Business Commons^™

Tie Strength, Embeddedness, And Social Influence: A Large-Scale Networked Experiment, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We leverage the newly emerging business analytical capability to rapidly deploy and iterate large-scale, microlevel, in vivo randomized experiments to understand how social influence in networks impacts consumer demand. Understanding peer influence is critical to estimating product demand and diffusion, creating effective viral marketing, and designing “network interventions” to promote positive social change. But several statistical challenges make it difficult to econometrically identify peer influence in networks. Though some recent studies use experiments to identify influence, they have not investigated the social or structural conditions under which influence is strongest. By randomly manipulating messages sent by adopters of a Facebook …

Blue And Orange Lunch Line, Donald Riger

College of Business and Economics Presentations

The fall 2013 section of Supply Chain Management 420-Creating Sustainable Goods and Services, taught by Dr. Tom Gattiker, completed a group project using the Green Breakthrough process which is based on Design Thinking. The assignment for this portion of the course was a written proposal for a product or service that:

– Is highly innovative, not incremental

– Meets a customer (e.g. student, faculty) need

– Has a significant environmental benefit

– Related to the BSU / our campus

– Customer facing

– Could be implemented at BSU (or nearby) within one year

I was a member of team 2 …

Lindenwood University To Host Summer Criminal Justice Institute, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-April-21-Higgs Reading Series Features Poet-In-Residence Dr. Don Johnson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Television News: A Man’S World, Alexandra Sanchez

Whittier Scholars Program

This paper will be presenting to you my findings of the news industry in relation to gender and stereotypical fulfillment. I have compared the role of women reporters to that of men. I will also be using my personal experiences from my four internships within the KTLA News Station in Los Angeles, California to further support the claims gathered through my research. This paper is taking the stance that female journalists need their equal chance to succeed and prove their legitimacy in order to compete with men in the male-dominated industry of television news. This can happen with the stop …

Wmu Career And Student Employment Services – Present Practices And Future Recommendations For Employer Relations, Amanda Jeppesen

Honors Theses

Career services offices currently find themselves in a rapidly changing environment. Due to economic hardship, students and employers are expecting more effective and fruitful engagement, and offices must create innovative solutions to provide such engagement on shrinking budgets. Career services staff charged with conducting employer relations activities are charged with brokering these relationships between employers, students, faculty and staff, and the offerings of their departments. The purpose of this study is to determine current practices for the career services offices at Western Michigan University, Oakland University, and Central Michigan University. Then, best practices identified by industry experts will be explored …

Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim

Atlantic Marketing Journal

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overall evaluations of both vertical and horizontal extensions, whereas consumer innovativeness was a negative predictor of the overall evaluations of both extensions. Perceived fit exerted a negative impact on the evaluation for vertical extension but had a positive impact …

The Meaning Of Money And Possessions: A Cross-University Comparison, David J. Burns, Pola B. Gupta

Atlantic Marketing Journal

The purpose of the paper is to examine whether students attending state universities and Jesuit universities possess different levels of love of money and materialism. Students attending marketing classes at two universities in the same region of the U.S. (one state and one Jesuit) were asked to complete a survey containing instruments to measure their love of money and their materialism. The results suggest business students attending a Jesuit university have lesser love of money than those attending a state university, but higher materialistic envy.

Culture And The Impact On Customer Service: Considerations For Offshoring To India, Melodi D. Guilbault, Verna Omanwa

Atlantic Marketing Journal

This paper contributes to the discussion about offshoring of customer service functions in international business research. Offshoring and offshore outsourcing have gained popularity mainly because of economics. Many organizations including the McKinsey Global Institute and the Gartner Group have developed checklists for companies to use in deciding if and where to offshore. These lists include the need to consider cost, availability of skills, environment, market potential, risk profile, and quality of infrastructure (Farrell, 2006). The discussion of culture is not prominent in any of the lists. This may not be an issue with functions that do not require customer interaction, …

Using Marketing Research And Positioning Techniques To Create Imc Campaigns For Private, Charter, Or Public Magnet Schools, John M. Mcgrath Ph.D.

Atlantic Marketing Journal

This article describes how two common tools of consumer marketers, marketing research and positioning analysis, were used to promote enrollment at a private elementary school that draws students from across district lines. The case study uses literature in the relevant fields to follow the process from the development, methodology, and results of the marketing research study to their inclusion in a positioning analysis and map of the school’s perceived strengths and weaknesses, to the final integrated marketing communications (IMC) campaign that resulted.

Who Is Winning The War On Drugs? A Case In Marketing And Demarketing, John E. Crawford

Atlantic Marketing Journal

The production and use of illicit drugs are age-old activities. At different times societies have been more or less tolerant of these activities according to prevailing laws and attitudes. More recently and for several decades the government of the United States has engaged in a “war on drugs.” Part of this war involves the employment of anti-drug advertising to discourage drug use, an activity in which the government has enlisted allies such as advertising agencies to assist in combating drug use. This case contrasts these demarketing efforts with the highly successful use of basic marketing tactics by a group of …

Creating Consumuments: The Use Of Artistic Interpretation Of Text As An Insight Mining Device In Advertising Courses, Tracy Tuten

Atlantic Marketing Journal

The goal of any approach used to gain a foundation of knowledge about a consumer segment is to ensure one can make decisions that are sound strategically and effectively serve the segment. This paper describes a new technique for profiling a consumer segment: creating a consumument. A consumument is an artistic interpretation of text which reflects insight into a consumer segment. The exercise, based on Tom Phillips’ (2005) A Humument, seeks to encourage students to mine for meaning, reflect on consumer perceptions, emotions, and aspirations, and ultimately express their understanding of a consumer group artistically.

Moderator Role In Green Product Purchases., J. Thomas Failla, Pradeep Gopalakrishna

Atlantic Marketing Journal

Abstract: Opinion polls consistently show large majorities of Americans supporting efforts to protect and improve the planet’s ability to sustain life. However, when it comes to environmentally preferable products, firms attract relatively small shares compared with conventional products. The present study examined the effect intentions (Verbal Commitment – VC) , emotions (Affect – Aff) and two moderators (Perceived Consumer Effectiveness – a PCE and Faith in Others – FIO) have on purchase (Actual Commitment – AC) of environmentally preferable products. Support was found for a direct influence of intentions aided by emotions – affect (Aff) – on AC, purchasing of …

Examining The Demographic Profiles Of Thrift Store Donors And Thrift Store Shoppers, Robert D. Montgomery, Mark Mitchell

Atlantic Marketing Journal

ABSTRACT

Thrift Stores can be viewed as conversion mechanisms; that is, they accept merchandise from DONORS and then re-sell the merchandise to BUYERS. These are often separate and distinct groups. The challenge for Thrift Store operators is to separately appeal to each group as a place to donate and a place to shop for merchandise. This study profiles the donors and buyers for Thrift Stores so that store and organizational leadership can better develop marketing strategies to reach these distinct groups.

2014-April-20-Buccaneer Men’S Tennis Team Wins Eighth Straight A-Sun Title, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-20-Women’S Tennis Team Wins Fourth A-Sun Title, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-18-International Rotations Dublin Arrival, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

18-APR-2014

International Rotations Dublin Arrival

Written by: Lucy Adkins

This month, two groups of two students are visiting Ireland. Emily Sorah and myself our doing an exchange with the Royal College of Surgeons in Dublin, Ireland (RCSI). Matt Hensley and Sean Smithgall are doing an exchange at Cork University in Cork, Ireland. This picture was taken on our first day in Dublin in front of the university with Mr. John Hayden, who is a faculty member at the school of pharmacy.

Emily and my rotation is set up similar to how we would have a rotation at ETSU. We are …

2014-April-18-April Story Slam To Feature Tales Of 'Crossing Borders', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-18-Dr. Linda Garceau, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-18-Dr. Cynthia Chambers Receives Harold Love Award From Thec, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-18-Etsu Professors To Discuss Ukraine, Russia And Crimea, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-18-Choral Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Structures And Relationships Between The Business Executive And Information Technology Executive At The University: A Mixed Methods Study, Angela K. Hollman

College of Education and Human Sciences: Dissertations, Theses, and Student Research

This study uses an explanatory mixed methods methodology to attempt to determine the reporting relationships between business and IT executives within the university. The study also explores IT and business executives thoughts on these relationships. Supporting research from organizational studies and business-IT alignmfent is combined in order to enhance the study. In the first quantitative phase, an exploratory factor analysis is used to determine organizational dimension factors while simple response and frequency analysis are used to model the top occurring organizational structures between IT and business executives. The second qualitative phase used semi-structured interviews with 12 random CIOs and CFOs …

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on …

2014-April-18-Scotch Tasting To Benefit Burton Scholarship Endowment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-04-18 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from April 18, 2014.

Keirestsu Centrality - Profits And Profit Stability: A Power Dependence Perspective, Lance Eilot Brouthers, Yan Gao, Stuart Napshin

Faculty Articles

Prior studies compare keiretsu member firm and independent firm performance. Here, we use historical and power dependence perspectives to theorize that the Japanese keiretsu system primarily benefits the most central firms. We test this by examining the performance of two types of keiretsu firms (central firms and other member firms) within two types of keiretsu (horizontal and vertical). We hypothesize and find that: (1) central vertical keiretsu firms are more profitable than central horizontal keiretsu firms; (2) central horizontal keiretsu firms have greater profit stability than central vertical keiretsu firms; (3) central vertical keiretsu firms are more profitable than non-central …

The Santa Clara, 2014-04-17, Santa Clara University

The Santa Clara

No abstract provided.

2014 - The Nineteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Nineteenth Annual Symposium of Student Scholars, held on April 17, 2014. Includes abstracts from the presentations and posters.

Symposium May 3 To Address Funding Business Ventures, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.