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Articles 5911 - 5940 of 149002
Full-Text Articles in Business
The Effects Of Organisational Culture In Strengthening Resilience And Technological Innovation: A Case Of Smes In South Africa, Lunathi Gwayi, Ayanda Pekane, Luzuko Tekeni
The Effects Of Organisational Culture In Strengthening Resilience And Technological Innovation: A Case Of Smes In South Africa, Lunathi Gwayi, Ayanda Pekane, Luzuko Tekeni
African Conference on Information Systems and Technology
The COVID-19 pandemic changed how small and medium enterprises (SMEs) operated by forcing rapid digital transformation and remote work. This created an urgent need to understand how organisational culture can support resilience and encourage innovation. This study addressed the knowledge gap regarding how a strong organisational culture can help SMEs in South Africa navigate global crises, adapt to digital demands, and sustain long-term growth. The purpose of the study was explanatory, supported by an interpretive, inductive approach, and a qualitative strategy. Through semi-structured interviews with senior managers in the South African IT sector, the research identified Clan and Adhocracy cultures …
Indigenous Finance And Women Empowerment: The Digital Transformation Of Stokvel Systems In South Africa, Papama Mtambeka, Ulrike Rivett, Rebecca Njuguna
Indigenous Finance And Women Empowerment: The Digital Transformation Of Stokvel Systems In South Africa, Papama Mtambeka, Ulrike Rivett, Rebecca Njuguna
African Conference on Information Systems and Technology
This paper explores how the digital transformation of stokvels in South Africa is reshaping women’s empowerment. Stokvels, a form of indigenous savings or rotating savings clubs, have long served as a financial safety net for women, particularly for underserved rural and peri-urban communities. However, with the increasing integration of mobile technologies, fintech platforms, and digital communication tools, these systems are undergoing a significant shift. Drawing on qualitative data from South African women engaged in digitally transformed stokvels, the study examines how digital tools redefine women’s economic and social empowerment. Through the lens of Nego-feminism and Snail-sense feminism, the research highlights …
The Impact Of Strategic Practices For Human Resources Management In Achieving Entrepreneurship, Alhareth Abu Hussein, Murad Attiany
The Impact Of Strategic Practices For Human Resources Management In Achieving Entrepreneurship, Alhareth Abu Hussein, Murad Attiany
Jordan Journal of Applied Science-Humanities Series
This study aimed to examine the impact of strategic practices for human resources management in achieving entrepreneurship. To achieve the study objective, the researchers, develop a special questionnaire distributed to a random sample consist of (80) managers working in (4) Jordanian manufacturing pharmaceutical public shareholding companies at the range of (20) questionnaire for each, the total usable questionnaires returned was (69) which equal (86%) response rate. The most important result reached in this study there is a statistically significant impact of strategic human resources practices in entrepreneurship, which consist of creativity Innovation, initiative and taking risks. According to statistic, analysis …
The Impact Of Working Capital Management On Operating Income: An Analytical Study Of Industrial Companies Listed On The Palestine Exchange, Hamdi Zourb, Mohammad Al-Masri
The Impact Of Working Capital Management On Operating Income: An Analytical Study Of Industrial Companies Listed On The Palestine Exchange, Hamdi Zourb, Mohammad Al-Masri
Jordan Journal of Applied Science-Humanities Series
This study aimed to identify the impact of working capital management on the operating return of industrial companies listed on the Palestine Exchange during the period from 2010 to 2014, totaling 12 companies. To achieve this objective, the impact of the cash conversion cycle, along with its three components, was tested as independent variables on operating income, which served as the dependent variable. Data were collected from the financial reports of the sampled companies. Simple regression analysis was employed to determine the effect of working capital management as a separate variable on operating profit as a dependent variable. The study …
The Role Of Modern Management Information Systems In Achieving Entrepreneurship From The Point Of View Of Workers In Small Projects In Jordan, Abdullah Asseri
The Role Of Modern Management Information Systems In Achieving Entrepreneurship From The Point Of View Of Workers In Small Projects In Jordan, Abdullah Asseri
Jordan Journal of Applied Science-Humanities Series
This study aimed to identify the role of Management Information Systems (MIS) in achieving successful entrepreneurship in small projects in Jordan. The study population consists of small projects in Jordan, and a total of 101 questionnaires were distributed. Additionally, the Statistical Package for the Social Sciences (SPSS) was utilized for analysis. The study concludes that there is a significant impact of using MIS on achieving entrepreneurship through the dimensions of innovation and competitiveness; however, there is no significant impact of MIS on flexibility as an entrepreneurship dimension. The study recommends that small enterprises apply all available tools, such as MIS, …
Socio-Technical Exchange With Machines: Worker Experiences With Complex Work Technologies, Cameron W. Piercy, Reaia Turner-Leatherman
Socio-Technical Exchange With Machines: Worker Experiences With Complex Work Technologies, Cameron W. Piercy, Reaia Turner-Leatherman
Human-Machine Communication
Machines are now commonplace work partners and Human-Machine Communication (HMC) is part of modern work. Guided by the machine heuristic and Social Exchange Theory (SET) this paper uses interviews with 22 workers to explore the socio-technical relationships between humans and machines at work. Participants worked with complex machines across a wide variety of industries and roles and findings reveal participants see machines as part of the work ecosystem, develop everyday machine heuristics to guide repeated interactions with machines, and that elements of human uniqueness persist in evaluations of humans and machines. Discussion points emphasize situated and developing human-machine interaction scripts, …
Hiring For Leadership Behaviors, Wes Gow
Hiring For Leadership Behaviors, Wes Gow
Doctoral Dissertations and Projects
The problem addressed in this research study was low morale and decreased employee engagement within the organization when candidates are assessed for technical acumen at the expense of leadership behaviors. The purpose of this study was to expand the understanding of how hiring managers assess leadership behaviors and the effect that poor leadership behaviors have on organizational morale and employee engagement. A single case study was conducted with 31 hiring managers within the researcher’s present employer, ABC, Inc. (pseudonym name). Data collection included one-on-one interviews, review of existing job interview templates, and follow-on interviews to reflect on recent job interviews. …
The Role Of Standard Business And Biblical Principles In The Strategic Human Resource Management Practices Of Contemporary Protestant Churches, Brandon Marshall Mccutchen
The Role Of Standard Business And Biblical Principles In The Strategic Human Resource Management Practices Of Contemporary Protestant Churches, Brandon Marshall Mccutchen
Doctoral Dissertations and Projects
Strategic Human Resource Management (HRM) practices have consistently evolved in the for-profit business sector to support business profitability. Nonprofit organizations have also adopted strategic HRM practices. Despite their status as tax-exempt nonprofit organizations, contemporary Protestant churches have not been included in the current literature discussing the use of strategic HRM practices in nonprofit organizations. Adoption of an HRM strategy varies across the spectrum of nondenominational Christian churches, and churches that are affiliated with a denomination. This qualitative study assesses the leadership perspective of five local churches to determine how standard business practices and biblical principles combine to create a formal …
The Integration Of Agile Methodologies In Devops Practices Within The Information Technology Industry, Ashley Hourigan, Ridewaan Hanslo
The Integration Of Agile Methodologies In Devops Practices Within The Information Technology Industry, Ashley Hourigan, Ridewaan Hanslo
African Conference on Information Systems and Technology
The demand for rapid software delivery in the Information Technology (IT) industry has significantly intensified, emphasising the need for faster software products and service releases with enhanced features to meet customer expectations. Agile methodologies are replacing traditional approaches such as Waterfall, where flexibility, iterative development and adaptation to change are favoured over rigid planning and execution. DevOps, a subsequent evolution from Agile, emphasises collaborative efforts in development and operations teams, focusing on continuous integration and deployment to deliver resilient and high-quality software products and services. This study aims to critically assess both Agile and DevOps practices in the IT industry …
Employee’S Willingness To Engage In Information Security Incident Reporting, Ryan Moodley, Salah Kabanda
Employee’S Willingness To Engage In Information Security Incident Reporting, Ryan Moodley, Salah Kabanda
African Conference on Information Systems and Technology
Organisations employ several strategies for mitigating insider threats, and yet recent studies have shown that insider threats continue to surge. Strategies are mostly reliant on technological solutions and more recently, a human centered approach where the focus is on psychological profile and behavioural habits of the individual posing the threat (the insider). The role of employees in reporting the insider or in the reporting of security incidents has received limited attention. This paper, through a literature review synthesis, identifies the factors influencing an employee’s willingness to report an insider and consequently reporting of security incidents. Through a thematic analysis of …
Efficacy Of Fintech Solutions In Advancing Financial Inclusion For The Underserved In South Africa: A Systematic Literature Review, Tebogo S. Legodi, Adheesh Budree
Efficacy Of Fintech Solutions In Advancing Financial Inclusion For The Underserved In South Africa: A Systematic Literature Review, Tebogo S. Legodi, Adheesh Budree
African Conference on Information Systems and Technology
Financial inclusion in South Africa is a critical mechanism for addressing systemic poverty, unemployment, and inequality. Fintech solutions have increasingly been positioned as key enablers of expanded access to financial services, particularly among underserved populations. However, there remains a lack of literature that evaluates the efficacy, rather than merely the impact, of these technologies. This study presents a systematic literature review (SLR) of 21 peer-reviewed articles, policy documents, and industry reports to examine how Fintech advances financial inclusion in South Africa. The literature is synthesised into four thematic categories: Financial Inclusion (Concepts and Metrics); Fintech in South Africa and Global …
Smart Mobility Technologies In Urban Areas Of Emerging Economies: A Bibliometric Analysis, Peter Mugisha, Rose Luke, Joash Mageto, Hossana Twinomurinzi
Smart Mobility Technologies In Urban Areas Of Emerging Economies: A Bibliometric Analysis, Peter Mugisha, Rose Luke, Joash Mageto, Hossana Twinomurinzi
African Conference on Information Systems and Technology
Despite the adoption of smart mobility solutions in emerging economies, challenges such as traffic congestion, pollution and inadequate infrastructure still persist. This study analyses 540 scholarly articles published between 2003 and 2024 to evaluate how smart mobility technologies – such as Intelligent Transportation Systems (ITS), Internet of Things (IoT) and Artificial Intelligence (AI) – have been implemented in these regions. Data was retrieved from Scopus and Web of Science and analysed using Biblioshiny for bibliometric mapping and Atlas.ti for thematic analysis. The review identifies research trends and gaps, showing how ITS has improved transport management in cities like Nairobi, and …
Applying Detective Analytics For Mitigating Financial Crime In An Organisation, Nontobeko Mlambo, Tiko Iyamu
Applying Detective Analytics For Mitigating Financial Crime In An Organisation, Nontobeko Mlambo, Tiko Iyamu
African Conference on Information Systems and Technology
Despite the growing popularity of detective analytics, it is consistently challenging to understand the factors that influence the adoption. This is increasingly discouraging organisations, even though the tool is important for tracing, tracking, and mitigating financial crime. This study applied concepts of ‘follow the actors’ and shifting negotiation of actor-network theory (ANT) to gain a better understanding of the factors that influence the adoption of detective analytics in a qualitative case study using a South African-based financial organisation. From the analysis, integration of analytics tools, integration of detective analytics with other systems and processes, development of a template for each …
Exploring The Role Of Affordances And Constraints In Shaping Trust Within The Mobile Money Ecosystem: A Case Of Rural Communities In Sub-Saharan Africa, Raphael Amponsah, Eric Afful-Dadzie, Richard Boateng, Emmanuel Awuni Kolog
Exploring The Role Of Affordances And Constraints In Shaping Trust Within The Mobile Money Ecosystem: A Case Of Rural Communities In Sub-Saharan Africa, Raphael Amponsah, Eric Afful-Dadzie, Richard Boateng, Emmanuel Awuni Kolog
African Conference on Information Systems and Technology
This study delves into the intricacies of mobile money technology (MMT) in rural areas of Low-Middle Income Countries (LMICs) and examines its ecosystem dynamics, affordances, constraints, and the role of trust in adoption and sustained usage. It aims to address the existing gaps in understanding the challenges and inconsistencies surrounding MMT interactions in rural communities. Emphasizing the importance of viewing MMT as an evolving ecosystem rather than just a platform, the study seeks to uncover new perspectives on the affordances and constraints shaping trust and adoption in rural communities. Primarily, the study seeks to contribute theoretically to the discourse on …
The Impact Of The Performance Of Amman Stock Exchange On Economic Growth In Jordan: An Econometric Study, Rawan Al-Omari, Ahmad Malawi
The Impact Of The Performance Of Amman Stock Exchange On Economic Growth In Jordan: An Econometric Study, Rawan Al-Omari, Ahmad Malawi
Jordan Journal of Applied Science-Humanities Series
This study aimed to investigate the impact of the Amman Stock Market's performance on economic growth in Jordan during the period from 1978 to 2016. Several diagnostic tests were used, such as the Augmented Dickey-Fuller (ADF) and Phillips-Perron (PP) tests for stationarity. The results show that the variables are not stationary at their levels, while their first differences are stationary. The CUSUM of squares test was employed to check the stability of the model parameters, and the Johansen test was used for cointegration. Dynamic Least Squares (DOLS) was used for regression analysis. Overall, the results indicate that the turnover ratio …
The Impact Of Management Information Systems And Their Efficiency On Human Resource Performance: An Applied Study On Employees At Mu'tah University, Jordan, Ahmad Radaideh, Hamzeh Al-Hawamdah, Tharwat Al-Hawamidah, Mohammad Al-Smirat
The Impact Of Management Information Systems And Their Efficiency On Human Resource Performance: An Applied Study On Employees At Mu'tah University, Jordan, Ahmad Radaideh, Hamzeh Al-Hawamdah, Tharwat Al-Hawamidah, Mohammad Al-Smirat
Jordan Journal of Applied Science-Humanities Series
Management Information Systems (MIS) play an effective role in achieving organizational goals and strategies by providing applications and tools that continuously improve performance. The primary aim of this research is to identify the efficiency of MIS and its impact on human resource performance at Mu'tah University. The study is based on a questionnaire used to collect data, which was distributed to employees at Mu'tah University. The Statistical Package for Social Sciences (SPSS) was employed for data analysis. The study found that the efficiency of MIS at Mu'tah University is at a high level. It also revealed that using MIS and …
The Impact Of Customer Relationship Management Practices On Achieving Competitive Advantage: A Field Study In Jordanian Insurance Companies, Mamdouh Ziadat
The Impact Of Customer Relationship Management Practices On Achieving Competitive Advantage: A Field Study In Jordanian Insurance Companies, Mamdouh Ziadat
Jordan Journal of Applied Science-Humanities Series
This study aimed to demonstrate the impact of Customer Relationship Management (CRM), along with its dimensions (culture, process, individuals, and customer value), on achieving competitive advantage in Jordanian insurance companies from the employees' perspective. The study relied on a questionnaire to collect data from the sample, which consisted of 28 Jordanian insurance companies and a total of 207 employees. After distributing and collecting the forms, the statistical analysis program SPSS was used to conduct linear regression analysis. The study presented a theoretical framework illustrating the significance of CRM and its dimensions in achieving competitive advantage for Jordanian insurance companies. The …
The Expected Impact Of The Transition In Fair Value Accounting From International Accounting Standard No. (39) To Financial Reporting Standard No. (9) On The Level Of Financial Statements And Reports: A Theoretical Analytical Study, Jameel Alnajjar
Jordan Journal of Applied Science-Humanities Series
This study aimed to determine the expected impact of the change in fair value accounting from IAS 39 to IFRS 9 at the level of financial statements and reports. It sought to identify the most significant deficiencies in fair value measurements in accordance with IAS 39, as well as the key parameters of the measurement and disclosure methods under IFRS 9 at the level of financial reports. Additionally, the study aimed to clarify the alternative measurement and hedging methods provided by IFRS 9 in comparison to IAS 39. The study employed an analytical and deductive approach based on documentary studies. …
The Impact Of The General Budget Deficit On The Increase Of Public Debt: A Case Study Of Jordan For The Period 2006-2016, Mohammad Abu Khadija, Nazim Al-Shammari
The Impact Of The General Budget Deficit On The Increase Of Public Debt: A Case Study Of Jordan For The Period 2006-2016, Mohammad Abu Khadija, Nazim Al-Shammari
Jordan Journal of Applied Science-Humanities Series
This study aimed to identify the effect of the public budget deficit on Jordan's public debt. The research was conducted for the period from 2006 to 2016 to understand the size and nature of the budget deficit's impact on public debt in Jordan. The study reached several conclusions, the most significant of which was the existence of a significant effect of the budget deficit on the increase in public debt, attributed to the inability of revenues to cover expenditures. Additionally, the study found an adverse yet significant effect of the budget deficit, in the presence of the controlling variable (external …
Spending In Islam: Nurturing And Education, Sereen Ashour, “Mohammad Adnan” Al-Aishat, Abdullah Hardan, Yousef Saadeh
Spending In Islam: Nurturing And Education, Sereen Ashour, “Mohammad Adnan” Al-Aishat, Abdullah Hardan, Yousef Saadeh
Jordan Journal of Applied Science-Humanities Series
Islam urges its followers to spend on their parents, offspring, and lineage. This paper addresses spending in the way of Islam for its protection (preserving its authenticity), advocacy (Da’wah), and to support its adherents against those who manifest enmity towards it. Thus, spending aims to instill in Muslims the practice of giving for the sake of their faith and to educate them about the principles of this type of spending. Da’wah to Islam has been associated with calls to spend in the way of Allah to seek His satisfaction and pleasure. Even before the establishment of an Islamic state, or …
The Impact Of Board Structure On Earnings Quality In Jordanian Commercial Banks, Nimr Al-Slaihat, Mohammad Shubita, Moataz Al-Zoubi, Mazen Al-Omari
The Impact Of Board Structure On Earnings Quality In Jordanian Commercial Banks, Nimr Al-Slaihat, Mohammad Shubita, Moataz Al-Zoubi, Mazen Al-Omari
Jordan Journal of Applied Science-Humanities Series
This study aimed to examine the impact of the board of directors' structure on earnings quality in Jordanian commercial banks. The study sample consists of all Jordanian commercial banks during the period from 2009 to 2016. The study employed pooled data regression models and reached the following results: there is no statistical impact of board of directors' structure on earnings quality; there is no statistical impact of board size on earnings quality in Jordanian commercial banks; there is no statistical impact of board independence on earnings quality in Jordanian commercial banks; there is a statistical impact of CEO/chairman separation on …
Drs. Amy Estlund And Shelly Meyer Receive Fulbright U.S. Scholar Award For 2025-26, Lindenwood University
Drs. Amy Estlund And Shelly Meyer Receive Fulbright U.S. Scholar Award For 2025-26, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Achieving Empowerment In Transition: Advice From Former Female Athletes, Ashlyn Hardie, Molly Harry, Kristi Oshiro, Marlene A. Dixon
Achieving Empowerment In Transition: Advice From Former Female Athletes, Ashlyn Hardie, Molly Harry, Kristi Oshiro, Marlene A. Dixon
Journal of Issues in Intercollegiate Athletics
Scholars have highlighted the various challenges college athletes encounter in their transition from sport. Yet, the strategies athletes adopt to navigate this transitory period require further examination. Thus, we leveraged Zimmerman’s Psychological Empowerment Model and Schlossberg’s Transition Theory to explore these strategies and associated processes in-depth. The sample for this study consisted of 20 former female athletes from the U.S. who played a college sport. Data was collected through semi-structured interviews. Findings revealed numerous strategies current and future female college athletes implement to mitigate the challenges present in their transition, specifically: Finding Acceptance, Be Proactive, Don’t Stop 100%, Embrace the …
Sport Media Consumption In Ncaa Division І Fbs Subdivision: A Panel Regression Model Using X/Twitter, Seungbak Lee, Minsoo Kang, Wonson Lim, Ju-Pil Choe, Brennan K. Berg
Sport Media Consumption In Ncaa Division І Fbs Subdivision: A Panel Regression Model Using X/Twitter, Seungbak Lee, Minsoo Kang, Wonson Lim, Ju-Pil Choe, Brennan K. Berg
Journal of Issues in Intercollegiate Athletics
Athletic departments in collegiate sports have increasingly focused on enhancing sport consumer interest through social media. As social media usage continues to grow in college sports, understanding audience behavior on these platforms has become essential for athletic departments. This study examines the factors influencing consumer interest in Division I football teams’ X (formerly Twitter) accounts, utilizing a panel dataset comprising 18,221 team-day observations. Key determinants of changes in X followers were identified, including teams’ social media activity, on-field performance, scheduling events, and timing effects, with a focus on fan interest across temporal patterns such as month-to-month and day-to-day variations. The …
Sport Employees And Resilience: An Examination Of Organizational Change With Ncaa Conference Realignment, Hailee Hernandez, Claire C. Zvosec, Brent D. Oja
Sport Employees And Resilience: An Examination Of Organizational Change With Ncaa Conference Realignment, Hailee Hernandez, Claire C. Zvosec, Brent D. Oja
Journal of Issues in Intercollegiate Athletics
NCAA conference membership is critically important to institutions as it is closely associated with revenue generation (i.e., conference-wide revenue distribution, ticket sales, fundraising, etc.) in addition to institutional visibility and prestige. Therefore, universities may pursue conference realignment opportunities based on higher potential revenue, institutional and athletics financial stability, and increased notoriety. Over the past 20 years, there have been at least 80 cases of schools moving conferences at the Football Bowl Subdivision (FBS) level. As universities move conferences, employees within the athletics department are exposed to rapid change in organizational structure and are forced to adapt to new institutional, athletics …
Name, Image, And Likeness: A Critical Exploration Through Self-Determination Theory, Molly Harry
Name, Image, And Likeness: A Critical Exploration Through Self-Determination Theory, Molly Harry
Journal of Issues in Intercollegiate Athletics
Through Self-Determination Theory (SDT) and Critical Discourse Analysis (CDA), this study explored college athletes’ experiences with Name, Image, and Likeness (NIL). Analyzing congressional testimonies from 10 current and recently graduated college athletes, this research highlighted how NIL fostered/constrained athlete development within the broader power structures of college sport. Findings revealed while NIL enhances self-determination through autonomy, competence, and relatedness, institutional discourses and governance mechanisms continue to regulate athlete development. Through Fairclough’s (1995) CDA framework, this study demonstrated how language throughout the athletes’ testimonies maintained/disrupted power dynamics which reinforced/challenged authority of the National Collegiate Athletic Association. The integration of SDT and …
Exploring The Role Of Ict In Empowering Grassroots Innovation And Entrepreneurship: A Cross-Sectional Study Of Iringa Region In Tanzania, Emma Nkonoki, Ruthbetha Kateule, Ville Leppänen
Exploring The Role Of Ict In Empowering Grassroots Innovation And Entrepreneurship: A Cross-Sectional Study Of Iringa Region In Tanzania, Emma Nkonoki, Ruthbetha Kateule, Ville Leppänen
The African Journal of Information Systems
ICT-enabled grassroots innovation has been extensively researched; however, there is a lack of empirical evidence as to its potential contribution to resource-scarce settings in Africa. This paper aims to explore the transformative role of ICT from idea generation to sustained entrepreneurship using the Iringa region in Tanzania as a case study. This qualitative study delves into the experiences of four grassroots entrepreneurs, revealing the interplay between technology, resource scarcity and the aspirations of those entrepreneurs. Data was collected through semi-structured interviews and was examined extensively using thematic analysis. This revealed how ICT assists innovative young entrepreneurs to identify and utilize …
The Association Between Food Benefit Online Ordering And Redemptions: Evidence From The Special Supplemental Nutrition Program For Women, Infants, And Children, Junzhou Zhang, Chuanyi Tang, Kayoung Park, Qi Zhang
The Association Between Food Benefit Online Ordering And Redemptions: Evidence From The Special Supplemental Nutrition Program For Women, Infants, And Children, Junzhou Zhang, Chuanyi Tang, Kayoung Park, Qi Zhang
Department of Marketing Faculty Scholarship and Creative Works
Objective:
To examine how the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) online food benefit ordering could influence WIC benefit redemptions.
Design:
A cross-sectional study. We compare the average redemption rates between online ordering early adopters and non-adopters among WIC customers before and after implementing WIC online ordering. A propensity score-weighted difference-in-difference model was used to estimate the coefficients.
Setting:
The Oklahoma WIC programme and a grocery store chain in Oklahoma.
Participants:
12743 Oklahoma WIC households that had redeemed their food benefits at the grocery store chain in 2020.
Results:
WIC online ordering significantly positively affected redemption …
Swift/Kelce Star Power Effect? Engagement Created A 96% Increase In Nfl Discussion Online With 82% Of Social Media Posts Expressing “Joy” About The Couple, Yi Luo, Jin-A Choi, Bond Benton
Swift/Kelce Star Power Effect? Engagement Created A 96% Increase In Nfl Discussion Online With 82% Of Social Media Posts Expressing “Joy” About The Couple, Yi Luo, Jin-A Choi, Bond Benton
College of Communication and Media Scholarship and Creative Works
On August 27, 2025, Grammy winning singer Taylor Swift and football champion Travis Kelce announced their engagement. Celebrity couples inspire popular reactions with commercial implications. A research study from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media at Montclair State University analyzed online reaction in the period immediately after the power couple’s engagement was announced. Results suggest overwhelming interest, positivity, and potential benefits to major brands, such as the National Football League. Findings include a 96% increase in brand references for the NFL and Kansas Chiefs on social …
Five Faculty Join The College Of Arts And Humanities, Lindenwood University
Five Faculty Join The College Of Arts And Humanities, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.