Business Commons^™

Locked Up: Parallel Correctional Officer, Deputy, And Inmate Decision-Making Experiences In County Jails, Mariko Catherine Peshon

Dissertations

Recidivism is a complex phenomenon. Greater than 65 percent of incarcerated adults return to jail within three years. While numerous empirical studies focus on factors that contribute to recidivism, there is limited existing research that examines decision-making as one of these factors. The purpose of this study is to address this gap in the literature and develop an understanding of the influence of decision-making processes on inmates and correctional officers and deputies in the California criminal justice system. An exploratory 2014 pilot study at three California county jails found correctional officers and inmates faced similar challenges related to decision-making as …

Brand Promotions Via Social Media Advocacy: Strategic Implications For Improving Brand Equity, Manisha Mathur

AMTP Proceedings 2017

Social media is all about consumer networks and consumer relations that challenge marketers to leverage social media as a means to develop and improve their connections with consumers. Despite the opportunities available through social media marketing activities, understanding customers and their behavior, and incorporating that information in marketing strategy formulation is critical to successful strategy implementation. This study takes a significant leap forward in this direction. Theoretically grounded in two different fields-the field of sociology in combination with the field of relationship marketing, this study develops a conceptual model of optimizing social media characteristics of customers. The current study uses …

The Development Of Nba In China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, James J. Zhang

AMTP Proceedings 2017

The growing sport industry and 1.3 billion potential consumers in China have been garnering tremendous attention from more and more overseas professional sport leagues. Comparatively, the National Basketball Association (NBA) has had remarkable success in the Chinese market. From the perspective of sport competition or marketing operations, the NBA’s achievement in China provides a model for other overseas sport leagues. This case study was organized by summarizing the developmental history of NBA in China, analyzing its current promotional practices, investigating into its marketing strategies, and extrapolating practical references for other sport leagues aiming to penetrating into the Chinese marketplace.

In …

Rethinking Business Segmentation: A New Conceptual Model And Perspective, Herbert Brotspies, Art Weinstein

AMTP Proceedings 2017

Segmenting business markets is challenging but potentially highly rewarding. An in-depth understanding of how to segment markets is necessary to guide the best decisions leading to profitable targeting. Business markets are changing rapidly due to new technology and a more complex business environment. Current segmentation frameworks are not sufficient to guide business-to-business (B2B), business-to-business-to-business (B2B2B) and business-to-business-to-consumer (B2B2C) marketing analyses and decisions.

This paper introduces a new six-cell business market segmentation conceptual model building on two key dimensions – product use by intermediaries in their marketing to their customers (B2B2B and B2B2C) and product standardization. Examples are developed showing how …

Examining Purchase Shares Of Private Label-Brands And Consumer Demographics: A Study In The United States And Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, Paul Trapp

AMTP Proceedings 2017

In recent years, private-label brands have become a well-established part of the global retail environment, often possessing significant market share. This study examines: (1) the proportion or percent (purchase share) of consumers’ monthly purchases for (a) private-label brands of grocery and household products in general and (b) the Great Value (Walmart, U.S.) and Migros (Turkey) private-label brands in particular; (2) the potential effects of gender, income, age, and household size on consumers’ monthly purchase shares of private-label brands; (3) if the effects of these demographic factors have similar associations in the U.S. and Turkey; (4) if consumer awareness, perceived quality, …

Attribution Theory Makes Way For Dining Etiquette To Play A Role Within The Domain Of Relationship Marketing, Jennifer R. Bechkoff

AMTP Proceedings 2017

The purpose of this paper is to contribute to the development of the theory of relationship marketing, particularly in relation to the role dining etiquette plays within that domain. This conceptual paper consists of an analysis and elaboration of current markers and drivers in relationship marketing theory, and expounds on the importance of dining etiquette.

Dining etiquette is a set of social morays, norms, and customs that one adheres to while eating with company. It is a learned skill not everyone has honed. Could a salesman with poor dining etiquette be professionally disadvantaged if business is conducted over a meal? …

Building A Model Of Consumer Warfare Theory, David Burns, Jennifer Hutchins, Rick Mathisen

AMTP Proceedings 2017

Consumer Warfare Theory was first proposed by Burns, Manolis and Warren. The original work hypothesized six strategies that consumers would pursue when a rival consumer purchased a product.

A study was conducted to assess the affect towards one’s rival that determines the strategies of product purchases. A model was hypothesized that reflected the strategies that rivals followed given the affect toward one’s rival.

The positive and negative affects were measured with multiple scales. The hypothesized strategies were also measured with multiple scales. The scales formed indicator variables for the constructs in the model.

Several models were evaluated to assess the …

Selling Fear Across Ethnic Consumers: Modeling Emotional Arousal And Validating The Impact Of Galvanic Skin Responses In Advertising, Sindy Chapa, Olivia Bravo

AMTP Proceedings 2017

The purpose of this study is to explore how fear-appeal advertising impacts young adults in a multi-ethnic society. This study combines self-reported measures and a skin-galvanic psychological test to measure the impact that fear-appeal advertising has among ethnic groups. Using a one-ad experimental design, results shows significant differences among ethnic groups indicating that the levels of arousal evoked by a “fear-appeal” advertisement were highest across Asian Americans followed by Hispanic American, African-Americans, and then Non-Hispanic Whites. Overall, a proposed model reveals emotions outweigh attitudes toward the ad on the manipulation of fear-appeal advertising.

Chinese Mba Student Attitudes And Perceptions As They Relate To Personal Selling, Charles E. Pettijohn, Melissa S. Burnett, Linda S. Pettijohn

AMTP Proceedings 2017

In the United States entry-level sales positions are often filled by graduates from universities and colleges. However, a challenge faced by recruiters seeking these college graduates to fill sales positions has been that many college graduates have a negative perception of the role of the salesperson in today’s economy. Thus, many businesses discover that they have to overcome the biases and stereotypes held by students as they attempt to recruit exceptional individuals into sales positions. Given the growth and size of the Chinese economy, it seems that determining how Chinese students perceive the role of sales and their attitudes toward …

Assessment Of Oral Presentations In An Undergraduate Accounting Program: An Application Of Videotapes, Role Plays And Student Involvement, Leslie B. Fletcher, Linda G. Mullen, Gloria J. Stuart

AMTP Proceedings 2017

The subject School of Accountancy assesses oral presentations at the undergraduate (Bachelor of Business Administration in Accounting) level to accomplish program improvement and accreditation maintenance. Historically, accounting students were assessed on their oral presentation skills by giving a 3-4 minute presentation of a completed research paper and used presentation software. Accounting faculty members assessed the presentation using a six-factor four-level rubric.

This work was motivated by feedback received from the School’s Accounting Advisory Board; the members were dissatisfied with new accounting staff hires’ inability to communicate with their clients face-to-face. While they appreciated the favorable results achieved in the oral …

Consumer Attitudes Toward Travel Risks By Regulatory Focus Orientation And Gender, Michael Musante, David Bojanic

AMTP Proceedings 2017

The leisure travel industry continues to thrive as consumer expenditures on travel have steadily increased. While travel has always carried with it some level of inherit risk, ever-increasing news of safety threats in tourism areas has been a troubling reality. This study sought to examine the importance of risk-related factors in leisure travel planning. A main objective of the study was to explore the role that an individual’s regulatory focus or gender may play in how one assesses various types of travel risk. Study participants, segmented based on regulatory focus and gender, evaluated a series of prospective travel risks. The …

For One Or Many? Recommendation Targeting And Consumer Advice Integration, Michael Sciandra

AMTP Proceedings 2017

As consumers, many of our most important decisions are not made in isolation. Rather, it is common for individuals to pursue, evaluate, and rely on advice from other individuals. While research on advice usage from multiple or individual advisors has been investigated, no research has looked at advice integration when the advice is offered to an individual or group. This is an important consideration of advice as online review sites (e.g. Yelp, Expedia, and Foursquare) and social media platforms (e.g. Twitter and Facebook) now make it easy for consumers to make general recommendations targeted at a large number of individuals. …

An Exploratory Investigation Of Green Behaviors And Attitudes Towards Green Marketing Initiatives, Sam Fullerton, Tammy Mccullough, Lewis Hershey

AMTP Proceedings 2017

A sample of 205 university students provided input regarding an array of 32 issues germane to both green marketing and green consumption. A diverse array of behaviors and opinions were articulated. Respondents reported a high propensity to engage in recycling, donating used goods, and purchasing products with a longer life expectancy. They favored environmentally-friendly actions such as focusing on cleaner and more efficient energy alternatives. There was a strong belief that individuals can make a difference. A comparison of business and nonbusiness students documented significant differences on two of the 32 issues under investigation with nonbusiness students expressing greater concern …

Consuming Digital Technologies And Enacting Identities: Mothers In Mundane Daily Life, Meera Venkatraman

AMTP Proceedings 2017

This manuscript examines mothers’ consumption of digital technologies to enact their individual, relational, and familial identities. Using phemenological interviews it finds mothers purposefully consume digital technologies to negotiate, construct, and enact identities. Specifically, mothers use a repertoire of four appropriation strategies: mastering, partnering, domesticating, and avoiding. Mastery is a multi-year project in which mothers enroll in digital educational programs, qualify, and create new professional identities. In domestication, mothers assert themselves on technology managing their inclusion/exclusion in the time and spaces of family life, thereby enacting parental identities. In contrast, partnering is collaborative; mothers consume those functionalities of technologies that help …

Compromise And Attraction Effects Under Interdependent And Independent Self-Construal, Ramin Bagherzadeh, Monika Rawal, Jose Luis Saavedra

AMTP Proceedings 2017

When a new alternative introduces to a choice set, the preferences for the original alternatives will be effected (Mourali, Böckenholt and Laroche 2007). Consumers often feel uncertainty about the true values of options when they want to purchase products (Simonson 1989). Huber, Payne, and Puto (1982) defined the attraction effect as “when adding an alternative that is inferior to another alternative in the choice set increases the share of the relatively superior alternative.” Compromise effect is defined as “when adding an extreme option to the choice set shifts the choice preferences in favor of the compromise option” (Simonson 1989). The …

The Role Of Consumption In The Communication Of Family Identity In Multiracial Adoptive Families, Elise Johansen Harvey

AMTP Proceedings 2017

In the past four decades, family structure has shifted away from the traditional family of a same race family complete with a married mother and father and biological. Some disciplines have incorporated these changes into their research, but the marketing discipline has consistently assumed a relatively stable, traditional family structure. Family structures associated with social stigma have seen a rise in prevalence including those characterized by racial diversity, sexual orintation, and adoption. Families facing a stigmatized status in society are the population of interest this paper; specifically we examine the experiences of transracial adoptive families. There are over 2 million …

The Association Between Family Leisure And Family Quality Of Life: A Meta-Analysis Of Data From Parents And Adolescents, Camilla Hodge, Mat D. Duerden, Eric K. Layland, Andrew Lacanienta, Michael C. Goates, Xiaoyue Maggie Niu

Faculty Publications

The body of family leisure research has grown over the past 25 years; however, efforts to quantitatively synthesize that body of literature have not been made. Therefore, we conducted a meta-analysis of published and unpublished literature reporting on parent and adolescent child data regarding shared leisure experiences and family quality-of-life indicators across k=23 articles identified from a broad, systematic search of literature. Using random effects, we measured the associations of (a) family leisure participation with family quality of life and (b) family leisure satisfaction with family quality of life. Results indicated significant associations of small to moderate effect sizes in …

There's No Crying In Baseball: An Economic Analysis Of Mlb Popularity, Madeline Glosemeyer

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Source Credibility And Cybersecurity Behaviors Of Computer Users, Bracken Sallin

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Artificial Intelligence And Its Potential Adverse Impacts On The Philippine Economy, Krista Danielle Yu, Caesar Cororaton, Joel P. Ilao, Charibeth K. Cheng, Kathleen Aviso, Christina D. Cayamanda, Michael Angelo B. Promentilla, Ringgold P. Atienza, Roman Julio B. Infante, Raymond R. Tan

Angelo King Institute for Economic and Business Studies (AKI)

Recent developments in artificial intelligence (AI) and deep learning techniques are expected to reshape the nature of the working environment in many economic sectors through the automation of many white collar jobs. This technological breakthrough poses threats of job obsolescence in several industries, particularly for a labor abundant country such as the Philippines. With human capital as one of its largest resources, the services sector is a major contributor to the country’s economy, contributing around 60% of the total gross domestic product and employing about 22.8 million workers (Philippine Statistics Authority, 2017).

The Strategic Potential Of Community-Based Hybrid Models: The Case Of Global Business Services In Africa, Stephan Manning, Chacko G. Kannothra, Nichole K. Wissman-Weber

Management and Marketing Faculty Publication Series

As a latecomer economy, Africa faces persistent difficulties with catching up in global markets. This study examines the strategic potential of community-based hybrid models, which balance market profitability with social impact in local communities. Focusing on the global business services industry in Kenya and South Africa, and the practice of ‘impact sourcing’ – hiring and training of disadvantaged staff servicing business clients – we find that while regular providers struggle to compete with global peers, hybrid model adopters manage to access underutilized labor pools through community organizations, and target less competitive niche client markets. We further identify key industry, institutional …

Effects Of Donor- And Supporter-Based Campaign Networks On Crowdfunding Campaign Success, Bin Wang, Babajide Osatuyi, Wanrong Hou

Information Systems Faculty Publications

Driven by the increasing popularity of crowdfunding, academic researchers have examined the impacts of internal social capital accumulated on crowdfunding platforms and external social capital formed through online and offline friend networks on campaign success. However, no research has examined the impacts of social networks from a structural perspective. In the current research, we investigate the extent to which donor- and supporter-based campaign network centralities affect the amount of capital a fundraising campaign is able to generate. Using a panel data set collected from a donation-based crowdfunding platform, Fundly, we reveal that campaign network centralities based on strong ties (shared …

Is The Internet Killing Your Creative Potential?, Matt Stefl, Andrew Rohm Phd

Marketing & Business Law Faculty Works

The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation of paper airplanes to gauge whether Google search behavior (serving as a proxy for our direct access to information) encourages or inhibits creativity. Our primary research question examines whether outcomes of design thinking taking place without instant access to information via the Internet would be more or less creative?

A Comment On Privacy, David Stewart

Marketing & Business Law Faculty Works

No abstract provided.

Mysteries, Markets, And Myths: Publishing Relevant Policy Research, David Stewart

Marketing & Business Law Faculty Works

This issue of the Journal of Public Policy & Marketing fJPPMJ is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number of papers published, and growth in the influence o/MPPM. Serving as the editor of a major journal such as J PPM is a learning experience. My service as editor of J PPM, combined with my prior terms as editor or" Journal of Marketing and Journal of the Academy of Marketing Science, has taught me …

The Gojo Smartlink Observation System: Research For Adoption, Robert Cuenot, Austin Reich, Joseph Tuck, Sarah Dick, Sean Poholski

Williams Honors College, Honors Research Projects

This research project sought to provide GOJO Industries, Inc. with strategic recommendations for improving sales of their SMARTLINK Observation (OBV) hand hygiene compliance monitoring mobile application. The two required steps for building recommendations were to analyze the status of the hand hygiene compliance monitoring market (as of 2017) and gain insight on the needs of nurses, doctors, and other healthcare directors in hospitals and urgent care facilities. In conjunction with GOJO Industries, Inc., the viability of a subscription-based mobile application for monitoring was tested. Employees of several different healthcare facilities were interviewed about their current methods and practices for compliance …

Assessment Of Levee Erosion Using Image Processing And Contextual Cueing, Mehdi A. Khazaeli, Leili Javadpour, Hector Estrada, Alo Takbiri-Borujeni

Eberhardt School of Business Faculty Articles

Soil erosion is one of the most severe land degradation problems afflicting many parts of the world where topography of the land is relatively steep. Due to inaccessibility to steep terrain, such as slopes in levees and forested mountains, advanced data processing techniques can be used to identify and assess high risk erosion zones. Unlike existing methods that require human observations, which can be expensive and error-prone, the proposed approach uses a fully automated algorithm to indicate when an area is at risk of erosion; this is accomplished by processing Landsat and aerial images taken using drones. In this paper …

Strategies For Retaining Employees For Call Centers, Kimberly M. Combs

Walden Dissertations and Doctoral Studies

Voluntary employee turnover has several adverse consequences for call center managers, including lowered productivity and decreased profitability. The purpose of this descriptive multiple case study was to explore strategies used to reduced voluntary employee turnover among 2 call center managers in the southern United States. These managers had been recommended by the human resource directors of the organizations because of their implementation of strategies to reduce voluntary employee turnover. The conceptual framework for this study was Herzberg's motivation-hygiene theory. Data were collected from semistructured face-to-face interviews and employee handbooks. The data analysis consisted of compiling the data, disassembling the data …

A Systems View Of Is Governance And It Governance: A Case Study Of The Virginia Department Of Transportation, Bernard Farkas

Theses and Dissertations

A review of the research related to Information Technology (IT) governance reveals that researchers have yet to use systems theory directly as a basis for understanding IT governance; however, analysis of these researchers’ various definitions of IT governance shows a concurrence between these definitions and the characteristics of a system. This case study research adopts a systems imagination to observe IS and IT governance in the Virginia Department of Transportation (VDOT), which has a budget of over $5 billion and over 7,500 employees and has recently conducted a strategic assessment of its IT organization - including IS and IT governance. …

Codification Of Statements On Auditing Standard, Numbers 122 To 132, As Of January 2017, American Institute Of Certified Public Accountants (Aicpa)

AICPA Professional Standards

No abstract provided.