Business Commons^™

Is There A Link Between Fantasy Sports Players And Sports Bettors?, Wayman Wittman

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will explore the consumer base playing fantasy sports and comparing it with the consumer base that is currently betting on sports. According to the Fantasy Sport Trade Association, (FSTA), there are an estimated 41 million people that actively participate in fantasy sports in the United States of America and Canada (Dwyer, Achen & Lupninek, 2016). The FSTA also estimated that $1 billion was spend directly on fantasy products with an additional $4 billion spent on related services such as media (Dwyer, et al., 2016). If there is a link between playing fantasy sports and sports betting, then being …

Proposing A Manager Profile That Is Predictive Of Employee Job-Embeddedness, Satisfaction, And Engagement, Lauren Stephens

UNLV Theses, Dissertations, Professional Papers, and Capstones

Numerous studies have been conducted on leader-member exchange (LMX) theory and its application to organizational growth and development with a focus on the quality of relationships between leaders and their employees. There is an opportunity to expand upon the theory and its application to the hospitality industry. Understanding that this industry focuses on service delivery, which is influenced by relationships between leaders and employees, hospitality organizations can benefit from understanding what attributes of leaders contribute to high quality LMX relationships with employees.

A Systematic Literature Review: Existing Hospitality & Tourism Research On Big Data, Jiaojiao Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

Big Data has been in the eye of storm in all walks of live. Since the tourism industry is able to generate tons of data each day, Big Data has caught the attention of scholars and professionals of the industry. People might hear of Big Data here and there, yet are they clear about what Big Data means? Does Big Data refer to a certain amount data or a technology to acquire information to support evidenced decision?

Unfortunately there is no general consensus in academic area according to the book, Big Data: Principals and Paradigms (Buyya, Calheiros, & Dastjerdi, 2016) …

Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For the longest time, casinos were illegal everywhere except in Nevada, and gambling was viewed as a vice. It was not until the 1970s when attitudes started to shift. The Nevada Gaming Control Board was established to oversee and govern many aspects of the business, in order to promote the industry and reduce the perceived negative social impacts. LVCVA (Las Vegas Convention and Visitors Authority) also strategically promotes the city as the ideal tourist destination. Las Vegas has now become a highly competitive tourist …

2017-05-01 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for May 1, 2017.

The Asian Perspective On Smes In International Economic Law: Opportunities And Challenges Arising From The Tpp, Heng Wang

Research Collection Yong Pung How School Of Law

The Trans-Pacific Partnership (TPP) is likely to have profound implications for small and medium-sized enterprises (SMEs) within and beyond the free trade area. The key question will be analysed: what are the challenges and opportunities that the TPP hold for SMEs? It is argued that, first, the key benefits the TPP can be expected to bring for SMEs are enhanced market liberalization and a more predictable regulatory environment. Second, the TPP poses serious challenges for SMEs (eg insufficiency of the opportunities to SMEs, the complexity of rules, difficulties in rule interpretation and implementation, and remaining regulatory differences), but different types …

How Healthcare Accounting Adapts To Lean Practices, Caitlin R. Duke

Undergraduate Honors Theses

Healthcare has recently begun a push towards more lean practices and management. Healthcare accounting, in an effort to reflect business practices, must change to accurately reflect reality. This research seeks to explore how healthcare providers improve their accounting systems to keep up with an ever-changing lean environment. By examining both healthcare and accounting literature, this comprehensive literature review seeks to answer the question, “How does healthcare accounting adapt to lean philosophies?”.

Examining Snapchat: Narcissistic Tendencies Of Core Users, Austin Philpott, Susan Waters

Undergraduate Honors Theses

This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.

Resistance, Resonance And Restoration: How Generative Stories Shape Organisational Futures, Michelle Lebaron, Nadja Alexander

Research Collection Yong Pung How School Of Law

No abstract provided.

Factors Affecting Intentions To Use Social Commerce In Shopping For Fashion Products, Tiffany Bounkhong

Graduate Theses and Dissertations

The purpose of this study was to examine factors affecting millennials’ attitudes and intentions to purchase fashion products through Social commerce. The current study adopted the technology acceptance model (TAM; Davis, 1989) to develop a theoretical framework. A total of 531 college students completed an online survey at a university. The sample was appropriate because millennials are a highly educated generation (Goodman, 2015) and most college students are Social media users (eMarketer, 2015). The sample was predominantly female Caucasian American students (71%) who are daily visiting Social media networking sites over four times.

Results of exploratory factor analysis with varimax …

Exploring The Impacts Of Study Abroad On Hospitality Student’S Perceptions Of Emotional Intelligence, Diversity And Sustainability, Jordan Glynn Griffin

Graduate Theses and Dissertations

This study investigated if there was a significant difference in hospitality students who did and did not participate in a study abroad program to determine if study abroad had an impact on their emotional intelligence, diversity, and sustainability awareness. The results of this study will assist both hospitality education and study abroad by providing information.

A descriptive, four-section survey was distributed online via Qualtrics utilizing snowball sampling. A total of 110 respondents participated in the study; 72 nonstudy abroad and 38 abroad. The respondents completed the questionnaire that measured emotional intelligence, career longevity, perceptions of diversity, sustainability awareness, and demographic …

On The Right Track: Exploring Influences Contributing To Successful Track-Switching Of Indians Working For A U.S. Company, Rose-Marie Speck

Graduate Theses and Dissertations

The purpose of this study was to explore how Indian managers assessed the influences leading to their transition from technician to manager when working for a company in the U.S. This study was based on interviews with fifteen Indian managers who had track-switched from a technical job to a management position in the U.S. in a U.S. company. The interviewees were asked five questions about what they believed made them successful in track-switching, and the consensus among interviewees was that for a technician to track-switch effectively, the technician had to have excellent technical skills. In addition to technical skills, the …

Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill

Graduate Theses and Dissertations

Critical Race Theory, a theoretical framework that has been gaining much recognition in sport literature, is a useful and beneficial tool in discussing race and racism. To better understand the context in which academic support staff appreciate the functionality and significance of race, the present study measures the racial competence of athletic academic support staffs. This research study explores the need to integrate a model such as Critical Race Theory that promotes “racial competency” among academic support staffs working closely with student-athletes of color, and measures Color-Blind Racial Attitudes that may have effects on the types of interactions individuals are …

Mcdm Method For N-Wise Criteria Comparisons And Inconsistent Problems, Florentin Smarandache, Azeddine Elhassouny

Branch Mathematics and Statistics Faculty and Staff Publications

The purpose of this paper is to present an e[xtension and alternative of the hybrid method based on Saaty’s Analytical Hierarchy Process and Technique for Order Preference by Similarity to Ideal Solution method (AHP-TOPSIS), that based on the AHP and its use of pairwise comparisons, to a new method called α -D MCDM-TOPSIS( α -Discounting Method for multicriteria decision making-TOPSIS). The new method overcomes limits of AHP which work only for pairwise comparisons of criteria to any-wise (n-wise) comparisons, with crisp coefficients or with interval-valued coefficients. α-D MCDM-TOPSIS is verified by some examples to demonstrate how it allows for consistency, …

Exploring Effects Of Organizational Culture Upon Implementation Of Information Security Awareness And Training Programs Within The Defense Industry Located In The Tennessee Valley Region, Robert Luther Grant

Theses and Dissertations

Data breaches due to social engineering attacks and employee negligence are on the rise. The only known defense against social engineering attacks and employee negligence is information security awareness and training. However, implementation of awareness and training programs within organizations are lagging in priority. This research used the constructivist grounded theory methodology to explore the effects organizational culture had upon the implementation of information security awareness and training programs and to discover why those programs were lagging in priority within the defense industry located in the Tennessee valley region.

A Qualitative Study Of Millennials In The Workplace: Gaining Their Long-Term Employment In News Media Firms In North Alabama, Harry L. Hobbs

Theses and Dissertations

This qualitative phenomenological study was conducted to understand why millennials are not remaining long-term in news media firms located in North Alabama. Long-term is defined as three or more years of employment in the news media firm where they are currently employed (Deal et al., 2010; Deloitte, 2014; Gedeon, 2013 & Saiidi, 2014). There is a lack of understanding as to why millennial generation employees in North Alabama news media firms, on average, fail to remain employed long-term. As of March 2015, millennials are the largest working generational cohort in the U.S. workforce (Feeney, 2015; Pew Research Center, 2015). The …

Business Practices Which Have The Greatest Influence On Retention As It Relates To Wired Boomers In The Aerospace Industry In Huntsville, Alabama, Karen L. Newsom

Theses and Dissertations

The purpose of this qualitative study was to identify the business practices which have the greatest influence on retention as it relates to wired boomers (born 1956-1964) in the aerospace industry in Huntsville, Alabama, and was directed toward maintaining technical expertise, job skills, experience, and knowledge within the organization. Baby boomers (born in 1946-1964) represent the largest generation in U.S. history to reach the traditional age of retirement and prepare to leave the workforce, vacating approximately 152 million jobs by 2030. Researchers have suggested the baby boomer cohort is actually two separate groups, with the second half (1956-1964, presently 53-61) …

A Comprehensive Study Of Intrapreneruship As A Cultural Form Of Innovation And Sustainable Competive Advantage, Timothy Charles Mcdowell

Theses and Dissertations

Intrapreneurial activity within the firm varies within the contexts of employee perception and motivation. The problem explored in this study is to better understand complex internal workings of organizational dynamics, discovering what factors energize employees to perform intrapreneurially in the aerospace industry. This study examines antecedents and consequences of intrapreneurial activity within firms leading to innovation as a sustainable competitive advantage. The need for specific research is evident from limited data available regarding intrapreneurial motivation from the individual perspective within the aerospace community. The phenomenon of intrapreneurship within the aerospace industry often occurs over multiple years. This study examines the …

Factors Contributing To Millennial Turnover Rates In Department Of Defense (Dod) Organizations, Christine Danielle Schaefer

Theses and Dissertations

According to research, Millennials are becoming the predominant generation in the workforce with only 7% of them working for Department of Defense (DOD) organizations. It is critical for DOD organizations to recognize and understand the strengths and challenges in a multigenerational workplace to maximize performance and reduce turnover. DOD organizations need to be able to attract and retain Millennials to build a strong workforce to prepare for a global, technological, changing, and a connected future. This study examined the factors that contributed to turnover among Millennials in DOD organizations within the Tennessee Valley region. The researcher’s intentions were to find …

Green Marketing Effects On The Consumer, Alice O. Townsend

Honors Theses

The purpose of this study is to gauge the influence of green marketing efforts directed at the consumer. Green marketing is a marketing strategy used by businesses that emphasizes the environmental improvements a company has implemented. Green marketing is not a new concept but it is one that is still relevant to consumers and companies alike as concern for the environment continues to grow. This particular study looks at a relatively new frontier for green marketing in how it appears on social media by testing brand perception and purchase intent of an environmentally conscientious social media post by a consumer …

2017-April-30-Harris Recordings, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-Pharmacy Technician Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-30-University School Ranked Number 10 In State By Us News And World Report, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Role Of Business Sustainability In Human Resource Management: A Study On Indian Manufacturing Companies, Vasantha Lakshmi R., Dr. Hanuman Kennedy

The South East Asian Journal of Management

Business sustainability from the point of view of human resource management (HRM) is a management and leadership philosophy about how people are most enable to contribute to success at their work by minimizing the negative impact of their work on the environmental and social factors and at the same time improving the financial factors in the organizations. This study is an empirical study conducted on 233 Indian manufacturing firms operating in the Karnataka region to investigate the role for HRM in business sustainability. The role for HRM in business sustainability is studied with the construct HRM strategic integration in business …

2017-April-30-Class Reunion 1967, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

An Exploration Of Recording And The Music Business, Erika Nalow

Honors Projects

A creative project focused on the ability of an independent musical artist to compose, arrange, record, produce, mix, master, market, and promote their own musical composition.

The Impact Of Consumer Evaluation On The Cause-Related Marketing, Chia-Lin Lee

Asia Marketing Journal

Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap. Specifically, we employ the schema theory to explore circumstances in which the CrM alliance cannot achieve a success. We use a theoretical modeling approach to report that, when consumers’ typicality-based cognitive process is assumed, the CrM activity with the partners’ more-discrepant attribute profile cannot be evaluated favorably, but the attribute-level uncertainty about the CrM alliance is less likely to feedback to the two partners. Furthermore, we …

How Network Structure Impacts Firm Performance, Kyunghee Kim, Jeongtae Kim, Junhong Min, Ryu

Asia Marketing Journal

Despite the importance of the impact of network structure on the relationships between firms and firm performance, few studies have investigated these effects. This study investigates how network openness influences the relationships between TSI, opportunism, technological uncertainty, and supplier performance. We also try to figure out how network openness functions as a governance mechanism.

Peer Effects In Service Usage, Sangyoung Song

Asia Marketing Journal

Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms’ allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers’ service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member’s gym-going behavior is influenced by the behaviors and characteristics of the …

To Conform Or Not To Conform : Mixed Conformity Model, Yongjee Han

Asia Marketing Journal

This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of …