Business Commons^™

Multi-Million Dollar Gift Supports Usu Business School, Usu Jon M. Huntsman School Of Business, Standard-Examiner

Jon M. Huntsman School of Business News Collection

LOGAN — Utah State University on Wednesday announced a $6 million anchor gift made to the Jon M. Huntsman School of Business.

Consumer Animosity And Purchase Behavior : The Role Of Corporate Social Responsibility, Chun Zhang

Lingnan Theses

Consumer animosity may have a negative impact on consumers’ purchase behavior for foreign products. The consequences of the negative influence include boycotting and reluctant to purchase. This study explores the research on consumer animosity and focuses on how to attenuate the negative effect of consumer animosity towards consumers’ purchase behavior. Corporate social responsibility (CSR) is considered to have a moderating effect on the relationship between consumer animosity and purchase intention. In addition, individual thinking styles are expected to influence the moderating role of CSR. In this study, a 2 (consumer animosity: high vs. low) x 2 (CSR: high vs. low) …

2016-10-03 Meeting Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for October 3, 2016.

Run Toward Your Next Job, Not Away From Current One, Bob Porter

UCF Forum

If you are considering a job change or are looking for your first job, how do you know what direction to take?

Order On Motion To Strike Expert Reinaldo Pascual (Anatoly Melamud Et Al.), Melvin K. Westmoreland

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

2013-October-02-Etsu's Visual Identity, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Genetic Algorithm Based Model In Text Steganography, Christine K. Mulunda, Peter W. Wagacha, Alfayo O. Adede

The African Journal of Information Systems

Steganography is an ancient art. It is used for security in open systems. It focuses on hiding secret messages inside a cover medium. The most important property of a cover medium is the amount of data that can be stored inside it without changing its noticeable properties. There are many sophisticated techniques with which to hide, analyze, and recover that hidden information. This paper discusses an exploration in the use of Genetic Algorithm operators on the cover medium. We worked with text as the cover medium with the aim of increasing robustness and capacity of hidden data. Elitism is used …

Hedge Fund Managers Who Eschew Asset Gathering, Melvyn Teo

Research Collection BNP Paribas Hedge Fund Centre

Fund managers may eschew financial rewards for the non-pecuniary benefits from investment management. They may be highly focused on leaving a legacy of stellar returns when they retire and prefer to preserve their ability to generate those returns by staying small. Others may prefer to run small firms so as to devote more of their time and energy into investment activities as opposed to managing people. We empirically zero in on such managers by focusing on funds that have delivered superior returns but do not take advantage of their stellar performance track records to grow capital aggressively. We find that …

October 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

How to Address Rampant Employee

Disengagement? Recognized Human Equity

Gallup poll shows that most American workers

either hate their job or don't care one way

or the other about them. Trevor Wilson says

it's time to focus on individual's strengths

in the on-going search for the best talent. . . . . . . . . . . . . . . . . . . 6

Your Customers Are Smarter Than You and

Three Other Awkward …

The Mosakowski Institute For Public Enterprise Five Year Report, Mosakowski Institute

Mosakowski Institute for Public Enterprise

This report contains the highlights of the first five years of Clark University’s Mosakowski Institute for Public Enterprise. It includes a description of the Institute’s founding, its commitment to use-inspired research, transformational educational experiences, and community connectedness, the Institute’s leadership and finances, and a listing of projects undertaken and faculty partners.

Female Fan Avidity In The National Football League, Kathrine Damato

Sport Management Undergraduate

Women have become increasingly interested in sports. Significantly so with the National Football League, 44% of NFL fans are female fans (Waller, 2013). This new found fandom has abruptly changed the demographic and target market of the sports fan base. Therefore, there has not been a significant amount of research done on the level of fan avidity of females. My goal was to observe the female NFL fan base and help to determine what level of avidity females were considered.

Consumer Behavior & Loyalty Toward Endorsement Livestrong And The Lance Armstrong Scandal: An Analysis Of Consumer Behavior & Loyalty, Brandan Jason

Sport Management Undergraduate

Celebrity-athlete endorsement is a popular and growing resource for current marketing strategies among many corporations. In this respect, there are various questions regarding the worth of celebrity-athletes as a means of marketing and generating consumer loyalty. Corporations and brands must take into account the possible consequences that can be associated with these individuals, specifically when they fall under scandal that leads to a misrepresentation of the corporation or brand that they endorse. In addition, they must consider how these associations affect consumer behavior and loyalty intentions toward their brand or products. This paper will address the following question: When an …

Success Or Bust? An Analysis Of Draft Position And Nfl Success, Connor King

Sport Management Undergraduate

The National Football League (NFL) draft is a reverse-order event that positions the teams with the worst record in the NFL to draft first, thus enabling those teams to get the best talent from the National Collegiate Athletic Association (NCAA) to help their team grow and be successful. In today’s NFL draft, there are 7 rounds of selections which includes 32 selections for 32 teams. While literature exists on what statistics are relevant toward evaluating specific positions and how that knowledge is used to select draft picks, there is no existing research that examines NFL success based on statistics and …

The Factors Of Awareness And Fan Identification Of Soccer Fans, Joseph Mcavoy

Sport Management Undergraduate

Professional soccer is a growing sport in America. The sport of soccer itself is still a growing sport among Americans. How people in America begin to identify themselves as soccer is not yet identified. I want to identify the factors of awareness and fan identification of soccer fans. I plan on surveying people through social media to see how they became soccer fans. I believe that through this research I will help identify the factors that lead people to become interested in soccer. This will help America create more soccer fans

Perception Of Ticket Scalping In New York State, Kevin M. Lute

Sport Management Undergraduate

The development and growth of the secondary ticket market over the last few decades was discussed, in order to see how it has become what it is today. The goal of the research is to see how people living in New York perceive ticket scalping and whether or not they respect the law. The expanding use and popularity of secondary websites such as StubHub are discussed, and how most transactions take place over the internet. Additionally, the current trends in the ticketing industry are mentioned and how organizations have attempted to curb scalping over the last few years. As a …

Community Relations Programming In Non-Traditional Nhl Markets, Charles Ragusa

Sport Management Undergraduate

In the past twenty years, USA Hockey participation figures have grown at exponential rates, with overall amateur participation numbers reaching the half-million mark for the first time in 2011 (USA Hockey, 2012). Much of the overall growth of hockey in the United States has occurred in what some may define as non-traditional markets. These non-traditional markets comprise of Southern, mid-Atlantic, and West Coast cities, and several of the expansion and relocation teams that have grown since the early 1990s. In order to understand the growth of the sport, it is first important to look into what community outreach programs have …

The Boston Bruins’ Use Of Social Media To Engage Fans In Promotions, Samantha Rogan

Sport Management Undergraduate

The topic of my research paper is the Boston Bruins’ use of social media to engage fans in promotions. More specifically, my research question is how do professional hockey teams use social media sites, such as Twitter, to increase fan engagement with team promotions? This research is important because we learned more about how social media sites are utilized in a positive way and were able to see what it takes to make these social media sites successful at the professional sport level. Some findings that have already been conducted on this topic include the different types of promotions and …

Assessing The Emotional Pull Of Advertising, Kristine M. Smith

Sport Management Undergraduate

The consideration of different running shoe advertisements provoking different emotions in sport consumers was examined in this research. The concept of different emotions leading to different buying behavior of consumers was also looked to be studied. Through snowball sampling, a survey was sent out to participants and results were examined. General demographic questions were asked along with questions about what different feelings participants experienced from looking at three different advertisements. They were also asked how these feelings would change their buying behavior. Responses were categorized into positive, negative, and neutral feelings and intent to purchase was also compared. Participants included …

Major Junior Or Ncaa Hockey: Which Path Should Be Chosen?, Christopher Roeder

Sport Management Undergraduate

Each year in Canada and the United States, thousands of talented teenaged hockey players are faced with a life changing decision. They must make a choice between playing in the Canadian Hockey League (CHL) or going to college and playing NCAA DI (National College Athletic Association, Division I) hockey. This is such a big decision because each of these choices can help lead a player to a professional career, but in very different ways. The CHL is structured more like the NHL in the number of games they play and the day to day schedule of practice and games. College …

Baseball: America’S Past Time?, Kevin Sullivan

Sport Management Undergraduate

Baseball has always been known as America’s game and has been embedded into our society for decades. Unfortunately we have seen a swing that has led America’s youth to abandon the game that has been cherished by so many before them. Youth athletes have been switching to sports that they are finding to be exciting, something that has been missing from the sport of baseball in the United States for some time now. This paper looks to address the question: what factors contribute to youth baseball players leaving/quitting the sport? From the research I have conducted I have found that …

Women And Weight Training, Alexandra Rohloff

Sport Management Undergraduate

There are many motivational factors or barriers that effect women to weight train at a recreational standard. In this research, weight training is any use of resistance machines, bands or the lifting of weights. Through this research, the question of how do women who weight train differ from those who do not in a physical, mental and social aspect is answered. Furthermore, this research identifies what the specifics are refraining women from weight training and how to make these barriers motivate women to weight train based off of all the positive benefits it has for women. The theory that helped …

As The World Turns: The Wealth Of Nations In The 21st Century, Singapore Management University

Perspectives@SMU

As the Asian Century gets under way, the question is not how giants like India and China will achieve prosperity for their peoples, but how the smaller, less economically powerful countries will be able to experience the ‘warmth’ of the wealth of nations. "Sustainable growth and shared prosperity’ is one way to close the gap," says Suvit Maesincee, director of the Sasin Institute for Global Affairs (SIGA) at Chulalongkorn University, Bangkok.

A Taxing Problem, Singapore Management University

Perspectives@SMU

MNCs move assets and products across borders. How does one know if they are doing so to avoid paying taxes?

Disruptive Innovation In The Classroom, Singapore Management University

Perspectives@SMU

Disruptive innovation, as described on the website of the man who coined the term, Clayton Christensen, is "a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors". Prominent examples include how the personal computer (disruptor) displaced the mainframe computer (disruptee), cellular phones displacing fixed line telephony, and community colleges eating into the market share of four-year colleges.

Contracts Protecting The Ceo, Singapore Management University

Perspectives@SMU

When former General Electric CEO, Jack Welch, retired with a US$417 million severance package in 2001, it sparked such outrage that the U.S. Securities and Exchange Commission eventually made it a requirement for publicly-listed companies to quantify pay agreements with top executives.

Rugged Regulatory Landscapes, Singapore Management University

Perspectives@SMU

Indonesia’s miners are adept at scaling the country’s rugged regulatory landscape. But their legendary resilience may be put to the test in 2014. Written by Dharma Djojonegoro, President Director of Indonesian mining services provider PT Multi Nitrotama Kimia (MNK).

Sustainability And Profitability, Singapore Management University

Perspectives@SMU

The best way to encourage sustainable business practices is to think of it as a brand enhancer ...

The Business Case For Diversity, Singapore Management University

Perspectives@SMU

Diversity may be a business necessity but it is not always easy to practise it ...

Investigating American Cancer Society Volunteer Experience, Kari Liotta

Professional Projects

The nonprofit sector is crucial for a vital economy, and volunteers are at the core of many of these organizations. Research has shown many different factors related to nonprofit organization success, including volunteer management, recruitment, and retention techniques. This study adds to the current literature by investigating the American Cancer Society Relay For Life Advisory Team and explores what factors have led to the retention of these high-level volunteers, what skill-based trainings have they received throughout their volunteer career with the American Cancer Society, and what sentiment do the volunteers have toward receiving spokesperson training, facilitation training, and coaching training. …

An Investigation Of Key Factors Impacting Front-Line Service Providers' Efforts To Deliver A Quality Customer Experience, Donna Wells

Professional Projects

The relevance of competitive differentiation for any business that strives to achieve success is undeniable. An awareness of how to best satisfy the customer is instrumental in helping a company to distinguish itself from the competition. Service firms in particular realize that the customer’s perception of service quality can prove to be a valuable asset in the quest for customer satisfaction and retention. In the customer’s eyes, evaluation of the service experience as satisfying or less than satisfying is largely dependent upon the treatment extended by frontline employees during the face-to-face service encounter. The aim of this qualitative study was …