Business Commons^™

2024-09-12 Message From The President, Morehead State University. Staff Congress.

Staff Congress Records

Message sent on September 12, 2024 by the President to the campus community regarding upcoming dates of importance, staffing updates, congratulatory recognitions, and the President's live stream update for September 24, 2024.

2024-09-12 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from September 24, 2024.

2024-09-12 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from September 12, 2024.

Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation, Kristina Kaufman, Peter Kaufman

Atlantic Marketing Journal

As museums face increasing competition for guests amidst a growing number of cultural options, these institutions are challenged to reinvent themselves to offer a more modern experience for guests that addresses inclusivity, and a balance of active (engaging) and passive (reflective) experiences. This paper documents researcher observation at The Andy Warhol Museum in Pittsburgh, Pennsylvania. Through the lens of sensory perception theory, several themes emerge as communication strategies that aim to offer visitor engagement and added value. This paper analyzes and highlights how museums can offer multisensory experiences which cater to guests’ ability to cognitively invest and engage with the …

Brand Engagement Through Branded Mobile Apps Among The “Small-Screen” Gen, Waros Ngamsiriudom, Trang Phuc Tran, Russell K. Lemken

Atlantic Marketing Journal

Using the technology acceptance model, this study examines the combined impact of brand and technology on users' intention to continue using the branded app. A Partial Least Square Structural Equation Modelling with data from 454 experienced branded app users reveals two mechanisms: perceived usefulness has a favorable influence on the customer-brand connection, and perceived simplicity of use improves the customer's brand experience. Branded app interactions and experiences increase customer brand engagement, resulting in continued use. The study offers managerial insights for businesses looking to improve brand experiences using mobile technology, highlighting the importance of technology-driven marketing tactics and user-friendly branded …

A Breadth Review Of Digital Landscape And Related Foundational Theories, Jie Gao Fowler, Amy Watson

Atlantic Marketing Journal

The dominating information technology of the present time is digital media. Platforms, like Facebook, Instagram, and TikTok encourage new types of connection, influencing friendships, family and peer groups, and business relationships while reshaping public involvement and discourse through influencers, memes, and viral media. However, algorithms dictate how social media is consumed, as well as the influence these platforms can have on individuals and society. As a result, the primary goal of this study is to investigate the impact of social media/artificial intelligence on society. This study examines the digital media ecosystem and its interaction with today's customers in depth. Furthermore, …

College Students’ Financial Literacy At An Eastern Kentucky Regional University, Hannah Barrett, Steve S. Chen, Christy L. Trent

Atlantic Marketing Journal

Financial literacy is essential knowledge for recent college graduates to be able to manage a stable job, career, and personal wealth. This study examined the financial literacy of 228 college students (49.8% males; 50.2% females) at a regional public university in Eastern Kentucky. The participants were randomly invited to complete a 22-item online financial literacy survey, which was created based on the work of Cude et al. (2006). The survey contents included five demographic questions and 17 five-point Likert scales (1= strongly agree/ always, 5= strongly disagree/ never) to rate participants’ knowledge on investing, saving, budgeting, and credit. The data …

2024-September-11-Etsu Safe Med Drop Off Sept. 28, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 11, 2024)—Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping remove outdated and unneeded prescription medications as part of an upcoming safe medication drop-off event on ETSU’s main campus on Saturday, Sept. 28, from 9 a.m.-1 p.m. The event takes place in parking lot 22a, which is the large lot next to the ETSU Parking Garage and near the Basler Center for Physical Activity. Turn onto Jack Vest Drive on main campus from either State of Franklin Road or J.L. Seehorn, Jr Road.

The safe medication drop-off will allow the public …

Who Owns The Knowledge? The Commodification Of Academic Research, Maria Petrescu, Anjala S. Krishen

Publications

The increasing commodification of academic research and the reliance on flawed impact metrics have started to show the need to reassess how research is conducted, evaluated, and disseminated. In contemporary marketing (analytics) research, the search for relevance and rigor is becoming essential, with the goal being that studies not only meet high standards of academic rigor but also remain ethically sound, relevant to societal needs, and impactful. These key criteria all drive research quality far before the academy considers profitability.

Auditing Standards Board (Asb), Meeting Agenda, September 11, 2024, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

Potential Response Of Mexican Consumers To A Ban On Genetically Modified Maize Imports, Brandon R. Mcfadden, Lawton Nalley, Alvaro Durand-Morat, Wei Yang, Katie Loethen

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Mexico enacted a decree to ban the sale of genetically modified (GM) maize seed and maize for human consumption. Maize is particularly important to the average diet in Mexico as it is the main feed for the primary source of protein (poultry) and the main ingredient for the primary source of calories (corn tortillas). This study aimed to assess consumer awareness of the decree, support for the decree, and sensitivity of support given possible economic outcomes related to the decree. Additionally, we estimate the premiums consumers were willing to pay (WTP) for non-GM products relative to GM products (i.e., chicken …

The Impact Of Rising Interest Rates, Bank Deposit Betas, And Credit Risk, Abby Craig, Jarrett Grose, Justin Tersoglio, Noah Vanhoy, Brooke Vivenzio

James Madison Undergraduate Research Journal (JMURJ)

Inflation of the U.S. dollar drove the Federal Reserve Board to enact four interest rate hikes of 0.75% and additional smaller hikes between March 2022 and April 2023. This paper examines how interest rate hikes affect bank deposit betas and credit risk for community banks, hot money banks, and alternative lending institutions based on data from March 2022 to April 2023. After analyzing data from the Federal Reserve Economic Database, this research found that bank deposit betas increase as interest rates rise, that community banks’ betas increase at a slower rate than hot money banks’ betas, and that the level …

Lindenwood Launches Bachelor Of Science In Nursing (Bsn) Program For Fall 2025, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Surf Tourism In Cold Water Destinations: Discovering Destinations Impacted By Changing Waterfront Usage Through Vgi Mapping, Tracy S. Michaud

ICHRIE Research Reports

Surf destinations have been ascribed to tropical locations in the past but are moving into more cold-water climates, such as the Maine coast. In order for sustainable policy to be created in places like this. understanding which beaches are impacted by increased surf tourism is the place to start. This was accomplished through an analysis of social media photos using Voluntary Geographic Information mapping techniques. Density maps were created using Flickr/SmugMug photos from Maine with surfing tags in five-year increments from 2004-2024. The analysis indicates an increased spread of surfing throughout the coast with a concentration in certain locations indicating …

Ada News - 09/09/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Estimating Prevented Planting Coverage Factor Variation, Christopher N. Boyer, Eunchun Park, Chad Hellwinckel, S. Aaron Smith, William Maples, Gabriela Perez-Quesada

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Prevented planting payments reimburse crop producers for losses from not being able to plant. These payments provide critical protection to producers; however, these payments, which are determined using a nationwide, crop-specific coverage factor, have been questioned to induce moral hazard. Depending on the region and crop insurance coverage, payments from this provision exceed producers’ losses. This paper estimates the prevented planting coverage factor by coverage level and region that would equitably reimburse corn and soybean producers for their losses. We find the prevented planting coverage factor has significant variation across coverage levels and location within our study region. The prevented …

How Environmental Accidents Influence Consumer ‘Green’ Behavior: An Econometric Analysis, Rick Hardcopf, Suvrat Dhanorkar

Management Faculty Publications

Environmental accidents (EAs) are firm operational failures that harm human health, the natural environment, and offending firms. We propose they also initiate a subtle form of activism among consumers living near the accident by stimulating increased ‘green’ behavior. Using annual county-level data in California from 2000-2015, we show that following an EA, consumers reduce the trash/garbage they generate and the energy they consume. The impact is long-lasting and stronger when EAs are more severe and when consumers have pro-environmental beliefs, ready access to information, and convenient access to ‘green’ options, such as recycling. Since affected consumers may also refuse to …

Prompt Engineering Principles For Generative Ai Use In Extension, Paul A. Hill, Lendel K. Narine, Aubree L. Miller

Journal of Extension

The prevalence of Generative AI (GenAI) and Large Language Models (LLMs) is increasing rapidly. For Extension professionals, the utilization of prompt engineering is key to leveraging GenAI and LLMs effectively. Prompt engineering involves crafting prompts that elicit desired LLM responses. This article discusses prompt engineering principles, providing examples and guidance. The application of prompt engineering in Extension is explored, showcasing its potential to enhance programs, deliver personalized advice, engage audiences, and disseminate research-based information. By learning prompt engineering skills, Extension professionals can harness the power of GenAI and LLMs, enhancing their ability to address complex challenges in the 21st century.

Technology Skill Building For Adults With Intellectual And/Or Developmental Disabilities, Heather J. Williamson, Hailee E. Riddle, Cynthia Sloan, Cameron Dogan, Byran Dai, Jon Meyers

Developmental Disabilities Network Journal

Compared to their peers without disabilities, adults with intellectual and/or developmental disabilities are less likely to be employed. Adults with intellectual and/or developmental disabilities also face a digital divide, with less access to and use of technology in their daily lives. This lack of technology use also limits the types of employment available to adults with intellectual and/or developmental disabilities. The purpose of this paper is to describe the implementation of an individualized technology skill-building program for adults with intellectual and/or developmental disabilities in Arizona. The community-engaged project was overseen by a Community Advisory Board who provided insights on program …

Designing Cybersecurity Escape Rooms: A Gamified Approach To Undergraduate Learning, Thitima Srivatanakul

Journal of Cybersecurity Education, Research and Practice

Gamification, including game-based learning (GBL), is a widely recognized pedagogical approach used for imparting and reinforcing cybersecurity knowledge and skills to learners. One innovative form of GBL gaining popularity across various educational levels, from secondary schools to professional development, is escape room-style education. This study is centered on the development and design of escape room activities tailored for teaching cybersecurity concepts, with a particular focus on web and software security, to undergraduate students at York College. The primary objectives of this research are twofold: firstly, to evaluate the effectiveness of educational escape room activities in reinforcing cybersecurity concepts taught in …

Cyber Threat Intelligence Sharing In Nigeria, Muhammad Abubakar Nainna, Julian Bass, Lee Speakman

Communications of the IIMA

Cybersecurity challenges are common in Nigeria. Sharing cyber threat intelligence is essential in addressing the extensive challenges posed by cyber threats. It also helps in meeting regulatory compliance. There are a range of impediments that prevent cyber threat intelligence sharing. We hypothesise that we want to maximise this cyber threat intelligence sharing to resist malicious attackers. Therefore, this research investigates factors influencing threat intelligence sharing in Nigeria's cyber security practitioners. To achieve this aim, we conducted research interviews with 14 cyber security practitioners using a semi-structured, open-ended interview guide, which was recorded and transcribed. We analysed the data using an …

The Status Of Women Leaders In Government – Utah Counties: A 2024 Update, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Organizations increasingly thrive when both men and women hold leadership roles and work together. This is true not only in Utah’s businesses, but also its government organizations, such as state legislatures, city councils, and state and local bureaucracies.¹

American democracy is based on the concept of representation.² Governments mirror this idea by encouraging agencies to employ a workforce that shares the demographic characteristics of the community it serves.³ In fact, the presence of a diverse public workforce “implies equal access to government positions promoting empowerment and connection with government in diverse communities, [and] can also signal the …

Tracing Atlantic Sea Scallops Using Radio Frequency Identification (Rfid) Technology, Will Shoup, David Rudders, Jonathon Peros

Journal of Extension

Radio Frequency Identification (RFID) represents a technology that has the potential to enhance many aspects of the Atlantic sea scallop fishery. Driven by fishery management and market forces, fishery product traceability benefits fisheries managers, consumers, and fishermen. In order to demonstrate the capabilities of RFID technology in the scallop fishery, a solution is proposed that would help establish clear Chain of Custody (CoC) so that the scallop supply chain can be better documented. Implementation and acceptance of any new technology will hinge on effective communication and extension efforts that can leverage the multi-benefit aspects of adopting RFID into the fishery.

Bellsouth Telecomms, Llc V. Aegis, Ltd Order On Motion To Dismiss Improper Venue And Forum Non Conveniens, Kathy Lee Ellerbee

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

2024-09-05 Statement From Faculty Welfare & Concerns Committee Chair, Morehead State University. Faculty Senate.

Faculty Senate Records

A statement from the Chair of the Faculty Welfare and Concerns Committee presented to the Faculty Senate on September 5, 2024.

2024-09-05 Explanatory Description And Timeline For Provost Position, Morehead State University. Faculty Senate.

Faculty Senate Records

The job description and timelines for position of Provost as submitted to the Faculty Senate in context to the statement made by the Chair of the Faculty Welfare and Concerns Committee and September 5, 2024.

2024-09-05 Power Point Presentation On The Real Effects Of The Provost's Proposed Constitutional Changes, Morehead State University. Faculty Senate., Annie Adams

Faculty Senate Records

A PowerPoint presentation titled, "Faculty Besieged: The Real Effect of the Provost's Proposed Constitutional Changes." Presented to the Faculty Senate by Annie Adams on September 5, 2024.

2024-09-05 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from September 5, 2024.

2024-09-05 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from September 5, 2024.

Sengketa Pajak Atas Penugasan Pemerintah Pada Perusahaan Bumn (Studi Kasus Pertamina, Pos Indonesia Dan Reasuransi Indonesia Utama), Raja Darius Sutardjo Sinaga

Jurnal Hukum & Pembangunan

State-owned enterprises (BUMN) are legal entities which the government has more than 51% ownership. The purpose of BUMN being established is to carry out national development by seeking profits that can become income for the government as well as carrying out public activities through carrying out public services such as providing telecommunications, electricity, water, and construction of public facilities which cannot be fully fulfilled by the government. Therefore, the government hands over the completion of public services to BUMN to carry them out because of their expertise in their respective fields. In every business process carried out by a legal …