Business Commons^™

The Impact Of Entrepreneurial Education On Student\'S Entrepreneurial Intentions At Faith-Based Institutions, David A. Bosch Phd

Journal of Business, Industry, and Economics

Entrepreneurship is the engine of economic growth within a country and innovation in the world. The purpose of this exploratory study was to understand the role education plays in an individual’s entrepreneurial intent, the precursor to entrepreneurial activity. This research also explores the differing impact that Entrepreneurial Education has on the different genders. This study utilizes a pre-test post-test design of business students (N=114) in a semester-long entrepreneurship class at faith-based institutions. Regression analysis indicated that the theory of planned behavior is valid for studying entrepreneurial intent at faith-based institutions and male student’s entrepreneurial intent did increase more than the …

Juror Bias And Auditor Negligence: Evidence Using The Social Identity Theory, Reginald Wilson

Journal of Business, Industry, and Economics

The Social Identity Theory is employed to investigate whether the negligence verdicts of jurors who strongly identify with their profession are more lenient towards auditors that identify with the profession. Social Identity Theory predicts that groups will judge others less harshly if they identify with the group, unless the violation is so egregious that it disgraces the group. A 2 x 2 between-subjects experiment manipulates jurors’ social identities and auditor effort to investigate jurors’ perceptions of auditor negligence following an audit in which there was an independence violation. Contrary to expectations, juror negligence verdicts were not significantly influenced by their …

A Data-Driven And Mixed Methods Analysis Of Automotive Retail Operations Management, Mark Allen Colosimo

Wayne State University Dissertations

The importance of effective retail operations management has never been more significant. Our research aims to expand the understanding for efficiency and dynamics of franchise outlets within retail networks with a focus on sales performance and profitability. The focus and contribution is the development of an actionable data analytics driven process by which automotive dealerships (retail outlets) can be analyzed to identify areas of opportunity for improvement. In general, automotive dealerships aim to sell product to make a profit, the manufacturer of the product/brand desires to sell vehicles to make a profit, and the customer desires to find a suitable …

Interpersonal Affect, Accountability And Experience In Auditor Fraud Risk Judgments And The Processing Of Fraud Cues, Jennifer Schafer, Brad Schafer

Faculty Articles

This paper examines whether auditors’ affect toward client management influences fraud likelihood judgments and whether accountability and experience with fraud risk judgments moderate this effect. This research also explores the process by which affect influences fraud judgments by examining affect’s influence on the evaluation of fraud evidence cues. Results indicate that more positive affect toward the client results in lower fraud likelihood judgments. Accountability is found to moderate this effect, but only for experienced auditors. These findings have implications for fraud brainstorming sessions where all staff levels provide input into fraud risk assessments and because client characteristics are especially salient …

2018-2018 Construction Suppliers And Design Markets.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Interior architecture students have been very busy this month visiting markets, suppliers and lumber yards.  These types of businesses play a large role in all design projects 

The Residential Design Studio and Construction Fundamentals classes toured Builder's First Source in Johnson City to learn about the construction process and materials and tour the showroom and lumber yard. 

The Residential Design Studio traveled to High point, NC for the 2018 Furniture Market.  They toured showrooms, met professionals, and shopped for their Studio project.   Students also toured the local Ferguson's Kitchen, Bath, and Lighting Showroom where they learned about appliances, lighting, plumbing, …

A Passion To Change Health Care, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Walking through the halls of the Capitol in Washington, D.C., Kira Weaver was on a mission.

As a fourth-year student at East Tennessee State University Bill Gatton College of Pharmacy, she has learned that pharmacists can do so much more, and in a world of rising health care and drug costs, expanding the role of pharmacists might be a sure-fire way to dramatically cut the nation’s spending.

Weaver, from Lake Jackson, Texas, was nominated by her faculty mentor Dr. McKenzie Calhoun and selected by Dean Debbie Byrd to attend the National Association of Chain Drug Stores’ RxIMPACT event in D.C. …

Gradebook For Cleanliness In Hotels: An Analysis Of Housekeeping Costs And Hotel Cleanliness As Perceived By Guests, Cihan Cobanoglu, Olena Ciftci, Katerina Berezina, Faizan Ali

University of South Florida (USF) M3 Publishing

Gradebook for Cleanliness in Hotels Executive Summary

Cleanliness is one of the main factors in a hotel selection, regardless of property size, brand affiliation, or location. High standard of cleanliness of a hotel helps to form customer loyalty, generate positive word of mouth, and, as a result, increase the hotel’s occupancy and profitability.

This report aims to answer an important question:

Does spending more on housekeeping make a hotel look cleaner?

Data collected from 1,139 hotels across 15 brands showed that spending more money on cleaning a room does not guarantee higher guest scores for cleanliness. Generally, upper-upscale brands spent …

An Exploration Of Tourists’ Perceptions Of A Rural Mountain Bike Event, Brianna L. Newland, Martin Robertson

Journal of Applied Sport Management

The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in rural locations, which is important for event managers and for those involved in rural tourism development. Data collected over two days at a mountain bike event in the rural highlands of Scotland explored the visitor awareness and perception of events in a rural location. Results indicates that attendee background does influence the perception of the impact a sport event …

Ignition Tradition? A Case Study Of The Florida State University Athletics Department’S 2014 Logo Redesign, David P. Hedlund, Brian S. Gordon, Masayuki Yoshida, Joseph St. Germain, Marlon Mcphatter

Journal of Applied Sport Management

Brand marks are important representations of organizations. Over time, due to a variety of reasons, brand marks may cease to be effective representations and require redesign. In recent years, a number of sport organizations have undertaken efforts to design new or update existing brand marks. In this research, a detailed examination of the opinions and intentions of fans, stakeholders, and the public regarding the Florida State University (FSU) Athletic Department’s redesign of FSU’s primary logo is described, assessed, and discussed. Subscribe to JASM

The “Psychological” Contract Of Employment: A Qualitative Analysis Of Psychological Contract Violation Within English Professional Rugby Union, Mike Rayner

Journal of Applied Sport Management

Recent research illustrates that violated psychological contracts within the sports industry can have negative consequences on organisational relationships and productivity (Barnhill & Turner, 2014; De Ruiter, Schalk, Schaveling, & van Gelder, 2016; Matthijs Bal, Chiaburu, & Jansen, 2010; Nichols, 2013). While these studies contextualise the significance of the psychological contract to organisational behaviour and volunteer practices, little is known with regard to the impact of psychological contract violation within the professional sports industry. Therefore, this study explored qualitatively how psychological contract violation affects attitudes, behavior, and organisational performance of professional rugby union players’ within England. The results illustrate that psychological …

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas

Journal of Applied Sport Management

The present study examines the effect of an athlete endorser’s race-sport fit in the decision-making process of athlete endorsed product selection. The results of this study reveal that the race of athlete endorsers can influence endorsement strategies depending on the sport associated with the athlete endorser. Perceived race-sport fit was also a key factor in creating both positive sport consumer attitudes and increased purchase intentions toward an athlete endorsed product. The findings of this study should be beneficial to athletes and sport business professionals when considering endorsement strategies for sport-related products and brands. Subscribe to JASM

Institutional Leadership That Disrupts: A Case Of The National Football League, Calvin Nite, Briton Hagan

Journal of Applied Sport Management

This research draws upon the concepts of institutional leadership to understand how institutional leaders may work to destabilize the contexts they are trying to maintain. We examined the discourse surrounding the recent controversies with the National Football League (NFL). Our findings suggest that the actions of NFL executives, including problematic decision-making and inconsistent practices, likely led to dissension among executives and an alienated workforce. We theorize that this could be destabilizing and lead to institutional disruption. The implications of this for theory and practice are discussed. Keywords: Institutional leadership, NFL, institutional disruption Subscribe to JASM

Assessing Spectator Response To Sport Sponsorships At Historically Black Colleges And Universities, Kelly Patricia Elliott, Beth A. Cianfrone, Timothy Kellison

Journal of Applied Sport Management

Historically black colleges and universities (HBCUs) have a strong tradition and football following, yet they struggle financially and lack sponsorship revenue. HBCU fans are understudied, and investigating their behavior would help athletic departments. The purpose of this study was to determine HBCU football consumers’ response to sponsorships. Spectators’ team and university identification, awareness, attitude, loyalty, goodwill, gratitude, and trust of sponsors were examined in relation to purchase intentions and positive word of mouth (WOM) of sponsors. Brand loyalty and gratitude led to increased purchase intentions. Brand attitude, brand awareness, brand loyalty, and goodwill led to positive WOM. Subscribe to JASM

Measuring The Effectiveness Of Nba Marketing Techniques: A Comparison Between Small And Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick

AMTP Proceedings 2018

“NBA teams use a variety of marketing techniques to try to increase game attendance.” (Dick and Turner 2007) Past studies have been done on comparisons of marketing techniques in different seasons (Dick and Sack, 2003), and the comparison of value between fans and marketing directors (Dick and Turner, 2007). Thus, this study is focused on comparing the difference in the value of marketing strategies between “small” market and “large” market teams in the NBA. This study will give us a better understanding on the difference in marketing techniques for “small” market teams compared to the “large” market teams.

Planning And Implementing A Graduate Online Team Taught Marketing Course, Rajasree K. Rajamma, Michael Sciandra

AMTP Proceedings 2018

Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this paper highlights online team teaching as a potential solution to concerns harbored by faculty members. In particular, we discuss the planning, coordination, and implementation of a graduate online team taught marketing course and offer an instructional example to alleviate some of the issues with online teaching. Importantly, this paper explores online team teaching from the perspective of marketing faculty and outlines positive educator outcomes associated with …

Retail Salesperson’S Influence On India’S Lonely Consumers, Cindy B. Rippé, Brent Smith, Alan J. Dubinsky

AMTP Proceedings 2018

Many consumers in India experience loneliness and social isolation. Some may resort to shopping for a social experience, attempting to mitigate or remedy their situation. Looking to this key emerging market, we investigate how emotional loneliness, social loneliness, and social isolation influence enjoyment of social interaction with an in-store salesperson (ESIS). We also consider whether adaptive selling and predisposition to comply with salesperson input (PCSI) influence consumers’ trust in salesperson, purchase intention, and retail patronage. We utilize partial least squares structural equation modeling with a sample of 303 Indian consumers. Additionally, we provide two importance-performance mapping analyses, which offer additional …

The Consequences Of Business Model Innovation On Market Orientation And Stakeholder Orientation In Disruptive Firms, Zach Moore

AMTP Proceedings 2018

Disruption is the new paradigm of business. Nearly a day goes by without the popular business press heralding a new “disruptor” that has come to lay waste to the existing industrial landscape and radically alter the way in which humanity will live. While this may seem like hyperbole, it is not entirely without merit. The past few decades have seen a tremendous growth of innovations that have caused widespread changes in the ways firms do business. As such, it is essential to understand the antecedents and consequences of innovation and disruption on firms.

In the taxonomy of innovation, there are …

Materialism And Consumer Purchases An Exploratory Study: Are There Segments Of Materialistic Consumers?, Rick Mathisen, David Burns, Jennifer Hutchins

AMTP Proceedings 2018

Research on materialism has focused on the Richins Materialism constructs. The study focused on the relationship between materialism constructs, the positive and negative affect toward rivals and consumer purchase strategies when a rival purchased a product. Three segments of materialistic consumers were identified. Each segment model had different significant paths from the three short-form Richins Materialism constructs to the affect constructs and purchase constructs. PLSSEM and FIMIX analysis was used to develop the path models and segments by identifying unobserved heterogeneity in the data. The results indicate that not all consumers may exhibit the same materialism profiles as they are …

"No Triclosan Ever!": Effects Of Absence Framing Of Novel Product Ingredients On Consumer Evaluations., Tim Ozcan, Ahmet Hattat, Michael Hair

AMTP Proceedings 2018

We investigated effectiveness of promoting novel ingredients either with presence or absence positioning – both are common in marketplace (e.g. Secret® deodorant visibly claims “aluminum chlorohydrate” while Crystal® promotes “no aluminum chlorohydrate”). Initial study results show that consumers have more positive evaluations and purchase intentions for absence framing than presence framing and this effect is mediated by protection-related goals. After reviewing the literature in green/sustainable product attributes and regulatory focus, we show that absence-framed ingredients have better consumer evaluations when consumers are in the prevention mindset. Conversely, we show that, when customers are in promotion mindset and looking for a …

Perceived Costs And Benefits Of Being A Resident In A Tourism Destination Location, Michael Musante

AMTP Proceedings 2018

Destination marketing is a form of tourism marketing that promotes a region or an event in order to increase the number of visitors. The underlying goal behind the efforts is the prospect of economic gains for the region. Destination marketing organizations such as tourism boards are taking on a more prominent role as they seek to promote a region as a vacation area, or more narrowly, promote a festival or special event.

While new guests to a region can result in increased employment opportunities and generate revenues for businesses, the influx of visitors can also lead to negative consequences. Within …

The Uphill Battles For Non-Profit Organizations, Dave Mcmahon, Samuel Seamon, Michael Mccall

AMTP Proceedings 2018

As all nonprofit managers can attest, reaching out to potential customers using traditional marketing tools can often be frustrating at best and ineffective at worst. To better understand the challenges faced by nonprofit organizations this paper reviews several specific issues confronting nonprofit organizations: the adoption rate of websites, and the website types chosen by these nonprofits. These issues are explored through the lens of 3117 nonprofit organizations. The types of websites to consider by size of the organization and focus of the organization are discussed. The managerial implications address possible ways to optimize the use of resources for small and …

Impact Of Acculturation And Internal And External Influences On Food Consumption Behavior Among Asian American Ethnic Groups, Ryan W. Kota, Sindy Chapa

AMTP Proceedings 2018

Retail food sales in the United States surpassed $5 trillion annually in 2015 and this number is on the rise. As a growing industry, it is important to understand what factors influence consumption. In this paper, the authors report on data collected from an ethnic segment that is growing in terms of overall population and spending power in the U. S.; Asian Americans. Through analyses of internal and external influences, and measurement of acculturation across 1,284 respondents, the authors are able to suggest that more acculturated individuals are more prone to be influenced by external factors (i.e., other foods and …

Tracing, Security, And Safety: The Problem With Wild-Caught Seafood Supply Chains, Stephen Lemay, Dave Mcmahon, Jeffrey Periatt

AMTP Proceedings 2018

This article explores the difficulties associated with long, complex, supply chains in seafood markets. It does a brief literature review, discusses some of the issues raised by the long supply chain, and then compares one long seafood supply chain to a short, problematic supply chain.

Metrics-Driven Climate And Metrics-Based Activities As An Organizational Processes To Complement Mpm System In The Firm, Yuko Yamashita, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi

AMTP Proceedings 2018

We have learned that the marketing performance measurement (hereinafter MPM) does matter from the growing accumulation of the recent research. Marketing needs an appropriate set of metrics to plan, check and correct their marketing actions. How can then the use of MPM can be radicated in the organization? Although marketing research stream have developed marketing metrics and linked metric use to firm performance, there is little understanding of what promotes the use of marketing metrics in an organization. We observe many cases where the metrics cannot be well rooted in the organization because of the cultural resistance, irrelevance to the …

Beyond Supplier Relationship Management, Vishal Kashyap, Mee-Shew Cheung, Marla A. Phillips

AMTP Proceedings 2018

In an effort to determine the sources of dysfunction that affect the integrity of supply in the pharmaceutical and medical device industry, a research collaboration was created by the academia, business practitioners and regulators. The research used a multi-stage effort that relied on the DMADV (define, measure, analyze, develop, and verify) approach to identify and propose solutions for key issues influencing the reliability of supply chains in an effort to improve existing processes of the participating firms. The data was collected over 3 years and involved 41 executives from 25 participating firms that had either Fortune 500 or Fortune 100 …

Predicting Turnover Of Direct Sellers, Robert A. Peterson, Gerald Albaum, Victoria L. Crittenden

AMTP Proceedings 2018

As an industry, direct selling is ubiquitous. An estimated 5.3 million people were direct sellers in the United States in 2016. Of those 5.3 million direct sellers, 4.5 million were part-time and 800,000 were full-time. Moreover, in 2016, direct selling generated an estimated US$35.54 billion in retail sales that, in turn, had a US$83.11 billion impact on the United States economy. In a broad sense, direct selling is simultaneously considered to be a distribution channel, an industry, and a business model. Traditional major modes of direct selling include person-to-person and party-plan selling at a home or in the workplace, with …

Why New Car Dealers Sell Used Cars: A Structural Analysis Of The Impact Of Used Car Markets On The Automobile Distribution Channel, Dinakar Jayarajan, S. Siddarth, Jorge Silva-Risso

AMTP Proceedings 2018

Most new car dealers also sell used cars from the same physical location. Used cars sold by these dealers are relatively good substitutes for new cars and thus, could compete with the new cars sold by the dealers. Previous empirical research on the automobile market has mostly ignored the presence of the used car market while the analytical literature provides ambivalent suggestions. In this paper, we study how the availability of used cars at new car dealers affects the substitution between new and used cars as well as how it affects the margins and profits obtained by the dealer and …

The Role Of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, Lixuan Zhang

AMTP Proceedings 2018

The growing shift to niche strategies has created a need for context specific research to address issues faced by today’s marketing manager and to determine whether longstanding consumer self-concept issues are pertinent in niche markets. Regarding the context of retailing and the ability of retailers to serve the desires of individual self-identities, streams of research regarding consumer self-concept, store image, service quality, loyalty, and share of wallet have been prominent in research. However, to the best of our knowledge, these concepts have not been concurrently empirically examined in a niche market context. This study addresses this gap by examining the …

Exploring Online Sales Personas: Toward A Model Of Online Strategic Relationship Development, April Kemp

AMTP Proceedings 2018

This paper explores academic literature of online behaviors through typologies and social styles and the potential impact on relationship development in the B2B sales process. A conceptual model and online persona matrix are offered. The paper concludes with discussion and detailed propositions for future research.

Incorporating Professionalism Labs Into Marketing Curriculum, Tatia Jacobson Jordan

AMTP Proceedings 2018

This article discusses how to address present challenges in marketing education as a result of evolving student demographics and external conditions that leave students unprepared for the job market. Strategically incorporating professionalism labs, or career classes, into marketing department curriculum allows matriculating marketing students to hone the soft-skills that they need to transition successfully into professional positions.