Business Commons^™

2017-November-22-Holiday Choral Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Big, Gig Picture: We Can't Assume The Same Constructs Matter, Alice M. Brawley Newlin

Management Faculty Publications

I am concerned about industrial and organizational (I-O) psychology's relevance to the gig economy, defined here as the broad trends toward technology-based platform work. This sort of work happens on apps like Uber (where the app connects drivers and riders) and sites like MTurk (where human intelligence tasks, or HITs, are advertised to workers on behalf of requesters). We carry on with I-O research and practice as if technology comprises only things (e.g., phones, websites, platforms) that we use to assess applicants and complete work. However, technology has much more radically restructured work as we know it, to happen in …

From Merchant To Manufacturer, Tara Marling Abraham

Leadership Hour at Otterbein University

Tara Marling Abraham, Chairman and Co-CEO of Accel, Inc., is one of the nation’s leading experts in contract packaging. A strategist and experienced entrepreneur, Ms. Abraham advances innovation throughout the businesses she has established and grown, as well as professional and industry groups to which she dedicates time. Her combined expertise in finance, marketing, relationship management, supplier diversity, and mergers & acquisitions has made her a leader within the retail and consumer packaged goods industries.

End-User Development For Business Analysis Bus 405, Andrée Rathemacher

Library Impact Statements

No abstract provided.

2017-November-21-Delta Omega Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-21-Technology Roadshow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

How Do Consumers Adopt Imported Products In An Era Of Product Overcrowding?, Miguel Sahagun, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

When individuals decide to adopt imported products, they associate these products with one or more places. Thus, consumers are likely to think about the new cultures, ideas, and behaviors associated with these places. When adopting imported products some consumers seek some type of novelty without altering existing decisional and/or behavioral structures whereas other consumers seek novelty to create new consumption situations. Nonetheless, current research has failed to explain how determinant the influence of the product’s place and the process of adopting this product are on consumer’s purchase intention. Therefore, this research analyzes: 1) the influence of the product’s place market …

Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo

Atlantic Marketing Journal

The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely results as consumers compensate …

Double Trouble: Commingled Effects Of Fast Food And Sugar-Sweetened Beverage Consumption And The Intervening Role Of Physical Activity On Childhood Obesity, Christopher Berry, Scot Burton, Elizabeth Howlett

Atlantic Marketing Journal

Children are exposed to a great deal of food and beverage promotion. This is particularly concerning given that the prevalence of childhood obesity, a critical public health challenge, may be partially due to the increased consumption of fast food and sugar-sweetened beverages. However, there are lingering questions about the complex relationships between fast food and sugar-sweetened beverage consumption, physical activity levels, and childhood obesity. To address these complex relationships, this research examines the interaction of fast food and sugar-sweetened beverage consumption, along with the frequency of physical activity, in leading to the likelihood of a child being overweight or obese. …

Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu

Atlantic Marketing Journal

Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising …

The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation, J. Garry Smith

Atlantic Marketing Journal

Narcissistic salespersons can have detrimental effects on customer relationships and voluntary turnover. These impediments to organizational effectiveness occur through their relationships with customers, coworkers, supervisors, and the organization. Conversely, narcissistic salespersons also possess some attractive salesperson characteristics such as charm, resilience, confidence, competitiveness, and initial likeability. In this paper, I draw from the psychology, marketing, sales, and organizational literatures to develop a conceptual framework which illustrates the relationships of narcissistic salespersons with customers and critical job-related attitudes that affect their relationship with the organization. Specifically, this framework contains empirically testable proposed relationships between narcissism and the following specific outcomes of …

Ada News - 11/20/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2017-November-20-November Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Fashion Technology Forecasting: From Now To Future, Seung-Hee Lee, Yuli Liang

ASA Multidisciplinary Research Symposium

The purposes of this research were to further investigate how fashion has been driven by technology and to provide how fashion technology will be moving forward in the future.

Standing Out From The Affordable Luxury Brands: Can Coach Be The Next Lvmh?, Yuli Liang, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

This exploratory research intends to study the improvement procedure for Coach and provide justification why and how Coach could be further developed.

The Dark Side Of Counterfeit Luxury Goods, Carissa Teal, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

The purposes of this research were to examine prevalence of fashion luxury counterfeit products online, and investigate negative aspects of counterfeit product consumption.

Employee Recruitment And Retention In Rural Emergency Medicine: Why Is Turnover So High And How Do We Change It?, Sarah Hepper

ASA Multidisciplinary Research Symposium

The focus of this research is majorly based upon literature review. From the collected data in the referenced articles, comparisons are made to determine the best options for employee recruitment and retention in rural emergency medicine facilities; changing turnover rates is the ultimate goal.

Are Funeral Homes Nickel And Diming The Consumer To Death?, Anthony Fleege, Brian R. Powell

ASA Multidisciplinary Research Symposium

Funeral prices vary greatly across the United States. Even in the same community prices can vary by hundreds or thousands of dollars for the same services. Based on existing data and from surveying funeral homes in all fifty states, we are trying to determine if the public is getting nickel and dimed to death by unnecessary or over -inflated prices.

Proceedings Of The International Interdisciplinary Business And Economics Conference: Volume 8, Cihan Cobanoglu, Serdar Ongan

University of South Florida (USF) - M3 Publishing

This is the eighth volume of the International Interdisciplinary Business and Economics Conference Proceedings Series.

ISSN: 2372-5885

Innovation In Ill-Structured Decision-Making By Teams: Contributions Of What Members Say And Don’T Say And How They Are Related, Steven D. Silver

Faculty Publications

The contributions of both types of information that are exchanged and coaction in silence to innovation objectives of decision-making teams are considered. Ideation and idea generation are recognized as critical to innovation in decisions that are ill structured. We focus on coaction in silence and the conditions in interaction that are likely to facilitate idea generation. Integration of ideas and evaluations that are likely to contribute most to the quality of decisions are given explicit forms. Major contentions of the account are examined in experimental data.

New Presidential Scholarship Announced For Fall 2018 Semester, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Two From Lindenwood Take Top Prize At National Deca Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Annual Christmas Walk Scheduled For Sunday, Dec. 3, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Disadvantage And Child Health Among China's Rural-Urban Migrant Households, Yana Vander Meulen Rogers

Seminars in Local and Global Regional Economies

This talk examines how social disadvantage among rural-urban migrant households in China is associated with the nutritional status of children. The measures of social disadvantage are based on China’s hukou system of household registration – designed to limit domestic migration flows by denying public services in cities to migrants with rural registrations – and on gender bias that may harm women and girls.

Isscm Newsletter, Vol. 21, November 17, 2017, Raj Soin College Of Business, Wright State University

ISSCM Newsletters

A nineteen page newsletter from the Department of Information Systems and Supply Chain Management in the Raj Soin College of Business at Wright State University.

2017-November-17-The Garden Of Love, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Santa Clara, 2017-11-16, Santa Clara University

The Santa Clara

No abstract provided.

School Of Accountancy Ranked Nationally Again, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

The School of Accountancy in the Jon M. Huntsman School of Business has once again been ranked as one of the best accounting programs in the nation.