Business Commons^™

2015-05-19-Cass Wins Pinnacle Award For ‘Devault Tavern’ Exhibition, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Congratulations To The Class Of 2015!, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-National Alumni Association Presents 2015 Awards, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Etsu To Offer Minor In Culture And Health Beginning This Fall, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Etsu Presents Distinguished Staff Awards, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Dr. Chris Dula Named Outstanding Mentor, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Giving To Etsu And Foundation Increases 46 Percent, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Dr. Angela Lewis, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Wellness Committee Honors ‘Health Heroes’, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Textile Patterns Echo Regional Landscape In Exhibit By Art Professor, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-05-19-Warden Contributes Underwater Photos To National Geographic, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

Bitcoin: Currency Of The Future Or Investment Property, Kelly Y. Yu

Undergraduate Honors Theses

We live in a digital age where almost every aspect of our lives is based on computerized information. In 2009, currency became digital in the form of Bitcoin. The existence of Bitcoin has brought a variety of obstacles to government agencies and regulators. Specifically, the Internal Revenue Service (IRS) has been debating the treatment of virtual currencies such as Bitcoin for tax reporting purposes. In March 2014, the IRS issued a notice classifying Bitcoin and other convertible virtual currencies as investment property, similar to stocks and bonds. The notice from the IRS provoked outrage from the Bitcoin community. This project …

2015 Q1 Market Pulse Report, Craig R. Everett

Pepperdine Market Pulse Report

The quarterly IBBA and M&A Source Market Pulse Survey was created to gain an accurate understanding of the market conditions for businesses being sold in Main Street (values $0-$2MM) and the lower middle market (values $2MM -$50MM). The national survey was conducted with the intent of providing a valuable resource to business owners and their advisors. The IBBA and M&A Source present the Market Pulse Survey with the support of the Pepperdine Private Capital Markets Project and the Graziado School of Business and Management at Pepperdine University.

Ada News - 05/18/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Volatility And Risk Management In European Electricity Futures Markets, Jim Hanly, Lucia Morales

Articles

This paper estimates and applies a risk management strategy for electricity spot exposures using futures hedging. We apply our approach to three of the most actively traded European electricity markets, Nordpool, APXUK and Phelix. We compare both optimal hedging strategies and the hedging effectiveness of these markets for two hedging horizons, weekly and monthly using both Variance and Value at Risk (VaR). We find significant differences in both the Optimal Hedge Ratios (OHR’s) and the hedging effectiveness of the different electricity markets. Better performance is found for the Nordpool market while the poorest performer in hedging terms is Phelix. However …

Nominations Now Open For 40th Anniversary Lcie Outstanding Alumni Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-May-18-Dr. Angela Lewis Receives Aafcs Distinguished Service Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-18-Carter Warden Contributes Underwater Photos To National Geographic, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-18-Vanhook To Speak At Nursing Conference In Istanbul, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Spring Meeting Of Council, May 17-19, 2015, Washington, Dc, Volume 1, American Institute Of Certified Public Accountants. Council

Association Sections, Divisions, Boards, Teams

No abstract provided.

Spring Meeting Of Council, May 17-19, 2015, Washington, Dc, Volume 1 (With Index And Reduced To Four Pages To The Page), American Institute Of Certified Public Accountants, Council

Association Sections, Divisions, Boards, Teams

No abstract provided.

School Of Hospitality & Tourism Management Research Strategy For Information Technology 2015-2017, Patrick Horan

Other resources

The aim of this document is to introduce a research strategy for the area of Information Technology for the School of Hospitality & Tourism Management DIT. The proposed strategy for 2015-2017 is all about exploration and foundation for strategies to come. To date there has been no strategy in place within the School which focuses specifically on research in the area of Information Technology. Therefore, we are beginning with a blank canvas so to speak. This, in itself , is both a drawback and a huge opportunity. We have an opportunity to shape the IT research activity of the School …

An Investigation Of The Relationships Between And Among Power, Trust And Job Satisfaction Of Nurse Managers In Acute Care Hospitals Using Rogers Science Of Unitary Human Beings, Maureen A. Schneider

Seton Hall University Dissertations and Theses (ETDs)

Background: Defined as control and freedom, power is often characterized as hierarchical. Power-as-freedom exists as a unitary manifestation of the whole and is acausal. Thus a worldview that emphasizes mutual process rather than a causal (control) view supports a culture of trust in the healthcare environment that generates a committed and a thriving work force. When nurse leaders support a climate of trust, managers develop a sense of commitment to the organization which may lead to job satisfaction. However, there is a lack of empirical evidence supporting the relationship between power, trust and job satisfaction among nurse managers.

Purpose: The …

Storytelling In Art Museums, Hayley P. Trinkoff

Seton Hall University Dissertations and Theses (ETDs)

Storytelling, in the context of art museums, is a method of communicating the qualities and attributes of art through a story. It helps the visitor bring the work of art to life and understand something the eye cannot see, a compelling narrative. It is important for visitors to discuss art and share stories on tours and through virtual media. We learn and form our own meanings from stories. These interactions will help build more relationships within communities. It is the museum’s job to take visitors on a journey and introduce them to new objects and perspectives.

This thesis addresses what …

The Early Identification Of At-Risk Students In An Undergraduate Marketing Metrics Course, Bruce K. Pilling, David L. Nasser

Atlantic Marketing Journal

The Early Identification of At-Risk Students in an Undergraduate Marketing Metrics Course

Abstract

This research describes the development of a diagnostic tool to permit the early identification of at-risk students in an undergraduate marketing metrics course. Using multiple discriminant analysis, students were classified into performance categories by drawing on a set of predictor variables conceptually linked to student performance in math-based courses. The discriminant model included math ability, perceived self-efficacy, math anxiety and overconfidence as potential discriminators of student performance. The model successfully identifies at-risk students at three times the chance probability. The early identification of at-risk students is a …

Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson

Atlantic Marketing Journal

This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.

An Analysis Of Perceptual Gaps Among Chamber Management, Chamber Member Contacts, And A Proxy Sample Of Chamber Member Employees: An Attempt To Improve Marketing Efficacy, Paul J. Costanzo, Janelle E. Goodnight

Atlantic Marketing Journal

Decreases in membership for a local chamber of commerce led the authors to conduct research to assist them in determining why they have been experiencing difficulty with business organization memberships within the last few years. This paper presents findings from an exploratory study that examined perceptual gaps on a series of factors that the authors believe when identified, may lead to improved marketing efficacy. Chamber management, chamber member contacts, and a proxy sample of chamber member employees for a local chamber of commerce completed surveys to assess the level of consistency among their perceptions of value added benefits of chamber …

A Modified Framework Of Service Encounter Types For The Application Of Relationship Marketing In Services, Gary D. Futrell

Atlantic Marketing Journal

Many firms believe that the best way to inculcate loyalty and retain customers is to establish connections with them through relationship marketing. Unfortunately, only about half of the firms surveyed in a recent study indicated any level of success with it. The significant attention directed toward service classification suggests legitimate differences among service types that may moderate the effectiveness of relationship marketing efforts. This paper proposes a typology of service interactions that takes into account three critical dimensions of relationship marketing: anticipated future interaction, channel of interaction, and customer involvement. Corresponding propositions are offered to guide further research.

Negotiating Stances Used With Minority Suppliers: A Research Note, Alicia D. Cooper Ph.D., Rodney L. Stump Ph.D.

Atlantic Marketing Journal

While new ways of organizing exchange have become prominent in business-to-business markets, the function of corporate minority supplier purchasing programs in this changing organizational environment has received scant attention. Specifically, the extent to which the present structure of minority supplier purchasing programs enhances -- or deters -- the creation of strategic partnerships, impacts the way buyers and suppliers interact, and ultimately determines the efficacy of these exchange relationships has not been sufficiently addressed in the literature. The present study examines the relationship between the minority supplier categorization (versus those not classified as such) and the negotiation stances that purchasing agents …

Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts

Atlantic Marketing Journal

Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising …