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Full-Text Articles in Business

2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


President Announces Nationwide Searches For Provost And Athletics Director, Lindenwood University Sep 2015

President Announces Nationwide Searches For Provost And Athletics Director, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Chapman, John (Fa 816), Manuscripts & Folklife Archives Sep 2015

Chapman, John (Fa 816), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 816. This collection “Mining and The Company Store,” describes essential phases of mining coal and the companies miners worked for in the Pennyroyal Region of Kentucky. The narrative is in an interview format and illustrated with photos; a small portion of the narrative features information about company stores. This information was collected by Western KentuckyUniversity student John Chapman, for credit in a folklore class.


When Corporate Greed Is A Crime, Gil Villagran Sep 2015

When Corporate Greed Is A Crime, Gil Villagran

Faculty Research, Scholarly, and Creative Activity

America has been transmogrified into a nation rotting with greed at its industrial and financial core. The Wall Street meltdown is only the latest and most spectacular manifestation of this bitter reality. Corporate crime is the corrosive rot at the core of America's financial meltdown, and the crime bosses eagerly accept federal bailouts of one trillion dollars from their handmaidens-the U.S. Congress.


2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Goodell, Richard C. Crepeau Sep 2015

Goodell, Richard C. Crepeau

On Sport and Society

The opening of the new NFL season also marks the fifth anniversary of the elevation of Roger Goodell to the position of NFL Commissioner. It also marks the resolution of the biggest issue that he has dealt with in his role of leadership of the most popular and successful sports league in the United States.


2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Tennis, Richard C. Crepeau Sep 2015

Tennis, Richard C. Crepeau

On Sport and Society

Nearly every year the U.S. Open Tennis Championships seem to offer some remarkable match, a stunning upset, or tennis at an extremely high level. This year it showcased all three.


2015-09-14 Newsletter, Morehead State University. Staff Congress. Sep 2015

2015-09-14 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for September 14, 2015.


2015-09-14 Meeting Minutes, Morehead State University. Staff Congress. Sep 2015

2015-09-14 Meeting Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for September 14, 2015.


A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte Sep 2015

A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte

Atlantic Marketing Association Proceedings

According to the National Action Plan to Improve Health Literacy issued in 2010 by the U.S. Department of Health and Human Services, health literacy is a multi-faceted concept and has importance for multiple sectors. Stakeholders typically involved in the health literacy discussion include government, public health officials, practitioners and those concerned with health promotion (U.S. Department of Health and Human Services 2010). In addition to these stakeholders, there is the opportunity for the pharmaceutical industry to be an active participant in the health literacy discussion.

Given the variation in health literacy levels among the U.S. population and the impact of …


The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson Sep 2015

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

The use of promotional messages that resemble editorial content is a long-standing practice in advertising, occurring in all major media, from advertorials in newspapers and magazines, to infomercials on television, to, most recently, digital “native” advertising on the internet. However, we have arguably never experienced as much growth in these advertising-editorial “hybrid” messages, as they are sometimes called (Balasubramanian 1994) as we have in recent years, as their use in existing media has grown while new forms have emerged with new media.

One of the older forms of hybrid message, the magazine advertorial presents an interesting hybrid message format for …


Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood T. Shandiz Sep 2015

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood T. Shandiz

Atlantic Marketing Association Proceedings

Combining religious practices with commercial pursuits for profit is neither a novel nor an insignificant trend (Belk, Wallendorf, and Sherry 1989; McDannell 1995). Today, marketplace use of Christian symbols in secular advertising is becoming more common, especially in certain geographic locations within the United States. Christian religion-based messages and symbols regularly appear in a wide range of advertisements. The Christian elements in these ads often include Bible verses, crosses, doves, and often, the Christian fish symbol (Ichthus). Similar Christian messages are often observed in outdoor advertising, retail store signage, product packaging, and even the daily newspaper. These examples illustrate that …


2015 Summer Internship Expo, Center For Career Development, College Of The Holy Cross Sep 2015

2015 Summer Internship Expo, Center For Career Development, College Of The Holy Cross

Summer Internship Program Expo

The Holy Cross Summer Internship Program provides exceptional Holy Cross undergraduates with an opportunity to gain meaningful career related experience in an area related to the student's occupational goals. This program lists students and their respective internships.


Lemonade Week Teaches Children How To Run A Business, Lindenwood University Sep 2015

Lemonade Week Teaches Children How To Run A Business, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi Sep 2015

Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi

Business Faculty Publications

Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, …


Kiel Wins Terry Leet Researcher Award, Lindenwood University Sep 2015

Kiel Wins Terry Leet Researcher Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Lindenwood Ranked Among Top Midwestern Universities, Lindenwood University Sep 2015

Lindenwood Ranked Among Top Midwestern Universities, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.