Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Accounting (40558)
- Social and Behavioral Sciences (32345)
- Education (22960)
- Business Administration, Management, and Operations (19285)
- Taxation (17279)
-
- Marketing (16741)
- Higher Education (14998)
- Arts and Humanities (14630)
- Economics (9958)
- Finance and Financial Management (9545)
- Public Affairs, Public Policy and Public Administration (9041)
- Medicine and Health Sciences (6978)
- Human Resources Management (6141)
- Business and Corporate Communications (6093)
- History (6063)
- Physical Sciences and Mathematics (6045)
- Law (6011)
- Organizational Behavior and Theory (5629)
- Communication (5339)
- Technology and Innovation (4975)
- Tourism and Travel (4911)
- Entrepreneurial and Small Business Operations (4483)
- Sports Management (4465)
- Engineering (4370)
- Management Information Systems (4297)
- Sociology (4069)
- Operations and Supply Chain Management (3985)
- Life Sciences (3876)
- Hospitality Administration and Management (3648)
- Institution
-
- University of Mississippi (34427)
- Singapore Management University (6970)
- East Tennessee State University (6613)
- Morehead State University (4831)
- Western Kentucky University (4438)
-
- Walden University (3036)
- Technological University Dublin (2948)
- Lindenwood University (2843)
- American Dental Association (2450)
- University of Nebraska - Lincoln (2287)
- Georgia Southern University (2208)
- Nova Southeastern University (1963)
- Brigham Young University (1950)
- Kennesaw State University (1849)
- University of North Florida (1837)
- University of Central Florida (1723)
- University of Nevada, Las Vegas (1632)
- California State University, San Bernardino (1540)
- Edith Cowan University (1345)
- University of Arkansas, Fayetteville (1299)
- Utah State University (1263)
- Case Western Reserve University (1238)
- Old Dominion University (1234)
- Universitas Indonesia (1226)
- Air Force Institute of Technology (1167)
- University of South Florida (1130)
- Grand Valley State University (1012)
- University for Business and Technology in Kosovo (990)
- Chulalongkorn University (983)
- Eastern Illinois University (918)
- Keyword
-
- Kentucky (2317)
- Press release (2253)
- Industry (2193)
- Lindenwood University (2047)
- Infrastructure (1992)
-
- Leadership (1824)
- Etc (1715)
- Marketing (1711)
- Business (1670)
- Health Insurance (1553)
- Florida Blue Archives (1524)
- Management (1416)
- Blue Cross of Florida, Inc. -- Archives (1349)
- Western Kentucky University (1345)
- Economic Development (1248)
- Finance (1246)
- Questions (1216)
- Blue Shield of Florida, Inc.-- Archives (1207)
- Health insurance -- Florida -- Jacksonville -- History -- 20th century -- Archives (1203)
- Hospitalization insurance -- Florida -- Jacksonville -- History -- 20th century -- Archives (1203)
- BlueCross and BlueShield of Florida, Inc. -- Archives (1202)
- Health maintenance organizations -- Florida -- History -- 20th century -- Archives (1202)
- Florida Medical Service Corporation -- Archives (1193)
- Health insurance -- Florida -- Jacksonville -- History -- 21st century -- Archives (1187)
- Health maintenance organizations -- Florida -- History -- 21st century -- Archives (1186)
- Hospitalization insurance -- Florida -- Jacksonville -- History -- 21st century -- Archives (1186)
- Florida Hospital Service Corporation -- Archives (1184)
- American Institute of Certified Public Accountants (1180)
- Medical care -- Florida -- Jacksonville -- Cost control -- History -- 20th century -- Archives (1161)
- Accounting -- Examinations (1146)
- Publication Year
- Publication
-
- Journal of Accountancy (6841)
- ETSU News (6154)
- Newsletters (4315)
- Research Collection Lee Kong Chian School Of Business (3168)
- Association Sections, Divisions, Boards, Teams (2971)
-
- Walden Dissertations and Doctoral Studies (2856)
- Theses and Dissertations (2732)
- Guides, Handbooks and Manuals (2698)
- Woman C.P.A. (2397)
- Archived Lindenwood Press Releases (2056)
- Tax Adviser (2054)
- Faculty Publications (1818)
- Haskins and Sells Publications (1783)
- Faculty Senate Records (1653)
- Florida Blue Archives Printed Materials (1544)
- Industry Guides (AAGs), Risk Alerts, and Checklists (1455)
- WKU Administration Documents (1360)
- Exposure Drafts, Comment Letters, and Statements of Position (1071)
- NSU Athletics Press Releases (959)
- Accounting Historians Notebook (950)
- Honors Theses (927)
- Touche Ross Publications (912)
- Accounting Historians Journal (892)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (839)
- Theses (817)
- Research Collection School Of Accountancy (806)
- On Sport and Society (805)
- The Foundation Review (786)
- Research Collection School Of Computing and Information Systems (690)
- Dissertations (681)
- Publication Type
Articles 54271 - 54300 of 150705
Full-Text Articles in Business
Manu Militari: The Institutional Contingencies Of Stakeholder Relationships On Entrepreneurial Performance, Shon R. Hiatt, W. Chad Carlos, Wesley D. Sine
Manu Militari: The Institutional Contingencies Of Stakeholder Relationships On Entrepreneurial Performance, Shon R. Hiatt, W. Chad Carlos, Wesley D. Sine
Faculty Publications
This study examines how ventures can leverage relationships with heterogeneous government stakeholders to enhance survival in different institutional environments. We consider how the distinct resources provided from venture ties to military and political actors represent complementary strategic assets that differentially influence performance in varying political and economic environments as well as under conditions of violence and political conflict. Empirically, we examine the effect of these respective stakeholder relationships on new venture survival across 10 countries over a 65-year period. By distinguishing between the resources obtained through relationships with different types of government stakeholders and showing how the value of these …
Strategic Management In Irish Construction Professional Service Firms: A Comparative Study Across Professions, Oluwasegun Seriki, Roisin Murphy
Strategic Management In Irish Construction Professional Service Firms: A Comparative Study Across Professions, Oluwasegun Seriki, Roisin Murphy
Conference papers
The Irish construction industry has undergone substantial change in the past decade. Following a deep, lengthy recession the improving outlook of the construction sector makes the inquiry into strategy within the firms both timely and appropriate. Determining how construction organizations successfully adapt in a highly turbulent industry is critical to ensure survival in a highly cyclical industry sector. Strategizing in construction professional service firms (CPSFs) is not well documented, and there is little understanding of the strategy processes, and implications of these processes in the firms. As part of an ongoing study, the strategic management process in CPSFs is reviewed …
2017-2018 Operating Budget, Southern University And A & M College. Office Of Finance & Administration.
2017-2018 Operating Budget, Southern University And A & M College. Office Of Finance & Administration.
All Southern University System Budgets
2017-2018 Operating Budget of Southern University Baton Rouge Campus.
Ada News - 09/04/2017, American Dental Association, Publishing Division
Ada News - 09/04/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Media, Institutions And Voting: Perceptions Of Nonmetropolitan Nebraskans: 2017 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Randolph L. Cantrell, Bradley Lubben, L. J. Mcelravy, Timothy Meyer
Media, Institutions And Voting: Perceptions Of Nonmetropolitan Nebraskans: 2017 Nebraska Rural Poll Results, Rebecca J. Vogt, Cheryl A. Burkhart-Kriesel, Randolph L. Cantrell, Bradley Lubben, L. J. Mcelravy, Timothy Meyer
Rural Futures Institute: Publications
Conclusion
Rural Nebraskans most trust information received from local news sources (TV and newspapers) and public sources (PBS and public radio). They least trust information from social networking sites and Internet blogs. Most rural Nebraskans are somewhat or very confident in their ability to recognize news that is made up.
Most rural Nebraskans have confidence in their local institutions (public safety agencies in their community; public schools in their community; and voting and election systems in their county). On the other hand, over one-quarter of rural Nebraskans have very little confidence in the following national institutions: U.S. House of Representatives, …
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
Qualitative Marketing Research: The State Of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report
Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data Qualitative methods in marketing have become essential not only for their classical advantage in consumer behavior, but also for their benefits in dealing with big data and data mining. Research from International Data Corporation (IDC) shows that when it comes to online data, unstructured content accounts for 90% of all digital information. Under these circumstances, this study provides a literature review and analysis on the role and relation of qualitative methods with …
Ethnic And Gender Diversity In Top Level Management And Firm Performance: Shareholder’S Perspectives, Rohail Hassan, Maran Marimuth, Eraj Tariq, Raja Aqeel
Ethnic And Gender Diversity In Top Level Management And Firm Performance: Shareholder’S Perspectives, Rohail Hassan, Maran Marimuth, Eraj Tariq, Raja Aqeel
Journal of International Women's Studies
This study examines the relationship between demographic diversity in top management levels with a firms’ financial performance using 84 non-financial companies in Malaysia. Demographic diversity consists of ethnic diversity and gender diversity. The top management level includes both the top management team and the board of directors. This study uses data from 2008 to 2012. Return on assets measures the financial performance. Ethnic and gender diversity measured by the number of Non-Malays and the number of females in top management respectively. This study incorporates descriptive statistics, correlation testing, and regression analysis. The results show that ethnic diversity in the top …
An Examination Of The Statistical Significance And Economic Relevance Of Profitability And Earnings Forecasts From Models And Analysts, Mark E. Evans, Kenneth Njoroge, Keng Kevin Ow Yong
An Examination Of The Statistical Significance And Economic Relevance Of Profitability And Earnings Forecasts From Models And Analysts, Mark E. Evans, Kenneth Njoroge, Keng Kevin Ow Yong
Research Collection School of Accountancy
In this paper, we propose and empirically test a cross-sectional profitability forecasting model which incorporates two major improvements relative to extant models. First, in terms of model construction, we incorporate mean reversion through the use of a two-stage partial adjustment model and inclusion of a number of additional relevant determinants of profitability. Second, in terms of model estimation, we employ least absolute deviation (LAD) analysis instead of ordinary least squares (OLS) because the former approach is able to better accommodate outliers. Results reveal that forecasts from our model are more accurate than three extant models at every forecast horizon considered …
Nebraska Business And Consumer Confidence Indexes: September 1, 2017, Eric Thompson
Nebraska Business And Consumer Confidence Indexes: September 1, 2017, Eric Thompson
Leading Economic Indicator Reports
Nebraska’s consumer and business confidence fell during August. The Consumer Confidence Index – Nebraska (CCI-N) stood at 100.9 in August, below the reading of 102.5 from July. Notably, the CCI-N remained above the neutral value of 100.0 during August. The outlook of Nebraska businesses remained strong. The Business Confidence Index – Nebraska (BCI-N) stood at 104.2 in August, close to the value of 105.1 during July, and well above the neutral value of 100.0. When asked about the most important issue facing their business, customer demand was mentioned by 35 percent of business respondents. Businesses also faced growing competition in …
When Is The Best Time To Release A New Smartphone?, Singapore Management University
When Is The Best Time To Release A New Smartphone?, Singapore Management University
Perspectives@SMU
Pent-up consumer demand can drive profits, but there are risks
In the world of technology, advances occur at breakneck speed and history tells us that if companies don’t lead the pack, they pay a high price – oblivion.
From Capitol Hill To Venture Capital, Singapore Management University
From Capitol Hill To Venture Capital, Singapore Management University
Perspectives@SMU
The CEO of Y! Combinator on how a ‘dumb idea’ became the world’s top videogaming community, the core of being an entrepreneur…and pizza
Sports Analytics: Why Your Favourite Team Knows More About You Than You Think, Singapore Management University
Sports Analytics: Why Your Favourite Team Knows More About You Than You Think, Singapore Management University
Perspectives@SMU
t's not just the players being tracked throughout the season Each time German football team Bayern Munich plays a home game, the event generates nine million separate pieces of data. There’s data about what the players do on field gathered from sensors in their uniforms; data from videos of where the crowd moves to at different times in the event and where the bottlenecks are; data on sales at food and clothing concessions and how the crowds move to them; and data on where the workers and volunteers are at every point in the event.
Nostalgia Makes Us More Patient, Singapore Management University
Nostalgia Makes Us More Patient, Singapore Management University
Perspectives@SMU
Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.
Wall Fellows Newsletter, Volume 6, Issue 1, Fall 2017, Coastal Carolina University
Wall Fellows Newsletter, Volume 6, Issue 1, Fall 2017, Coastal Carolina University
Wall Fellows Newsletter
Newsletter of the Wall Fellows Program in the E. Craig Wall Sr. College of Business Administration.
Maximum Entropy Approach To Interbank Lending: Towards A More Accurate Algorithm, Thach N. Nguyen, Olga Kosheleva, Vladik Kreinovich
Maximum Entropy Approach To Interbank Lending: Towards A More Accurate Algorithm, Thach N. Nguyen, Olga Kosheleva, Vladik Kreinovich
Departmental Technical Reports (CS)
Banks loan money to each and borrow money from each other. To minimizing the risk caused by a possible default of one of the banks, a reasonable idea is to evenly spread the lending between different banks. A natural way to formalize this evenness requirement is to select the interbank amounts for which the entropy is the largest possible. The existing algorithms for solving the resulting constrained optimization problem provides only an approximate solution. In this paper, we propose a new algorithm that provides the exact solution to the maximum-entropy interbank lending problem.
Communication Or Action? Strategies Fostering Ethical Organizational Conduct And Relational Outcomes, Soojin Kim, Arunima Krishna
Communication Or Action? Strategies Fostering Ethical Organizational Conduct And Relational Outcomes, Soojin Kim, Arunima Krishna
Research Collection Lee Kong Chian School of Business
This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict …
Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont
Online Hunting Forums Identify Achievement As Prominent Among Multiple Satisfactions, Alena M. Ebeling-Schuld, Chris T. Darimont
Big-Game and Trophy Hunting Collection
Understanding hunter satisfactions can lead to improved wildlife management policy and practice. Whereas previous work has suggested that hunters often seek multiple satisfactions (achievement, affiliation, appreciation), little is known about how satisfactions might vary with target species. Additionally, past research has mostly gathered data using interviews and surveys, which might limit scope as well as introduce strategic bias for potentially provocative subjects such as hunting. To address these gaps, we analyzed data from online hunting forums, which provide an open-access source of peer-to-peer discussion that is geographically and taxonomically broad. We used directed qualitative content analysis to analyze hunting narratives …
The Huntsman Post, September 2017, Usu Jon M. Huntsman School Of Business
The Huntsman Post, September 2017, Usu Jon M. Huntsman School Of Business
Jon M. Huntsman School of Business Huntsman Post Issues Collection
Monthly newsletter for the Jon M. Huntsman School of Business at Utah State University.
The Bull Of Wall Street: Experimental Analysis Of Testosterone And Asset Trading, Amos Nadler, Peiran Jiao, Cameron J. Johnson, Veronika Alexander, Paul J. Zak
The Bull Of Wall Street: Experimental Analysis Of Testosterone And Asset Trading, Amos Nadler, Peiran Jiao, Cameron J. Johnson, Veronika Alexander, Paul J. Zak
Business Publications
Growing evidence shows that biological factors affect individual financial decisions that could be reflected in financial markets. Testosterone, a chemical messenger especially influential in male physiology, has been shown to affect economic decision making, and is taken as a performance enhancer among some financial professionals. This is the first experimental study to test how testosterone causally affects trading and prices. We exogenously elevated testosterone in male traders, and tested testosterone’s effect both on their trading behavior in experimental asset markets and on the size and duration of asset price bubbles. Using both aggregated and individual trading data, we find that …
Corporate Governance And The Rise Of Integrating Corporate Social Responsibility Criteria In Exacutive Compensation: Effectiveness And Implications For Firm Outcomes, Caroline Flammer, Bryan Hong, Dylan Minor
Corporate Governance And The Rise Of Integrating Corporate Social Responsibility Criteria In Exacutive Compensation: Effectiveness And Implications For Firm Outcomes, Caroline Flammer, Bryan Hong, Dylan Minor
Business Publications
This study examines the integration of corporate social responsibility (CSR) criteria in executive compensation, a relatively recent practice in corporate governance. We construct a novel database of CSR contracting and document that CSR contracting has become more prevalent over time. We further find that the adoption of CSR contracting leads to i) an increase in long-term orientation; ii) an increase in firm value; iii) an increase in social and environmental performance; iv) a reduction in emissions; and v) an increase in green innovations. These findings are consistent with our theoretical arguments predicting that CSR contracting helps direct management’s attention to …
Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh
Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh
Sport Management Faculty Publications
While previous research has established a clear connection between attitudes and consumption intention for men’s spectator sports (Dwyer, 2013; Lim, Martin, & Kwak, 2010; Mahony & Howard, 1998; Mahony & Moorman, 1999; Mahony & Moorman, 2000), the attitude-consumption intention relationship has not been studied in the women’s collegiate sports context. The purpose of the current study was to investigate consumer’s attitudes towards women’s collegiate basketball, examine the impact of the components of attitude on consumers’ future consumption intentions, and assess the differences in attitude and consumption intention based on gender and past consumption behavior. Findings supported the Two-Component Model of …
2017-September-08-Etsu President Authorized To Find Solution To Tuition Disparity Between Pharmacy Schools, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2017-September-08-Etsu President Authorized To Find Solution To Tuition Disparity Between Pharmacy Schools, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The East Tennessee State University Board of Trustees unanimously passed a measure Friday allowing President Brian Noland to seek public funding opportunities to assist students attending the universitys privately funded Bill Gatton College of Pharmacy.
While the pharmacy colleges tuition is average compared to in-state privately funded institutions, tuition cost at the states only publicly funded pharmacy college, the University of Tennessee, is considerably less.
To further compound the matter, just this year, the University of Tennessees College of Pharmacy began offering a 75 percent tuition discount to all out-of-state students living within a 200-mile radius of their main campus …
1017-September-01-Board Of Trustees, University Marketing And Communication, East Tennessee State University
1017-September-01-Board Of Trustees, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-01-Gabe Hobbs, University Marketing And Communication, East Tennessee State University
1017-September-01-Gabe Hobbs, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-01-Kari Albarado, University Marketing And Communication, East Tennessee State University
1017-September-01-Kari Albarado, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2017-September-Breaking The Silence, A Survivor Art Show.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2017-September-Breaking The Silence, A Survivor Art Show.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The ETSU Department of Art & Design, Slocumb Galleries, and the Women's Resource Center with the Office of Professional Development proudly present: Breaking the Silence, A Survivor Art Show, curated by Ruth Taylor Read. Join us in a community celebration of survival and resistance against sexual violence with these resilient artists by joining in the work and education provided by the second annual Escape from Rape: A Cultural Change conference, on September 15, 2017 at The James and Nellie Brinkley Center.
Breaking the Silence features exhibited work from those in our community who have been affected by sexual violence. The …
Analiza Statistikore E Kredive Sipas Aktivitetit Ekonomik, Xhejlane Imeri
Analiza Statistikore E Kredive Sipas Aktivitetit Ekonomik, Xhejlane Imeri
Theses and Dissertations
Në dinamikën ekonomike globale në ditët e sotme fuqia, potenciali për të parashikur të ardhmen sjell përparsi të githanshme, për arsye se mund të parandalohen rreziqet e papritura. Në këtë perspektivë, është e rëndësishme që vazhdimisht të përcjellim të dhënat nga e kaluara, në mënyr që të mos na befasoj e ardhmja. Qëllimi i këtij studimi është që të ofrojë një pasqyrë të trendit të kredive në bazë të aktivitetit ekonomik dhe të bëjë krahasimet në sektor të ndryshëm të ekonomisë. Të dhënat e huazuara nga raporti i Bankës Qendrore të Republikës së Kosovës tregojnë se huat bankare në Republikën …
Vlerat Mbi Sjelljen E Konsumatorit, Tringa Mehmeti
Vlerat Mbi Sjelljen E Konsumatorit, Tringa Mehmeti
Theses and Dissertations
Sjellja konsumatore është një nga dukuritë që është studiuar më së shumti nga ekonomistët e të tëra kohërave. Kosova ka hyrë në rrugën e ekonomisë së tregut dhe sjellja e konsumatorëve Kosovarë është një dukuri që duhet studiuar për të vërejtur prirjet e konsumatorëve kosovarë në mënyrë që të përballojmë më mirë kërkesat, nevojat dhe dëshirat e tyre, duke menaxhuar edhe parametrat makroekonomikë.
Qëllimi i këtij punimi është që të japim disa mendime në lidhje me sjelljen konsumatore në përgjithësi mbështetur në Ligjin e Engelit dhe paradoksin Giffen dhe në lidhje me konsumin në Kosovë sipas familjeve dhe nivelit të …
Mundësitë Dhe Efektet E Shkëmbimit Të Lirë Të Dijes Për Të Promovuar Inovacione, Lindita Osmani
Mundësitë Dhe Efektet E Shkëmbimit Të Lirë Të Dijes Për Të Promovuar Inovacione, Lindita Osmani
Theses and Dissertations
Inovacionet janë shumë të popullarizuara në botë e sidomos në vendet e zhvilluara dhe deri vonë është menduar që inovacionet janë vetëm teknologjike. Zhvillimi ekonomik ka ndikuar në përmirësim të arsimit, ku njohuritë edukative, puna dhe kapitali njerëzor së bashku më teknologji kanë ndikuar në zhvillim më të shpejtë ekonomik dhe inovacione. Këto ditë më diferenca zhvillimore kaq të mëdha ndërmjet shteteve, teknologjia e avancuar mundëson që të shkëmbehen ide për të promovuar inovacione. Edhe pse mundësitë dhe efektet janë të ndryshme për çdo shtet, edukimi, informatat, teknologjia ka mundësuar që të zhvillohen inovacione që kanë ndikim shumë të madh …
Përdorimi I Mediave Sociale Në Kompani Botërore Dhe Revolucioni I Saj, Ard Puka
Përdorimi I Mediave Sociale Në Kompani Botërore Dhe Revolucioni I Saj, Ard Puka
Theses and Dissertations
Teknologjia i jep konsumatorit fuqinë për të hetuar produktet për etiketimin e tyre dhe mundësinë për tëkritikuar ato, në masë të barabartë dhe më shumë. Prandaj shumë kompani sot kanë faqe në rrjetet sociale për të plotësuar informacionin e mbajtur produkte, të mbajtura nga reagimet e konsumatorëve rreth produkteve dhe kanë tendencë të lidhen më shumë me një kompani pas leximit të komenteve të ndryshme. Gazeta lidhet me ndikimin e mediave sociale në sjelljen e konsumatorit, ku përmes gazetës shumë konsumatorë përmbushin nevojat e tyre duke i ri kërkuar ato produkte në rrjete sociale prandaj gjithmonë do të jetë opsion …