Business Commons^™

Street Fights: Corporate Social Responsibility And A Dragway's Attempt To Reduce Illegal Street Racing, Amanda E. Greene, Andy Dotterweich, Gary Lhotsky, Jason Davis

ETSU Faculty Works

This study sought to explore a professional sport venue’s use of Corporate social responsibility (CSR) to promote positive social change, by addressing illegal street racing, through events designed for community participation. This study specifically looked at public dragracing events, titled “Street Fights,” held at a professional dragway. The purpose of this study was to 1) examine drivers’ awareness of the event’s social responsibility initiatives with Street Fight events and 2) determine if these initiatives are promoting behavioral changes in drivers. Drivers at Street Fight events were surveyed (n=77, 60% response rate) on their levels of awareness of the venue’s social …

Challenges, Changes, And Opportunities In Ngb Coach Education From 2003-2015, Anna Swisher, Andy R. Dotterweich

ETSU Faculty Works

No abstract provided.

Human Resource Management: Managing People And Organizations, Jonathan Alvarez

Whittier Scholars Program

This paper is designed to acknowledge the different research trends and discoveries that have occurred over time, which have influence various changes in the models of Human Resource Management. Since the earliest forms of establishment of the human resource department within the organizations, there has been extensive growth in the roles of the department as it deals with the people who make up the organization. By recognizing the different trends and movements in the industry, we can evaluate the newer models that H.R. departments transitioned from the "regulatory enforcer" to the new "human development" position in organizations. To understand these …

Non-Profit Financial Viability During The Great Recession: A Case Study Of The Ronald Mcdonald House Of Greater Cincinnati, Madison Holbrook

MPA/MPP/MPFM Capstone Projects

The Great Recession from 2008-­2010 adversely affected the non-­profit sector as charitable donations were greatly reduced in the United States. While aggregate measures are useful to look at the non-­profit sector as a whole, it does little to show how each non-­profit individually handled its finances during the recession. To show an individual non-­profit perspective, I examined data from the Ronald McDonald House of Greater Cincinnati to determine whether or not it was financially viable during the Great Recession. To answer this question, I used data from IRS 990 forms to complete a series of financial ratios that evaluated different …

Assessing The Production Revenues And Forecasting Models Of Lexington Children's Theatre Productions, 1998–2004 And 2008–2014, Shea Henning Bartlett

MPA/MPP/MPFM Capstone Projects

This paper assesses the accuracy of the ticket sales and revenue forecasting model used by Lexington Children’s Theatre, a Central Kentucky Performing Arts non-profit. Research suggests that if bias is present in the models, it could be a result of the Optimism Bias, which is a tendency for humans to predict favorable outcomes. Recent data seems to suggest that humans may also act pessimistically with forecasts if the endgame would work in their favor.

"The Lexington Children’s Theatre provided data for 108 productions over a twelve-year span from 1998 – 2014. Using a series of regression models, I found that …

Factors Associated With Philanthropic Giving And Their Correlation With Donation Amount: A Case Study Of The Indianapolis Zoo 2014 Donor Survey, Ashley N. Marcum

MPA/MPP/MPFM Capstone Projects

The Indianapolis Zoo, located in the heart of Indianapolis, is a staple of the community. Celebrating its 50th year anniversary in 2014, the Indianapolis Zoo is known worldwide for both its excellence in animal care and its dedication to local and international conservation efforts. The intent of this paper is to provide the Indianapolis Zoo Institutional Advancement Department with an in depth analysis of its 2014 Donor Survey. Understanding the factors that can affect donor motivation to give philanthropically and the correlation these factors may have with gift amount will help the development team hone their soliciting practices.

It is …

Issues And Challenges In The Establishment Of Continuous Improvement In Vietnam, Phoung Anh Nguyen

School of Economics and Business Administration Faculty Works

A better understanding of Vietnamese management is important for both practitioners and academics because of the huge and continuing growth of business activity in Vietnam. In particular, information about the Vietnamese use of continuous improvement (CI) practices is valuable because these have underpinned the success of both western and Asian companies in recent decades. Using the case-study method based on over 60 in-depth interviews with executives, managers, supervisors, and employees of nine leading companies in Vietnam and information gathered from discussions with 440 business and non-business leaders, practitioners, and academics, this paper shows that Vietnamese organizations face numerous challenges when …

Stakeholder Perception Of The Ethics Of An Industry: The Case Of Organic Food In South India, Jubin Jacob-John, Navin Veerapa

School of Economics and Business Administration Faculty Works

No abstract provided.

Long-Term Services Requiring Customer Participation And Compliance, Frances Turner, Mark Hager, Stephanie Dellande

School of Economics and Business Administration Faculty Works

No abstract provided.

Leadership Cultural Intelligence: A Path To Highly Effective Global Operations, Joseph C. Gelineau Jr

Master of Liberal Studies Theses

This is a comparative study of how to achieve highly effective leadership in foreign cultures. The collective findings reveal that effective leadership is significantly limited when not accompanied by conscious efforts to apply cultural intelligence as a leadership dynamic in global operations. It reviews the science of leadership in terms of visionary transformation of organizations by leaders and the application of cultural intelligence operating in foreign culture environments. It evaluates the effect of cultural differences in the key leadership areas of innovation, a primary determinate of effective organizational performance, and ethical behavior applied across different cultural groups. Published research from …

The Black Ceiling: Barriers To Career Advancement For African American Women In The Us, Victoria C. Sepand

Scripps Senior Theses

Black women in America do not deal exclusively with race or gender discrimination, but many times a combination of the two. This qualitative study seeks to address how black women experience this double discrimination within their organizations’ cultures, policies, and practices. In addition, the career journeys and experiences of the participants interviewed will be analyzed in comparison to the current literature, which states mentoring, training and networking, and women-friendliness are the most effective methods to advancing women and women of color in the workplace. Ultimately, this study discovers that for those methods to work, there needs to be more structure …

Direct Care Staff And Influential Factors, Michelle Jean Ryan

All Graduate Theses, Dissertations, and Other Capstone Projects

The shortage of direct care workers will continue to influence the quality of care that the elderly population will receive. With the projected increase of worker shortages there will be not enough direct care workers to take care of the growing elderly population. With the baby boomer population's need for long term care, the need for qualified staff is also growing. Staff training development and consistent staffing, along with employee friendly benefits and policies will be needed to recruit and retain employees. The growing aging population, along with the increase in demand for quality care drives a need to find …

Creative Based Entrepreneurship: The Impact Of Acculturation On Opportunity Engagement, The Case Of Recent Mexican Immigrants To The United States, Michelle Ruiz

Open Access Theses & Dissertations

Opportunity recognition is a fundamental process of entrepreneurship. It is a continuum creative product that goes from the conception of an idea to its transformation into a process of starting and operating a business (Dimov 2007). Its importance comes from the consideration not only of the entrepreneur, but also of the context where he or she operates, the social context where the individual discusses, and evaluates his/her ideas. One of the more neglected aspects of research regarding creative opportunity recognition is the context, both cultural and social, where this opportunity is created and recognized. Among several studies that have examined …

Multiple Regression Analysis Of Factors Concerning Cardiovascular Profitability Under Health Care Reform, Gordon Brian Wesley

Walden Dissertations and Doctoral Studies

Cardiovascular (CV) patients receive one-third of the care and account for $444 billion of the health care costs in the United States. The cardiovascular service line (CVSL) in hospitals contributes to the profitability influenced by elements of resource dependence theory (RDT). The purpose of this study was to understand whether the regression model of hospital characteristics and outcomes would predict profitability in a CVSL through the cost-to-charge ratio (CCR). The use of a general linear model and multiple regression analysis to examine the 2012 National Inpatient Sample from the Healthcare Cost and Utilization Project allowed estimates from a weighted sample …

Relationship Between Product Quality And Customer Satisfaction, Albert Vitales Cruz

Walden Dissertations and Doctoral Studies

The National Safety Council (NSC) estimated that over 35,000 people died in U.S. traffic accidents. About 3.8 million traffic crash injuries requiring medical attention occurred in 2013, and the number of deaths was about the same over the last 5 years. The NSC found that product recalls, car repairs, injuries, and deaths were due to unsafe product designs or inferior product quality. These statistics underscore the challenge of producing quality vehicles while satisfying customers. The purpose of this nonexperimental study was to examine relationships among product (vehicle) quality, product cost, product safety, and consumer satisfaction. The hypotheses inquired the extent …

Marketing Strategies For Profitability In Small Independent Restaurants, Wanda Y. Jenkins

Walden Dissertations and Doctoral Studies

The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collected from interviews and archival business records were analyzed to generate themes, also allowing …

Perceptions Of Value-Stream Costing And The Effect On Lean-Accounting Implementation, Patricia Hart Timm

Walden Dissertations and Doctoral Studies

In response to the competitive global economy, lean manufacturing has become more prevalent in the United States. Manufacturing has changed, but cost accounting has not. Lean manufacturing has the potential to change the U.S. manufacturing economy, resulting in positive economic social change, yet it requires lean accounting to increase successful implementations. This study addressed the problem of lack of adoption of lean-accounting techniques like value-stream costing in lean-manufacturing enterprises. The purpose of this nonexperimental explanatory study was to investigate factors that influence the adoption of lean accounting. Using the technology acceptance model (TAM), based on the theory of reasoned action …

Factors Motivating Employee Participation In Employer-Sponsored Health Awareness Programs, Markanthony Henry

Walden Dissertations and Doctoral Studies

Employers adopt worksite health promotions to reduce the incidence of preventable diseases, reduce healthcare costs, reduce absenteeism and presenteeism, and improve productivity. The purpose of this qualitative phenomenological study was to explore the motivational factors affecting employee participation in employer-sponsored health awareness programs. The theory of planned behavior grounded the study and formed the conceptual framework. Data collection occurred through semistructured interviews with 24 participants in the northeastern United States with lived experiences in worksite health promotion. Participants answered open-ended interview questions regarding the motivations for engaging in health promotions. Data were transcribed and coded for trends and themes. During …

The Impact Of Monetary Policy On The Stock Market, Simin Hojat

Walden Dissertations and Doctoral Studies

Prior studies examining the impact of monetary policy instruments on the equity market have produced mixed results. This problem is important to address because of the substantial impact of monetary policy on the economy and economic resource allocation via the equity market. The purpose of this study was to determine the impact of change in money supply (M2), change in Federal Funds Rate (FFR), and change in Federal Funds Futures (FFF) on the expected rate of returns of publicly traded companies while controlling for the rate of return of the whole equity market and size of the sampled companies. The …

The Use Of Marketing In Nonprofit Organizations, Elizabeth Kehret

Graduate Research Papers

The focus of this research is to conduct a comprehensive literature review on how marketing first began in the nonprofit sector, how it has grown and changed, and finally how nonprofits utilize marketing today using a variety of tools. All nonprofit organizations face competition in today's market whether it is from other nonprofit organizations or from the business sector. Leadership of nonprofit organizations must understand the strengths and weaknesses of different strategies; how to best utilize marketing them; and how to make them effective for their organization in order to capture their share of the market. In today's market, every …

Obtaining Sponsorship In Organizations By Developing Trust Through Outside Of Work Socialization, Katie Kirkpatrick-Husk

Industrial-Organizational Psychology Dissertations

Sponsorship, defined as a relationship that produces objective career benefits for the person being sponsored, has recently grown in popularity in the media. This study sought to examine antecedents to sponsorship by testing the hypothesis that socializing outside of work with another individual leads to increased affect-based trust, which in turn positively affects the willingness to sponsor him or her. A dual-experimental design was employed to test this proposal in which the independent variable was manipulated in one experiment, and the mediator was manipulated in the second.

The study included 492 participants from the United States, 35% were female, and …

Preliminary Nutritional Profile Analysis Of Box Tops 4 Education Food Products, Hannah Griffith

Williams Honors College, Honors Research Projects

The marketing of unhealthy food to children is often cited as a cause of the obesity epidemic.¹ However, most studies that examine this issue evaluated the marketing of food through print or television advertising. This project investigates the marketing of food products to children through incentive based programs, specifically General Mill’s Box Tops 4 Education. This study undertakes a preliminary systematic analysis of Box Tops food items to determine their healthfulness. A subset of all Box Tops food products was selected for review and a basic quantitative content analysis of priority nutrients was performed. Priority nutrients were identified …

Old Style Havana Rum: Start Up Plan, Bryan S. Midlik

Williams Honors College, Honors Research Projects

Old Style Havana Rum Start Up Plan includes the market analysis and feasibility of creating start up rum company in North East Ohio. A rum industry analysis helps lead to a creative start up strategy and a first year financial plan for what will be a new liquor on the market.

The Persuasive Aspect Of Brands, Kaylie A. West

Williams Honors College, Honors Research Projects

This is a state-of-the-art review, which discusses the tactics and Theories that go into enhancing a brand’s persuasive ability, and discusses how corporations go about creating an influential and successful brand identity. With constant technological innovation and evolving buyer behavior, it is important for corporations to take into account the importance of constantly developing and enhancing their brand. In this review, there is a discussion of the differences between brand and brand image, the importance of congruence between the brand and the consumer, an overview of marketing and advertising communication, and the use of endorsements and celebrities to strengthen brand …

Folgers: The New Era Of Coffee, Anthony J. Jakubowski, Danielle Hickman, Annie Pang, Adrianna Hartman, Alex Naragon

Williams Honors College, Honors Research Projects

The primary purpose of this paper is to discuss the repositioning of the Folgers brand through a new and improved Brand Pyramid and two strategic recommendations. In order to come to these conclusions, the group utilized secondary research to gain a background on the coffee industry as a whole, the acquisition of the Folgers brand by Smucker’s, the competition relative to Folgers in the coffee market, a social media analysis focusing on the competitors, and finally research regarding the Millennial generation. The conclusions from this secondary research led to the methodology used in order to come up with the new …

"Lean"Ing Towards Improvement, Katie Wojciechowski

Williams Honors College, Honors Research Projects

According to Balzer (2010) and Liebtag (2014), Lean Six Sigma is ubiquitous in the workforce, including areas of higher education institutions and accounting firms. Lean Six Sigma is primarily prevalent in areas of healthcare and manufacturing. Having knowledge in Lean Six Sigma can drastically improve the way people think about implementing and evaluating projects and processes. This paper describes research conducted, applied, and executed to help departments within the Division of Student Success at The University of Akron. These departments have significantly reduced the amount of waste and are now producing more revenue due to the Lean Six Sigma processes …

Taxation On Morals, Alex J. Fulop

Williams Honors College, Honors Research Projects

This paper discusses five (5) tax topics and their relationship to the government attempting to influence taxpayer behavior. These topics include the charitable contribution deduction, excise taxes, §179 deductions, the first-time homebuyer credit, and soil, water, and endangered species conservation expense deductions. The above aspects of tax law are the government’s way of encouraging some behaviors and discouraging others. I believe that doing so is well within the government’s rights to do. However, I also think that encouraging moral actions is different from requiring them, and they certainly should not be required.

A Framework To Improve A Nation's Competitiveness Through Quality Awards And Performance Improvement Tools, Amr Alamri

Wayne State University Dissertations

Each country, represented by its government, aims to serve its citizens better. This is achieved by better utilization of resources and higher productivity. The ability to do so will lead to a competitive nation. Recently, countries were able to compare themselves in terms of competitiveness using international indexes and references. These references gave countries a benchmark to know where they exist compared to other nations. They help governments to understand their strengths and weaknesses within the competitiveness components. However, nations differ in the actions which are to be taken in order to improve their competitiveness. Governments establish and regulate many …

A Study Of Performance Based Budgeting Reforms In The National Park Service And Their Effects On Agency Management And Operations, Nichole Marie Fifer

Wayne State University Dissertations

This is a case study of performance-based and budgeting reforms in National Park Service (NPS). The study examines the effects of reform initiatives on the agency’s administration, budgeting, and management. Previous research suggests that current reform initiatives are more effective than those of the past. Further research on reforms suggests reform impacts, while small or non-existent at the agency level may be significant at the sub-agency level. The main reform studied here is performance based budgeting (PBB), under the Government Performance and Results Act (GPRA). Its purpose is to improve policy implementation at the “street level.” If working as intended, …

Nothing For Money And Your Work For Free: Internships And The Marketing Of Higher Education, Mara Einstein

Publications and Research

American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds) are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the attributes they believe will be most compelling to high schoolers and their parents, including academics, sports, campus life, and careers. Tied into this last factor is the promotion of internship opportunities. While some of these hands-on experiences lead to …