Business Commons^™

Lindenwood Inducts The 2016 Sports Hall Of Fame Class, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Z. Vasquez-Parraga

Atlantic Marketing Journal

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs. The results show that Apple users are more satisfied with their needs being fulfilled by Apple products than Samsung users getting satisfied with Samsung products. Moreover, Apple users emphasize the emotional value of …

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have used default options …

Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford

Atlantic Marketing Journal

Consumers have more choices for TV programming and how that content is acquired than at any other time in the history of television. Through an action referred to as cord-cutting, many consumers are choosing to drop their cable or satellite programming providers in favor of lower-priced and more consumer-friendly programming providers such as Netflix, Hulu, and others. Consumer choices are being driven by many factors, including economics, lifestyle, technological developments, and social trends. This case discusses the cord-cutting trend and how it is impacting consumer choices and the business of providing television content to consumers. The case can be used …

“You Can Count On It!” Using County Auditors' Data For Marketing Research Group Projects: A Case Study, Julie M. Szendrey

Atlantic Marketing Journal

The purpose of this research was to develop an efficient and effective process for marketing educators to use in the teaching of an undergraduate marketing research course. Instructors should consider the use of readily available auditors’ data for pedagogical usage in a semester-long courses. The research process posed by Neuman (2007) was followed in the development of a course assignment utilizing the use of auditors’ data. Students analyzed and presented their project results using SPSS software tools learned during the course and through videos provided by the American Marketing Association certificate offerings. Final group presentations also included the discussion of …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Journal

This research proposal extends the Mehrabian-Russell stimulus-organism-response framework to examine how two different hedonic shopping motivations—adventure and gratification—influence a customer’s perceptions of the retail environment. Specifically, the paper examines perceived design of the retail environment. The paper also examines how perceived design of the retail environment influences pleasure and arousal. Since there is not an accepted measure for perceived design, the paper offers a comprehensive list of potential items to measure perceived design.

Turning Guest Speakers' Visits Into Active Learning Opportunities, Vassilis Dalakas

Atlantic Marketing Journal

While guest speakers have a lot to offer, the traditional format of their visits to marketing classes may hinder student engagement. This paper describes an idea used in marketing classes intended to increase active learning and to maximize impact of guest speakers’ visits. It involves creating assignments for the students to prepare prior to a speaker’s visit. As a result, the students end up preparing thoughtful questions, they are engaged in their discussion with the speaker, and they make a more conscious effort to link course material to the insight from the speaker.

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.

Media Influence On Opinion About Man-Made Global Warming As Moderated By Individual Ecological Orientation And Personal Experience, George W. Stone Dr.

Atlantic Marketing Journal

Abstract – The purpose of the study was to assess the opinions of two equal groups of QUALTRICS panelists, one having lived through a CAT 5 storm and the other not, on their respective beliefs about the effect man-made global warming has had on increasing the intensity of major weather events. The authors identified individuals in each group based on individual eco-orientation. The author then tested for opinion differences based on three factors related to eco-orientation as well as the role played by the media on influencing opinions related to man’s impact on increasing storm intensity

Nebraska Monthly Economic Indicators: October 21, 2016, Eric Thompson, William Walstad

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) rose by 1.14% during September of 2016. The increase in the LEI-N, which predicts economic activity six months in the future, suggests moderate economic growth in Nebraska in the first quarter of 2017. Four of the six components of the LEI-N were positive during September. There was a strong increase in airline passenger counts and an increase manufacturing hours during the month. There also was an decline in initial claims for unemployment insurance. Business also optimistic. Respondents to the September Survey of Nebraska Business reported plans to increase sales and employment over the …

2016-October-21-Friends Reunite, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-October-21-Madison Warden, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-October-21-A Cappella, Unplugged, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Transdisciplinary Collaborative Learning: Design, Practices, And Experience With Telepresence, Robotics, And Makerspaces, Nick Swayne, Kevin Giovanetti Ph.D., Fred Briggs, Patrice Ludwig Ph.D., Sean Ronan Mccarthy Ph.D., Michele Estes Ph.D., Audrey J. Burnett, Juhong Christie Liu Ph.D.

Libraries

Using a variety of media and case studies, the panel address the adoption and use of technologies such as robotics, telepresence, and makerspaces for trans-disciplinary learning that has initiated significant grassroots change within the institution. The analysis of teaching and learning strategies shows promise of supporting deep learning for students, a scholarship of teaching and learning for faculty, and conceptualization of a change agent. A vision for the future will be explored with audience.

Auditing Standards Board (Asb), October 17-20, 2016, Meeting Agenda, Atlanta, Ga, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

2016-October-20-A 'Haunting' Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-October-20-Dr. Eric Avery, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-October-20-Percussion Faculty Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-10-20 Faculty Senate Regent Notes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Regent's notes from meeting held on September 30, 2016. Presented on October 20, 2016.

2016-10-20 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Meeting minutes of the Faculty Senate for October 20, 2016.

2016-10-20 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for October 20, 2016.

National Labor Relations Board Columbia University Graduate Student Unionization Decision: Analysis And Implications For Administrators, Frank J. Cavico, Bahaudin G. Mujtaba

HCBE Faculty Articles

All employees want to be treated fairly by their managers and employers. If workers observe that they are not getting a fair compensation and treatment for their knowledge and outcomes, then they will naturally think of unionizing. This is equally true of those who work in the government sector, private industries and educational institutions. For educational institutions, one question has been to determine if teaching and research assistants can be considered employees. The NLRB ruling in the Columbia University case demonstrates that teaching and research assistants at educational institutions are employees and should have the ability to unionize. As such, …

Entrepreneurship In Local Economy And Food Systems Saf 401, Michael Cerbo

Library Impact Statements

No abstract provided.

Parisi To Be Inducted Into Parkway Hall Of Fame, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Candlelight Vigil Scheduled For Domestic Violence Awareness Month, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.