Business Commons^™

Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer

Research Collection Lee Kong Chian School Of Business

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the network, an ad-serving decision must be made in a matter of milliseconds. In this work, we describe the design and implementation of an ad-serving algorithm that incorporates machine-learning methods to make personalized ad-serving decisions within milliseconds. We developed this algorithm for Vungle Inc., one of the largest global mobile ad networks. Our approach also …

Transshipment Hub Selection From A Shipper’S And Freight Forwarder’S Perspective, Gang Chen, Waiman Cheung, Sung-Chi Chu, Liang Xu

Research Collection Lee Kong Chian School Of Business

Transshipment hub selection becomes increasingly important to the global logistics community. From the perspectives of shippers and freight forwarders, a selection must align with cost control strategy and sustain service reliability across cooperative service providers. This paper assesses the selection with the options of both sea and air transports, and from the influence of country of origin of the company. Critical factors of transshipment hub selection, both qualitative and quantitative, are identified through focus group discussions. Relative importance of these factors is determined based on collective views of logistics stakeholders. The competitiveness of transshipment hubs is then assessed using an …

Performance Of Cellular Bucket Brigades With Hand-Off Times, Yun Fong Lim

Research Collection Lee Kong Chian School Of Business

A cellular bucket brigade is a way to coordinate workers along an aisle with work content on both sides. Each worker in a cellular bucket brigade works on one side of the aisle when he proceeds in one direction, and he works on the other side when he proceeds in the reverse direction. Although the cellular bucket brigade eliminates the unproductive walk-back, it requires more hand-offs to assemble a product than a traditional (serial) bucket brigade. These hand-offs may waste significant production capacity as each of them requires an exchange of work, which can be complicated and time-consuming in practice. …

Do Security Analysts Learn From Their Colleagues?, Kenny Phua, T. Mandy Tham, Chi Shen Wei

Research Collection Lee Kong Chian School Of Business

We examine how learning from colleagues affects security analyst forecast outcomes. We represent the brokerage house as an information network of analysts connected through industry overlaps in their coverage portfolios. Analysts who are more centrally connected in their brokerage network produce more accurate forecast estimates and generate more influential forecast revisions. Consistent with learning, more central analysts tend to unwind their colleagues’ recent forecast errors in their forecast revisions. Learning appears to benefit all colleagues, as working at more interconnected brokerages (i.e., denser networks) improves forecast accuracy for all analysts.

Ceo’S Inside Debt And Dynamics Of Capital Structure, Eric Brisker, Wei Wang

Business Faculty Publications

Debt-type compensation (inside debt) exacerbates the divergence in risk preferences between the chief executive officer (CEO) and shareholders and, in turn, affects capital structure decisions. An excessively risk-averse CEO tends to use less debt than the shareholders desire, reduce debt
quickly when the firm is overlevered, but is reluctant to increase debt when the firm is underlevered. We find that higher CEO’s inside debt ratio (i.e., inside debt as a percentage of total incentive compensation) is associated with lower firm leverage and faster (slower) leverage adjustments toward the shareholders’ desired level for overlevered (underlevered) firms. The CEO’s inside debt ratio …

The Mediating Role Of Work Values In The Relationship Between Islamic Religiosity And Job Performance: Empirical Evidence From Egyptian Public Health Sector, Dr. Maha Ahmed Zaki Dajani, Dr. Mohamed Saad Mohamed

Business Administration

This study attempts to empirically examine the job performance of Egyptian employees working in public health sector from the perspective of Islamic religiosity, when work values play a mediating role; based on cognitive dissonance theory. These relationships were tested within a sample of (400) participants working in ten public hospitals located inside greater Cairo area, only (335) responded, with a response rate of 83.75%. Results revealed that there is a significant positive relationship between Islamic religiosity and the four dimensions of work values (instrumental, cognitive, social/altruistic, and prestige), and there is partial mediation between work values and job performance (task …

Public Accounting Report 2017 Rankings, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

The School of Accountancy is excited to report that we continue to rank in the “Top 50” graduate and undergraduate programs in The Public Accounting Report 2017 Annual Rankings. For programs with 17 or fewer faculty members, the undergraduate program is ranked #3 and the masterʼs program is ranked #8. The overall ranking of all schools placed the undergraduate program at #40 and the masterʼs program at #50. The School of Accountancy continues to receive national recognition for our faculty and programs.

Alumni Unscripted: The Wmu Opportunity, Brett Mcgovern

Haworth College of Business News

Alumni Unscripted blog post by Brett McGovern.

The Impact Of A Military Base On Community Volunteering: A Case Study, Norman Dolch, Helen Wise, Ronald Wade

Journal of Ideology

No abstract provided.

1017-September-29-All-American Rejects, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

1017-September-29-Etsu Response, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

1017-September-29-Hurricane Relief Concert, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Workarounds In Nonprofit Management: Counter Theory For Best Practices Innovation, Stuart C. Mendel

Journal of Ideology

One quiet aspect of the exercise of best practices in nonprofit operations settings is that managers typically must engage in creative problem solving to accommodate exceptions or unanticipated conditions. Problem solving may be perceived as situational until the frequency of the “workarounds” give pause to decision-makers, leading some to challenge the validity of the best practice. This essay uses inductive method inquiry drawing upon existing nonprofit management literature on best practices, workarounds and related topics. The essay posits that workarounds are an underappreciated component of nonprofit management theory.

2017-09-28 Statement From The Board, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Statement of the Board of Regents delivered to the faculty and staff on September 29, 2017.

2017-09-29 President's Message, Morehead State University. Faculty Senate.

Faculty Senate Records

Message from the president delivered to the faculty and staff on September 29, 2017.

The Santa Clara, 2017-09-28, Santa Clara University

The Santa Clara

No abstract provided.

School Of Health Sciences Professor Authors Key Position Stands, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

1017-September-28-Curtain Up!, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2017-09-28 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents for September 28, 2017. Included in the booklet are the meeting minutes for June 8, 2017 and August 24, 2017, diversity plan, and reports on property leases and service contracts.

Newsroom: Gutoff, Nixon On Puerto Rico 09-28-2017, Katie Warren, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

Corporate Environmental Responsibility And Environmental Non-Governmental Organizations In China, Zhaojun Yang, Weihao Liu, Jun Sun, Yali Zhang

Information Systems Faculty Publications

In China, environmental non-governmental organizations (ENGOs) play an important supervisory role to address ecological issues together with government regulation and enterprise implementation. This study examines the effect of ENGO presence on corporate environmental responsibility (CER) performance, along with internal factors as covariate variables. With a sample of 677 enterprises, it operationalizes the independent variable in terms of the number of ENGOs within certain distances from each enterprise, and the dependent variable based on the corporate social responsibility report using the specific criteria in the Global Reporting Initiative (GRI) sustainability reporting guidelines. The results of Tobit regression analyses indicate that ENGO …

Accessibility And Usability Of Government Websites In Tanzania, Joel S. Mtebe, Aron W. Kondoro

The African Journal of Information Systems

The government of Tanzania has been embracing information systems specifically websites in order to widen access to government services, lower administrative costs, and to increase public participation in decision making. As a result, almost every ministry, department, and agency (MDA) has developed a website of different kind. However, the majority of existing websites were developed without sufficiently considering user needs which indicates that they do have some usability and accessibility problems. This study used SortSite tool to evaluate accessibility and usability of government websites taking a sample of 22 websites. The report from the SortSite tool was then checked against …

An Evaluation Of Educational Values Of Youtube Videos For Academic Writing, Gbolahan Olasina

The African Journal of Information Systems

The aim is to assess the impact of YouTube videos about academic writing and its skills on the writing performance of students. Theoretical perspectives from constructivism and associated learning models are used to inform the purpose of the research. The contextual setting is matriculation students awaiting admission to higher institutions. The population is 40 students belonging to a class aimed at assisting disadvantaged students in their academic writing in Scottsville, Province of KwaZulu-Natal, South Africa. The students are broken into two groups – control/traditional teaching and the treatment/YouTube facilitated groups. Consequently, a dominant qualitative approach is adopted using focus group …

1017-September-27-Entrepreneurs' Club Speaker, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

1017-September-27-Walk Of Hope, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Enhancing The Internet Of Things Architecture With Flow Semantics, Allen Ronald Deserranno

USF Tampa Graduate Theses and Dissertations

Internet of Things (‘IoT’) systems are complex, asynchronous solutions often comprised of various software and hardware components developed in isolation of each other. These components function with different degrees of reliability and performance over an inherently unreliable network, the Internet. Many IoT systems are developed within silos that do not provide the ability to communicate or be interoperable with other systems and platforms. Literature exists on how these systems should be designed, how they should interoperate, and how they could be improved, but practice does not always consult literature.

The work brings together a proposed reference architecture for the IoT …

The Roles Of Product Type And Product Newness In Consumer Value Co-Creation For Luxury Brands, Qi Lu

Lingnan Theses

The study examines the effect of consumer co-creation in different new product development stages on consumer loyalty, purchase intention and word-of-mouth. It also examines (a) the mediating role of consumer perceived value, (b) the moderating effect of product type (search goods vs. experience goods) and (c) the influence of product newness (high-level vs. low-level) on the moderating effect of product type. Two scenario-based experiments on real luxury buyers in China were conducted to test the proposed hypotheses.

The findings show that co-creation at the early (vs. late) stage have a greater positive impact on consumer loyalty, purchase intention and word-of-mouth. …

Leonard J. Arrington Centennial Conference, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

This summer, the Jon M. Huntsman School of Business was honored to host the Leonard J. Arrington Centennial Conference which was sponsored by Cache Valley Bank and Siegfried—Jensen.

Top Finish In National Real Estate Investing Competition, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

A team of Huntsman School students placed third in a national real estate competition, ahead of Harvard, BYU, Wisconsin Madison, Pepperdine and others in the 2016 Real Confidence University Challenge. The annual competition, comprised of 32 universities and colleges with over 190 students, gives hands-on learning experience in public and private commercial real estate investing. The performance of each sectorʼs weighted investment selection was calculated with its respective benchmark return data provided by NAREIT, NCREIF, Markit and Giliberto-Levy Commercial Mortgage Performance Index. Each university team is allocated $1 billion in theoretical capital among a variety of commercial real estate investment …

Homecoming Scheduled For Oct. 10-15, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.