Business Commons^™

Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan

International Conference on Marketing

From the moment we open our eyes there is one thing that surrounds us and that is color. Thus color is one of the most important part of human life. Similarly when we talk about marketing we can’t go any futher unless we take into account how this major variable “Color” will impact us.This research aims to study how color effects people in Pakistan. Are there any differences in color choices amoung people based on their age, gender and religion. Does occasion play any part in impacting our color choice. Furthermore this research will also provide evidence about how change …

Parallel Session: Structural Effect Of Psychological Capital On Online Purchase Intention, Muhammad Zahid Maitlo, Dr. Salman Memon, Sumaiya Syed

International Conference on Marketing

The online purchase intention is very crucial in today’s competitive environment where organizations are constrained to use different mediums for selling goods in order to seize a competitive advantage. The online system provides a platform for shoppers to have their demanded products and service according to their needs. However, online purchase intentions are the building blocks of remote purchase pattern without any physical involvement with the product. Most importantly, customers become more comfortable and hopeful of having good products with an optimistic view. The fundamental objective of this study is to determine the structural effect of PsyCap on online purchase …

Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)

Communications Student Named To List Of Influential St. Louis African-Americans, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2016-December-20-Health Departments, University Marketing And Commucications, East Tennessee State Univeristy

ETSU News

No abstract provided.

Marquetta Carzell Et Al., Order On Defendants' Motion To Dismiss, Or In The Alternative For Judgment On The Pleadings, John J. Goger

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

How Should We Motivate Effort, Shamima Khan

Theses and Dissertations

This research uses an experimental design to study if the pattern and positioning of rewards influence the amount of effort participants put in. The three key hypotheses tested here are: 1) are people more likely to complete a task if the incentives are given in more regular intervals, 2) do uncertainty of reward timing hurt or help in maintaining motivation, 3) is intrinsic motivation more influential than the patterns in which incentives are structured? The treatments in this experiment are created by varying the reward structure of candies and pens in exchange of a simple math test completion. Among the …

Isscm Newsletter, Volume 15, December 20, 2016, Raj Soin College Of Business, Wright State University

ISSCM Newsletters

An eight page newsletter from the Department of Information Systems and Supply Chain Management in the Raj Soin College of Business at Wright State University.

A Phenomenological Inquiry Into The Perceptions Of E-Leaders On Virtual Team Leadership, Deann Chriestenson

All Theses And Dissertations

Corporations are facing a more complex and challenging global business environment, and many have implemented a virtual workforce to maintain their competitive advantage through maximizing productivity, reducing product time to market, and cost reduction. The purpose of this qualitative phenomenological study was to gain a deeper understanding of the phenomenon of virtual leadership, as seen through the eyes of study participants (Merriam, 2009). Participants included fifteen Fortune 500 virtual team leaders who had prior experience leading traditional co-located teams. Data collected through telephone interviews were transcribed verbatim and NVivo 11 assisted in the coding, analyses, and presentation. The data analysis …

Parallel Session: Ethics Of Serving The Bottom Of Pyramid Market- A Study In Context Of Indian Food Market, Yukti Sharma, Dr. Reshma Nasreen

International Conference on Marketing

Purpose of study: BOP 1.0 proposition considers BOP market as consumer and a market based approach for alleviating poverty. Free market mechanism fails to inculcate the role of state for protecting the interest of vulnerable consumer. This paper reviews the vulnerabilities of BOP consumers and reality of marketing strategies for engaging this segment. This paper presents, the current legislative framework and suggestive guidelines to be considered while forming a marketing mix for subsistence market. It suggests a theoretical framework for ethical interaction and provides recommendation for marketers and policy makers for formulating and implementing policy at BOP.

Findings – Key …

Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad

International Conference on Marketing

Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …

Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman

International Conference on Marketing

WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user’s decision to forward viral content, with the user’s intention being the key factor leading up to it. Although different models have been proposed in electronic word-of-mouth viral marketing behaviour, these platforms do not work entirely the same way as WhatsApp, which is a mobile instant messaging application. In addition, the factors affecting the user’s participation …

Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha

International Conference on Marketing

This study investigates on proactive customer orientation and responsive customer orientation among business units operating in the technology, information, communication and entertainment (TICE) industry of Malaysia. The impact of the demographic factors of these business units on proactive and responsive customer orientation is examined. The results revealed that the business unit size has statistically significant impact on the variables of interest. The difference in t he business unit size based number of employees has an influence on both the proactive and responsive constructs. In contrast, the difference in the business unit size based on the amount of annual sales turnover …

Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan

International Conference on Marketing

Issues of food safety, nutritional value as well as environmental and ecological damage as a result of agricultural abuse have acquired global significance. Many people are looking for equitable, less cruel and sustainable answers to these problems. Organic foods / products are one such solution to people's food and agricultural needs. Looking at the viewpoints of both consumers (including prospective consumers) and producers, this research undertakes to study the marketing mix of the organic foods / products market in Pakistan and explores marketing solutions to enhance its development (research objective). Using qualitative interviews and thematic analysis, respondents' answers are coded …

Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul

International Conference on Marketing

Green consumers are those who purchase and consume green products and the one who persevere the environment with being green. The effort of these green consumers is with regards to their awareness of how the environment has been savagely polluted and they are working hard to reduce the pollution by saving the environment. They play their role as one of the living mechanism with purchasing and consuming eco-friendly products and even influence their family and peers to be part of it. Green behaviour has been well-developed by the consumers all around the continents, be it from developing country or developed …

Parallel Session: Traces Of Company Strategy For Bottom Of Income Pyramid In Pakistan - A Probing Analysis, Mohammad Ekhlaque Ahmed, Marium Mateen Khan, Mohammad Taha Kalam

International Conference on Marketing

This is an exploratory research making an attempt to probe the awareness of the “Bottom of the Pyramid (BoP)” concept among selected renowned companies in Pakistan. The research focused on what contributions have been made by the selected companies so far and how the marketing strategies for BoP are structurally shaping up in the Pakistani context. A qualitative research methodology has been employed. The data was collected through interviews from senior professionals from different industries, engaged actively in marketing assignments. Industries include Fast Moving Consumer Goods, Banking, Beverage and Telecommunication which contribute sizeable business and their market scope covers both …

Parallel Session: Customer’S Attitude Towards Ramadan Advertising, Farheen Khalid, Muhammad Sufyan Ramish, Junaid Ansari, Dr. Tariq Jalees

International Conference on Marketing

Ramadan is the only religious festival in which marketing & advertising activities are carried for whole month. This provides opportunities & challenges to the marketers along with controversies. This paper will not address the controversies but will measure the effect of Ramadan advertisements on consumer attitude. Three hundred and ninety one (391) students of different universities in Karachi participated in this study. The questionnaire adopted for this study had established reliabilities and validates which were re-ascertained for the present set of data. All the five constructs used in this study had five items all based on seven point Likert scale. …

Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?, Fasiha Subhan, Amira Khattak

International Conference on Marketing

The BOP is a concept of dividing the world into an economic pyramid by keeping the privileged on the top and unprivileged poor at the bottom. Businesses need to adopt innovative ways of doing businesses in a market consisting of billions of underprivileged poor consumers. However, the main question is, does this huge segment have the capability of becoming profitable for companies? This research analyzes the viewpoints of various theorists and organizations about the agreed income level of a typical BOP and in doing so attempts to arrive at an ideal definition of the BOP market for businesses. Further, the …

Parallel Session: Moving Towards Sustainable Consumption: A Study Of Reduce, Reuse And Recycle (3rs) Adoption Among Malaysians, Regina Yan Ginny, Yusniza Kamarulzaman

International Conference on Marketing

Over the last decade, rapid globalization, industrial development, economic growth and technological advancement has resulted in population growth and unprecedented changes to the social and cultural lifestyle in Malaysia. One of the dramatic increase was witnessed in the consumption of goods and services due to the rising household income and progressive consumption-oriented lifestyles. On one hand, it helps to stimulate economic activities, but on the other hand, it poses threat to the diversity and stability of the natural environment in various ways. Hence, the key purpose of this study is to identify the factors that affects Reduce, Reuse and Recycle …

2016-December-19-Heritage Day, University Marketing And Commucications, East Tennessee State Univeristy

ETSU News

No abstract provided.

The Impact Of Authentic Leadership Behavior On Employee Engagement And Organizational Ethical Culture In Nigeria, Adayehi B. Peter

Human Resource Development Theses and Dissertations

Authenticity in leadership is an old phenomenon that has recently sparked a new research interest in management and the human resource development (HRD) literature (Peus, Wesche, Streicher, Braun, & Frey, 2012). An upswing in highly publicized corporate scandals, management malfeasance, and broader societal challenges facing public and private organizations has contributed to the recent attention placed on authenticity and authentic leadership (Walumbwa, Avolio, Gardner, Wernsing, & Peterson, 2008). Authentic leadership behavior allows leaders and organizations meet the raised expectations of fairness, morality, and social responsibility held by employees and organizational stakeholders (Kiersch, 2012).

The primary purpose of this study was …

Motivating The African American Patient: What Can Healthcare Leaders Learn About Motivating Type 2 Diabetic Patients To Adhere To Their Treatment Plan?, Yolonda Freeman-Hildreth

Student Scholarship

The purpose of this research is to understand the gap between recommended diabetic treatment adherence and what motivates African American patients to adhere to long-term behavioral change. We examine the literature and existing approaches to understanding motivation and treatment adherence, and then present our proposition for increasing the accuracy of the motivational factors related to treatment adherence, followed by our contribution through findings and implications for research. We conducted a qualitative study to understand the factors that motivate African American diabetic patients to adhere to their recommended treatment plan. Our sample was 30 African Americans over the age of 18 …

Assessing The Impact Of Csr Policy And Practice On Education Of Orphans And Vulnerable Children In Indonesia, Sri Frazee

International Commerce & Policy Theses

Indonesia was one of the first countries to implement the mandatory Corporate Social Responsibility (CSR) approach. This law requires corporations to allocate part of their budget toward funding for CSR programs. When implementing CSR programs, many Indonesian corporations focus on education. This research assesses how this policy has affected education, particularly for Orphans and Vulnerable Children (OVC) who are cared for at childcare institutions. These childcare institutions include orphanages (panti) and halfway houses (rumah singgah) that provides a temporary shelter for street children. This research examines the role of the Government of Indonesia (GOI) and corporations in implementing this mandatory …

Nebraska Monthly Economic Indicators: December 16, 2016, Eric Thompson

Leading Economic Indicator Reports

Leading Economic Indicator – Nebraska (LEI-N) 1 fell by 0.32% during November of 2016. The decline in the LEI-N, which predicts economic activity six months in the future, suggests that economic growth will be modest in Nebraska during the first half of 2017. Four of six components of the LEI-N were negative during November. Airline passenger counts and manufacturing hours both declined during the month. There also was another increase in the value of the U.S. dollar during November, a negative for export-oriented businesses in Nebraska. Initial claims for unemployment insurance rose during the month. Two components of the indicator …

Multi-Period Stochastic Resource Planning: Models, Algorithms And Applications, Stanislaus Simon Solomon

Dissertations

This research addresses the problem of sequential decision making in the presence of uncertainty in the professional service industry. Specifically, it considers the problem of dynamically assigning resources to tasks in a stochastic environment with both the uncertainty of resource availability due to attrition, and the uncertainty of job availability due to unknown project bid outcome. This problem is motivated by the resource planning application at the Hewlett Packard (HP) Enterprises. The challenge is to provide resource planning support over a time horizon under the influence of internal resource attrition and demand uncertainty. To ensure demand is satisfied, the external …

Community College Purchases Former Lindenwood Nursing Facility In Dardenne Prairie, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Improving Employee Engagement Through The Development Of An Enterprise Performance Management System, Carlton D. Abner

Doctor of Nursing Practice (DNP) Projects

There is ample evidence of our health care delivery system relying heavily on value-based outcomes. The increased focus on outcomes has required health care organizations to adjust how they approach data and how they successfully implement performance management systems. These performance management systems help the organization identify, measure, and report the organization’s performance at an enterprise level using key performance indicators clearly linked to the organization’s overall strategy. As one organization began implementing an enterprise performance management system, the goal of this project was to show how participating in projects with that level of strategic impact can lead to improved …

The Pop Behind Pop-Ups, Lauren Klose

Capstones

Small businesses on Long Island have been suffering due to a variety of reasons including taxes and regulations on small businesses. Despite this, one entrepreneur, Howie Frank, has decided to fight back and start a small business that is only open for six months out of the year: Everything Christmas. He cashes in on the most profitable time of the retail season, and has since grown his company in the past eight years to four locations and four franchise locations. His intent is to continue this expand this business which he dedicates all of his time to, year round.

http://www.laurenklose.com/

How U.S. Executive Expatriates Work In Environments Of Pervasive Corruption, Carl H. Greppin

Student Scholarship

How do U.S. expatriate executives who live and work in countries with pervasive corruption make choices about the degree to which they participate in corruption? To answer this question, I interviewed 30 U.S. executives who worked in such countries. Some refused to participate in corrupt practices, others chose to reluctantly succumb to extortion, while others willingly participated in corruption. I illustrate costs the executives incur from making the decisions and reasons for why they make the decisions. I found that social norms played a significant role in their decisions. There are four social norms - personal norms (individuals' standards for …

Gender Inequity Within Public Accounting, Paige Petersen

Honors Thesis

Traditionally a male-dominated field, the public accounting industry has seen recent progress in the presence and advancement of women in the profession. Today, women comprise half of accounting students, Certified Public Accountant test-takers, and employees at public accounting firms. However, women in public accounting face an invisible barrier when it comes to reaching the level of partner, where they represent only nineteen percent of partners. Uneven distribution of female representation should be of concern to public accounting firms seeking to maximize the potential of their talent pool and gain the benefits of diverse leadership. Traditional viewpoints on this issue promote …