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Articles 68791 - 68820 of 149480
Full-Text Articles in Business
2014-October-31-Dr. Jeff Howard To Become Dean Of Students, University Marketing And Communications, East Tennessee State University
2014-October-31-Dr. Jeff Howard To Become Dean Of Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Two Etsu Doctors Return From Medical Outreach Trip To India, University Marketing And Communications, East Tennessee State University
2014-October-31-Two Etsu Doctors Return From Medical Outreach Trip To India, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Asia Marketing Journal 제16권 제3호 목차
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
Asia Marketing Journal
In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of …
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
Asia Marketing Journal
The selection of keywords for bidding is a critical component of paid search advertising. When the number of possible keywords is enormous, it becomes difficult to choose the best keywords for advertising and then subsequently to assess their effect. To this end, we propose an ultrahigh dimensional keyword selection approach that not only reduces the dimension for selections, but also generates the top listed keywords for profits. An empirical analysis using a unique panel dataset from a large online clothes retailer that advertises on the largest search engine in China (i.e., Baidu) is presented to illustrate the usefulness of our …
Cultural Tunneling Effect, Seungkook Roh
Cultural Tunneling Effect, Seungkook Roh
Asia Marketing Journal
Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching …
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Asia Marketing Journal
Parkland, which is one of the pioneer brands in men’s fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market.
This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland’s …
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Asia Marketing Journal
This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers’ expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes …
2014-October-31-Mystical Arts Of Tibet Tour Coming To Etsu, University Marketing And Communications, East Tennessee State University
2014-October-31-Mystical Arts Of Tibet Tour Coming To Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Etsu’S Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
2014-October-31-Etsu’S Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Asia Marketing Journal
With rapid change and intensive competition in the global economy, the capability to capture, absorb, develop, and transfer new knowledge is a key organizational success factor. Through effective learning, companies are more likely to develop the innovation, quality, and responsiveness essential to meet the growing expectations of customers and the disruptive threats of competitors and new technologies. In the paper the role of technological innovation and its relationship to organizational learning in managing technology-based new products are examined. Several factors which can influence the rate and effectiveness of organizational learning are identified. Barriers to learning also are discussed. Finally, several …
Airport Performance And Ownership Structure: Evidence From The United Kingdom, United States, And Latin America, Bijan Vasigh, G. Rod Erfani, Brian W. Sherman
Airport Performance And Ownership Structure: Evidence From The United Kingdom, United States, And Latin America, Bijan Vasigh, G. Rod Erfani, Brian W. Sherman
Journal of Aviation Technology and Engineering
This study investigates the operational and financial efficiency of airports in selected countries using a cross-regional analysis. A total factor productivity (TFP) approach is used to examine the operational and financial efficiencies of selected airports in the United States, the United Kingdom, and several Latin American countries. The empirical results indicate mixed implications and suggest that the privatized airports in the United Kingdom outperform the partially privatized, government-owned airports in Latin America; however, the evidence also suggests that the selected United States airports outperform the other two groups for each year of this investigation (2000– 2010). The ambivalence of these …
Establishing A Benchmark Of Fuel Efficiency For Commercial Airline Operations, Samuel Chandra, Chetan K. Chitgopeker, Ben Crawford, John Dwyer, Yi Gao
Establishing A Benchmark Of Fuel Efficiency For Commercial Airline Operations, Samuel Chandra, Chetan K. Chitgopeker, Ben Crawford, John Dwyer, Yi Gao
Journal of Aviation Technology and Engineering
Fuel efficiency is vital for commercial airlines as fuel is one of the most costly items for airline operations. This study aims to compare fuel efficiencies of selected airlines around the globe and to build a benchmark of fuel efficiency that can be referred to by airlines. By using data on fuel consumption and traffic output collected from various sources including airline annual reports, environmental reports and sustainability reports, this study calculated fuel efficiencies measured by liters of fuel consumed per revenue tonne kilometer (RTK) for the selected airlines in the calendar year 2011 or financial year 2010–2011. Airlines were …
The Santa Clara, 2014-10-30, Santa Clara University
The Santa Clara, 2014-10-30, Santa Clara University
The Santa Clara
No abstract provided.
Advancing Theories Of Women And Leadership, Julia Storberg-Walker, Susan R. Madsen
Advancing Theories Of Women And Leadership, Julia Storberg-Walker, Susan R. Madsen
Marketing and Strategy Faculty Publications
Although there are many leadership frameworks, models, and theories, the majority of them were developed by men and are based on male-normed assumptions (Jogulu & Wood, 2006). There is clearly a gap in the literature in terms of individual and organizational leadership theories that focus on women. To help address this gap, in January 2014 a group of 70 scholars started an intensive collaboration to generate new theories of leadership for women. They will meet in Utah in May 2014 for a two-day theory building colloquium, titled “Advancing Theories of Women and Leadership.” The collaboration and May 2014 Colloquium will …
2014-October-30-Homecoming Art And Craft Sale To Be Held At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2014-October-30-Homecoming Art And Craft Sale To Be Held At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Sweet Honey In The Rock To Bring A Cappella Harmonies To Etsu Stage, University Marketing And Communications, East Tennessee State University
2014-October-30-Sweet Honey In The Rock To Bring A Cappella Harmonies To Etsu Stage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Montess Burt, University Marketing And Communications, East Tennessee State University
2014-October-30-Montess Burt, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Ambivert Advantage: Curvilinear Effects Of Extraversion On Job Performance And Organizational Citizenship Behavior, C. Allen Gorman
The Ambivert Advantage: Curvilinear Effects Of Extraversion On Job Performance And Organizational Citizenship Behavior, C. Allen Gorman
ETSU Faculty Works
No abstract provided.
The Relative Effects Of Logistics, Coordination And Human Resource On Humanitarian Aid And Disaster Relief Mission Performance, Aida Idris, Saiful Nizam Che Soh
The Relative Effects Of Logistics, Coordination And Human Resource On Humanitarian Aid And Disaster Relief Mission Performance, Aida Idris, Saiful Nizam Che Soh
The South East Asian Journal of Management
Most studies on humanitarian aid and disaster relief (HADR) missions suggest that the quality of logistics, coordination and human resource management will affect their performance. However, studies in developing countries are mainly conceptual and lack the necessary empirical evidence to support these contentions. The current paper thereby aimed to fill this knowledge gap by statistically examining the effects of the abovementioned factors on such missions. Focusing on the Malaysian army due to its extensive experience in HADR operations, the paper opted for a quantitative approach to allow for a more objective analysis of the issues. The results show that there …
Leadership Development Experiences Of Women Leaders In State-Owned Enterprises In Indonesia, Yuliana Dewi, Riani Rachmawati
Leadership Development Experiences Of Women Leaders In State-Owned Enterprises In Indonesia, Yuliana Dewi, Riani Rachmawati
The South East Asian Journal of Management
Similar to many other countries in the world, Indonesia has been experiencing the increasing number of women workers participation both in formal and informal sectors. While in formal sector the number of female employees has increased from around 10 millions in 2008 to nearly 13 millions in 2011; in informal sector the figure is even doubled: more than 28 millions in 2008 to more than 30 millions in 2011. However to date, women workers are associated with low-skilled, low-wage workers who work in precarious working environment. Women are seldom hold managerial position both in public and private sector. The proportion …
The Influence Of Perceived Organizational Injustice Towards Workplace Personal Web Usage And Work Productivity In Indonesia, Nur Fathonah, Yanki Hartijasti
The Influence Of Perceived Organizational Injustice Towards Workplace Personal Web Usage And Work Productivity In Indonesia, Nur Fathonah, Yanki Hartijasti
The South East Asian Journal of Management
Workplace personal web usage (WPWU) is an employee’s activity in using internet for non-related task during working hours. It is considered a counterproductive behavior when done excessively because it can interrupt employee’s productivity, but it can increase creativity and eliminate boredom when used in a rational amount. The objective of this study was to prove whether perceived organizational injustice had influence on WPWU which affected work productivity. A total of 222 respondents working in various industries were gathered through web-survey. By using multinomial logistic regression analysis, this study found that high level use of internet for unrelated jobs between 2 …
Open Source System As Innovation In Organizations: A Managerial Perspective On Its Adoption, Noor Ismawati Jaafar, Sharifah Fazlinda Sheikh Yahya
Open Source System As Innovation In Organizations: A Managerial Perspective On Its Adoption, Noor Ismawati Jaafar, Sharifah Fazlinda Sheikh Yahya
The South East Asian Journal of Management
This study identifies the factors that have a direct effect on a manager's decision towards Open Source System (OSS) enterprise system adoption in Malaysia. Using the Technology-Organization-Environment (TOE) framework, the research is initiated by inviting the managers in Malaysian organizations who implemented OSS. A survey was conducted via online OSS social communities and by sending emails to shortlisted public. A total of 124 managers from 124 organizations responded to the survey and the results showed that four out of six factors were found significant in this study. In the technological context, ‘perceived relative advantage’, ‘perceived compatibility and trialability’ and ‘perceived …
Credit Participation And Credit Source Selection Of Vietnam Small And Medium Enterprise, Nguyen Anh Hoang, Toshitsugu Otake
Credit Participation And Credit Source Selection Of Vietnam Small And Medium Enterprise, Nguyen Anh Hoang, Toshitsugu Otake
The South East Asian Journal of Management
This study is an attempt to investigate the motivation behind the decision to participate in the credit market of SMEs from perspectives of behavioral finance and social capital theories. In addition, the study also examines the effect of behavioral finance and social capital factors on the credit source selection among SMEs. This study’s design strategy involves conducting questionnaire surveys to SMEs owners and statistical techniques to analyze the determinants of credit participation and credit source selection of borrowers. The findings showed that personal traits of SMEs owners/managers in terms of behavioral finance factors such as debt and risk attitudes, present …
Assessment Of Msfc's Process For The Development And Activation Of Space Act Agreement, Rachel Daugherty
Assessment Of Msfc's Process For The Development And Activation Of Space Act Agreement, Rachel Daugherty
Von Braun Symposium Student Posters
No abstract provided.
2014 Program, Office Of Academic Affairs
2014 Program, Office Of Academic Affairs
Programs
At its best, a university is a collection of individuals ‐‐ students and faculty ‐‐ focused on learning and discovering new knowledge. For this goal to be realized, a critical element is having faculty members deeply engaged in such discovery within their disciplines. Scholarship, in the form of journal articles, book chapters, monographs and similar endeavors, creative activity which can take an even wider range of forms, and funded research which explores the boundaries of disciplines all contribute to such engagement. Through such participation, faculty members stay at the growing edges of their fields, and in so doing, they enrich …
2014-October-29-Etsu To Offer Linkedin Workshop For Students And The Public, University Marketing And Communications, East Tennessee State University
2014-October-29-Etsu To Offer Linkedin Workshop For Students And The Public, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Film Created By Etsu Faculty To Screen At Asheville Cinema Festival, University Marketing And Communications, East Tennessee State University
2014-October-29-Film Created By Etsu Faculty To Screen At Asheville Cinema Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
City, Unl Partner To Create Unique Renewable Energy System At Nic, Leslie Reed
City, Unl Partner To Create Unique Renewable Energy System At Nic, Leslie Reed
Nebraska Innovation Campus Materials
Through a unique renewable energy system, UNL students and Lincoln residents help provide energy to heat and cool Nebraska Innovation Campus when they shower and flush. The Centralized Renewable Energy System, or CRES, warms and cools buildings by exchanging heat from treated wastewater discharged from a city facility next to the research park. Sustainable energy strategies are an important part of Nebraska Innovation Campus' value proposition, NIC executive director Dan Duncan said. "It's part of the culture we want to build at Innovation Campus," he said. "We need to do things differently and we need to think about things differently." …
The Impact Of Smart Device's Interactivity On Customer Activity In The Sports Industry, Dae-Eun Kim
The Impact Of Smart Device's Interactivity On Customer Activity In The Sports Industry, Dae-Eun Kim
Student Theses and Dissertations
The purpose of this study is to investigate the impact of smart device's interactivity on customer value co-creation in the sports industry through bridging social capital and collective efficacy. A total of 262 students participated in the study, and a structural equation modeling (SEM) was carried out to measures the relationship between variables in the conceptual model. The results revealed that interactivity consisting of user control, responsiveness, and synchronicity had a significant impact on bridging social capital. In addition, both technological interactivity and bridging social capital were positively associated with collective efficacy. Lastly, collective efficacy had a positive influence on …