Business Commons^™

Barlee: Business Plan For An Urban Beer Garden, Marcella M. Lahara

Renée Crown University Honors Thesis Projects - All

The development of a business plan is a requirement of all graduating seniors enrolled in the Hospitality Management program. The concepts and development of the businesses are extremely varied. In the particular case of BarLee, an urban beer garden, the idea came from a variety of sources.

BarLee’s layout and format adheres to that outlined by the Small Business Association. The guideline for business development is a standard followed by all small business entrepreneurs. The style of the writing is in the form of a pitch to an investor. The investor may be a bank, in the form of small …

The Significance Of Color In Food Marketing, Faith Elizabeth Zaki

Renée Crown University Honors Thesis Projects - All

The effect of color on the perception and expectation of flavor and taste was researched. Psychological and scientific studies were used to demonstrate the benefits of using the right colors in advertising and marketing. Color, in these studies, was proven to affect consumers’ behavior when purchasing food. Color is interpreted by different genders, races, and ages were also studied. Color is a significant marketing tool that can help attract the right target markets. Also, examples of how color has help and hindered marketing campaigns in the past were examined.

Baseball And Thoughts On Pay Dispersion In Teams, Kevin F. Hallock

Economics Faculty Publications

The author really likes thinking about compensation, and he really likes thinking about baseball. He loves it when he can watch baseball and think about compensation. Some baseball teams pay relatively evenly across the team and others have wide dispersion (some players are paid at the league minimum and others are earning "superstar" rewards). There is research on whether teams with one of those strategies is relatively better off (in terms of, say, wins or profits) than the other, even after controlling for total payroll, players' quality and the like. A great virtue of studying baseball -- and perhaps one …

2013-May-America's Best Award - 2013, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ski Joring Races: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Whitefish Ski Joring Races with an understanding of their attendees and the total money spent in the area by those surveyed (Kalispell or Whitefish). The population of interest was participants and attendees of the 2013 Montana Ski Joring Races. Surveys were completed on-site.

Land Management, U.S. Bureau Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides a historical overview and current assessment of the role played by the Interior Department's Bureau of Land Management in its ownership of federal lands in western states and its efforts to balance economic development of natural resources and conservation of these resources on these lands.

Energy, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides information about the U.S. Department of Energy (DOE) and its predecessor agencies and how DOE influences federal energy policy and scientific research in the western U.S.

Defense, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides an overview of U.S. Department of Defense activities in the western U.S. including the military's increasing emphasis on Asia-Pacific strategic trends and developments.

Aridity, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides an overview of how aridity in the American West has influenced that region's economic, environmental, and political development and U.S. Government policies in this region.

Agriculture, U.S. Department Of, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides a succinct organizational history of the U.S. Department of Agriculture (USDA) and its impact on the American West.

Subsidies, Agricultural, Bert Chapman

Libraries Faculty and Staff Scholarship and Research

Provides historical and contemporary information on U.S. Government agricultural subsidies and how they affect agricultural policy in the Western U.S.

In Search Of Safe Harbor: Suggestions For The New Rule 506(C), Usha Rodrigues

Scholarly Works

I devote most of this essay to exploring how, exactly, the Securities and Exchange Commission (“SEC”) should go about providing guidelines to implement the statutory requirement that issuers have a reasonable belief that a purchaser is accredited. The SEC has proposed rules, but these rules merely restate what Congress has already required, thus sidestepping Congress’s direction that the agency itself articulate some verification methods. Taking the SEC’s decidedly amorphous proposal to task, I recommend that the SEC offer two nonexclusive safe harbors for issuers to guide them in determining whether a natural person is an accredited investor. The paragraphs below …

2013 Nonprofit Needs Assessment, Johnson Center At Grand Valley State University

Research, Reports, and Publications

No abstract provided.

Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui

Honors Scholar Theses

The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.

Participatory Approaches To Purchasing Decisions Within The Healthcare System, Alana Dorris

Honors Scholar Theses

The main purpose of this study was to use sociotechnical and Macroergonomic principles to better understand purchasing policies and procedures at a large hospital. The study hypothesized (H1), that most purchasing is done through GPOs rather than manufacturers directly, and that GPOs are cost effective but impede innovation. It also hypothesized (H2), that this hospital, representative of the current healthcare purchasing process at most hospitals, has limitations to the amount of end-user participation in the purchasing decision process.

Financial Regulation And The Crisis Of 2008, Aniello Franzese

Honors Scholar Theses

The effects of the global financial crisis that began in the United States during the year 2008 are still being felt today, and the full long term impact of the crisis remains unknown. However, causes of the crisis and strategies for reform of the global financial regulatory system have already been analyzed in depth by various scholars and institutions. By studying the existing literature this paper examines the regulatory and economic environment present in the United States at the onset of the crisis, the regulatory response of the United States government presented within the Dodd-Frank Act, and discusses possibilities for …

The Financial Crisis Of 2008: The Greatest Downturn In The U.S. Economy Since The Great Depression, Eric Vaheb

Honors Scholar Theses

An in-depth look into the housing bubble and financial meltdown of the U.S. economy during the years from 2007-2009. This paper deep dives into the historical issues beneath the surface that helped exacerbate the market conditions during the late 2000s.

Emotional Labor Strategies, Customer Cooperation And Buying Decisions, Chaoying Tang, Craig R. Seal, Stefanie E. Naumann

Eberhardt School of Business Faculty Articles

Emotional labor is an important topic for managers, particularly in the service sector, due to the impact of employee emotional labor strategic choices on consumer attitudes. In general, prior research has established that customer satisfaction is positively affected by the emotional labor strategy of deep acting whereas it is negatively affected by surface acting. However, there are two gaps in the literature. The first gap is the impact of emotional labor strategy on actual buying decisions (rather than attitudes). The second gap involves potential intervening variables, such as customer cooperation, that may influence the strength and direction of the relationship. …

Investment Companies, May 1, 2013; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

Investor Return In Reits: Evidence Of Market Timing And Capacity Constraints, Ekaterina Petrova Damianova

Theses and Dissertations - UTB/UTPA

This dissertation studies the returns earned in Real Estate Investment Trusts (REITs) from the point of view of the average investor. Traditional buy-and-hold returns while appropriate as a measure of return for financial asset may not adequately reflect the returns of the average individual investor because they do not take into account the capital flows in and out of an asset. Just as their name suggests, these are the returns one would earn if one buys a financial asset or portfolio at the beginning of a period and holds the investment until the end without making changes to the amount …

Assessing The Impact Of Conflict-Type On Decision-Effectiveness In Top Management Teams: The Moderating Effect Of Attributions, Emotions, Conflict-Handling Behavior, And The Environment, Kevin J. Hurt

Theses and Dissertations - UTB/UTPA

Conflict is considered a multi-dimensional concept conveying both constructive and destructive overtones. Within a strategic decision-making team, conflict can have positive and negative effects, which collectively are considered `paradoxical' because they can simultaneously lead to improved group decisions along with decreased member commitment. Decision quality and commitment to the decision are a requisite of high performance; yet, some suggest that these cannot co-exist because of conflict's paradoxical effects in the decision-making process. The early consensus on conflict research suggests that one form of conflict, i.e. cognitive, yields positive effects, whereas another form of conflict, i.e. affective, yields negative results. Not …

Essays On Ceo Networks And Banking, Fang Fang

Theses and Dissertations - UTB/UTPA

This dissertation includes three essays on CEO networks and banking. I built a social networks matrix among the U.S. bank CEOs based on their biographical information. I investigate how social networks of CEOs impact bank risk-taking, bank performance, and bank acquisitions during financial crisis. Essay one, "CEO networks and bank risk taking", investigates the relevance of bank CEO networks to bank risk during the credit crisis of 2008. If social networks provide a CEO an enhanced flow of information, a better understanding of risk embedded in industry innovation, and more accurate marketing timing and forecast, then the expectation is that …

Metropolitan Report - May 2013, Division Of Business And Economic Research, College Of Business Administration, University Of New Orleans

UNO Metropolitan Report (1986-2017)

No abstract provided.

The New Orleans Museum Of Art: Connecting A Cultural Legacy To The Community Through Interpretation And Audience Engagement, L. Sullivan

Arts Administration Master's Reports (1984-2016)

The following report is the result of an internship with the oldest fine art institute in the city of New Orleans. I had the opportunity to work at the New Orleans Museum of Art within the Department of Interpretation and Audience Engagement. Over the course of this internship, I observed the staff of this prolific organization create and facilitate educational experiences and public programming relating to special exhibitions and the permanent collection while appealing to all ages and supporting the Museum’s mission. This report seeks to summarize the history of the institution, outline particular programs, and to define the importance …

San Antonio Museum Of Art: Addressing The Needs Of Cultural Consumers In The 21st Century, Katherine Hoffpauir Marquette

Arts Administration Master's Reports (1984-2016)

In January of 2012, I began an internship with the San Antonio Museum of Art. At the time, the Education Department was engrossed in an audience research study, designed to strengthen the Museum’s understanding of its constituents. This study was my entry-point into the organization and where all my efforts were focused over the course of my internship. This paper includes: an organizational summary; an account of my internship experiences; a SWOT analysis; a review of industry best practices; and recommendations based on observations acquired over the course of my internship.

Contemporary Arts Center, New Orleans (Cac): Past, Present, And A Vision Towards The Future, Jennifer L. Francino

Arts Administration Master's Reports (1984-2016)

Today’s arts nonprofits are navigating a challenging landscape where competition for funding and audiences is on the rise. To intensify this issue, rates of participation in the arts have declined and funders have raised the bar requiring that nonprofits demonstrate higher levels of accountability concerning results and mission achievement. These conditions have caused nonprofits to assess their leadership, community relevancy, program effectiveness, and management practices. Consequently, audience engagement has become a prominent topic in the field, with a growing body of research and varying perspectives. Arts nonprofits are experimenting with an array of strategies and activities to increase participation. New …

Construction Contractors, May 1, 2013; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)

Industry Guides (AAGs), Risk Alerts, and Checklists

No abstract provided.

U.S. Gaap Versus Ifrs: Reconciling Revenue Recognition Principles In The Software Industry, Jason T. Babington

Honors Theses

In the world of financial accounting, a demand for universal standards exists. The two primary standard setting boards, The Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB), have made some strides in developing universal standards, but they still are not fully reconciled in the area of software revenue recognition. The main reason the two standards are not reconciled in the area of software revenue recognition is that a difference exists in the critical event between the standards. The critical event refers to the exact time a company recognizes revenue on its books. The purpose of the …

Firms' Intentions To Use Nonownership Services, Kristina Wittkowski, Sabine Moeller, Jochen Wirtz

Research Collection Lee Kong Chian School Of Business

In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms’ intentions to use nonownership services are affected by both financial (i.e., tax efficiency and cash and liquid asset management) and nonfinancial (i.e., control over assets and access to the latest technology and tools) factors, with access to the latest technology and tools being the most important driver. Furthermore, we show that the effect that the desire to gain access to the latest technology …

Narcissism And Accounting Majors, Jill C. Brown, Michael D. Akers, Don E. Giacomino

Accounting Faculty Research and Publications

Narcissism is a personality trait that varies in individuals much like other characteristics. Accordingly, narcissism can positively or negatively impact the leadership style and career of business leaders. While personality research has examined the level of narcissism in college-aged students over the past 30 years, only recently has limited research examined narcissism in business students. Prior research has not examined accounting students. Using the Narcissistic Personality Inventory (NPI), we assess the level of narcissism in accounting students at a public and private institution in the Midwest. Our findings show accounting students have a lower level of narcissism than other business …