Business Commons^™

Matthew Kinnard, Matthew A. Kinnard M.S., Ph.D.

We Are NIH Oral History Project

No abstract provided.

Staff Council Minutes, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.

Annie’S Project: Farming In Cities And The Urban Fringe, Robin G. Brumfield, Deborah L. Greenwood, Madeline Flahive Di Nardo, A.J. Both, Joseph R. Heckman, Nicholas Polanin, Ashaki Rouff, Amy Rowe, Richard Vanvranken, Surendran Arumugam, Ramu Govindasamy

Journal of Extension

Annie’s Project, is a nationally recognized educational program for women farmers focused on five areas of risk management: marketing, production, financial, human, and legal. Some challenges are common to all farms, while some are unique to urban locations. We added urban-focused topics including short-term leases, contaminated soils, water availability, indoor production, and access to capital and resources to develop Annie’s Project: Farming in Cities and the Urban Fringe. As urbanization spreads and a greater percentage of farmers across the United States are women, our curriculum can be used to address needs that are unique to farmers in urban …

Staff Council Agenda, Georgia Southern

Staff Council Meeting Minutes & Agendas

No abstract provided.

First Annual Advances In Business Education Conference 2025 Proceedings, Kelsey Metz, Joshua Ray

Advances in Business Education (ABE) Conference Proceedings

Conference Overview: The First Annual Advances in Business Education (ABE) Conference was held on May 16, 2025, at Lincoln Memorial University in Harrogate, Tennessee. Hosted by the LMU School of Business, the ABE Conference was established to promote teaching excellence through innovation and collaboration in business education. With a focus on fostering meaningful dialogue among educators, researchers, and students, the conference welcomed participants from across disciplines and institutions. The event was structured around three key tracks:

Pedagogy & Teaching Excellence: Showcasing innovative teaching methods and strategies for enhancing student learning and engagement.

Business Research: Presenting research focused on advancing knowledge …

Natural Resource Enterprises - Income Diversification And Conservation Practices Implemented On Private Lands In The United States, Daryl Jones

Journal of Extension

Wildlife-related recreation is popular with Americans spending over $150 billion dollars annually. I have conducted educational workshops (>100 events) to train U.S. landowners in natural resource enterprises development offering recreational hunting, angling, and nature tourism excursions along with conservation management practices to enhance wildlife habitats on their lands. To measure impacts, I conducted a comprehensive mail survey study with participants since 2010. Findings revealed that landowners who initiated these enterprises earned annual incomes and implemented conservation practices on properties. More training for landowners is recommended to increase income diversification and conservation of wildlife habitats and stewardship on private lands.

From Data To Action: An Adaptable Crosstabs Template For Participatory Survey Data Analysis, Natalia Pinzon, Vikram Koundinya, William O'R Dowling, Ryan Galt

Journal of Extension

We present a practical and accessible template for quantitative survey data analysis designed for non-academic researchers in order to facilitate engagement from community collaborators. The template, created in Google Sheets, is mainly for computing cross-tabulations, but it also displays frequency distributions and p-values for determining statistical significance. The template allows collaborators to record their observations and questions, promoting an efficient yet interactive review process and fostering a democratic analysis environment. Based on our own experience using this template for a data party, we highlight its effectiveness in promoting collaborative data interpretation, decision-making, and the actionable use of survey findings.

The Algorithm Of Inclusion: Homonationalism, Queer Advocacy, And Digital Marketing Of Un Ecosoc Ingos And Indian Ngos, Dewansh Chauhan

Master's Theses

Advocacy organizations have increasingly turned to social media as digital platforms become integral to contemporary activism, shaping public discourse and securing institutional legitimacy. This thesis examines the organizational communication of organizations that support marginalized sexualities within a neoliberal and homonationalist context. Employing Critical Content Analysis (CCA), the study analyzes a representative sample of 200 Instagram posts from 2024, comparing two international NGOs with ECOSOC status at the UN (Outright International and ILGA) and two national NGOs in India (Humsafar Trust and Naz Foundation). The findings reveal how homonationalist tendencies may manifest at the intersection of engagement metrics, identity-centric rhetoric, brand …

Sustainability In Professional Sports: A New Nexus Of Profit And Social Responsibility, Matthew Teplitz

Master's Theses

The world is facing a climate crisis – corrective action that will improve our collective situation is needed, now. Those with the power to do so, in the capitalist structure under which we live, are largely the individuals, corporations, and governments with financial resources and the platform to inspire others to act. Two such entities, complete with the financial heft to make a difference and inspiration to spare, are North America’s National Basketball Association (NBA) and Spain’s La Liga. This thesis seeks to understand what distinguishes the NBA’s approach to sustainability from La Liga, and by employing each league as …

The Confluence, Volume 4, Issue 1, Full Issue

The Confluence

No abstract provided.

No Turning Back? Examining The Rise Of Short-Form Content In Post-Covid Marketing For Gen-Z And Gen Alpha, Collin Blackford, Mitchell Hamilton

Honors Thesis

Over the past 10 years, the world has seen a massive increase in the use of social media, specifically with the younger audiences of Gen-Z and Gen Alpha. When the Covid-19 Pandemic rocked the world in early 2020, many of these young generations were forced into their homes, with social media being a main source of communication with their peers. Coupled with a rise of short-form content like TikTok, Instagram Reels, and Youtube Shorts, and social media content was now more widespread than ever. Due to this the digital marketing landscape has been drastically changed, with attention spans getting shorter …

Hancock/Dana Strategic Analysis Podcast, Ruby P. Lenzen

Honors Program: Senior Projects (Public)

Through a series of interviews, part one of the podcast provides a look into the internal and external strategic factors of a mid-size accounting firm, Hancock/Dana. Partners and staff discuss the firm's history, culture, mission, and values, emphasizing the importance of client relationships and internal development through a "one firm" model. They also address the challenges and opportunities presented by industry trends, technology like AI, and competition, highlighting strategies for talent retention, operational efficiency, and client satisfaction. The conversations reveal how the firm aims to maintain a sustainable competitive advantage in the evolving accounting landscape.

Based on my interviews with …

Entire Volume Journal Of Banking And Financial Economics 2025, 1(23)

Journal of Banking and Financial Economics

Entire Volume Journal of Banking and Financial Economics 2025, 1(23)

Entrepreneurs In The Making: A Qualitative Exploration Of Entrepreneurial Mindset In Engineering Learners, Ethan C. Howard

Senior Honors Projects, 2020-current

A prominent statistic within the field of entrepreneurship is the relatively low business failure rate of entrepreneurs holding engineering degrees compared with entrepreneurs holding other degrees. Engineers, particularly with software engineering and mechanical engineering backgrounds, account for approximately 20% of all billionaires and are similarly overrepresented among millionaires. The underlying reasons for how entrepreneurs achieve success has been explored in a number of ways, including in research on Entrepreneurial Mindset (EM). A collated model of EM highlights four key areas on the likelihood of entrepreneurial success for an individual: 1) cognitive perspective, 2) creating value by recognizing and acting on …

There’S A Crisis Brewing In Higher Education, Caroline M. Graham

Dissertations, 2020-current

This dissertation addresses the increasing need to enhance crisis preparedness among student affairs practitioners in higher education. With the growing frequency and complexity of campus crises—ranging from mental health emergencies to incidents of violence, the preparedness and self-efficacy of those in student support roles are paramount. This three-manuscript dissertation explores crisis intervention training, crisis self-efficacy, and the lived experiences of student affairs practitioners navigating campus crises. The first manuscript provides a conceptual overview of the gaps in current crisis intervention training within graduate programs, advocating for the integration of core competencies informed by accreditation standards and professional associations. The second …

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

Women And Stem − A 2025 Update, Robyn C. Blackburn, Susan R. Madsen

Marketing and Strategy Faculty Publications

Although the term STEM (science, technology, engineering and math) was coined in 2001 by Judith A. Ramaley of the National Science Foundation and had been used informally in the previous decade,¹ the push for STEM in the US began in the 1950s with Russia launching Sputnik and the US subsequently pouring billions of dollars into educating students to ensure the nation became a technological global power. However, the gender gap in STEM fields today reduces the innovation that could be achieved with more unique perspectives contributing to the field. Closing the gender gap in STEM is vital because scientific …

Gambling-Related User-Generated Content: An In-Depth Analysis Of Slot Machine Vlogs On Youtube, Tiange Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The growing popularity of social media platforms has transformed how gambling content reaches audiences, with gambling vlogs now attracting millions of viewers outside traditional marketing channels. Despite their reach and potential influence, these user-generated videos remain understudied in gambling research. This study sought to analyze slot machine vlogs by examining their portrayal of gambling experiences, assessing viewer engagement patterns, and identifying the video features associated with higher engagement metrics. Using a comprehensive mixed-methods approach, I analyzed 170 popular YouTube slot machine vlogs and 43,837 viewer comments through advanced analytical techniques. Latent Dirichlet Allocation topic modeling identified four themes in gambling …

Advancing Supply Chain Sustainability Through Circular Economy Principles, Adeyinka Adimula

Sustainable Supply Chain Management

Explore how circular economy principles can significantly enhance supply chain sustainability by reducing waste, optimizing resource use, and improving both environmental and economic outcomes. By shifting from traditional linear models to circular systems, businesses across industries can redesign processes to extend product life cycles, foster resource efficiency, and create closed-loop supply chains.

Lindenwood Showcase Celebrates A Year Of Success, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Creating A Regenerative Organizational Culture, Sukanya Nagfernandes, Jennifer Mowery

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

Abstract

The review article aims to explore the concept of creating a regenerative organizational culture through the application of transformational practices. The study investigates the potential benefits of integrating regenerative practices within an organization's cultural framework to foster adaptability, innovation, and sustainability. By examining the literature on regenerative culture and digital transformation, this study provides an overview of the key components and strategies necessary for building a regenerative organizational culture in the digital era and proposes an innovative approach to predicting regenerative cultural practices required within stages of a project’s life cycle.

Organizational culture works as a lifeline. It is …

Automation Mismatch: How Contractor Ai Adoption Challenges Institutional Procurement Norms At U.S. Customs And Border Protection (Cbp), Farhan Bin Amjad

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

This letter explores a growing strain in the U.S. federal procurement: the automation mismatch between AI-powered proposal development by contractors and the regulation-bound evaluation systems at agencies like U.S. Customs and Border Protection (CBP). Tools like Vultron and Unanet AI have enabled federal contractors to increase proposal submission volume, yet institutional constraints such as data sensitivity, budget limitations, and cultural barriers have hindered equivalent modernization on the government side. This article leverages institutional theory and prior research to analyze this disparity, highlighting how legal and cultural factors limit AI integration in procurement. Detailed analysis of these regulatory and cultural influences …

Ethics In The Age Of Digital Trading: Rethinking Responsibility In Modern Investing, Kennedy Solomon, Melissa Fitzpatrick

Honors Thesis

The rise of digital trading platforms such as Robinhood has transformed retail investing into an accessible activity for the general public. While these platforms claim to democratize investing through commission-free trading and intuitive interfaces, their gamified designs and aggressive marketing raise significant ethical concerns. This paper explores how such apps target inexperienced users, encouraging potentially reckless financial behavior under the guise of empowerment.

Projectpath: Turn Skills Into Stories, Brady M. Katler, Gregory Lontok

Honors Thesis

In today's job market, even just landing an interview can prove to be quite the challenge. With ProjectPath, we provide applicants the tools to transform a job application into a tailored project. These projects have been proven to help users stand out among all the competition.

Lubin Business Magazine Spring 2025

Lubin Business Magazine

No abstract provided.

Corporate Climate Risk Governance And Environmental Innovation, Tanvir Hamim, Sabur Mollah

Management Faculty Publications

The existing body of literature with regard to climate-oriented governance focuses on carbon disclosure and climate change commitments, with a notable omission of an essential aspect of sustainable business practices and decarbonization, that is, environmental innovation. In this study, Hamim and Mollah examine the effect of climate risk governance on firm-level environmental innovation. Based on a panel of 4378 firm-year observations from the nonfinancial S&P 500 components over the period of 2011–2021, they provide novel empirical evidence that corporate climate risk governance is positively associated with environmental innovation. Firms with strong climate risk governance appear to engage more in environment-friendly …

Sound Of The Circuit: Ferrari X Spotify’S Sponsorship Strategy To Engage The U.S. Formula 1 Market, Gabrielle Vullings

Honors College Theses

This thesis explores the effectiveness of cross-industry partnerships as a strategic marketing tool through the case study of Spotify and Ferrari Formula 1’s collaboration, Sound of the Circuit. The central research question investigates how such a partnership can expand Formula 1’s reach within the U.S. market, particularly among millennial and Gen Z audiences. With growing interest in Formula 1 driven by cultural phenomena such as Netflix’s Drive to Survive, and the continued dominance of Spotify in youth-centered audio streaming, this thesis examines how these two global brands can align to engage a shared audience and generate mutual commercial value. Using …

Resale Revolution: Trend Implications From Media Presence Transcended To Luxury Retail Markets, Penelope Prochnow

Capstone Projects

This study aims to deepen understanding of fashion trend decline from peak popularity to obsolescence, with implications for sustainability and producer profit margins. It investigates how the attributes and media presence of fashion items influence their journey from high-end editorial coverage to resale platforms. Using survival analysis to model trend lifetimes and cosine similarity metrics to compare resale and magazine keyword frequencies, alongside machine learning for price prediction, the study uncovers critical temporal patterns. Results show that resale trends reflect magazine content with a lag of approximately 18 to 30 months and draw from long-wave revivals spanning 6 to 14 …

Be Ready For What's Next: A Reflection On My Internship With Kpmg, Megan L. Bundren

Honors Theses

During my audit internship with KPMG in Dallas, I had the opportunity to apply classroom knowledge from the Patterson School of Accountancy to real-world client engagements across a variety of industries. I participated in substantive testing, financial statement tie-outs, depreciation analysis, and internal control evaluations, which deepened my understanding of audit standards and procedures. My training at KPMG’s Lakehouse in Orlando and use of tools like KPMG Clara Workflow and Microsoft Excel’s DataSnipper enhanced my technical skills and audit efficiency. I also gained insight into global collaboration through KPMG’s Global Delivery Center in India. Through engagements such as Seaport Entertainment …

Finnish Fashion Lessons For The Creation Of A Sustainable Textiles Industry, Susanna Monseau, Kaisa Sorsa, Heidi Salokangas

Pace International Law Review

The detrimental effects of textiles and the fashion industry on the planet are well-known.
In its 2022 Strategy for Sustainable and Circular Textiles (the EU Textile Strategy) the EU proposed aggressive actions to transform the textile industry to implement the commitments of Europe’s Green Deal and Circular Economy Action Plan. The Textile Strategy’s aim is simple but ambitious: to end fast fashion. Its proposals will regulate textile businesses along the whole supply chain, but the views of the smaller enterprises that make up the majority of the supply chain have been overlooked, even as larger players lobby for policy changes. …