Business Commons^™

Ndikimi I Reklamave Në Ecurinë E Zhvillimit Të Biznesevenë Kosovë, Donjeta Abdullahu

Theses and Dissertations

Qëllimi kryesor i këtij hulumtimiështë identifikimi i “Ndikimi i reklamave në ecurinë e zhvillimit të biznesit”, ku janë analizuar në përpikmeri faktoret relevant që shkojnë deri të arritja e zhvillimit të frytshem të një biznesi si rezultat i ndikimit të aktiviteteve të komunikimit në marketing, respektivisht reklamës.

Nje prej çelëseve që hapë rrugen drejt arritjes se suksesit në sferen e zhvillimit të një biznesi llogaritet te jete ndikimi i reklamave si pjesë e rëndësishme e marketingut.Zhvillimi i korporatave multinacionale ka ndikuar që të rritet llojllojshmeria e produkteve të ofruar ku konsumatoret kanë më shumë mundesi të zgjedhin produkte dhe sherbime …

Zhvillimi Ekonomik Dhe Roli I Sektorit Privat Në Zbutjen E Varfërisë, Edlira Leka

Theses and Dissertations

Konceptimi i termit zhvillim ekonomik përshkon një proces, që ka kohëzgjatje dhe vazhdimësi, në një vend ku faktorët që përbëjnë esencën teorike dhe praktike rezymojnë sipas një strategjie të politikave ekonomike, duke dhënë sinkroninë e ekonomisë së tregut në tërë spektrin e saj zhvillimor. Kjo nuk mund të arrihet për pesë apo dhjetë vite, por arrihet duke përmbushur premisat ekonomike dhe shoqërore, duke ndikuar në jetën e çdo personi të atij vendi. Pra, koncepti bazë i zhvillimit ekonomik është se nuk ka periudhë se kur mund të arrihet dhe varet prej shumë faktorëve ndikues dhe përcaktues në arritje të një …

Fuqizimi I Gruas Në Vendimmarrje Menaxheriale, Gresa Krasniqi

Theses and Dissertations

Përderisa bota ka arritur përparim drejt barazisë gjinore dhe fuqizimin e grave nën Objektivat e Zhvillimit të Mijëvjeçarit (duke përfshirë qasje të barabartë në arsimin fillor në mes vajzave dhe djemve), gratë dhe vajzat vazhdojnë të vuajnë diskriminimin dhe dhunën në çdo pjesë të botës. Sigurimi i grave dhe vajzave me qasje të barabartë në arsim, kujdes shëndetësor, punë të mirë, dhe përfaqësim në proceset e vendim-marrjes politike dhe ekonomike do ta bëjnë ekonominë me të qëndrueshme, shoqëritë të përfitojnë dhe njerëzimi në përgjithësi. Rreth dy të tretat e vendeve në rajonet në zhvillim kanë arritur barazi gjinore në arsimin …

Sexual Harassment, Jessica Gagnier, Kara Kocmick, Stepanie Voegele

Master of Social Work Student Policy Advocacy Briefs

According to a Star Tribune MN Poll, nearly 2 out of 3 women in the state of Minnesota have personally experienced sexual harassment. “It is estimated that over half of all women will experience some form of sexual harassment during college and/or their work lives” (Buchanan, 2008, p. 2). It is very difficult to track the true prevalence of sexual harassment because many women do not report. There are several reasons that victims do not report, some include “…the fear of retaliation or because they do not always recognize the offending behaviors as such” (Champion, 2010, p.3). In her Ted …

2018-March-Ceramics Professor Lindsay Rogers To Give Talk For Women's. Gender, And Sexuality Studies.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design Ceramics professor Lindsay Rogers will be giving a talk on Wednesday, March 28, 2018 for the Women's Studies lecture series Women on Wednesdays. Rogers topic is Pottery, Food, and the Labor of Making Objects. The lecture will begin at 12:00pm in the Multicultural Center Presentation Room located in the DP Culp Center on the ETSU campus.

For more information on the lecture series please follow this link: [email protected]

Operational Leanness And Retail Firm Performance Since 1980, James R. Kroes, Andrew S. Manikas, Thomas F. Gattiker

IT and Supply Chain Management Faculty Publications and Presentations

Lean is one of the most pervasive and powerful paradigms in Operations and Supply Chain Management. As a theory, lean has been well tested in manufacturing. Lean in retail has received less attention. There is good reason to think that seminal constructs from lean, such as inventory slack reduction and capacity slack reduction, may explain a great deal of the variance in retail firm performance. Therefore this paper tests lean-based propositions pertaining to the relationships between inventory slack, capacity slack, market instability and firm market performance. Using retail firm data from a 35 year period, we find that lean thinking …

Implementing Project Management Principles In Digital Advertising Age, Yuanqing Jiang

Dissertations and Theses

Digital advertising is a rapidly evolving industry in the US, which only has a short history of 20 years. As the demand for brands and advertisers to accurately target their audiences at the right time has increased, projects have been gradually featured as the most critical revenue-generating factor for companies in the advertising industry to survive. The advertising ecosystem, which includes agencies, technology vendors, media partners, brands and publishers, has developed as a complex system which requires efficient project management methodologies to meet the increasing demands of the industry.

This thesis aims to discuss the main problem for a lot …

The New Goods Margin In New Markets, Sang-Wook (Stanley) Cho, Julián P. Díaz

School of Business: Faculty Publications and Other Works

We analyze the role of the new goods margin in the Baltic countries’ exports and imports growth during the 1995–2008 period. Using the methodology developed in Kehoe and Ruhl (2013), we define the set of least-traded goods as those that account for the lowest 10% of total exports and imports in 1995, and then trace its growth in several markets including the Baltics’ main trade partners, the European Union and Russia. We find that, on average, by 2008 least-traded goods accounted for nearly 50% of total Baltic exports to their main trade partners. Moreover, we find that increases in the …

Cryptocurrency: A New Investment Opportunity?, David Kuo Chuen Lee, Li Guo, Yu Wang

Research Collection Lee Kong Chian School Of Business

Bitcoin was the first cryptocurrency to use blockchain and has been the market leader since the first bitcoin was mined in 2009. After the birth of Bitcoin with the genesis block, more than 1,000 altcoins and crypto-tokens have been created, with at least 919 trading actively on unregulated or registered exchanges. This entire class of cryptocurrencies and tokens has been classified by some tax authorities as having the same status as commodities. If cryptocurrency is viewed in the same class as commodities, how different is it in terms of its risk and return structure? This article sets out to help …

Ground Provisions, Tonika Sealy Thompson, Stefano Harney

Research Collection Lee Kong Chian School Of Business

The authors discuss autonomous organisations, black metaphysics and the politics of reading together.

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …

The Impact Of Bilingual Labeling In The U.S. On Package And Product Evaluation, Mahesh Gopinath, Myron Glassman, Prashanth Nyer

Journal of Applied Marketing Theory

This paper explores the effect of bilingual (English-Spanish) product packaging on the perceptions of U.S. consumers toward the package and the product inside. Two experimental studies show that 1) products in bilingual packages are seen as targeting Hispanics living in the U.S., 2) package characteristics and the product itself are rated lower when the product is in a bilingual package versus an English-only package, especially among highly ethnocentric subjects, and 3) of the three bilingual formats tested (English on two sides with Spanish on the other two; an English paragraph followed by a Spanish paragraph on the same side; and …

An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo

Journal of Applied Marketing Theory

This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.

Constrained Dual Representation Of Coherent Risk Measures, Marcus Ang, Jie Sun, Qiang Yao

Research Collection Lee Kong Chian School Of Business

A classical result in risk measure theory states that every coherent risk measure has a dual representation as the supremum of certain expected value over a risk envelope. We study this topic in more detail. The related issues include: (1) Set operations of risk envelopes and how they change the risk measures, (2) The structure of risk envelopes of popular risk measures, (3) Aversity of risk measures and its impact to risk envelopes, and (4) A connection between risk measures in stochastic optimization and uncertainty sets in robust optimization.

Innovating At Cultural Crossroads: How Multicultural Social Networks Promote Ideas Flow And Creativity, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

Diversity in social networks is often linked to enhanced creativity. Emerging research on exposure to diverse informational resources (e.g., ideas and knowledge) however has painted a more complex picture regarding its effect on individuals’ creative performance. This research examines the effects of culturally diverse networks on the flow of ideas and individuals’ creativity. Combining social network analysis with experimental methods, two studies using different samples found that a culturally diverse network increases the likelihood of receiving culture-related novel ideas (but not other types of novel ideas) from network contacts, whether or not these contacts share one’s own culture of origin. …

Toward A Corporate Finance Theory For The Entrepreneurial Firm, James S. Ang

The Journal of Entrepreneurial Finance

Corporate finance for the entrepreneurial firm is fundamentally different from that of the traditional firm. The standard problems and solutions to both investment and financing are reformulated in this paper. The formulation is intended to capture two distinguishing features of entrepreneurial finance: 1) Although new ventures yield negative returns on average, they are in aggregate welfare increasing for the economy, after considering their positive externalities. 2) Due to new ventures’ lack of consistent cash flows, which precludes the use of debt, the debt versus equity financing choice is replaced by the choice between the entrepreneurs’ desire for wealth versus control; …

Internal Control And Operational Efficiency, Qiang Cheng, Beng Wee Goh, Jae Bum Kim

Research Collection School Of Accountancy

We examine whether effective internal control over financial reporting has implications beyond that of financial reporting to firm operational efficiency. We predict and find that operational efficiency, derived from frontier analysis, is significantly lower among firms disclosing material weaknesses in internal control relative to firms with effective control. This result exists even in the years leading up to the disclosure of material weaknesses, but disappears after remediation of the internal control problems, suggesting that the remediation of material weaknesses improves operational efficiency. Overall, our study extends the literature on the reporting effects of strong versus weak internal control, and helps …

Return Predictability And The Real Option Value Of Segments, Pingui Rao, Heng Yue, Xin Zhou

Research Collection School Of Accountancy

Theory suggests that firm value should include the value of real options; that is, firms have the option to expand more profitable businesses and liquidate less profitable businesses. In a diversified firm, each segment has its own real options. Applying real options theory to a diversified firm at the firm level neglects the value of segment-level options. If investors overlook segment-level options, mispricing will occur. Using data from 1981 to 2013, we find that a hedge portfolio buying diversified firms in the highest decile of the estimated real option value of segments (RVS) and selling those in the lowest RVS …

Research Note: Investor Perceptions Of Comparable-To-Industry Versus Higher-Than-Industry Pay Ratio Disclosures, Khim Kelly, Jean Lin Seow

Research Collection School Of Accountancy

The usefulness of the CEO-to-employee pay ratio disclosure to investors is subject to significant debate. Our experiment examines participant responses to higher-than-industry and comparable-to-industry pay ratio disclosures in a company. A prior experiment by Kelly and Seow (2016) (hereafter KS) found that incrementally disclosing a higher-than-industry pay ratio on top of higher-than-industry CEO pay had indirect negative effects on the company’s perceived investment potential, via negative perceptions about the fairness of the CEO pay and workplace climate. We find that the negative indirect effects of pay ratio disclosures on perceived investment potential in KS are replicable in our study, and …

Financial Reporting Changes And Internal Information Environment: Evidence From Sfas 142, Qiang Cheng, Young Jun Cho, Holly I. Yang

Research Collection School Of Accountancy

Using the adoption of SFAS 142 as an exogenous shock, we examine the effect of changes in financial reporting on firms’ internal information environment. SFAS 142 removed goodwill amortization and required firms to perform a two-step impairment test. We argue that complying with SFAS 142 induces managers to acquire new information and, therefore, improves managers’ information sets. Interviews with executives and auditors confirm this argument. Using a difference-in-differences design, we find that firms affected by SFAS 142 (i.e., treatment firms) experience an improvement in management forecast accuracy in the post-SFAS 142 period compared with those not affected. The increase is …

Using Data Analytics To Raise Productivity And Profitability: 4 Key Steps For Smes, Gary Pan, Poh Sun Seow

Research Collection School Of Accountancy

It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.

Are Corporate Codes Of Ethics And Risk Assessment By Internal Auditors Associated With Sustainability Audits By Internal Auditors?, Steven M. Desimone, Mohammad Abdolmohammadi

Economics Department Working Papers

An increasing number of organizations engage in sustainability reporting to the public. However, assurance of this disclosure is relatively new. In this study we investigate corporate codes of ethics and risk assessment by internal auditors as correlates of organizations’ engaging their internal audit functions (IAFs) in sustainability audits. Using data from a large sample of chief audit executives (CAEs) we find significant and positive associations between code of conduct and risk assessment and sustainability audits by IAFs. Also, we find positive and significant association between industry (environmentally sensitive vs. others), CAE experience, and CAE major (accounting vs. others) and sustainability …

The "Double Standard" Of Nonproliferation: Regime Type And The U.S. Response To Nuclear Weapons Program, Alina Shymanska

International Journal of Nuclear Security

There is no doubt that the NPT regime is far from being equal for all states involved. As the predominant hegemonic power since WWII, the United States plays a major role in deciding the fates of non-great power proliferators. This article tries to find the logical explanation of the phenomenon whereby some nuclear proliferators are absolved regardless of their active accumulation of nuclear arsenals while others are labeled as “rogue states” and ordered to disarm. The article suggests that a particular proliferator’s political regime could affect the way in which its state is approached by the U.S., known for its …

Trade Secrets Law And Corporate Disclosure: Causal Evidence On The Proprietary Cost Hypothesis, Yinghua Li, Yupeng Lin, Liandong Zhang

Research Collection School Of Accountancy

This study exploits the staggered adoption of the inevitable disclosure doctrine (IDD) by U.S. state courts as an exogenous shock that generates variations in the proprietary costs of disclosure. We find that firms respond to IDD adoption by reducing the level of disclosure regarding their customers’ identities, supporting the proprietary cost hypothesis. Our results are stronger for firms in industries with a higher degree of entry threats, for firms in more volatile industries, and for firms with a lower degree of external financing dependence. Overall, this study represents one of the first efforts in identifying the causal effect of proprietary …

Consumers As Legitimating Agents: How Consumer-Citizens Challenge Marketer Legitimacy On Social Media, Ella Lillqvist, Johanna K. Moisander, A. Fuat Firat

Marketing Faculty Publications

Previous research has shown that consumers increasingly challenge the legitimacy of marketers and unsolicited marketing communication in online contexts. Based on a qualitative study, this article examines how and for what reasons consumers challenge marketer legitimacy—the perceived appropriateness of marketers and their activities—in the empirical context of Reddit, a popular social news and community website. The study suggests that consumers challenge or accept marketer legitimacy in online communities based on particular, community and situation specific, legitimacy criteria that reflect and reproduce the values and norms of the community. In doing so, it is argued, consumers play a role as …

2018-March-Mfa Exhibition 'Undesirable Forms' On Display At Tipton Gallery.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Undesirable Forms by MFA candidate Maria Risner will be on display at the Tipton Gallery through March 30th. The artists reception will take place Friday, March 23 from 6-8pm.

For more information on the artist and the exhibition please follow this link:
https://calendar.etsu.edu/EventList.aspx?view=EventDetails&eventidn=23768&information_id=89911&type=&syndicate=syndicate

2018-March-01-Kathryn Jenkins, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-2018 Bfa Senior Exhibition.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Art & Design and the Reece Museum proudly present ‘2018 BFA Senior Exhibition‘. The exhibition runs from March 12 to April 6, 2018. The public Gala Reception is on March 22, Thursday, from 5 to 7 p.m., with ETSU Associate VP for Student Engagement and Dean of Students Dr. Jeff Howard as guest of honor.

For more information on the exhibit and the artists please follow this link: https://calendar.etsu.edu/

2018-March-Alum Gediyon Kifle's Exhibit 'Finite Disappointment : Infinite Hope' Currently On Display At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Alum Gideyon Kifle, a Washington DC-based photographer, is currently exhibiting work at the Reece Museum. Kifle's photographs give tribute to the late Rev. Martin Luther King and his ongoing saga for justice and racial equality. The exhibition provides an innovative and educational retelling of historical narratives viewed from an African-American artist's perspective.

The exhibit entitled Finite Disappointment / Infinite Hope will be on display until March 23, 2018. For more information about the artist and the exhibit please follow this link: http://www.tadias.com/01/15/2018/spotlight-finite-disappointmentinfinite-hope-exhibit-by-gediyon-kifle-honors-dr-king/

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.