Business Commons^™

The Santa Clara, 2014-09-25, Santa Clara University

The Santa Clara

No abstract provided.

College Crashers To Invade International Fest, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2014-September-25-Dada Cabaret To Share How Its Members ‘Broke The China Rabbit’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-September-25-Patient Portal, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-09-25, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

2014-September-25-State Health Official To Discuss Substance Abuse And Hiv, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-September-25-Java Jive Coffeehouses, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Comparison Of Mt Visitor's And Mt Resident's Use Of Downtowns, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

An on line survey found that only 5 o f 47 downtown questions were significantly different between MT residents and visitors.

Reducing Cheating Opportunities In Online Test, Dale Varble

Atlantic Marketing Journal

Abstract

This paper focuses on reducing cheating opportunities of online test assessment. Increasing use of online test in all course presentation formats (online, blended/hybrid or facilitated) has elevated faculty concerns of cheating. Efforts by educators to reduce cheating have been ongoing and with some success but, as the results of a study reported here more is needed.

Two sections of a course, one online and one onsite were offered the same semester, with the same instructor, syllabus, textbook and tests. The online students took all tests online. The onsite students took all exams online except the last two tests and …

Designing Experiential Learning Projects For Teaching Marketing Courses, Intekhab (Ian) Alam

Atlantic Marketing Journal

Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course in an undergraduate business program. An experiment is conducted in which a combination of face to face classroom and experiential learning project is used. Through this experiment, the author describes a semester-long, international marketing project that is structured to elicit active …

Virtual Study Abroad: A Case Study, John Lipinski

Atlantic Marketing Journal

Over 90 percent of US universities sponsor study abroad programs. Students are encouraged to engage in such programs to enhance their educational experience and increase their global awareness in our interconnected world. However, despite these efforts, students who engage in such programs are a rarity. Only 1% of US students pursue a study abroad experience each academic year. In order to address this and make key aspects of the study abroad experience available to a wider range of students, two professors decided to link their classrooms, separated by 5,102 miles, via teleconference and create a virtual study abroad class.

The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba

Atlantic Marketing Journal

We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique …

Forecasting Demand: Sensitivity Analysis Of Financial Assumptions Using Ms Excel, Gary B. Roberts, Kirk C. Heriot

Atlantic Marketing Journal

According to research on entrepreneurship education, the creation of a business plan is the most popular teaching method (Solomon, 2007). Textbooks in the field will often have a chapter devoted to the contents of the business plan and separate chapters about important elements of a business plan such as marketing, finance, and operations. Instructors must prepare their students for arduous task of writing all of the parts of the business plan within a team.

One of the most challenging aspects of a business plan is the financial projections. Clearly, if an entrepreneurial team intends to present their plan to a …

A Sound Idea: A Theory-Based Synthesis And Explanadum Supporting The Use Of Music In Marketing Strategy, Anthony H. Kerr, Neel Das

Atlantic Marketing Journal

A review and synthesis of research literature regarding the role and influence of music on advertising effectiveness and in-store shopper moods and behavior is presented. A conceptual model is presented, with strong theoretical support found in classical conditioning, information processing, involvement, and mood states literature. The authors posit that a retailer should use a dual, concomitant music strategy as a component of an overall advertising and in-store marketing promotion plan. This strategy is presented in what the authors refer to as the Music Affect Model. While using the positive affects of music on consumer purchasing behavior as its core source …

Like It, Love It, Or Gotta Have It: Relating Materialism And Attachment, Rebecca Dingus

Atlantic Marketing Journal

No abstract provided.

A Process-Focused Method To Accelerate Sales Skill Development, R. Charles Viosca, K. Chris Cox

Atlantic Marketing Journal

Role-play scenarios have long been used for developing selling skills. This paper examines how role-play scenarios affect the learning process and proposes an innovative, process-focused method for accelerating skill development. Drawing insights from Cognitive Load Theory, it is hypothesized that complex role play scenarios—while perhaps more realistic—inhibit initial skill development. Alternatively, simpler scenarios make it possible to increase cognitive load germane to the selling process, and accelerate development of selling skills. A preliminary test of this hypothesis provides support for the process-focused method. The paper includes suggestions to further increase the effectiveness of the process-focused method.

The Moderating Role Of Mindfulness In New Product Evaluation, Mary E. Schramm, Michael Y. Hu

Atlantic Marketing Journal

Mindfulness has the potential to affect new product evaluation since consumers with a higher propensity for mindfulness are more likely to notice and accept differences between existing and new products. This research references piecemeal/category-based processing theory to study the moderating effect of individual mindfulness on information processing in the presence of product category knowledge. We find that mindfulness does not have a direct effect on processing style. However, mindfulness does moderate the relationship between product category knowledge and processing style. Understanding underlying factors during information processing provides important insights for marketers as they implement marketing strategies.

2014-September-24-Dr. Lynn Williams, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-September-24-Sherrod Library Authors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Miller, John A., Sr., 1840-1905 (Mss 514), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 514. Receipts, correspondence, bills of lading ledger, 1870-1874, and account book, 1864-1866, for Miller’s jewelry businesses in Alton, Illinois and Paducah, Kentucky. Miller later operated a jewelry store in Cairo, Illinois.

Aicpa Code Of Professional Conduct Effective December 15, 2014 (Early Implementation Permitted). [Contents As Of September 24, 2014], American Institute Of Certified Public Accountants (Aicpa)

AICPA Professional Standards

No abstract provided.

Photos That Changed The World: Ted Talk Annotated Resource List, Chris Riehl

Undergraduate Research Award

No abstract provided.

The Work And Skills Base Of The Quantity Surveyor In Ireland - An Introduction, Tony Cunningham

Other Resources

The role of the quantity surveyor is one that is often unclear amongst the general public. This study discusses the role and skills of the quantity surveyor in carrying out the financial management of building construction projects. The study outlines the roles of various categories of chartered surveyor and focuses on the duties of the quantity surveyor working in a consultancy role for building clients, and working in a commercial capacity for building contractors. The study examines recent developments in the profession, which have led to the quantity surveyor delivering a number of management related consultancy services, in response to …

2014-September-23-Health Professions Fair, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-September-23-Bluegrass, Old Time And Country Music Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-09-22-Retirees Association, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2014-09-22-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2014-09-22-Li, Williams Receive $2.66 Million To Continue Cardiac Research, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2014-09-22-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2014-09-22-Astronomers Discover X-Ray Pulsations From Massive Star, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.