Business Commons^™

An Exploration Of Factors Impacting First-Generation College Athlete Retention At Small Colleges And Universities, Adam R. Cocco, Alan Grosbach

Journal of Issues in Intercollegiate Athletics

Retention is an increasing area of concern for higher education institutions as enrollments continue to decrease. This is especially germane for small colleges and universities given their lower enrollments and limited resources. First-generation students and college athletes are populations with enhanced susceptibility to attrition due to additional challenges and burdens placed upon them as they navigate the college environment. Therefore, there is a need to understand the factors influencing retention among those at the intersection of these student demographics. The purpose of this study is to examine the association of individual (gender, race, and academic performance) and athletic (financial aid, …

Investigating Ticket Price Determination Of Collegiate Athletics: Insights From Pricing Professionals In Non-Football Bowl Subdivision Schools, Jason D. Reese, Yang Xu

Journal of Issues in Intercollegiate Athletics

This study aims to investigate how ticket prices are set in Division I (DI) college athletics, how the individuals making pricing decisions perceive the purpose of athletics, what objectives pricing managers are trying to achieve with both revenue and non-revenue sports, and the factors that influence how the final price is set. Structured interviews were conducted with 12 athletic department external operations staff from 12 non-FBS DI institutions, representing seven different conferences. Results showed that price is determined through either a bottom-up hierarchical model or a committee-based model. Patronage-Oriented objectives were shown to dominate the pricing strategy in non-FBS programs, …

The Role Of Social Media Influencer In Bringing Economic Content Closer To Moroccan Youth -Youtube As An Example-, Mohammed Omar Zouhri Dr

Middle East Journal of Communication Studies

This study aims to monitor the effects of economic content published through the digital space in enhancing economic awareness among young people in Morocco, and empowering them with relevant knowledge and information in an attractive and simplified manner. The study begins by showing the extent to which young people, especially university students, interact with economic content through what social media influencers present on their YouTube channels. The study examines the nature of this content, its importance in bringing economic information closer to the public, and the extent of its ability to help a group of students improve their levels and …

Buying From A Competitor: A Model Of Knowledge Spillover And Innovation, Dominique Lauga, Matthew Selove, Mohammad Zia

Business Faculty Articles and Research

Many firms buy a production input from a competitor. However, managers often worry that this supply relationship may give their competitor valuable knowledge about new product innovations. We develop a two-period model in which a firm can buy an input from a competitor or a third party in each period. In order to innovate, the firm must invest in improving the input, which results in its supplier learning to produce a higher quality input. We show that buying from the competitor: (i) increases short-term profits by softening price competition and (ii) may reduce long-term profits by preventing investment in innovation. …

Self Less: A Book Talk Featuring Dr. Len Jessup, Len Jessup

Lincy Institute Events

The Lincy Institute hosted a book talk with Len Jessup, Ph.D., author of Forbes and Amazon best-selling book, “Self Less: Lessons Learned from A Life Devoted to Servant Leadership, in Five Acts.”

Self Less follows Jessup’s story of emotional vulnerability. Blending personal narrative with research, Jessup argues selfless leaders can maximize impact by guiding teams, not controlling them. He stresses the power of constant learning, surrounding yourself with people far smarter than you, and service to others. For leaders seeking to create meaningful change through personal growth, Jessup provides inspiration along with practical advice on inclusive leadership and securing stakeholder …

Mapping The Future: Gis Day Returns November 19, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Counts Down To Fafsa Release, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Selected Indiana Government Statistical Agencies And Their Data, Bert Chapman

Libraries Faculty and Staff Presentations

Provides coverage of Indiana state government agencies statistics and selected Tippecanoe County, Indiana local government statistical publications. Presentation describes state agencies such as the Indiana Departments of Agriculture, Education, Health, Local Government Finance, and State Budget Agency. Examples of historical and current data are presented.

2024-October-28-Dr. Puri Earns Early Career Scholar Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

You may have seen the news that Dr. Ashana Puri recently won the Early Career Scholar Award at ETSU's Celebration of Research in October 2024. She was also featured on the cover of our latest issue of GattonRx Magazine, which includes stories about her and other faculty, our No. 2 NAPLEX ranking, practice transformation in the region, and much more! 

Here are some highlights of Dr. Puri's career since joining ETSU in 2019:

• Established a research lab focused on topical and transdermal drug delivery systems, with a commitment to improving patient outcomes and advancing therapeutic efficacy.
• Research philosophy emphasizes collaboration, …

Marketing Analytics In 2024 Conferences: Ai And Data-Driven Decision-Making, Maria Petrescu, Anjala S. Krishen

Publications

The field of marketing (and business) analytics has been developing significantly during the last decade, especially with regard to new (generative) AI technologies. A reflection of this rapid evolution can be seen by the strong presence of analytics-related topics in prominent marketing conferences of 2024. Some of the key themes appearing in the 2024 marketing conferences in relation to marketing analytics include AI integration, consumer engagement, data-driven decision-making, and ethical aspects, as reflected in Fig. 1 and discussed below.

2024-10-28 First Year Seminar Survey Results, Morehead State University. Faculty Senate.

Faculty Senate Records

The results of the First Year Seminar survey results conducted from October 21 to October 28, 2024 and submitted to the Faculty Senate on November 7, 2024.

أثر الكفاءة التشغيلية في القيمة السوقية للمصارف, علي نعيم جاسم, رسل صبحي عبد الخضر

Muthanna Journal of Administrative and Economics Sciences

تستند الدراسة إلى تحديد وفهم مدى تأثير مؤشرات الكفاءة التشغيلية للبنك في القيمة السوقية المصرفية للبنوك المدروسة. تمثلت العينة ببنكان هما بنك الخليج التجاري ، والشرق الأوسط والتجاري في العراق ، تحلل بياناتها المالية من خلال الإجراءات الإحصائية ، فتبدأ الدراسة بفرضيات لاغية وبديلة. ابحث في القيمة السوقية لعينة البنوك ، ولكن قدم الفرضية البديلة لوجود وتأثير الكفاءة التشغيلية للبنك في القيمة السوقية لعينة البنوك. توصلت الدراسة إلى عدد من الاستنتاجات أهمها أن المؤشرات مثل الكفاءة التشغيلية للبنك لم يكن لها أي تأثير في القيمة السوقية. كما أسفرت الدراسة عن سلسلة من التوصيات أهمها ضرورة تدريب العاملين في المصارف المبحوثة …

تحليل اثر بعض المتغيرات الاقتصادية والاجتماعية على ظاهرة الفقر في العراق للمدة (2007-2012 ), فاطمة فرج سعد

Muthanna Journal of Administrative and Economics Sciences

الفقر ظاهرة اقتصادية اجتماعية ظهرت في المجتمع العراقي نتيجة الظروف الاستثنائية التي انعكست على الاقتصاد والمجتمع العراقي , الا ان هذه الظاهرة ظهرت بشكل كبير في التسعينيات نتيجة الحروب والدمار الذي تعرض له البلد وما تلاها من فرض العقوبات الاقتصادية التي عزلت العراق عن العالم الخارجي لسنوات طويلة مما ادى ذلك الى زيادة نسبة السكان دون خط الفقر فيه وكذلك التغيرات السياسية في نيسان عام 2003 وما تبعه من عمليات الارهاب و النزاعات الطائفية والتهجير القسري كل ذلك ادى الى انتشار مظاهر الفقر كالأمية وسوء التغذية وارتفاع معدلات البطالة وتضاؤل دخول الافراد ثم انخفضت معدلات الفقر في العراق للمدة (2007-2012) …

The Impact Of Digital Marketing And Artificial Intelligence (Ai) On The Development Of The Market In Kosovo, Hamëz Rama

UBT International Conference

In the age of advanced technology, particularly in the third millennium, digital marketing and artificial intelligence (AI) play a crucial role in transforming advertising methods and market development. The use of social networks, websites, and advertisements targeted by promoters and users has managed to create a very exclusive and attractive image for consumers in Kosovo as well. The online shopping experience and the presentation of products and services in a contained and appealing manner have made this component gain a more dispersed access in the Kosovo market. This paper examines the impact of these technologies on market development in Kosovo …

The Impact Of Migration On Economic Growth Case Study: Kosovo, Beatrisë Shabanaj, Kestrim Avdimetaj

UBT International Conference

The paper aims to examine the impact of migration on the economic growth of Kosovo through the use of qualitative and quantitative methods, including a comprehensive literature review that highlights the complex nature of migration in Kosovo, as well as econometric analyzers (Simple Linear Regression – OLS and Regression through Origin). The analyzed data is secondary, provided by the World Bank (WB) and the Kosovo Agency of Statistics (ASK), covering the period between 2009 and 2020. The main variables are the dependent variable, gross domestic production (GDP) growth rate, and two independent variables, unemployment rate (UNEMP) and migration rate (MIG). …

The Relationship Between Government Expenditures And Economic Development: An Assessment For Kosovo, Erina Jusufi, Kestrim Avdimetaj

UBT International Conference

This study aims to investigate the relationship between government expenditures and GDP in Kosovo from 2009 to 2022. The methods used include econometric analyses of simple OLS linear regression, trend analysis, and Pearson correlation method, using data from the Kosovo Agency of Statistics (KAS) and the World Bank to provide empirical evidence on this complex relationship. The findings indicate a weak correlation between government expenditures and economic growth with effects in the short and long term. In the short term, the findings reveal that an increase in expenditures will raise Kosovo's GDP by 4.87%. However, in the long term, it …

Digital Marketing As An Innovative Tool For Recruiting Workers, Valentina Murati, Yllka Nushi

UBT International Conference

This paper’s aim is to see how digital marketing resources are being used as instruments for recruiting workers. Seeing how technology has changed every part of life today, even recruitment has now taken on a part where it involves technology more. The methodology that underpins this research is derived from primary and secondary sources, books, websites, and scholarly articles. Also, the major part, especially the validation of the hypotheses, was completed by a questionnaire which was distributed online and 100 respondents from different ages and different profiles answered. The findings of this research suggest that digital marketing resources are effective …

Benefit Realized In The Economy Depending On The Formation Of The Demand And Supply Curves, Shaqir Elezaj, Rame Elezaj

UBT International Conference

The benefit achieved in the economy when other expenses are neglected for the first time, essentially depends on the mutual position and the formation of the demand curve (D - demand curve) and the supply curve (S - supply curve). Such a thing is understandable, because the determination of the state of equilibrium (E), then of the production surplus, production shortage, consumer surplus, supplier surplus, tax policy depends on the mutual position of the mentioned curves D and S. as well as many other important quantities in economic analyses. Of course, such an analysis is also related to economic efficiency, …

World Trends In Tourism, Kushtrim Dreshaj, Brunilda Licaj, Fatmire Dreshaj, Sali Krasniqi

UBT International Conference

Tourism is one of the most important drivers of economic development in the world, and perhaps the only activity that connects nations and countries without prejudice. This is one of the main reasons that enables tourism to develop more and more quickly and is becoming an increasingly modern activity that people engage with. Proper positioning in the dynamic and competitive tourist market is conditioned by following modern trends through which demand movements, new market opportunities, potential investment areas and infrastructure needs are identified. Tourism as an activity promises a lot for the entire economy. Man is investing more and more …

The Importance Of Financial Literacy, The Inclusion Of Financial Education In The School Curriculum (Case Study: Kosovo), Ardian Uka, Valon Ismajli, Erzana Uka

UBT International Conference

The paper discusses the value of financial literacy and emphasises the importance of financial education inclusion into Kosovo's publicschool curriculum. The paper initially elaborates on the importance of financial literacy and then expands on its impact on people’s knowledge to become or maintain their financial stability and well-being. It is pointed out that understanding personal finance management can help people have a better connection with money and their finances. Research suggests that young people getting ready for adulthood should be encouraged to become financially literate to meet society's health and economic concerns. In this context, after observing the school curriculum …

The Impact Of Price And Advertisement On Sales Enlighted Through The Coefficient Of The Multiple Regression Model For The Frozen Picas Factory, Ardian Uka, Erzana Uka

UBT International Conference

This study examines how different factors, with a particular focus on pricing and advertising expenditure, affect the demand for frozen picas. Pica sales, expressed in units per week, are the dependent variable in this analysis; the independent variables are price (in euros) and advertisement (in euros). In order to support a multivariate regression analysis, data were gathered over a period of 15 weeks. The percentage of the overall variance in pica sales that can be attributed to the pricing and advertising variables taken together was evaluated using the coefficient of multiple determination (R²). This study's analysis of the overall impact …

Comparative Analysis Of Linear Regression And Random Forest For Property Price Prediction In Prishtina: Implications For Emerging Markets, Visar Hoxha, Veli Lecaj, Fuat Pallaska, Hazer Dana, Jehona Hoxha, Albana Shala

UBT International Conference

The objective of the research was to perform a comparative evaluation of Linear Regression and Random Forest for predicting property prices in Prishtina. The analysis utilized a dataset comprising 1,512 property transactions, employing metrics such as Mean Squared Error (MSE), Coefficient of Determination (R²), Mean Absolute Error (MAE), and Root Mean Squared Error (RMSE) for evaluation. The study also included a variable importance assessment. After preprocessing and normalizing the data, both models were trained and evaluated. The findings indicated that the Random Forest model outperformed the Linear Regression model. The Variable Importance Test highlighted the distance from the central business …

Enhancing Real Estate Valuation In Emerging Markets: A Random Forest Approach In Prishtina, Visar Danca Hoxha, Albana Shala, Veli Lecaj, Fuat Pallaska, Hazer Dana, Jehona Hoxha

UBT International Conference

This study employs the Random Forest (RF) algorithm to forecast housing prices in Prishtina, analyzing 1,468 transactions from 2019 to 2023, using Python. It segments the data for optimal model training and validation, focusing on critical attributes like property area and proximity to key urban features. Performance is assessed through MSE, R², MAE, and RMSE, highlighting RF's accuracy. A variable importance test further elucidates the significant predictors of price, underscoring the impact of location and infrastructure. The study's implications extend to real estate valuation practices, offering a methodological framework for leveraging machine learning in emerging markets

Applying Lasso Regression For Property Price Prediction In Emerging Markets: An Empirical Study Of Prishtina's Real Estate Sector, Visar Hoxha, Albana Shala, Veli Lecaj, Fuat Pallaska, Hazer Dana, Jehona Hoxha

UBT International Conference

This study employs Lasso Regression (LR) to forecast apartment prices in Prishtina, analyzing a dataset of 1,468 transactions from the Kosovo Department of Property Taxes (2019-2023). Focusing on variables like distance to the central business district and apartment size, LR was selected for its ability to perform feature selection and regularization, applied using Python. The preliminary model included variables such as distance to central business district, distance from main road leading to central business district, size, floor, distance from bus stations, distance from ambulances, distance from schools, distance from green spaces, income status of inhabitants per apartment, and distance from …

Management Of Entrepreneurship By Managers And Owners, Flamur Miftari

UBT International Conference

The management of entrepreneurship by managers and owners is a critical aspect of business success in today’s dynamic economic environment. This study explores the interplay between managerial strategies and entrepreneurial initiatives within organizations. It delves into how managers and owners can collaboratively foster an entrepreneurial culture that drives innovation, competitiveness, and sustainable growth. Key elements such as leadership styles, decision-making processes, resource allocation, and risk management are examined to understand their impact on entrepreneurial outcomes. The research highlights the importance of a balanced approach where managerial oversight complements entrepreneurial freedom, ensuring that innovative ideas are effectively nurtured and implemented. Case …

The Role Of Entrepreneurial Marketing In Driving Startup Success: A Case Study Of Kosovo, Tringa Dança Hoti, Yllka Poteri

UBT International Conference

Start-ups are essential to a thriving economy, significantly contributing to economic growth and job creation. As a result, laws that encourage entrepreneurship and the founding of new companies are essential to the economic growth of a nation. However, for there to be more economic opportunities in the end, a significant number of start-ups must survive and thrive in the market (Claes M. Hultman, 2010). Entrepreneurial marketing in start-ups acknowledges the unique business environments these firms operate in, along with the innovative, proactive, and opportunistic mindset of entrepreneurs. Marketing practices in start-ups tend to be more creative, instinctive, informal, and unstructured, …

Sustainable Business Strategies Of Tourism Companies, Arta Kadriu

UBT International Conference

Tourism as an economic science plays a very important role in the economic development of a country. During the stages of tourism development, we can present some of the strategies that are used in the sustainable development of business and management of tourism companies. Strategies for company management, strategies for sustainable development, pricing strategies, also within the scientific paper we will present the methods for improving the sustainable development of tourist companies. The SWOT analysis will present the strong and weak sides, where through the analysis we will be able to avoid mistakes and strengthen the good sides or positions …

The Anti-Corruption Body And The Fight Against Corruption In Bulgaria, Ivelina Petkova

UBT International Conference

Corruption today is considered one of the most serious problems that every country has faced in the past few decades. It poses a threat to the public and economic interests of citizens, which requires coordinated efforts to combat this phenomenon. This issue is particularly relevant to Bulgaria, where the topic of corruption has been discussed many times. However, despite efforts to create institutions dedicated to fighting this social problem, visible results are still lacking. The purpose of this report is to analyze and study the processes related to the creation and functioning of an anti-corruption body in Bulgaria and, based …

Sales Promotion And The Performance Of Liquids Production Companies In Kosova, Rajan Arapi, Ajsel Xheladini

UBT International Conference

The research is focused in the performance of the juice production companies in Kosovo, mix promotion and especially in encouraging sales. From the academic point of view this phenomenon is intriguing because of the differences between the performance of the juice production companies and the application of sales promotion ways they use. The aim of the study is to analyze the relationship between the performance of the production companies and the mix promotion, especially the role and the influence of encouraging the sales. The realization of the goals and objectives is achieved through the analysis of primary dates, questionnaires with …

Lack Of Qualified Workforce In The Tourism Sector In The Republic Of Kosovo, Progress Qahili, Fatmire Shala Dreshaj, Kushtrim Dreshaj

UBT International Conference

The tourism sector in the Republic of Kosovo has a considerable potential for development and to contribute to the country's economy. However, one of the main challenges facing this sector is the lack of skilled labor. This problem affects the quality of tourist services, the experience of visitors and the competitiveness of Kosovo as a tourist destination in the regional market. Factors contributing to this shortage are analyzed here, including the lack of appropriate professional training, the emigration of skilled workers and the seasonal nature of work in this sector. Also, the consequences of this lack are examined, such as …