Business Commons^™

Evaluating Data Quality In Reports Of Sales In A Retail Establishment Survey, Kristen Olson, Xiaoyu Lin, Timothy Banks

Department of Sociology: Faculty Publications

This paper examines failure to use records in sales reporting across about 12,000 store owners participating in a retail measurement panel in a Southeast Asian country. Reported sales based on the storekeeper’s memory (oral reports) were lower than those from records, as expected. More surprisingly, oral reports acted as a supplement to record-based reports at the same store, such that stores that had oral reports had higher total sales than those with invoices. Although stores were expected to either have or not have a reliable record system, many stores used both. Findings varied over individual categories of products. Little research …

Book Review: The New Confessions Of An Economic Hit Man By John Perkins, Natalie Disque

Journal of Sustainable Social Impact

Author John Perkins writes a bold, yet compelling, account of his personal experiences as an economic hit man (EHM), involving manipulating data and foreign government officials, deception, lies, sex, assassinations, and attempted murder. His true story recounted in the book The New Confessions of an Economic Hit Man is an eye-opener for those who are unaware of the underpinnings of the government’s ability to bully other countries into large debt to benefit American multinational corporations and secure our place as the sole superpower.

Entrepreneurial Motivations And Characteristics Of Niger Delta Youths: An Exploratory Study, Anthony O. Aligba, Gene E. Fusch

Journal of Sustainable Social Impact

This article explored the lived experiences and perceptions of youths in the Niger Delta regarding the factors that influence the decision to become an entrepreneur. Drawing from the theories of motivation and planned behavior, the conceptual framework of this phenomenological study underscored the synergetic relationship between entrepreneurial motivations and characteristics. Using semistructured interviews to collect primary data, 20 youth small and medium enterprise owners shared their perceptions and lived experiences regarding their perceived entrepreneurial motivations and characteristics. The analysis and coding of data helped to identify emergent themes based on the modified van Kaam seven-step approach. The research findings revealed …

The Imperative Of The Corporation And Socially Conscious Leadership, Ekpen Owie

Journal of Sustainable Social Impact

The word corporation and the activities of corporations around the world are no longer a mystery to many. Laws create corporations as persons, independent of the owners. There have been widespread debates about the propensity of corporations to harm others while trying to maximize profits, as well as the arguments that corporations should not delve into corporate social responsibility unless it directly enhances the bottom line. Nevertheless, individuals run corporations. I posit from a synthesis of literature that such individuals, if socially conscious, could institute the right governance mechanisms for driving corporate social responsibility and balancing multistakeholder interests.

“Contemporary Breadlines”: A Field Study Of Fast-Food Drive-Thru Service Delivery, Jon M. Martin

AMTP Proceedings 2017

This study focuses upon US fast-food drive-thru delivery, assesses its cycle times, identifies its common delays and inefficiencies, and proposes solutions for improvement. The author, having become a live-alone bachelor since 2012 admittedly has routinely been a regular fast-food consumer, and as a researcher has over the past 4 years convenience-tallied this field study of fast-food drive-thru delivery. The average drive-thru wait time for these fast-food establishments was .81 minutes with average processing times of 3.6 minutes for a total average of 4.45 minutes with an average standard deviation of 2.1 minutes. This data suggests statistically (assuming a normal distribution) …

Facebook And Branding Of Small To Medium-Sized Enterprises, Angella Banks, Perry Haan

AMTP Proceedings 2017

Small to Medium Size Enterprise (SME) owners face many challenges as they strive to keep their businesses afloat. Although these challenges vary, one of the most prevalent is the inability to market effectively. Over 50% of SMEs close within the first five years (Cronin-Gilmore, 2012). This case study explored the relationship between Facebook and SMEs’ brands, and Integrated Marketing Communications (IMC). Through the examination of these relationships, the study identified barriers that hinder SMEs ability to use Facebook effectively and further strengthen their branding strategies. Facebook can be an inexpensive marketing tool that SME owners has access; however, challenges exist, …

Winning Off The Field: How Social Media Analytics Measure The Sports Industry, Ryan Mcgarvey, Peter Titlesbaum

AMTP Proceedings 2017

Since Facebook became available to the public, social media (SM) has become the most popular online activity. Currently, 91% of adults are active SM users. Of this 91% of adults on SM, more than 20% of their time online is spent on networking sites like Facebook and Twitter (Weiguo and Gordon, 2014). These powerful tools connect people around the world and show no signs of slowing down.

SM has become a popular online activity for individuals, especially for those involved in business. SM is seen as a tool to aid businesses in spreading their own message, at little to no …

Traditional Vs. Online Universities: Who Is Using Social Media Marketing?, Lisa Witzig, Joe Spencer, Katlyn Myers

AMTP Proceedings 2017

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides an analysis of social media usage by traditional and online universities and compares their activity levels. The paper analyzes the social media activities of the top 53 undergraduate and top 53 graduate online programs as compared to their traditional programs. Despite the need to engage through these social media sites, online universities in general and online graduate-level programs in particular are not taking advantage of these sites to build communities and deepen relationships with students and alumni as …

The Marketing Plan: Using Marketing Plans And Related Resources To Support Experiential Learning In The Classroom, Ronald Dick Ed.D, Dorene Ciletti Ph.D, Audrey Guskey Ph.D

AMTP Proceedings 2017

The marketing plan is the cornerstone of every vice president or director of marketing’s success. At the core the marketing plan is a one to five year plan of the financial future of the organization, and resources are readily available for marketing plan review and development within the structure of a marketing-related course. Recent employer surveys point to critical thinking, problem-solving, and collaborative team experiences as desirable skills for entry-level hires, and applied experiential projects as a desirable educational practice. This session aims to explore usage of the marketing plan as a means to provide employer-desired skills, support course objectives, …

Determinants Of Ongoing Participation In A Masters-Level Sport: The Impact Of Internal Attributes And Experiences With The Organization, Nicole S. Vowles, Clayton L. Daughtrey, Mick Jackowski

AMTP Proceedings 2017

This research aims to empirically determine which factors best explain ongoing participation in a masters-level sport. Ongoing participation, a form of customer loyalty, is critical in many non-profit service industries where organizations have limited resources available to attract new customers.

The objective of this research leads to the inclusion of a breadth of variables. Several internal factors are hypothesized to play a role in ongoing membership, including the source of motivation, perceived ability in the sport, identification with the organization, level of participation, and personal attributes such as age, gender, and family stage. External factors that are hypothesized to influence …

I Love My Team! Factors Leading To A Relationship With A Sports Team., Carly Odom, Jamye Foster, Melanie Bruce

AMTP Proceedings 2017

What makes people connect with a particular sports team? Sports marketing research typically focuses on the sport specific elements of loyalty (geography, family history, social interactions), and general marketing research also considers the emotional component. Going a step further, and examining the factors within the larger relationship context could improve our understanding of why people connect with certain sports teams. Therefore, the purpose of this research is to examine the impact of specific factors (socialization, proximity, attitude toward the team, and self-image congruence) on the initiation of a relationship with a sports team – which includes both the (1) development …

Community Sport Service Provision, Resident Satisfaction, And Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, James J. Zhang

AMTP Proceedings 2017

Advocating for the “gold medal strategy”, China has made great advancements in elite sports; however, the significant achievement in elite sports has not translated into the development of mass sport participations. To form a stronger foundation of a sport pyramid, more attention should be directed to community sports and promoting healthy lifestyles. The purpose of this study was to examine the impact of community sport service provisions on participants’ satisfaction and in turn on their sport participation behavior. In the current study, the public sport service in community includes sport facilities, sport organizations, sport programs, fitness test, and volunteer services …

Advancing Customer Experience Theory: Five-Way Conversations In Two-Person Customer-Marketer Talk, Carol M. Megehee, Arch G. Woodside

AMTP Proceedings 2017

This study advances customer experience theory (CET) by configuring research on talk, storytelling, customer-marketer interactions, and customer assessments of experiences in encounters with sales and hospitality/service representatives. Customers’ introspections and assessments of their meetings with marketers constitutes one genre of storytelling that include not only surface talk between two persons but surface and subsurface (nonconscious) talk between persons and within self. Practical implications include creative storytelling scripts for performing in sales and service training programs in firms and classroom contexts. Given the centrality of face-to-face meetings in many consumer shopping contexts (e.g., cars, houses, medical services; campus visits by high …

Product Line Extension: Does Upward Line Extension Hurt Or Benefit Competitive Advantage? The Case Of Honda’S Acura, Nissan’S Infiniti, And Toyota’S Lexus Brands, Abhay Shah

AMTP Proceedings 2017

Caldieraro, Kao, and Cunha Jr. (2015) report that when a company extends its product line (and brand name) upwards to premium products, it hurts the company’s overall demand, market share, and competitive advantage. However, evidence from the auto industry contradicts their findings. The three most successful line extensions in the luxury segment in the auto industry are Honda’s Acura, Toyota’s Lexus, and Nissan’s Infiniti. Line extensions are categorized as follows: extensions where a firm extends its brand horizontally (similar quality) or vertically (upward or downward) using the current brand name, and line extensions, where a firm extends its product line …

The ‘Digital Native’ Myth And Marketing Simulation Success, Melanie Eva Bruce

AMTP Proceedings 2017

Simulations are increasingly popular as a method of teaching in business colleges as educators move away from passive learning towards more active/experiential learning (Young, Klemz, & Murphy, 2003). Simulations are designed to replicate real world experiences and have been shown to increase students’ enthusiasm, interest and involvement, and help them to connect theory to practice. Business course simulations are predominantly computer based online programs that allow students to make discipline specific decisions for a hypothetical company.

The generation born roughly between 1980 and 1994 has been characterised as ‘digital natives’ (Prensky, 2001a) or the ‘Net generation’ (Tapscott, 1998) because of …

Managerial Short-Termism: An Integrative Perspective, Atanas Nikolov

AMTP Proceedings 2017

Due to the intangible nature and accounting treatment of marketing expenditures in the public corporation, such investments are prime candidates to being sacrificed on the altar of managerial short-termism. Usually termed marketing myopia or myopic management in general, the practice of underfunding marketing investments such as advertising has been linked to multiple negative outcomes in terms of firm performance and future firm value (Aaker 1991; Pauwels et. al 2004; Mizik and Jacobson 2007; Mizik 2010; Chapman and Steenburgh 2011). However, myopic management research in marketing suffers from numerous shortcomings. First, most authors focus on unique contexts under which myopic management …

Small Business Issue: “How Do We Avoid The Speed Trap And Not Get Hit By The Speeders?”, Dave Mcmahon, Stephen M. Rapier, Michael Mccall

AMTP Proceedings 2017

The authors examine the use of online panels, the assumptions that are being made, and the dangers of those assumptions for small business. Specifically, the authors investigate the existence and possible effects of speeders. They conclude with a discussion of the implications and how to avoid falling into the traps that this problem may create.

Internationalizing U.S. Master’S Universities: Emerging Opportunities For Marketing Faculty, Lynn W. Mcgee, Inga Poetzl

AMTP Proceedings 2017

One of the faster growing sectors of higher education in the US over the past three decades has been the master’s university. Another fundamental trend over this period has been the consistent increase in expectations of students, parents and business employers that international experiences and competencies become part of the curriculum at the undergraduate level.

Opportunities for marketing faculty from master’s universities to add international perspectives to marketing courses have expanded over the past decade. The growth and re-shaping of faculty grant programs such as the Rockefeller, Rotary and Fulbright grants reflect this opportunity. In particular, the U.S. Fulbright Commission …

A Collaborative Logo Design Project For A Startup Therapeutic Medicine Company, Tulay Girard, Luke Hallman

AMTP Proceedings 2017

A logo design project was initiated in collaboration to serve the research, teaching, and service needs of the faculty, learning experience needs of the student, and the brand recognition need of a startup company. The company for which logo was developed and tested specializes in producing an herbal supplement for Type II diabetics that is naturally derived from plants and taken orally with a well-known Type II diabetes medication.

Most literature has focused on how to design effective logos but only a few studies have focused on the methods to develop and test the associations that logos represent. Therefore, the …

Utilitarian And Hedonic Shopping Behavior In The Face Of Natural Disaster, Lindsay R.L. Larson, Hyunju Shin

AMTP Proceedings 2017

Terror management theory suggests that events which make one’s mortality salient also lead to compensatory processes and behaviors meant to alleviate existential anxiety. Applications within the field of consumer behavior have led to the proposal that any such event may also impact materialism and consumption decisions as a protectant from such anxiety. With this in mind, the current study sets out to investigate the personal experiences and subsequent shopping behavior of those impacted by Hurricane Matthew in the coastal southeastern region of the United States. While Hurricane Matthew had nowhere near the destructive impact of Katrina within the continental United …

Segmentation Of The Aruban Tourism Market: Classification Of Visitors’ On-Island Activities, Deborah J.C. Brosdahl, Roasalind C. Paige

AMTP Proceedings 2017

Travel and tourism offices in destinations throughout the world are keenly aware of the importance of attracting visitors to their locale. This is especially true in places where tourism is an important component of the local economy. Nowhere is tourism more important than for the island nations of the Caribbean, an area that has been called one of the most tourism dependent regions in the world. With approximately 1.22 million people visiting each year, the Caribbean island of Aruba “The World Tourism Council (WTTC) reports Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to …

Race Ethnicity And In-Store Mobile-Assisted Shopping In The Us, Kristine Johnson, Manuel C. Pontes

AMTP Proceedings 2017

This research primarily investigates the relationship between race ethnicity and consumer use of mobile phones in-store to facilitate purchase decisions. Data were collected by a telephone survey of a nationally representative sample of US adults between January 5 and January 8, 2012. The data collection was sponsored by the Pew Foundation and made available for this research. The data were analyzed with the software R and its survey package that allow researchers to incorporate the sampling weights to estimate population statistics, standard errors, and confidence intervals.

The independent variables were demographic variables (race ethnicity, gender, and household income) and behavioral …

A Cit Investigation Of Patient Deception Using Self-Discrepancy Theory, Gary Daniel Futrell

AMTP Proceedings 2017

It is widely accepted that patients knowingly lie, mislead, and deceive health care professionals working in their favor. While physicians do their best to provide patients with quality care, patient deception can not only affect service quality and patient satisfaction, but also physician effectiveness and medical outcomes. The current research consists of a qualitative investigation of this phenomenon and seeks to lay the foundation for a self-discrepancy theory perspective of patient deception.

Self-discrepancy theory (SDT) seeks to explain how emotional discomfort can be caused by conflicting beliefs about one’s self. That is, a discrepancy arises and there is emotional discomfort …

التحديات الاقتصادية للإرهاب و ممكنات تجفيفه مع إشارة لحالة العراق, مهدي خليل شديد

Muthanna Journal of Administrative and Economics Sciences

يتناول البحث التحديات الاقتصادية للإرهاب وسبل معالجته من خلال تقديم البرامج والسياسات الاقتصادية التي تساعد في معالجة الفقر والتوزيع العادل للثروة والدخل بين فئات وأفراد المجتمع ، ولاسيما بعد زيادة حدة الإرهاب بعد أحداث 11 ايلول 2001 .على أن البحث استنتج إمكانية تجنب الإرهاب باستخدام المتغيرات الاقتصادية على أساس أن كلا من الإرهاب والاقتصاد إنما يعبران ضمنا عن السلوك الإنساني مع خصوصية كلٍ منهما ، كما استنتج البحث أن البلدان النفطية أكثر عرضة لطموحات الجماعات الإرهابية لسهولة السيطرة على منابع النفط من جهة وضعف وهشاشة مؤسسات الدولة من جهة أخرى ، إلا أن هذا الاستنتاج لا ينطبق على العراق لان …

نظرة تقويمية لجولات التراخيص النفطية, حيدر حسين عذافه

Muthanna Journal of Administrative and Economics Sciences

لقد برزت الحاجة الملحة للاستثمار في القطاع النفطي بعد عام 2003 وذلك لانخفاض معدلات الإنتاج اليومية، إذ انها لم تتجاوز في أحسن الأحوال 2.5 مليون برميل يومياً، فضلا عن كونه القطاع الوحيد الذي يرفد الموازنة بالتدفقات النقدية، التي تمثل عصب وشريان الحياة الاقتصادية في العراق. ان الإيرادات النفطية متمثلةً بعنصري الكمية المنتجة وسعرها، يعد فيها الأخير عنصراً متغيراً خارجياً لا يمكن التحكم فيه، على الرغم من وجود شبه اجماع بين المنتجين والمستهلكين للنفط، بان أسعار النفط غير مناسبة لكلا الطرفين، جعلت منه قيداً على طبيعة العقود المبرمة ضمن جولات التراخيص، التي ابرمت من اجل زيادة معدلات الإنتاج، والتي أبرزت ضرورة …

قياس دالة التكاليف لتحديد الحجم الأمثل للإنتاج (دراسة مشاريع تربية الدواجن في محافظة المثنى), مقداد جاسم عبد

Muthanna Journal of Administrative and Economics Sciences

يهدف البحث إلى دراسة واقع تكاليف إنتاج فروج اللحم وتحديد الحجم الأمثل للإنتاج لمشاريع إنتاج فروج اللحم في محافظة المثنى ,إذ مثلت نسبة عينة المجتمع الى المجتمع الكلي نحو (15%). وتعد من المشاريع الممثلة للدراسة، وأوضحت نتائج البحث ان تكلفة شراء الافراخ شكلت نسبة كبيرة من بنود التكاليف الكلية ثم تليها الأجور والمصاريف وتتبعها أجور الادوية واللقاحات بأقل نسبة وتوصي الدراسة بضرورة دعم المنتجين بتوفير الاعلاف وبأسعار مدعومة وتوجيه المنتجين من خلال إقامة الندوات والمؤتمرات لغرض السيطرة على الامراض وبالتعاون مع دائرة البيطرة في المحافظة ودعم المنتجين من خلال إعطاء القروض لغرض زيادة الإنتاج وتوفير معامل الاعلاف والمناهل وجميع المستلزمات …

دور لجان التدقيق في الحد من ممارسات إدارة الارباح وأثرها على جودة التقارير المالية المنشورة للشركات المساهمة العامة العراقية (دراسة تطبيقية على عينه من شركات التأمين المدرجة في سوق العراق للأوراق المالية), علاء حسن كريم الشرع

Muthanna Journal of Administrative and Economics Sciences

هدفت هذه الدراسة إلى التعرف على دور لجان التدقيق في الحد من ممارسات إدارة الارباح وأثرها علـى جودة التقارير المالية المنشورة لشركات التأمين العراقية المدرجة فـي سوق العراق للأوراق المالية. لتحقيق أهداف هذه الدارسة تم تصميم استبانة وزعت على المدققين الداخليين والمحاسبين العاملين في شركات التأمين العراقية العامة بلغ عددها 110 استبانة تم استرداد 100 استبانة وتمت المعالجة الاحصائية المناسبة في التحليل باستخدام البرنامج الاحصائي SPSSوقد توصل البحث الى مجموعة من النتائج نذكر من اهمها أن إعداد تقارير تخص لجان التدقيق وبصفة دورية مرفقة مع التقارير المالية الدورية وبكل صدق وأمانة يمثل دعماً للجان التدقيق لغرض الارتقاء بمستوى جودة التقارير …

The Enterprise Resource Planning (Erp) Systems Implementations According To Critical Success Factors (Csfs) To Add Value For An Organization, Dafer Rzok Saker

Muthanna Journal of Administrative and Economics Sciences

this paper addresses the adopting of implementations enterprise resource planning ERP system based on critical success factors (CSF). We reviewed the execution of enterprise resource planning (ERP) according to five different areas: USA, Australia, China, Middle East, and EU. During our research, seven CSFs covered to compare five different regions to find the best implementation of ERP. The CSFs that we found are “Fit between ERP and business/process, Project champion ERP strategy and implementation methodology, Communication, Change management culture and programme, Business plan /vision /goals /justification, appropriate business and IT legacy systems”. In these seven CSFs, some were most frequently …

The Effects Of Gender-Aware Leadership-Development Training On The Leadership- Behavioral Competencies Of Women Software Engineers In California’S Silicon Valley, Leann Pereira

Doctoral Dissertations

This study was conducted to investigate the effects of a leadership-development training workshop on leadership behaviors among women software engineers in a California Silicon Valley engineering community with a two-phase, mixed-methods research design. The training workshop was developed using a framework for developing leadership-behavioral competencies among women (LBCW), which was congruent with theoretical principles for women’s leadership development.

LBCW was comprised of four competencies: self-advocacy, social networking, psychological capital, and goal orientation. A pretest–posttest comparison-group design was used to assess the effects of the training on LCBW among 70 participants with four instruments: the Leadership Development and Activities Instrument, the …

Social Loafing Construct Validity In Higher Education: How Well Do Three Measures Of Social Loafing Stand Up To Scrutiny?, Jacquelyn Deleau

Doctoral Dissertations

The purpose of this study was to examine the construct validity of social loafing using convergent and discriminant validity principles. Three instruments that purport to measure social loafing were factor analyzed: A ten-item instrument by George (1992), a 13-item instrument by Mulvey and Klein (1998), and a 22-item instrument by Jassawalla, Sashittal, and Malshe (2009) for a total of 45 items that were compiled into a single instrument with which data were collected, correlated, and factor analyzed.

One hundred and sixty graduate and undergraduates enrolled in management courses at a small private Northern California university were surveyed. Thirteen classes were …