts help us make sense of what is happening in the world,” said Chair Karen Brewster.

Learn more about the department here. 

2023-April-01-Time, Space And The Deep South, University Marketing And Communication, East Tennessee State University

ETSU News

Tema Stauffer is an award-winning photographer and associate professor of photography at East Tennessee State University. Exhibited nationally and internationally, her work has earned many awards and recognitions.  

 

A recent exhibition, “Southern Fiction,” was hosted at the Reece Museum earlier this year. She has taught at ETSU since 2017.   

2023-April-01-They've Prepped For Months. Now They Present., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students at East Tennessee State University will soon have the chance to show off their impressive scholarship.

The 2023 Dr. Jay W. Boland Undergraduate Research Symposium is set for Monday, April 24, in the D.P. Culp Student Center. It begins at 9 a.m. and runs through the early afternoon. 

“This symposium fosters discussion and collaboration in fields that span the natural and social sciences, humanities, business and technology and the arts,” said Dr. Cerrone Foster, an award-winning scientist and the interim director of Undergraduate Research and Creative Activities. “This symposium also provides experiential and professional experience …

Tourism, Mapping, Retail And Recreational Trails: A Case Study Of Connectivity Between Trails And Adjacent Downtowns In Anniston, Alabama, Usa, Jennifer Green

Theses

This study examines the estimated increase in economic impact on a geography’s local economy by creating cross-marketing efforts between expanding an established outdoor recreation trail to a closely located city downtown commerce district. This research will analyze the resulting potential rise in sales/lodging tax revenues for that city by mapping the trail and downtown district, and cross-marketing the other to users of both or either venue. Potential increase in economic impact will be estimated utilizing IMPLAN methodology by assessing the economic impact on the local economy that a percentage range of increased spending resulting from this cross-marketing effort could generate.