Business Commons^™

Framework For The National Culture And User Engagement In Social Media, Ilia Gugenishvili

AMTP Proceedings 2019

Even though social media engagement provides numerous benefits, companies’ efforts to engage users are often unsuccessful. Despite the growing interest of scholars and practitioners, studies on engagement have been predominantly exploratory in nature. Addressing this identified literature gap this conceptual article proposes a framework, which connects the national culture to social media engagement. It synthesizes the theory of culture; reception, motivation-opportunity-ability (MOA); social identity; self-concept; and social impact theory. User attitudes act as a mediator, while individual, group and motivational variables might work as cultural amplifiers or attenuators. Situational characteristics can cause a change in the relevance of the variables …

The Dual-Mediation Effect Of Perceived Accuracy And Perceived Connectedness On Consumer Attitude Toward Social Network Advertising, Tao-Sheng Chiu, Kai-Yu Wang, Wen-Hai Chih, Jaime Ortiz, Ying-Ching Lin

AMTP Proceedings 2019

Despite the importance of social media advertising, few studies have investigated the factors that influence its effectiveness (Jung, Shim, Jin, and Khang 2016). Because advertising on social media is a relatively new phenomenon (Okazaki and Taylor 2013), several studies are exploratory in nature and lack a solid theoretical framework (e.g., Campbell, Pitt, Parent, and Berthon 2011; Pehlivan, Sarican, and Berthon 2011; Sashittal, Sriramachandramurthy, and Hodis 2012; Waters and Jones 2011). For this reason, the present study examines the factors affecting consumers’ attitudes toward advertisements they view on social media.

This paper draws on the stimulus-organism-response (S-O-R) model to investigate the …

Hedonic And Social Drivers Of Millennials’ Engagement With And Donation To Nonprofits: A Cross-Cultural Comparison, Bela Florenthal

AMTP Proceedings 2019

Nonprofit organizations (NPOs) have been increasingly utilizing social media outlets to target Millennials for donations of time and money. These organizations, however, do not always take advantage of the hedonic, social, and normative factors that can influence engagement with and monetary donation to these organizations.

Because monetary donation on SMSs is a relatively new field of investigation, there is only a handful of studies that provide insight into how social, hedonic, and normative motives predict engagement with and donation to nonprofits.

To address this gap, the first aim of the present study is to propose an integrated approach to monetary …

Are Customer Reward Programs Really Rewarding?, Michael Mccall, Dave Mcmahon

AMTP Proceedings 2019

The concept of a customer loyalty program can be traced back over 300 years when merchants would give customers wooden coins in return for their patronage. Two points are clear: Customer reward loyalty programs are prevalent and costly aspects of most hospitality firms’ marketing strategy. From an academic viewpoint our understanding of the theoretical drivers of these programs is muddled and confused. That is, despite many years of existence there is scant research suggesting the underlying theoretical logic of a program. In this paper, we briefly review the current reward program landscape suggesting that the overwhelming presence of reward programs …

The For-Profit Prison As Social Enterprise: Problems With Classification And Ethical Assessment, Karen Barbee, Stephen A. Lemay

AMTP Proceedings 2019

This article explores the problems presented to taxonomies and definitions of social enterprise by a specific kind of organization, for-profit prisons. While these organizations are often and rightly criticized for their performance, they are fundamentally social enterprises by many of the definitions and taxonomies offered in the literature. This analysis uses a naïve matrix for classifying social enterprise to outline the problems created by these ethically and socially challenged organizations.

How Customer Engagement And Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy Gillis, Douglas Johansen, Shiri D. Vivek

AMTP Proceedings 2019

Previous research suggested that customer participation resulted in greater customer satisfaction for the service provider. Specifically, earlier research differentiated Service Customer Engagement (CE) from Service Customer Participation (CP), where the former was ideation and the latter was practical application/execution. In other words, CE was more psychological, where customers think, feel, and trust. Conversely, CP was more behavioral, or physical, where customers act and do.

The point of this research is to translate previous learning to other high-involvement purchases. Research indicates that services high in credence, high contact, as well as high-involvement (Sharma and Patterson 1999) seem to be particularly relevant …

Diversity In Emerging Markets: The Case Of Latin American & The Caribbean, Neleen S. Leslie, Celia Mckoy, Everett Hyatt

AMTP Proceedings 2019

Latin America and the Caribbean encompasses over 40 countries in Central America, South America, and the Caribbean. Cultural influences in this region include Africa, the native groups, India, as well as the former colonizers from Europe - the British, Spanish, French, Dutch, and Portuguese, making it one of the most diverse markets in the world. Country populations within the region are also varied and range from as small as St. Kitts & Nevis with a population of only 52,175 to as large as Brazil with a population of 207,353,391, according to the CIA World Factbook (2017).

Despite lower incomes, the …

Customer Service In The It/Social Media Marketing Era: Reverting To A Zero-Sum Game, Jon Martin

AMTP Proceedings 2019

During the past 10-15 years marketers and consumers have increasingly pondered and discussed if customer service has improved or declined. During this time we’ve experienced the great marketing power of IT and social media but have also heard and/or shared many “horror stories” of poor customer service in a changing marketplace. Which is true? Has customer service declined, improved, and/or merely changed? The answer is simply, “YES - all of the above”. However, the key challenge, for both consumers and marketers, is not so much a “yea vs. nay” determination, but to better examine the what, why, and how of …

Does Media Mirror Reality? A Content Analysis Of Family Portrayal In Children's Advertising And Programming, Elise Johansen Harvey

AMTP Proceedings 2019

The purpose of this paper is to demonstrate the extent to which the portrayal of family in children's advertising and programming reflects changes in family structure in the U.S. Just as realistic representations of gender roles in advertising and the media have slowly become more common as gender roles have changed in society, so too should realistic representations of families become more mainstream in advertising and the media as the definition of family changes in society. The issue is especially important in the realm of children's advertising given children’s extensive television viewing. Children’s high exposure to media and advertising exposes …

Consumer Social Identity And Competition, Hyewon Park, Rajeev Tyagi

AMTP Proceedings 2019

Consumers belong to various social groups and their social identity plays an important role in their purchase decisions. By buying products that are associated with their social group, consumers can show who they are and which social group they belong to (e.g., iPhones rather than android phones for "cool" professionals, t-shirts with sports logos rather than with hipster logos for athletic teenagers, and Tesla rather than BMW for environmentally-conscious moms). Consuming a product identified with its social group yields a consumer a benefit in being able to show to both in-group and out-group consumers which group she belongs to. There …

Bridging The Gap Between Public Opinion Research And Consumer Marketing Research: Insights Into U.S. Shoppers Of Organic Foods, Marilena O. Vilceanu, Olivia Grasso, Kristine Johnson

AMTP Proceedings 2019

The primary goal of this study embraces Hughner and team’s (2007) directive to focus new research on the growing segment of occasional consumers of organic and natural foods, rather than limit the search for consumer insights to the small, elitist groups of deeply committed consumers. Research questions address the demographics, attitudinal, and behavioral characteristics that identify organic foods as a premium product. Primary recommendations for marketing practitioners include focusing on higher income consumers, especially married individuals, who live in highly populated areas; creating a pleasant shopping experience; promoting non-food related organic items, and investing in brand presence and salience.

Best Practices In Digital Content Marketing For Building University Brands, Julie M. Pharr

AMTP Proceedings 2019

This paper explores and proposes the use of digital content marketing as a means of brand-building for colleges and universities. The paper reviews and synthesizes literature on the state of the art in digital content marketing in order to identify best practices. Effective techniques, some based on empirical testing, are applied to the use of digital content marketing by higher education institutions.

“Tipping Required”: Development Of A Model To Understand Customer Reactions To Non-Voluntary Tipping Systems, Ismail Karabas, Jeff Joireman

AMTP Proceedings 2019

This paper examines customer response to non-voluntary tipping systems as an emerging trend in the servicescape. A non-voluntary tipping system is a form of service inclusive pricing (e.g., increasing menu prices, automatically charging a percentage of tip on the final bill regardless of table size). Across four experiments, results suggest that non-voluntary tipping leads to higher customer anger than voluntary tipping, which leads to lower return intentions. The results also show a larger difference in customer response (customer anger, return intentions) to non-voluntary and voluntary tipping systems under high service quality than low service quality. The mediating role of the …

“Not So Fast! Let’S Find Your Optimal Delivery Time!”: The Impact Of Delivery Time On Retailer Profit In A Heterogeneous Market, Saman Modiri, Scott Fay

AMTP Proceedings 2019

In order to make online shopping more attractive to consumers, many retailers have endeavored to reduce the time between when an order is placed and when it is received. The cost of delivery and logistical challenges are obvious impediments to faster delivery. In this paper, we examine how other factors, including the presence of physical channels and consumer heterogeneity (in shopping preferences and product valuations), impact the optimal delivery time. To isolate the effects of these alternative factors, we ask whether faster delivery is always profitable even if it is costless to the firm and if there is no logistical …

Analyzing True Loyalty In The Middle Eastern Market: Brand Preference And Brand Insistence, Larry P. Pleshko, Richard A. Heiens

AMTP Proceedings 2019

The purpose of this study was to investigate loyalty profiles in among consumers of western-style coffee shops within the emerging market of Kuwait. The loyalty profiles were developed based on the typology presented by Dick & Basu (1994), where buyers can be truly loyal, spuriously loyal, latently loyal, or not loyal to a specific brand. Added to these four loyalty types are the inclusion of two specific true loyalty categories, preferent true loyalty and insistent true loyalty. The study presents evidence that a large proportion of customers fall into the true loyalty category. However, only about five percent of the …

Investigating The Effects Of Personalization On Brand Love: A Study Of Facebook, Trang P. Tran

AMTP Proceedings 2019

This paper investigates how personalized advertising affects customer brand relationship in social media. In particular, this paper develops and tests a conceptual model that captures the impact of perceived personalization on customer brand relationship through an online survey where respondents are free to describe a personalized ad they see on their Facebook.

Eight hypotheses are developed and tested using PLS-SEM. The results show that all hypotheses are accepted except for Hypothesis 7 (the effect of self-expressive brands on brand love). More specifically, the findings confirm that personalized advertising has an impact on consumer perceptions of a brand. Stated differently, as …

Reporting Quantitative Methods And Findings: Best Practices Fidelity In The Leisure Science Literature, Mat D. Duerden, Eric Keith Layland, Andrew Lacanienta, Camilla Hodge, Michael Goates, Michael B. Edwards

Faculty Publications

This article identified best practices for quantitative methods and results reporting and then evaluated leisure science articles’ adherence to them. A two-stage stratified sampling method identified 112 articles. A codebook was developed, and 26 universal codes addressing abstract, methods, and results were applied to each article to generate best practices scores (BPS). BPS ranged from 6 to 21 (M¼14.89, SD¼2.95). Articles were more likely to use best practices for abstract, sample selection, recruitment, statistics, and data analysis, and less likely for participant characteristics, instrumentation, and data collection procedures. Comparisons of BPS across journals identified significant differences.

To Link Or Not To Link? Multiple Team Membership And Unit Performance, Eean R. Crawford, Cody J. Reeves, Greg L. Stewart, Stacy L. Astrove

Faculty Publications

Multiple team membership is common in today’s team-based organizations, but little is known about its relationship with collective effectiveness across teams. We adopted a microfoundations framework utilizing existing individual- and team-level research to develop a higher-level perspective on multiple team membership’s relationship with performance of entire units of teams. We tested our predictions with data collected from 849 primary care units of the Veterans Health Administration serving over 4.2 million patients. In this context, we found multiple team membership is negatively associated with unit performance, and this negative relationship is exacerbated by task complexity.

Essays On Financial Incentives, Tyson D. Van Alfen

Theses and Dissertations--Finance and Quantitative Methods

In my first chapter, I use a novel dataset of customer reviews from Amazon.com to study the impact of managerial myopia on product market reputation. Using exogenous variation due to the timing of CEO equity vesting events, I show that short-term incentive shocks predict declines in reputation. A changing product market lineup and a deterioration of existing products are two mechanisms through which reputation is affected. The effect is larger when the CEO has other short-term concerns and when the firm has a low reputation in the product market. However, higher advertising expenses mitigate the negative reputational effect among consumers. …

Applying Blockchain For Dual Use Technologies Supply Chain Security, Babita Gupta, Seema Gahlaut, Shwadhin Sharma

College of Business Faculty Publications and Presentations

Blockchain technology is gaining momentum with potential applications in businesses, government, and social context with some impressive applications for storing information, eliminating intermediaries, and enabling greater coordination between entities in issues such as in maintaining data standards (Higginson, Nadeau, and Rajgopal, 2019). While there are aspects of this technology that are still not settled such as the question of whether it is a disruptor or foundational technology, there is an agreement that it has the capability to increase security and transparency of transactions to all parties. Smart contracts using blockchain are theorized to be manifested using machine-to-machine coordination within IoT …

Understanding Key Drivers Of Mooc Satisfaction And Continuance Intention To Use, Yunfan Lu, Bin Wang, Yaobin Lu

Information Systems Faculty Publications

Massive Open Online Courses (MOOCs) have attracted global audiences who desire to learn. However, the completion rate of these courses is less than 10 percent. Few studies have systematically researched the influence of expectation-confirmation theory (ECT) and user experience (e.g., flow experience, perceived interest) on user satisfaction of and the continuance intention to use MOOCs. The present study examines the drivers of MOOC satisfaction based on ECT and the influence of satisfaction on user behavior. A research model reflecting the relationships among confirmation, usefulness, interest, flow, satisfaction, and continuance intention to use, and intention to recommend was developed and tested …

Digital Transformation Through Internet Of Things Services, Tayfun Keskin, Frederick J. Riggins

Information Systems Faculty Publications

Internet of Things (IoT) have been disrupting industries through shifting novel services, and business models. Organizations should also redesign their business service models to navigate this disruption. A holistic understanding of digital transformation through IoT requires the cooperation of multiple disciplines ranging from engineering to economics. This paper utilizes a conceptual model to develop an analytical framework to investigate a number of pricing strategies enabled by different business models. Our findings demonstrate that the Internet of Things phenomenon has the potential to disrupt the way we do business by connecting markets and enabling new business models.

Data Security Threats Sources: An Empirical Examination Of Institutional Characteristics, Nasim Talebi, Emmanuel Wusuhon Yanibo Ayaburi, Suhail Chakravarty

Information Systems Faculty Publications

Driven by the difficulty in achieving complete security with technical tools, business investigators are looking into organizational and behavioral issues that could help make systems more secure. This chapter looks at the security of systems from the organizational perspective. Specifically, this study attempts to identify if different organizations have different predisposition to particular type(s) of security threat sources. Using publicly available security breach data from a privacy rights clearinghouse to investigate which organizational characteristics predisposes an institution to an external or internal threat source, it was concluded that as size of organization and the number of its valuable documents increase …

Critical Review Of Organization-Technology Sensemaking: Towards Technology Materiality, Discovery And Action, Mostafa Mesgari, Chitu Okoli

Information Systems and Business Analytics Faculty Works

More than two decades of sensemaking research has brought thorough knowledge of how people understand organisational phenomena and attach meaning to them. This stream of research explores varied social and cognitive aspects of the process in the context of organisations and information technology (IT). However, such a large body of literature exhibits some significant shortcomings: there is a lack of IT materiality; a neglect of the discovery aspect of perception; and a lack of action orientation. So, there is limited understanding of the role that the material artefact plays in shaping users’ sensemaking of new IT, as well as how …

A Delicate Balance For Innovation: Competition And Collaboration In R&D Consortia, Dong Chen, Li Dai

Management Faculty Works

This study examines how competitive and cooperative relationships within R&D consortia influence member firms' innovation output. We propose a U-shaped relationship between the presence of market competitors for a member firm and the firm's joint R&D output with other consortium members, and examine how the relationship is mediated by interactions with other members at the firm level and moderated by collaborative efforts at the consortium level. Using a unique sample of 320 firms from 52 R&D consortia in China, we find support for our predictions. This multi-level study extends our understanding of competition and cooperation in multi-party networks and provides …

Time For A Marketing Curriculum Overhaul: Developing A Digital-First Approach, Andrew Rohm, Julian Saint Clair

Marketing & Business Law Faculty Works

Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address this challenge by placing digital marketing at the center of the curriculum. Through experiential learning and project-based learning, M-School courses expose students to real-life challenges involving ways in which companies and organizations generate consumer awareness, demand, and value given the significant digital shifts taking place in technology and consumer behavior. The authors …

Subsistence Marketplaces: Challenges And Opportunities, Madhu Viswanathan

Marketing & Business Law Faculty Works

This introductory article is a biennial exercise to reflect on the stream of subsistence marketplaces as a prelude to the special section on this topic following the Sixth Subsistence Marketplaces Conference in 2016. The call for papers was not restricted to conference presentations. At the end of the review process, the special section contained four articles spanning a diverse set of topics. The authors provide an overview of the subsistence marketplaces stream and a background of the conference series. This is followed by a brief introduction to the special issue. They then discuss the what, how, and why for past …

Implementation Of Social Innovations In Subsistence Marketplaces: A Facilitated Institutional Change Process Model, Madhu Viswanathan

Marketing & Business Law Faculty Works

Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process through which social enterprises facilitate local communities in effecting the process of institutional change as they introduce social innovations. Analyzing rich ethnographic data from 19 social enterprises, we develop the process of “facilitated institutional work” for implementing social innovation. We present a process model for implementing social innovation with four distinct stages involving social enterprises—(1) legitimating themselves within local communities, (2) disrupting aspects of the local institutional environment, (3) helping re-envision institutional norms or practices, …

Sherwin-Williams Research Report, Chase Edwards, Krista Mathis, Savannah Frase, Madeline Connolly, Charles Howe

Williams Honors College, Honors Research Projects

The overall purpose of this research is to gather information from a variety of different sources regarding recruitment and retention strategies. After gathering this information, the findings will be applied to The Sherwin-Williams Company in order to provide them with strategies on how to increase both retention and recruitment efforts in their organization. While there is no universal secret to better recruitment, the findings may transfer to a variety of different solutions.

The study was designed to cover a variety of different generations that companies can pull from. Primarily, baby boomer, generation X, and generation Y were taken into account. …

Goodyear As-A-Service Project Report, Julie Mullet

Williams Honors College, Honors Research Projects

The purpose of the Project Report is to explain our secondary and primary research findings, our analyses of these, and our solutions and recommendations as well as next steps for Goodyear Tire & Rubber Company in the “as-a-service” industry. The report begins with our secondary research finding, then moves into our primary research methods, statistical testing and data results, findings, and limitations of our primary research. We will then suggest our solutions and recommendations for the company based on our research. Last, we will detail our expected financial results for the company, as well as the action steps and future …