Business Commons^™

2018-September-10-Sadie, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Roles Of Extraordinary Beliefs In Consumption Rituals, Cele C. Otnes, Linda Tuncay Zayer, Robert Alfonso Arias, Arun Sreekumar

School of Business: Faculty Publications and Other Works

People often ascribe to extraordinary beliefs (EBs), or those that laws of science cannot explain, or those that may even contradict science. Both the foundational literature in anthropology and recent work in consumer behavior affirm the assumption that rituals—structured, repeated, symbolic, and expressive activities—might be one context where extraordinary beliefs shape consumer experiences. To date, however, little understanding exists regarding the types of EBs that emerge in consumption-ritual contexts, and how they influence ritual participation. We examine over 30 years of articles in top-tier journals to address two questions: (1) Which EBs emerge as salient to consumer rituals? (2) How …

Exploring Consumer Collecting Behavior: A Conceptual Model And Research Agenda, Brian I. Spaid

Marketing Faculty Research and Publications

Purpose

The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors.

Design/methodology/approach

A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship.

Findings

This paper proposes that a collector salient identity and collecting motives drive tension-inducing social and solitary collecting behaviors and that these behaviors in turn reinforce the collector salient identity. Relevant aspects of the collecting phenomenon are …

2018-09-10 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for September 10, 2018.

2018-09-10 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for September 10, 2018.

2018 Summer Internship Expo, Center For Career Development, College Of The Holy Cross

Summer Internship Program Expo

The Holy Cross Summer Internship Program provides exceptional Holy Cross undergraduates with an opportunity to gain meaningful career related experience in an area related to the students' occupational goals. This program lists students and their respective internships.

Entrepreneurship Education’S Impact On Entrepreneurial Intention: A Predictive Regression Model Of Chinese University Students, Brian A. Lavelle

Doctor of Business Administration (DBA)

“Entrepreneurship education’s impact on entrepreneurial intention: A predictive regression model of Chinese university students” is a dissertation study by Brian A. Lavelle, doctoral candidate at George Fox University. The study investigates the impact of entrepreneurship education on entrepreneurial intention using quantitative methods and survey data from China. The study uses Ajzen’s (1991) Theory of Planned Behavior and the Entrepreneurial Intention Questionnaire (Linan & Chen, 2009) to investigate the impact between personal attitude, subjective norms, perceived behavioral control, and entrepreneurship education on entrepreneurial intention. The data was collected from eleven college and university programs in Wuxi, Jiangsu Province, in the People’s …

2018-September-07-Family Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-September-07-Editor's Choice, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-September-07-Addiction In America, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Decentralized Planning For Non-Dedicated Agent Teams With Submodular Rewards In Uncertain Environments, Pritee Agrawal, Pradeep Varakantham, William Yeoh

Research Collection School Of Computing and Information Systems

Decentralized planning under uncertainty foragent teams is a problem of interest in manydomains including (but not limited to) disaster rescue, sensor networks and security patrolling. Decentralized MDPs, Dec-MDPs havetraditionally been used to represent such decentralized planning under uncertainty problems.However, in many domains, agents may notbe dedicated to the team for the entire timehorizon. For instance, due to limited availability of resources, it is quite common for policepersonnel leaving patrolling teams to attend toaccidents. Such non-dedication can arise dueto the emergence of higher priority tasks ordamage to existing agents. However, there isvery limited literature dealing with handlingof non-dedication in decentralized settings. …

2018-September-06-Ideacademy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-September-06-Student Research Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-09-06 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents for September 6, 2018. Included in the booklet are the meeting minutes from the June 7, 2018 and special meeting of August 9, 2018.

2018-09-06 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for September 6, 2018.

2018-09-06 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes for September 6, 2018.

Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Childcare is an important consideration for millions of American families; 71% of all women with children under 18 are in the labor force, comprising one-third of the total female workforce in the U. S. Further, childcare costs are becoming increasingly burdensome; in the U.S. generally, and in 33 states specifically (including Utah), the annual cost of childcare is higher than the cost of in-state tuition at a four-year public college. Although childcare is a family and community issue, women often bear the primary responsibility for managing childcare, and, in the case of female heads of household, women may carry both …

2018-September-05-Tsbdc September Workshops, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

How Slot Machines Work -- And Why You Should Think Twice Before Playing Them, Anthony Frederick Lucas

Hospitality Faculty Research

A short summary of my recent academic research. The intent was to expose a wider audience to the findings. The U.S. Conversation was recommended by Mary Croughan, VP Research & Economic Development

2018-September-05-Apna Scholars, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper., Amanda Ratcliffe

Conference proceedings

This developmental paper reviews the literature on market segmentation in the context of the fashion retail sector with specific regard to the mature female consumer of fashion. The paper identifies two gaps between the academic theory and marketing practice: The first gap relates to the prevalence of developing complex, statistical models of segmentation in the literature, while there is a paucity of guidelines for practitioners to implement segmentation projects in practice.

The second gap exists in relation to the segmentation and targeting practices of fashion retailers who are still practising an “only youth = fashion” approach (Jackson and Shaw, 2009). …

2018-09-05 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

Message from the President issued to university employees on September 5, 2018.

Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi

Markets, Globalization & Development Review

'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …

Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka

Markets, Globalization & Development Review

No abstract provided.

Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki

Markets, Globalization & Development Review

This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.

From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi

Markets, Globalization & Development Review

This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …

Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui

Markets, Globalization & Development Review

This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.

Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

2018-September-04-Around The World, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Employee Perceptions Of Well-Being Programs, Alice V. Edwards, Susan Marcus

Journal of Social, Behavioral, and Health Sciences

Measuring the effectiveness of well-being programs in the workplace is important for optimizing the return on investment and selection of programs that meet organizational objectives. A pilot study was performed to assess employee well-being using the Happiness Mini-Survey and a one-sample pre–post study design intended to quickly allow employees to subjectively rate their well-being before and after participating in various classes as part of a well-being program. The findings demonstrated statistical significance in employee subjective ratings; they reported feeling better emotionally, physically, and mentally after participating in the classes. The employees’ self-rating for stress level also had statistically significant improvement …