Business Commons^™

Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold

Atlantic Marketing Journal

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of …

Buyer-Seller Communications: Trusted Advisor Constructs And Measurement, Stephen C. Carlson 6425540

Atlantic Marketing Journal

Attainment of the “trusted advisor” role for sales representatives in a complex sales environment is considered the pinnacle of buyer-seller relationships. This study also examines whether pervasive smartphone use particularly among the millennial generation has substantially altered behaviors in the form of communications in the buyer-seller relationship. Does replacement of face-to-face and direct verbal communications by impersonal technology based communications that removes verbal and non-verbal or behavioral forms of communications have an impact on perceptions of communication quality and trust building among the parties. As use of smartphones for text based communications is more prevalent among younger generations, can generational …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

Corporate Social Media: A Typology Of Consumers, Beverly Wright, Scott Nadler, Aberdeen L. Borders, Paul H. Schwager, Ashley Sasnett

Atlantic Marketing Journal

Abstract - This consumer segmentation schema is developed using 1) number of businesses followed and 2) companies’ social posts as direct influence toward purchase decisions, as defining behaviors. The use of a theoretical progression prospective, which tracks the development of the customer engagement construct, is central to our development. A combination of qualitative and quantitative research methods reveals types of consumer groups and their interactions, perceptions, and involvement with Corporate Social Media (CSM). Cluster analysis produces five distinct consumer segments, and a process to help managers more effectively achieve marketing goals. The use of additional consumer metrics are recommended for …

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically …

Stock Repurchases As The Earnings Management: An Unintended Consequence Of The 2003 Dividend Tax Cut, Xiang Gao

Open Access Theses & Dissertations

I examine the impact of the 2003 dividend tax cut (Jobs and Growth Tax Relief Reconciliation Act, JGTRRA) on firms using stock repurchases for earnings per share (EPS) manipulation. Prior to 2003, dividends were taxed at the individual's income tax rate, which usually was ranged from 28 percent to 50 percent, compared to 20 percent tax rate on capital gains. In May 2003, with the passage of the JGTRRA, the dividend tax was cut significantly to 15 percent for the majority of individual income tax brackets, which is equal to the tax rate of capital gain. Consistent with Blouin et …

Credit Union Loan Rate Determinants During The Post-2009 Expansion, Esmeralda Patricia Muniz

Open Access Theses & Dissertations

Credit union deposits have grown substantially in recent years. Given that, an increasing number of consumers and small businesses are joining credit unions as members. This study investigates the determinants of credit union loan rates during a period of economic expansion in the United States using fourth quarter 2015 data for 5,942 credit unions. Five different interest rate categories are analyzed using nine potential loan rate determinants. The results indicate that credit union loan rates tend to be lower when economies of scale exist, while high ratios for net charge-offs and operating costs cause interest rates to increase. Opposite of …

Technical Project Management: Union Of Systems Engineering Processes With Project Management Processes, Deyaaldeen M. Abusal

Open Access Theses & Dissertations

Today, most projects in technical fields utilize project management to complete projects as planned, and some of the projects utilize system engineering to cover the project in both technically and commercially. This Thesis investigates the relationship between Project Management (PM) and Systems Engineering (SE) to determine if a suitably professional level of management and level of quality can be achieved. When studying PM and SE separately and make a comparison between both, there is much overlap between these two mature fields. The project could be planned and completed solely by either process. This study combines both fields of Project Management …

When Kids Are The Last To Know: Embodied Tensions In Surprising Children With Family Vacations, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

Purpose

Surprise family vacations have become increasingly prevalent in today’s digitally mediated consumer culture. Drawing on a performance-based view of tourism, this paper aims to explore the performance practices and embodied experiences by which young consumers are the recipients of last-minute surprise vacations.

Design/methodology/approach

YouTube offers a space for examining surprise family vacations, as captured in real time by consumers. The visual elements and verbal discourses of 139 surprise family vacation reveal videos were analyzed using a hermeneutical approach.

Findings

Findings suggest that surprise family vacations are characterized by three performance practices in which embodied tensions arise between normative expectations …

Pay Transparency: What Do Employees Think, Dow Scott, Devin Jordan

School of Business: Faculty Publications and Other Works

No abstract provided.

Assessment Of The Evolving Low-Cost Business Model For The Future Importance Of U.S. Secondary Airports, Nurettin Dinler, William B. Rankin

International Journal of Aviation, Aeronautics, and Aerospace

Airline deregulation caused a profound reshape in the aviation industry. The liberalization of the aviation sector resulted in a favorable environment for the emergence of low-cost carriers (LCCs). Following deregulation, airlines saw many attempts at their business strategies to gain more passengers in the air transportation market. To capture additional market shares of passenger traffic, the business models of LCCs have evolved to mirror the more common business models employed by the traditional legacy airlines. The purpose of this paper was to examine what effect, if any, exists between LCCs’ market share of passenger enplanements at secondary airports and their …

Modernizing The Supply Chain Of Airbus By Integrating Rfid And Blockchain Processes, Michael D. Santonino Iii, Constantine M. Koursaris, Michael J. Williams

International Journal of Aviation, Aeronautics, and Aerospace

Radio Frequency Identification, or RFID, has been gaining momentum within the aviation industry for improving efficiencies in the supply chain. RFID technology is not new, with many manufacturers outside of aviation being more responsive as early adopters to the technology. Currently, many of the full-scale implementation organizations from late adopters, have strategically integrated RFID technology into the manufacturing supply chain to tag parts and for airports/airlines to track baggage and passengers throughout their airport journey. Literature remains rather sparse in the implementation and success factors within the aviation supply chain as a number of businesses have kept much of the …

Foundations In Wisconsin: A Directory (37th Ed. 2018), Mary C. Frenn, John Francis Brick, Clare Casey, Jeremy Cluth, Kathryn Hendrickson, Madeline Murphy, Sareene Proodian

Foundations in Wisconsin: A Directory

The 2018 edition of Foundations in Wisconsin is the 37th edition of the print directory and the 18th year of the online version. The directory is designed as a research tool for grantseekers interested in locating information on private, corporate, and community foundations registered in Wisconsin. Each entry in this new edition has been updated or reviewed to provide the most current information available. Most of the data was drawn from IRS 990-PF tax returns filed by the foundations. Additional information was obtained from surveys, foundation websites, and annual reports.

To What Extent Does Employee Engagement Impact On Business Productivity?, Leonie Kierans

Theses

Employee productivity is a critical element of business success. Employee engagement has a significant impact on an employee’s level of motivation and productivity. Due to the importance of engaged employees, this research will focus on engagement levels and what common motivators are driving engagement for employees within a recruitment agency. Specifically, the context of this study is focused around the researcher’s place of work, a small to medium sized recruitment agency with offices in Cork and Dublin, that recruit nationally for the life sciences sector. The researcher adopted a mixed methods approach, based on a sequential explanatory strategy for the …

Modelling Volunteer Retention In Professional Membership Associations Through Targeting Specific Motivations And Satisfying Certain Aspects Of Volunteer Experience, Marina Saitgalina

School of Public Service Faculty Publications

Despite the abundance of the literature on volunteer motivation, satisfaction, retention, and the logical connection between the three concepts, the idea that certain types of motivation and satisfaction can sustain volunteer retention better than others has not been studied much. Furthermore, nonprofit research literature abounds with studies of charitable 501(c)(3) organizations, when far less is known about other kinds of nonprofits such as 501(c)(6) professional membership associations.

Finance Day At Ua, Shelby Amatangelo

Williams Honors College, Honors Research Projects

Financial stability cannot be built overnight. It takes years of working, saving, investing and planning to develop and maintain financial stability. However, one poor financial decision can destroy a person’s financial stability that they spent years creating. Over 25% of high school students believe that they will be unprepared to manage their finances upon high school graduation (Cooley, 2013). While 43 states require that K-12 standards in financial literacy, only 35 of them are required to be implemented (Heath, 2016). Furthermore, only 17 states require that a high school course in personal finance be taken to graduate and only 6 …

2018 Formula Sae Michigan Cost Report: Abbreviated Version, Rachel Rodgers

Williams Honors College, Honors Research Projects

Formula SAE Michigan is a collegiate design competition held every year at Michigan International Speedway. The University of Akron Zips Racing competes against 120 other teams in eight different events. The cost event requires a costed bill of materials and outline of how the team's open-wheel formula car is built. The event is scored on the car's total cost, the report's accuracy, and how students redesign components to meet a cost standard. This project is an abbreviated version of the cost report submitted for the 2018 Formula SAE Michigan event. Part drawings have been redacted due to their proprietary nature.

It's A Goodyear For Innovation, Nathaniel Rellinger, Erin Horstman, Miranda Radesic, Layne Mckinley, Nash Smalley, Rachel Starvaggi

Williams Honors College, Honors Research Projects

Innovation is nothing new to The Goodyear Tire and Rubber Company. The near future will bring another phase of evolution as the focus of tires sales will shift with the growing popularity of ride sharing, car sharing, and autonomous vehicles. For the scope of our project, it initially seemed obvious to use Goodyear’s good name as a selling point for a partnership with car sharing companies. We surveyed students at several colleges across Ohio that have car sharing fleets on campus and asked them about how they utilize the vehicles. After discovering through these interviews that ride sharing was more …

Your Business Needs To Invest In Artificial Intelligence, Jacob Jones

Williams Honors College, Honors Research Projects

Artificial intelligence (AI) is defined as “machines that respond to stimulation consistent with traditional responses from humans, given the human capacity for contemplation, judgment, and intention” by Brookings Institute. According to Amazon, AI is “the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition”. AI has the ability to transform business as there are many applications of AI technology available today that could improve the operations and financials of a business. AI has turned capabilities that previously were only thought about as futuristic into a reality which …

An Analysis Of The Factors Which Effectively Attract College Graduates, Mandy Kaur, Kaleb Oney, Joseph Chadbourne, Kayli Bookman, Benjamin Beckman

Williams Honors College, Honors Research Projects

Team Smucker Love was assigned the task of understanding recent graduates’ work environment priorities by the J. M. Smucker company. Through primary and secondary research, the team collaborated and discovered a variety of factors that are important to recent college graduates, as well as other millennials. This research seeks to define a few elements that can sway a recent college graduate whether to ultimately accept a position offered to them. Identified were five key areas of improvement at the target client, the J.M. Smucker Company, including technology in the workplace, work-life balance, workplace layout, work place culture, and amenities offered …

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Williams Honors College, Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …

Fifty Shades Of Day - The Varied And Incomplete Meanings Of Marketing Capabilities, Gregory J. Tanguay

Theses and Dissertations (Comprehensive)

Capabilities theories have been the subject of robust research efforts since being bridged into the Marketing domain from the organizational strategy literature approximately 25 years ago. While much empirical work has been performed to establish and clarify the relationships between marketing capabilities and firm performance, little work has been done in the ensuing period to describe and clarify the construct itself in the period ensuing its introduction to the marketing domain.

This has led to a large yet unchanging body of research founded upon a relatively vague construct. Marketing capabilities theory offers the domain an interesting means to explain marketing’s …

Recovering From Workplace Offenses: Understanding The Roles Of Resilience And Forgiveness, Francisca Saldanha

Theses and Dissertations (Comprehensive)

Workplace transgressions have been shown to have pervasive and detrimental consequences for employees and organizations. Given these negative consequences, past research has examined how managers and organizations can prevent transgressions from occurring in the first place (i.e., preventive approaches) and how transgressions can be fixed when they do eventually occur (i.e., remedial approaches). However, it is unlikely that transgressions can ever be fully eradicated from organizations and it is doubtful that providing remedies can fully redress the harm that was caused. Accordingly, it is important to complement the preventive and remedial approaches with a deeper understanding of how employees can …

Understanding Emotions In The Workplace: A Critical Examination Of The Role Of Emotions In Justice And Negotiation, Annika Hillebrandt

Theses and Dissertations (Comprehensive)

The central role of emotions in organizations, once underrecognized and underappreciated by organizational scholars, has attracted a great amount of research interest in recent years. Despite this important development, I argue that a number of critical questions have remained unaddressed, which limits our ability to predict the outcomes of emotions for individuals and organizations as well as describe employees’ subjective experiences at work. In this dissertation, I contribute to the understanding of the role of emotions in the workplace by identifying critical gaps in the emotions literature, integrating theories from different literatures to address these gaps, empirically comparing the interpersonal …

Autonomous Vehicles As A Disruptive Innovation: Economic And Social Impact, Tomasz Walivander

Theses

The pace of technology development and innovation is accelerating. The impact of new innovations becomes more and more disruptive, enriching but also challenging peoples' concept of life and the perception of the world. Social and economic implications of new innovations cause rapid and deep shifts in the existing paradigms. The number of tasks, at which machines exceed human capabilities is growing rapidly. Computers analyse medical images, make financial decisions and drive vehicles better than humans. This study is aimed to understand the disruptive nature of self-driving cars and explore the possible socio-economic outcomes that this innovation is expected to bring. …

Records Of The Pentecostal Publishing Company And Morrison Theological Trust Arc1987-002 - Finding Aid, Ats Special Collection And Archives

Finding Aids

No abstract provided.

Regulating Complacency: Human Limitations And Legal Efficacy, Steven L. Schwarcz

Faculty Scholarship

This Article examines how insights into limited human rationality can improve financial regulation. The Article identifies four categories of limitations—herd behavior, cognitive biases, overreliance on heuristics, and a proclivity to panic—that undermine the perfect-market regulatory assumptions that parties have full information and will act in their rational self-interest. The Article then analyzes how insights into these limitations can be used to correct resulting market failures. Requiring more robust disclosure and due diligence, for example, can help to reduce reliance on misleading information cascades that motivate herd behavior. Debiasing through law, such as requiring more specific, poignant, and concrete disclosure of …

Gis Project Management, Jochen Albrecht

Publications and Research

There is a big gulf between GIScience as an academic endeavor and its application in the form of GIS project management in the real world. Project activities are complex because they rarely involve routine repetitive acts, but often require specific knowledge and skills to be used in their design, execution, and management. This article explains what project management is, its objectives, and the required ingredients from personnel to budgets, and the integration of the GIS project into the larger context of an organization’s and even societal culture.

Loyalty Program Effectiveness: An Examination Of Mainstream And Niche Sport Fan-Team Relationships, Lisa S. Rufer

Theses and Dissertations

The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty programs. Since there are two major defined sport levels, differences were explored across niche and mainstream sport organizations. Using relationship marketing as the theoretical framework, participants (n = 678) were administered a 55-item instrument that included revised relationship quality and fan engagement scales. Quantitative data were used to run confirmatory factor analyses, analyses of …

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …