Business Commons^™

Building A Successful Publishing Company, Joshua M. Buechner

Senior Honors Theses

Abstract

In the present book publishing industry, it is becoming increasingly difficult for traditional book publishing companies to compete and adapt due to the changing structure of the industry. By examining the history and industry of book publishing and lessons from Disney, TOMS Shoes, and the film industry, a feasible business strategy will be formulated for a book publishing company. Trends such as the rise in self-publishers and the balance between print books and eBooks are dramatically changing the industry environment, shifting the power towards authors more than ever before. Where once the only way to publish was through a …

2014-April-13-Etsu Recognized For Efforts To Address Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Estimating The Effect Of Home Court Advantage On Wins In The Nba, Jason Kotecki, Robert Leekley, Faculty Advisor

John Wesley Powell Student Research Conference

What is the effect of home court advantage in the National Basketball Association (NBA)? Based on the Economic Theory of Professional Sports and the concept of shirking, teams should perform better at home than they do on the road. Descriptive statistics support this expectation. Therefore it is hypothesized that a home court advantage exists through the selected variables of attendance, field goal percentage, free throw percentage, fouls called by the referee, and days of rest. Following every NBA team and every game played over a three year span (2008-2011), this paper examines the probability of producing a win at home …

A Call To Leadership: The Awakening, Robin A. Roberts

Office of Diversity & Inclusion

A presentation given to student leaders at Bethune-Cookman University highlighting the transition from student to young professional.

2014-April-12-Opera Workshop To Present Two One-Act Operas, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Don’T Blame The Messenger! Political Advertising, Voter Attributions, And The 2012 Presidential Election, Karen M. Lancendorfer

Faculty Research and Creative Activities Award (FRACAA)

Over the last twenty years, political advertising has surpassed news and other traditional political sources as the most important source of voting information. Its role has been increasingly critical to election outcomes, as party-based campaigns have been transformed into media-based ones. Political ads work to set the public agenda for a campaign and help candidates shape the impressions voters have of them. Given the effect on public policies and elected officials that voting decisions have, it is important to understand how campaign advertising influences voter attitudes and behaviors.

As political advertising has grown, a substantial body of research has considered …

Location, Location, Location, The Impact Of Registered Sex Offenders On Home Sale Prices: A Case Study Of Mclean County, Illinois, John C. Navarro, Cara Rabe-Hemp

Graduate Research - Criminal Justice

Borrowing from the broken windows theory, this paper addresses the impact of sex offenders’ residences on neighborhood’s property values in McLean County, Illinois. Three data sets were combined to explore the relationship: the addresses of registered sex offenders (RSOs) in McLean County, Illinois, the location and property characteristics of homes sold in McLean County between December 2012 to December 2013, and variables from the 2010 U.S. Census. ArcGIS was utilized to create buffers up to 0.2 of a mile around a sold home to measure the concentration of RSOs and sexual predators (SPs) and to calculate the distance from the …

2014-April-11-Etsu Poets To Read Their Work At Johnson City Public Library Event, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Great Expectations: Does Receipt Of Student Loans Cause Students To Choose Stem Majors?, Lavar Clemarcus Edmonds

Departmental Honors & Graduate Capstone Projects

No abstract provided.

2014-April-11-Renaissance Summer Camps, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Framing Identity & Change In The Experience Of Interns, Bryleigh Loughlin

Honors Theses

The definition and framing of identity in scholarly work often focuses how an individual conducts identity work in response to identity regulation in order to construct a coherent self. This study expands upon this framework by illuminating the ways that undergraduate interns frame what identity is and the consequences of their framing for their resulting identity construction (identity work). Based on in-depth qualitative interviews, this study demonstrates how participants either framed identity as a stable entity or fluid construct. This study encourages the exploration and discovery of the colloquial ways workers define and discuss identity, so that scholars can understand …

Technology Acceptance In A Mandatory Environment: A Test Of An Integrative Pre-Implementation Model., Mohanned Al-Arabiat

College of Computing and Digital Media Dissertations

Technology acceptance has been studied extensively within the IS discipline. The introduction of the technology acceptance model (TAM) has given researchers the opportunity to produce a vast body of knowledge; however, existing gaps within the technology acceptance literature warrant further investigation of these understudied areas. Namely, few if any have studied end users’ acceptance of newly implemented technologies within organizational contexts before end-users start using the technology. Additionally, leadership is one of the areas that has not yet been sufficiently integrated with the technology acceptance literature. The Leader-Member Exchange (LMX) theory with its roots in the social exchange theory offers …

The Santa Clara, 2014-04-10, Santa Clara University

The Santa Clara

No abstract provided.

2014-April-10-Spring Jazz At The Culp To School Listeners In ‘Trumpet-Ology’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-10-Wets-Fm/Hd Holding Spring On-Air Fundraising Campaign, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Managers’ Innovative Work Behavior On The Relationship Between Their Work Design And Performance: Evidence From Egyptair Holding Company, Tarek Mohamed Ali

Business Administration

The present research aims to examine the role of managers’ innovative work behavior (hereinafter IWB) in explaining the relationship between their work design (hereinafter WD) characteristics and work role performance (hereinafter WRP) at individual, teamwork and organizational levels.

The WRP conceptual models of (Griffin et al., 2007); WD model of (Morgeson & Humphrey, 2006); and IWB model of (Jong & Hartog 2010) had been integrated to achieve the research purpose. Data was collected about the managers’ WRP, IWB and WD through a structured questionnaire that conducted with a sample of 262 managers working at …

Preparing Adults With Autism Spectrum Disorders For Employment, Princess M. Cullum, Demetria Ennis-Cole

Online Journal for Workforce Education and Development

The work experiences and job histories of adults with ASD were examined to determine whether or not they corroborate findings in the literature. Incidences of ASD are on the rise, and children diagnosed with ASD will become adults who will need employment opportunities. Most employers are using a variety of technology tools to increase productivity, communicate, perform record-keeping tasks, save time and money, and conduct business. Individuals with ASD gravitate toward technology, and employment opportunities that capitalize on the use
technology may allow them to be productive in the
workplace. Semi-structured interviews using
open-ended questions reviewed and approved by
founders …

2014-April-10-Devault Tavern, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Multilevel Analysis Of Problem-Based Learning Design Characteristics, Kimberly S. Scott

Interdisciplinary Journal of Problem-Based Learning

The increasing use of experience-centered approaches like problem-based learning (PBL) by learning and development practitioners and management educators has raised interest in how to design, implement and evaluate PBL in that field. Of particular interest is how to evaluate the relative impact of design characteristics that exist at the individual and team levels of analysis. This study proposes and tests a multilevel model of PBL design characteristics. Participant perceptions of PBL design characteristics are used to examine PBL reactions and perceived learning outcomes. Findings affirm the importance of problem design characteristics and effective team facilitation, while raising new questions about …

Pay Attention To The Weather Of Business And Life – And Don’T Steer Into An Iceberg, Bob Porter

UCF Forum

A big part of my day is spent thinking about improving business strategy and developing a competitive advantage. It’s what I do in the classroom, as director of UCF’s executive development center, and when I help other businesses. It even spills over into the cycling club I manage.

Third Annual Kilometers For Chris To Be Held April 27, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-April-09-Forensic Services, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Autobiographical Life Experiences: Counterfactual Thinking And Meaning, Weston Hadlock, Dr. Katie Liljenquist

Journal of Undergraduate Research

The initial goal of this study was to explore the different effects of counter-factual thinking on one’s assignment of meaning to life. The creation of these ‘what-if’ scenarios for many people has often been associated with regret. We, however, hypothesized that constructing these mental alternatives may instead lead to the perception that the path life took was meaningful because the contrast underscores the opportunities, relationships, and achievements that would not have occurred without these key elements in one’s life narrative.

Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks, Dr. Nile Hatch

Journal of Undergraduate Research

In this paper we develop a method to be able to recognize opportunity for a new entrant in a Bertrand Oligopoly market based upon industrial organization. We infer from the demand curves of competitors if opportunity for a new entrant exists and the necessary characteristics of the entrant that would make it successful in a given market. This provides a significant contribution to the field of entrepreneurship since it has struggled to find a bona fide way to define and identify opportunity. Most research on entrepreneurial opportunity has focused on the characteristics of the product being developed, e.g., what are …

The Earlier The Longer: How Disproportionate Time Is Spent On Patients Discussed Early In Attending Physicians’ End-Of-Week Handoffs, Lyndon Garrett, Dr. Curtis Lebaron

Journal of Undergraduate Research

Hospital handoffs have been recognized by both regulators and researchers as a locus of potential communication failure with risks to patient safety and quality of care. The initial objectives of my orca grant research were to explore the roles of both the incoming and outgoing physicians in the successful accomplishment of a shift-change patient handoff. As we got into our study, we realized an important oversight in the literature. While most empirical studies on shift-change have been done in settings where multiple patients are transferred, theoretical discussions in the literature have focused on how best to hand off a single …

Leveraging The Collective Intelligence Of A Large Group In Managerial Decision-Making, James Carlson, Dr. Teppo Felin

Journal of Undergraduate Research

Crowdsourcing is a term used to describe an emerging new set of activities that organizations engage in to leverage the power of the Internet in bringing people together. Crowdsourcing generally consists of placing some type of “open call” on the internet. People around the globe with internet access then respond to the call. Some collaborate and/or compete to create new ideas, services, or products on behalf of an existing company. Others refine existing work or data, such as through feedback, data entry, or proof-reading.

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

The Effectiveness Internal Auditing Has To Help Improving Companies, Kelsey Miller

Honors Theses

Internal auditing is an independent consulting activity done within the company to insure and improve a company’s operation. The thesis is going to look at, if internal auditing has good effectiveness and efficiency in helping improve companies. Can internal auditing help a company stay on the right track? In the past, there has been much fraud, lies, scandals made by big companies, like Enron and Worldcom. These upsets have cost investors billions of dollars when the share prices of affected companies collapsed. Internal auditing should be able to know what is going on in the company and create ways to …

Community Affair: The Effect Of Public Consumption On Cooperation In Redistribution Markets, Jowanza Joseph, Dr. Sterling Bone

Journal of Undergraduate Research

In this research we set out to understand why people choose to trade in redistribution markets. We define a redistribution market as a market where people swap good-for-good, and no cash exchanges take place. Economic theory predicts that individuals would be reluctant to trade dissimilar items (e.g. a book for a cd player). Given that trades of this sort take place in venues like swap.com and bookings.com; online sites where people trade hundreds of items per day, we sought to find a theory that would explain this behavior. Our hypothesis is that the way individuals value their goods (inferred value …

Why Do Companies Begin Issuing Earnings Guidance?, Artem Davletshin, Dr. Ted Christensen

Journal of Undergraduate Research

One of the key voluntary disclosures managers can provide to investors is an earnings forecast prior to the end of the accounting period.