Business Commons^™

A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte

Atlantic Marketing Journal

Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …

Do You Feel Financially Secured? The Investigation Of Economic Indicators And Consequences Of Financial Well-Being, Tommy Hsu, Leona Tam, Ryan T. Howell

Atlantic Marketing Journal

The economy has been in downward movement in the past few years in the United States as well as different parts of the world. Consumers’ financial situations have been found to influence their purchase behaviors. While some personal finance experts blame consumers’ (lack of) spending plans for their financial situations, others suggest that consumers’ perception of their financial standing influences their purchase plans. Using two nationwide large scale survey studies, we investigated how the consumer’s financial well-being affects planned and unplanned purchasing decisions from two competing perspectives. Supporting our notion of financial well-being as a status, the results revealed consumers …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …

Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Domestic violence is a serious and widespread issue affecting women and families in Utah. One in three Utah women will experience some form of domestic violence in her lifetime, and our rate is slightly higher than the national average (32.4% vs 28.8%). According to the Utah Domestic Violence Coalition, more than 40% of adult homicides in Utah since 2000 have been domestic violence related. Domestic violence is often presumed to refer only to physical violence, but it also includes many other forms of abuse— emotional, verbal, financial, spiritual, digital/online, and sexual. Domestic violence can be perpetrated against anyone regardless of …

Ada News - 02/06/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Mutual And Exclusive: Dyadic Sources Of Trust In Interorganizational Exchange, Bill Mcevily, Akbar Zaheer, Darcy Fudge Kamal

Business Faculty Articles and Research

Trust in interfirm exchange has traditionally been treated as mutually held and jointly determined by the two parties in a relationship. Yet, the expectations of exchange partners can, and routinely do, differ with respect to the goals, preferences, and vulnerabilities in their shared relationship. To account for such differences in expectations, we propose a broadened conceptualization of the sources of interorganizational trust as dyadic. Viewing the sources of trust as dyadic expands the conventional focus on mutual elements to further emphasize exclusive features of an exchange relationship. To substantiate our theory, we examine a key source of interorganizational trust, exchange …

Blue The Bee Learns To Be Happy, Connie Reimers-Hild, Deborah J. Weitzenkamp, Connie Reimers-Hild, Kim Wellsandt

Kimmel Education and Research Center: Faculty and Staff Publications

Do you sometimes feel sad or blue and don't know what to do? If so, this book was written just for you!

Join Blue the Bee as she travels through Happy Orchard meeting her friends (Flutter, Buzz, Bonita and Ernie) to learn the 7 Happiness Habits. When happiness is a habit, it comes without thinking. You can choose how to spend your day and use your time. You choose how to live your life and what is on your mind.

Each page was designed to enjoy at any age. People can become pollinators of happiness in any life stage!

This …

2017-02-06 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for February 6, 2017.

2017-02-06 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for February 6, 2017.

Improving Patient Safety Through High Reliability Organizations, Jared Padgett, Kenneth Gossett, Roger Mayer, Wen-Wen Chien, Freda Turner

The Qualitative Report

Preventable medical errors result in the loss of 200,000 lives per year with associated financial and operational burdens on organizations and society. Widespread preventable patient harm occurs despite increases in healthcare regulations. High reliability organization theory contributes to improved safety and may potentially reverse this trend. This single case study explored the introduction of a safety culture and subsequent improvements in patient safety in a reliability-seeking organization. Fourteen participants from a subacute nursing facility were selected using purposeful sampling criterion. Data were collected through participant interviews, document reviews, and group observation. Five themes emerged from an analysis of collected data …

Strategic Leadership Newsletter: Volume 3, Number 1, Larry M. Starr Phd

Leadership Doctorates Newsletter (Formerly Strategic Leadership Newsletter)

Strategic Leadership Newsletter reports information relevant to the Philadelphia University Doctor of Management in Strategic Leadership program including personal and professional events and accomplishments, new practices, research and opportunities, and suggestions. You are encouraged to forward the Newsletter to friends and colleagues to expand awareness and to brand yourself as a community member. You are also invited to recommend people or organizations to be added to the mailing list. Contact Strategic Leadership Newsletter by emailing the Editor [email protected]

2017-February-04-'Art Of The Breakup', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Nebraska Business And Consumer Confidence Indexes: February 3, 2017, Eric Thompson

Leading Economic Indicator Reports

Both business and consumer confidence improved in Nebraska in January 2017, but the gap between the two measures remained. The Consumer Confidence Index – Nebraska (CCI-N) stood at 89.2 during January, well below the neutral value of 100. The outlook of Nebraska businesses, by contrast, was positive. The Business Confidence Index – Nebraska (CCI-N) stood at 107.8 in January, well above the neutral value. Both values were somewhat higher than in December 2016. When asked about the most important issue facing their business, customer demand was mentioned by 30 percent of business respondents, labor availability and quality by 22 percent …

Just Business - 02/02/2017, Satish Deshpande

Haworth College of Business News

• Common needs for leading and managing complex organizations are what intertwine business and military organizations
• Systems and discipline
• Leadership and ethics
• Succession planning and after action reviews
• Understanding and living your profession

2017-February-02-Ready For The World: Brazilian Colors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-February-02-Crochet Artist Talk, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-February-02-New Day Center, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Positive Impacts Of Social Media At Work: Job Satisfaction, Job Calling, And Facebook Use Among Co-Workers, Brittany Hanna, Kerk Kee, Brett W. Robertson

Communication Faculty Articles and Research

The number of Facebook users grew rapidly since its conception. Within today’s workplace, employees are increasingly connecting with each other on Facebook for interpersonal reasons. Due to sensational reports by media outlets of inappropriate social media use, many organizations are taking extreme measures about how their employees who utilize Facebook to connect with colleagues. Contrary to the negative assumptions, McAfee [1] states that social media within the workplace can promote positive dynamics. The present study uses McAfee’s argument to examine if a positive connection exists between colleagues who use Facebook to connect with each other. An online survey with questions …

2017-February-02-Roan Scholars Class Of '21, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-02-02 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for February 2, 2017.

2017-02-02 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes for February 2, 2017.

2017-February-02-Darwin Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Subprime Mortgage Lending As It Relates To The 2007-2009 Financial Crisis, Josiah Bardy

The Kabod

The 2007-2009 financial crisis was the worst recession in recent economic history. The financial crisis has been the subject of much academic scrutiny, and many authors have arrived at different conclusions concerning the cause of the crisis and the effects. One of the most interesting real estate investments occurred during the crisis: certain investors and organizations predicted the bursting of the housing bubble and shorted real-estate backed securities, yielding huge profit. This paper will explore the financial crisis as well as the concurrent short selling to gain better understanding of financial markets, economic bubbles and recessions, and real-estate backed securities.

Isetan: Adapting To The New Global Retail Landscape, Singapore Management University

Perspectives@SMU

Department stores need to rethink their traditional business model and deliver value to shoppers, and it must be done with speed and imagination

Building A Pharmaceutical Company From Scratch, Singapore Management University

Perspectives@SMU

Carl Firth built ASLAN Pharmaceuticals thanks to Big Pharma, investment banking…and beer

Auditing Organizational Governance: Internal Audit Has An Integral Role To Play In Improving The Organization's Strategic Performance, Sridhar Ramamoorti, Alan N. Siegfried, P. Alan White

Accounting Faculty Publications

Organizational governance is a broad concept that ensures superior strategy formulation, development, and execution in ways that balance performance, conformance, and accountability. It includes systems, controls, and associated processes that promote ethics and values, performance and accountability, and risk communication and coordination among the board, external and internal auditors, and management in meeting and exceeding stakeholder expectations. Internal audit’s role in organizational governance has always been recognized and valued, but it has become increasingly important in the wake of governance failures in financial and public sectors throughout the world. As a result, more and more boards as well as executive …

Innovation Through Agile Project Management, Raju Kona

Dissertations and Theses

The traditional, waterfall, project management processes were at a certain moment the latest versions creating a competitive advantage for the business using them. But, the development of technology within business, finds the waterfall methodology confining the implementation of innovation through its requirements. Conversely, the earlier used in agile methods satisfactorily proofed to re-energize project management in huge organizations that do not develop the application.

The researcher focused on finding the ways innovations are possible under agile project management through the following research question. First, how agile project management methodology enable to big organizations to succeed in their life settings by …

Environmental Scanning And Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework, Philip J. Boutin Jr.

EKU Faculty and Staff Scholarship

This research paper involves the development of a normative conceptual framework of global or international marketing strategy for academic researchers and practitioners that is informed by multiple literature streams and theoretical foundations, including environmental scanning, the strategy fit paradigm (environment-strategy coalignment), industrial organization theory, the resource-based view, and perceived environmental uncertainty.