Business Commons^™

Moderating Factors On The Impact Of B Corporation Certification On Purchasing Intention, Willingness To Pay A Price Premium And Consumer Trust, Albena Ivanova, Jill Maher, Gayle Marco, Melissa Reinbold

Atlantic Marketing Journal

This study determines the impact of B Corp certification on consumers’ attitudes, consumers’ purchasing intention, and consumers’ willingness to pay price premium and investigates the moderating effect of demographics and psychographics on these relationships. A convenient sample of 133 Americans participated. Respondents were exposed to pictures of a product with and without the B Corp logo and meaning. Repeated measures on a single sample research method is applied. Findings indicate a significant overall effect of the certification with description on purchase intentions, willingness to pay a price premium and trust. Additionally, there is a significant moderating effect of consumer demographics …

Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Journal

College sports programs are embracing promotional activities that aim to create spectators and fans for live-action events. Whereas relationship marketing and fan engagement tactics are a mainstay of professional sports organizations, their inclusion within college sports programs is not ubiquitous. This study explores the promotional strategies for college sports, surveys the sports marketing literature, and presents findings from a spectator/fan questionnaire (n = 600) conducted with full-time enrolled students for a Division III college sports team. The twofold purpose of the questionnaire was to investigate what motivates student-spectators to attend men’s college basketball games and how to increase the level …

A Nonprofit Board Development Plan For The Cleveland County Abuse Prevention Council, Barbara Bass Romich

Education Dissertations and Projects

The purpose of this consultancy was to assist in the transformation of the Cleveland County Abuse Prevention Council (CCAPC) from a director-led organization (governance model) to a board-directed (support model) organization through the development of an active, effective Board of Directors . The mission of CCAPC is, “to serve as a bridge between being a victim to becoming a survivor of domestic violence, sexual assault and homelessness through the provision of safe shelter, advocacy, support services, and preventive education.” After 4 years of securing grants, loans, and private donations through a “Building Hope capital campaign,” CCAPC was poised to break …

Corporations And Environmental Responsibility: Considering The Moral And Financial Implications Of Oil Spills, Fracking, And Controversial Pipelines, Sarah Becker

Richard T. Schellhase Essay Prize in Ethics

No abstract provided.

Faculty Support For Internationalization: The Case Study Of A United States Based Private University, Marta Almeyda, Babu George

Management Faculty Publications

Universities around the world are internationalizing themselves at a higher pace than even seen before. Faculty support is recognized as critical for the success of the internationalization mission. However, faculty motivation and commitment are often taken for granted; administrators direct most of their attention to tackling partnership issues and managing the external environment. This paper unravels certain critical issues associated with faculty support for internationalization in a small private university located in a US jurisdiction area. Data show that absence of an institutional structure for effective organizational communication would result in imperfect information about internationalization being circulated. Also, incentives like …

The Roles Of Social Entrepreneurs In Rural Destination Development, Ziene Mottiar, Karla Boluk, Carol Kline

Articles

This paper examines the relevance of social entrepreneurs in our consideration of rural destination development, which represents an important tool for rural revitalization. While many peripheral rural areas face significant challenges in terms of sustaining communities and attracting tourists, it is often social entrepreneurs, as much as traditional entrepreneurs, who are involved in developing new ideas, products and activities, as well as envisioning a future for the area. This study, which is based on cross-case analysis resulting from nine semi-structured interviews carried out in rural areas in Ireland, South Africa and USA, identifies key roles that social entrepreneurs play in …

2017-2018 Morehead State University Audit Report, Morehead State University. Accounting And Financial Services Office.

Morehead State University Audit Reports

2017-2018 Audit Report for Morehead State University.

Ada News Convention Daily - 2018 Day 1, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

Ada News Convention Daily - 2018 Day 3, American Dental Association, Publishing Division

ADA News

The ADA News Daily (also called the ADA News Convention Daily) is a special edition of the ADA News published each day during American Dental Association Annual Sessions.

In Good Company: In The Future, Every Business Might Be Social, Christian Petroske

Social Space

It sounds like a riddle: why would Coca Cola, one of the biggest soft drinks companies in the world, be investing in a cause to empower fi ve million female entrepreneurs globally by 2020? It’s true:1 the Coca Cola Company’s initiative, called 5by20, is a forerunning example of a trend sweeping the corporate world. This trend is known by many names, the foremost of which are “shared value”, “inclusive business” or “sustainable business”. Their defi nitions can seem murky at fi rst, but these terms share a common thread. They sit at the intersection of economy and society, one that …

U.S. Gaap Financial Statements Best Practices In Presentation And Disclosure, 72th Edition, 2018; Accounting Trends & Techniques, American Institute Of Certified Public Accountants (Aicpa)

Accounting Trends and Techniques

No abstract provided.

Time Delay And Investment Decisions: Evidence From An Experiment In Tanzania, Plamen Nikolov

Economics Faculty Scholarship

Attitudes toward risk underlie virtually every important economic decision an individual makes. In this experimental study, I examine how introducing a time delay into the execution of an investment plan influences individuals’ risk preferences. The field experiment proceeded in three stages: a decision stage, an execution stage and a payout stage. At the outset, in the Decision Stage (Stage 1), each subject was asked to make an investment plan by splitting a monetary investment amount between a risky asset and a safe asset. Subjects were informed that the investment plans they made in the Decision Stage are binding and will …

Vocational Training Programs And Youth Labor Market Outcomes: Evidence From Nepal, S Chakravarty, M Lundberg, Plamen Nikolov, J Zenker

Economics Faculty Scholarship

Lack of skills is arguably one of the most important determinants of high levels of unemployment and poverty. In response, policymakers often initiate vocational training programs in efforts to enhance skill formation among the youth. Using a regression-discontinuity design, we examine a large youth training intervention in Nepal. We find, twelve months after the start of the training program, that the intervention generated an increase in non-farm employment of 10 percentage points (ITT estimates) and up to 31 percentage points for program compliers (LATE estimates). We also detect sizable gains in monthly earnings largely driven by women who start self-employment …

In League? Destination Marketing Organisations And Football Clubs In The Virtual Space, Gerard Dunne, David Proctor, Sheila Flanagan

Articles

Logic dictates that Destination Marketing Organisations (DMOs), while representing many stakeholders, should leverage a location’s most visible assets to enhance the attractiveness of the destination at any given opportunity. This study examines the manner and extent to which four major European football franchises are mentioned and promoted on the official digital marketing platforms of their respective cities; Amsterdam, Barcelona, Manchester and Munich. A tailor made content analysis tool is used to conduct a systematic investigation of the virtual platforms over which the DMOs of these cities exert a modicum of control. The content of these platforms is scrutinised from three …

Big Data Approach As An Institutional Innovation To Tackle Hong Kong’S Illegal Subdivided Unit Problem, Yung Yau, Elvis Wai Kin Lau

Faculty of Design & Environment (THEi)

While applications of big data have been extensively studied, discussion is mostly made from the perspectives of computer science, Internet services, and informatics. Alternatively, this article takes the big data approach as an institutional innovation and uses the problem of illegal subdivided units (ISUs) in Hong Kong as a case study. High transaction costs incurred in identification of suspected ISUs and associated enforcement actions lead to a proliferation of ISUs in the city. We posit that the deployment of big data analytics can lower these transaction costs, enabling the government to tackle the problem of illegal accommodations. We propose a …

Managing Customer Relationships In The Emerging Markets: Guanxi As A Driver Of Chinese Customer Loyalty, Liane W.Y. Lee, Yiming Tang, Leslie S.C. Yip, Piyush Sharma

Faculty of Management & Hospitality (THEi)

Guanxi, a social exchange mechanism built on mutual favors, is an integral part of Chinese culture and a necessary relationship management tool for businesses operating in the People's Republic of China (PRC). This paper uses the cognition-affect-conation trajectory to illustrate the subtle differences between guanxi approach and the conventional relationship marketing approaches on customer loyalty and word-of-mouth intentions. This process is mediated by calculative trust and affective attitude toward the service provider, while operationalizing the in-group identification construct to gauge in-group membership. Findings from a field-survey with Chinese retail-banking customers (N = 420) support most of the hypotheses. Besides extending …

One Root, Many Trees: Reviving Collections Practices, Patricia D. Sobczak, Kevin D. Farley, Ibironke Lawal, Emily Davis Winthrop

VCU Libraries Faculty and Staff Publications

Collections are undergoing intense change and pressure from technology, budgetary uncertainties, and emerging perspectives on future approaches. Our case study -- drawn from our experiences as collections librarians -- examines these complex issues facing academic collections, large or small, across the profession. Through the development of “collections of distinction” within the local collection, collaborations and scholarly partnerships with colleagues and faculty, and advocacy for the importance of dedicated oversight to ensure that collections investments fulfill the academic mission, we explore possible solutions to the complicated issues defining contemporary collections practices.

Professional Development In Libraries: One Size Does Not Fit All, Patricia D. Sobczak, Agnes K. Bradshaw

VCU Libraries Faculty and Staff Publications

With the constantly changing landscape in 21st century libraries, it would seem that professional development would be more important than ever. However, research indicates that few libraries have formal professional development programs and there are mixed messages from library leaders regarding the necessity and importance of professional development. It is no secret that libraries always seem to be facing budget cuts and funding for professional development is often seen as a low priority. We were curious to understand how professional development is viewed and executed in other academic libraries.

Professional development means different things to different people. To some, professional …

Cross-Culture Product Hybridization In Pre-Communist China (1912-1949), Qiang Yan, Michael R. Hyman

Global Business Leadership Faculty Publications

Studies on cross-culture marketing often focus on either localization or globalization strategies. Based on data from pre-communist China (1912-1949),product hybridization—defined as a process or strategy that generates symbols, designs, behaviors, and cultural identities that blend local and global elements—emerges as a popular intermediate strategy worthy of further inquiry. After examining the mechanisms and processes underlying this strategy, a schema for classifying product hybridization strategies is developed and illustrated.

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2018 memoranda issued by the WKU Provost to facutly & staff via email.

• University College Reorganization
• Dean, College of Education & Behavioral Sciences
• Interim Registrar Appointment
• Associate Provost for Global Learning & International Affairs
• New Admissions Standards
• Mahurin Honors College Appointment
• RAMP & Open Forum

Food Marketing Conference, 2018 - Covers, Haworth College Of Business

Food Marketing Conference and Yearbook

Cover of the Food Marketing Conference Yearbook

Factors Affecting Non-Attendance In Irish Primary Schools And Reasons For Differences Between Urban And Rural Levels Of Non-Attendance, Anne Marie Gurhy, Glen Perry, Mark Farrell

Reports

This study will investigative the factors that influence school non-attendance, in designated disadvantaged Irish primary schools (DEIS1). Currently, no comprehensive data exists on the factors contributing to the levels and types of non-attendance within the Irish context. Since 2003/2004, the National Educational Welfare Board (NEWB, Appendix A) the agency with responsibility for school attendance, has collected specific data on attendance levels and the frequency of non-attendance across all Irish schools. However, this does not provide information at the individual student level (NEWB, 2007).

Self-Reported Vs. Measured Height, Weight, And Bmi In Young Adults, Melissa D. Olfert, Makenzie L. Barr, Camille M. Charlier, Oluremi A. Famodu, Wenjun Zhou, Anne E. Mathews, Carol Byrd-Bredbenner, Sarah E. Colby

Faculty & Staff Scholarship

Self-reported height and weight, if accurate, provide a simple and economical method to track changes in body weight over time. Literature suggests adults tend to under-report their own weight and that the gap between self-reported weight and actual weight increases with obesity. This study investigates the extent of discrepancy in self-reported height, weight, and subsequent Body Mass Index (BMI) versus actual measurements in young adults. Physically measured and self-reported height and weight were taken from 1562 students. Male students marginally overestimated height, while females were closer to target. Males, on average, closely self-reported weight. Self-reported anthropometrics remained statistically correlated to …

2018-19 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Sustainable Fashion: A Hybrid Model For Social, Economic, And Environmental Responsibility In Haiti, Mary Conway Dato-On, Isabel A. Walker

Faculty Publications

This case explores two Haiti-based organizations, one a non-profit (REBUILD globally) and one a sustainable fashion business (deux mains), that work interdependently to combat poverty through business. The business model addresses complex social, economic, and environmental issues prominent in Haiti and provides actionable solutions consumers can take through their purchases to help alleviate negative outcomes the fashion industry has had in the world. By presenting a ‘successful’ hybrid model for sustainable fashion, the authors offer challenges and opportunity for how the fashion industry can create positive influence in emerging countries while meeting demands presented by the growing consumer …

The Marquee, Tacoma, Washington, Kristina Benson, Nate Dick, Thomas Eldridge, Riley Henderson, Becky Hewitt, Amber Hoke, James Lee

Real Estate Development Workshop Projects

Viking Development Group is pleased to present the following program in response to The City of Tacoma’s Request for Proposal (RFP) for the development site located at 728 Market St. Located adjacent to City Hall and inside the Theatre District; this site is currently serving as a surface parking lot and is owned by The City of Tacoma. This program outlines Viking Development Group’s strategy for delivering a profitable, creative living community that aligns with the City of Tacoma’s goals.

T&L Career Day Fall 2018 Committee Duties, University Of North Florida

Transportation & Logistics Program General Materials

This Content was created for the Transportation and Logistics Flagship Program at the University of North Florida.

T&L Career Day Fall 2018 Registered Companies, University Of North Florida

Transportation & Logistics Program General Materials

This content was created for the Transportation and Logistics Program at the University of North Florida.