Business Commons^™

The Current Royalty Distribution Process For Songwriters In The United States And Improving The Process, Catherine Canete

Renée Crown University Honors Thesis Projects - All

In this paper, I explore the music publishing process as a whole and the possible income streams available for songwriters in the music industry. Though songwriters are not the only individuals that may receive royalties for their work, this paper focuses primarily on songwriters and music publishing. Using data collected from interviews and secondary research, I explain the steps involved from generating royalties to the payment to the songwriter. I explain the roles of copyright, performing rights organizations, music publishers, mechanical licensing agencies, and more. Though the system functions as is, I describe some of the issues with the processes …

“Why The Anomaly That Is Super Bowl Marketing Is A Justifiable Investment”, Anthony Cole Brothers

Marketing Undergraduate Honors Theses

By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during …

Shop, Compra, 购买: Targeting The Multicultural Consumer, Evelyn Ballesteros

Marketing Undergraduate Honors Theses

Multicultural is defined as relating to or representing several different cultures. In marketing, it is the representation of several cultures in marketing strategies. According to the “The Roadmap to the New America”, the multicultural millennial makes up over 40% of the millennial population. Multicultural consumers hold a $3 trillion buying power. Once brands understand these consumers, they become lifelong consumers. Those brands that fail to understand this consumer risk losing a lifelong consumer. Multicultural consumers are shaping the American culture, taste, and style holding influence over the marketplace. Understanding and creating tactful approaches to reach this market has …

An Analysis Of Chinese Trade And Fta Using Gravity Model, Minyu Liu

Applied Economics Theses

This paper assesses the impacts of the Free Trade Agreement on the volume of both the import and export of China and FTA countries or districts. We used a gravity model with dummy variables for China and each Chinese FTA partner country to account for the specificities of particular trade relations. By using the relevant theories and methods for the trade gravity model, we estimate a pooled cross-section model with data for 33 countries or districts over 15 years. The result indicates that the GDP, per capita GDP, distance, FTA, and language are the main factors that influence the volume …

Transformational Leadership In Club Sports: An Instrument For Evaluation And Assessment, Nathan Shelby Hutchens

Graduate Theses and Dissertations

Campus Recreation and its programs can be used as a way to combat the national trends of decreasing enrollment and retention (Weaver, Forte, & McFadden, 2017; Kampf & Teske, 2013). In fact, 62% of students indicate that Campus Recreation programs are a factor when choosing an institution and 67% indicate that recreation programs were a factor when deciding to stay at a particular institution (Forrester, 2014). As a program within Campus Recreation, Club Sports specifically is perceived to have the greatest health and wellbeing benefits out of all Campus Recreation programming (Lower, Turner, & Petersen, 2013). Due to the voluntary …

Disordered Eating Risk And Body Image Dissatisfaction Of Division I Male And Female Cheerleaders, Christopher Blaszka

Graduate Theses and Dissertations

The sport of cheerleading is growing both in the high school and college setting, however there is little research on cheerleaders specifically, both sideline and competitive. It is clear that while this sport does not benefit from being affiliated with the NCAA, the athletes are still at large risk for disordered eating and eating disorders, and are in need of more accurate screening and prevention methods. With the lack of cheerleading studies in general, there is an even larger scarcity of studies that focus on males in cheerleading. The current study aims to fill the gap in the research regarding …

The Sleeping Giant: The Effects Of Housing Titan Ii Missiles In Arkansas And Kansas From 1962 To 1987, Michael Johnson Anthony

Graduate Theses and Dissertations

During the Cold War, thirty-six sites across Kansas and Arkansas were selected to house Titan II intercontinental missiles. These devices could strike enemy targets 8,000 nautical miles away all while hitting inside an area of one square mile. These technological marvels quickly became an indispensable part of President Kennedy and Defense Secretary McNamara’s ‘flexible defense’ strategy. While many authors have studied the ramifications of these devices on American foreign policy, few have researched the domestic implications of the missiles. This work looks to fill this void by investigating the Titan II missile program in Arkansas and Kansas from its construction …

Effects On Producers Of The Transition To Revenue-Based Federal Crop Insurance Programs, Evan Wiese

Honors Program: Senior Projects (Public)

Prior to the passage of each farm bill, there is much debate regarding the programs contained within it. One of these programs is federal crop insurance, which underwent a major shift in the mid-1990’s with the introduction of revenue-based crop insurance rather than yield-based. Revenue-based programs provide insurance of a certain revenue level, rather than a certain yield level, which contributed to their popularity among producers. These revenue-based programs have become a key component of federal crop insurance. From 2014 to 2018, the costs of federal crop insurance were approximately $41 billion, much of this a result of subsidized insurance …

Nvidia Corporation: A Strategic Audit, Daric Teske

Honors Program: Senior Projects (Public)

NVIDIA is company that has been involved with the production of computer hardware known as a graphics processor units (GPUs) since the turn of the century. Over the past decade, NVIDIA has begun to explore other applications of its proprietary technology, including the fields of artificial intelligence (AI) and accelerated computing. Looking from a business perspective, this strategic audit analyzes the history of the company and its current state, as well as industry outlooks to provide a strategic recommendation. Annual reports, market reports, and press releases were all utilized to provide the best perspective of the industry possible. Though NVIDIA …

2018 May, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2018.

Diversification Of Orchestras’ Audiences, Musicians, Programming, And Revenues: Transforming The Relevancy Of German And U.S Orchestras To Their Communities, Dina Marie Weineck

Renée Crown University Honors Thesis Projects - All

This thesis presents ways of how orchestras in Germany and the U.S can transform classical music into a vehicle for social improvement through the diversification of audiences, musicians’ body, artistic programming, concert experience, and revenues. The linkages between mission and funding models of U.S orchestras are being re-calibrated, striving for social relevancy and financial sustainability at once. This approach is contrary to the way in which orchestras have divorced their missions for on-site concerts as their primary product from off-site community programs as a secondary avenue. The purpose and mission set forth for these orchestras, respectively, must be viewed in …

Logistics And The Olympic Games: A Project Management Case Study, Sophia Chalsma

Renée Crown University Honors Thesis Projects - All

Logistics and the Olympic Games explores the complex logistical nature of the Olympic Games and its implications for the future of the current Olympic hosting process. It first examines the operational planning of the Rio de Janeiro Summer 2016 Games, followed by a comparison to the Montréal 1976, Sydney 2000, Athens 2004, Beijing 2008, and London 2012 Games. Taking into consideration the economic and social effects that the Games have on host cities, this paper then presents some possibilities for the future of the Games and argues for the need for change.

How Does Tax Avoidance Affect Transparency?, Congcong Li, Mark Ma, Tom Omer, Kunpeng Sun

Research Collection School Of Accountancy

This study examines how tax avoidance affects corporate transparency. Using a large sample ofU.S. firms from 1995 to 2016, we find a significant non-linear effect of tax avoidance ontransparency. That is, when a firm’s tax avoidance is low, an increase in tax avoidance improvestransparency; however, when a firm’s tax avoidance is high, an increase in tax avoidance decreasestransparency. These results are robust to using alternative measures of transparency and taxavoidance and in several additional tests. Overall, the findings suggest that the effect of taxavoidance on transparency depends on the aggressiveness of firms’ tax avoidance behavior. Ourstudy contributes to the literature …

Are Disclosed Auditor Materiality Thresholds Informative Of Firms’ Earnings Quality? – Evidence From The Revised Isa 700 Audit Report, Beng Wee Goh, Kiat Bee Jimmy Lee, Na Li, Dan Li

Research Collection School Of Accountancy

Under the Financial ReportingCouncil’s presumption that mandating new disclosure requirement in the auditreport would provide information useful to investors, we examine whether theauditor disclosed materiality threshold is associated with the firm’s earningsquality. We document that a lower threshold of materiality level is associatedwith a higher earnings quality, as measured by lower discretionary accruals,higher accruals quality, and less earnings smoothing. We also find someevidence that the negative association between auditor disclosed materialitythreshold and earnings quality is more pronounced when the auditor is moreindependent, when management’s incentive to manage earnings is higher, and whenthere is lower information uncertainty. Overall, our results are …

Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow

Graduate Theses and Dissertations

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth, and even predict performance (Cuellar, 2014; Harter & Neemann, 2012). Self-perception is an increasingly popular area of study, and there is a gap in the research as it pertains to college student-athletes (Harter & Neemann, 2012). This study measures self- perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I student-athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race/ethnicity and …

Low-Fare Flights Across The Atlantic: Impact Of Low-Cost, Long-Haul, Trans-Atlantic Flights On Passenger Choice Of Carrier, Jennifer Nicole Hunt

Doctoral Dissertations and Master's Theses

Full-service carriers (FSCs) have long ruled the trans-Atlantic market, due to the absence of low fare competition, which has kept airfares high. However, renewed interest in low-cost, long-haul (LCLH) flights was prompted by efficient aircraft, low fuel prices, liberalization of air markets, and low-cost carriers’ growth opportunities. Since 2013, multiple LCLH carriers have commenced trans-Atlantic operations, and their market share has grown to 8%. In response, FSCs are establishing their own LCLH subsidiaries and/or introducing basic economy airfares to more effectively compete in the trans-Atlantic market. The purpose of this dissertation was to further the understanding of LCLH and FSC …

Alzheimer’S: The Right To Nothing?, Heather Marie Forster

Business/Business Administration

The purpose of this thesis is to shine light on the inequalities in the types of options Alzheimer’s patients are afforded and the different decisions they can or cannot make in comparison to other terminal patients. The main argument of this thesis is to include Alzheimer’s patients in current Right-to-Die laws by allowing them to consent to this choice of action before they are diagnosed, or in the early stages while they still have the competence to do so. Another aspect of this thesis is to increase the general public’s knowledge about Alzheimer’s and other dementias in order to generate …

The Implementation Of A Cybersecurity Testbed For Education And Research, Elisabeth Dubois

Business/Business Administration

The Cyber Innovation Lab brings with it the understanding and collection of the threats, vulnerabilities, and risks that one’s IT resources present. Due to the increasing complexity and degree of cyber threats, innovation regarding current attack vectors and defense mechanisms are needed. The lack of realistic threat landscapes and the need for accurate security analysis and defense strategies prompted the implementation of a cyber physical system for defensive research. The project depicts the processes to establish the testbed, the methodology used in classifying the architecture, threat and attack analysis, as well as preliminary results. The paper presents the testbed architecture …

Considerations Of Private Companies In Regard To External Auditing Including The Detection And Prevention Of Fraud, Alexandra Sprague

Senior Theses

Fraudulent activities occur in all types of companies. Recently, external auditors have become increasingly important in detecting and preventing these frauds. With their independence, auditors can provide external comfort with their opinion as to the fairness of their client’s financial statements. The goal of this thesis is to express the importance of fraud prevention in private companies, especially smaller private companies, and illustrate how external audits can have an impact in fraud prevention. After conducting interviews with private companies, many reasons were found as to why private companies either conduct or do not conduct an external audit. This research bridges …

Enhancing Quality Of Life Through Foreign Direct Investment In Northern Mozambique, Sarah-Beth Delay

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Foreign Direct Investment (FDI) has the potential to increase economic activity and improve GDP growth in low-income countries, but can hinder economic development (quality of life improvements) if not sustainable and holistic in manner. Africa serves as a host to many cases of FDI focused on economic growth, but not necessarily improving the quality of life for its citizens. FDI has spread throughout the African continent, where many countries are well endowed with natural resources, like minerals and coal. These economies have experienced rapid GDP growth with few benefits reaching citizens of the host country. Mozambique is a low-income country …

Importance Of Portfolio Building For University Students, Zoë Lauer

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project provided portfolio work samples from a project-based upper level Apparel Merchandising and Product Development course. Photographs were taken during the Futuristic Floral Fashion Show in April 2017; photos were edited and distributed to students for portfolio use. It is recommended that final garment photography become an annual part of the AMPD programs annual fashion show. Also, early emphasis on portfolio building paired with formal portfolio building through course work is essential for creative majors.

Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone

Apparel Merchandising and Product Development Undergraduate Honors Theses

Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, …

Micron: Changes For Continued Success, Rachel Rice

Theses/Capstones/Creative Projects

Strategy is important for every industry, and to succeed in such a competitive industry as the technology industry, it becomes imperative. Micron Technology, Inc. (“Micron”) is one of the companies in the technology industry that must have a strategic plan such as this. The best strategy for Micron was analyzed through a detailed background on the history of the company, the main problem that is currently found in the industry, the current internal position of the company in relation to the strengths and weaknesses of the company, an external analysis of the operating industry, and finally a recommendation and implementation …

Individual Case Study: An In Depth Look Into La Fitness, Jennifer Grisso

Theses/Capstones/Creative Projects

LA Fitness is a health and fitness club chain that has locations throughout the United States and Canada. LA Fitness is a health and fitness club that has locations throughout the United States and Canada. This company has been seen as a strong competitor in the industry since its introduction, especially because of its differentiation strategy. While LA Fitness has done well for themselves during their last thirty years in business, there are some changes that could be made in order to develop a sustainable competitive advantage. The recommendations I have for LA Fitness are: 1) have longer hours of …

The Economic Impact Of A Us Tech Talent Shortage On Midwest Companies, Raul Aguilera Ramirez

Theses/Capstones/Creative Projects

This thesis examines the economic impact that a pervasive shortage of tech talent nationwide is having on various companies in the Midwest. Per the Mid-America Regional Council, four computer-related job openings existed for every unemployed person in the Midwest in 2015. In Nebraska alone, there were 2,318 open computing jobs, with only 438 computer science graduates in the state that year. By examining this contemporary issue, I explore both the extent to which companies in the Midwest are affected by the shortage and the common practices currently in place by Midwest companies to deal with the shortage. For the scope …

Exploring Hospitals' Use Of Facebook: Thematic Analysis, N. Kordzadeh, Diana K. Young

School of Business Faculty Research

Background: Although health care organizations such as hospitals and clinics have widely embraced social media as a means to educate the community on health topics and increase patient loyalty and satisfaction, little is known about the content these organizations actually share when using social media channels.

Objective: This study aimed to explore the types of content US hospitals post on their Facebook pages and how hospitals’ Facebook activities differ with regard to content types.

Methods: We collected and thematically analyzed more than 1700 Facebook posts made over a 3-month period by 17 US hospitals. During the first phase, the 2 …

An Investigation Measuring The Impact Of Financial Literacy Programs On University Student Debt, Morgan O'Sullivan

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Student loan debt is the most common form of debt in the United States today outside of mortgage debt. The research for this study sought to (1) investigate whether financial literacy programs in the State of Florida have an impact on student debt levels, as well as (2) determine how the responsibility for the provision of financial literacy education was distributed throughout a university community. The research provided for a survey that was sent to 70 institutions in the State of Florida analyzing whether or not these institutions had financial literacy programs in place. A survey was also sent out …

Of Tailwinds And Headwinds, Philip Charles Zerrillo

Asian Management Insights

Long-time readers of these pages are more than familiar with disruption, and the current shift in the world’s economic and political tectonic plates is assuming even greater interest for many of us.

Ai: Augmentation, More So Than Automation, Steven M. Miller

Asian Management Insights

The take-up of Artificial Intelligence (AI)-enabled systems in organisations is expanding rapidly. Integrating AI-enabled automation with people into workplace processes and societal systems is a complex and evolving challenge. The articles takes a managerial perspective on how firms can effectively deploy human minds and intelligent machines in the workplace.

Talent Magnets: Three Dimensions Of A Great Place To Work, Chandrasekhar Sripada

Asian Management Insights

Three dimensions of a great place to work.