Business Commons^™

A Model Of Impression Formation In Recruitment, Jonathan Levi Hendricks

Theses and Dissertations

Applicant impressions of organizations are a critical antecedent to applicant decisions within the recruitment process. Recruitment research has examined how applicant perceptions are influenced by organization-specific information within a given industry. However, current recruitment models fail to describe the process of impression formation during recruitment, which inhibits understanding of the recruitment process. Specifically, only limited research has considered how applicants integrate context- related associations (such as perceptions about an industry) with recruitment materials in forming initial perceptions about the organization. Over the course of two experimental studies, I integrate social cognitive research on impression formation into recruitment models to develop …

Child Sport Fan Behavior: An Examination Of The Effects Of Socialization, Branding, And Alternatives On Children’S Psychological Connections To Sports Teams, Katherine Rose Nakamoto Reifurth

Theses and Dissertations

This three-study dissertation focuses on child fans of professional sport teams and the ways in which they become fans and attach themselves and connect to these sport brands. In Study 1, the researchers focused on the socialization into fandom of young children and the effects of communities and the game-day environment on this socialization utilizing qualitative observations and interviews with children ages 6 to 14 and resulted in an expanded understanding of the dame-day aspects that attract and excite children most. In Study 2, the researchers focused on the aspects of a new team’s brand that children ages 5 to …

Premium Seating In College Athletics: Trends Of Today And The Future, Kendra Holaday

Theses and Dissertations

The purpose of this study is to assist college athletic departments in attracting more fans to premium seating areas within their football stadiums. Existing research covers professional sporting venues in depth, but lacks volume regarding collegiate athletics. Due to the minimal knowledge and research recorded on premium seating in college football venues, there is a crucial need for the gap in research to be filled. The interviewing method and qualitative research was used to gain information on premium seating within college football venues. During the interview process existing premium seating, renovations in progress, and future addition plans were all explored. …

The Influence Of Publicly-Traded Reits And Market-Based Inflation Expectations On Daily-Priced Private Commercial Real Estate Returns, Tiffany Burns Gherlone

Doctoral Dissertations (DBA)

Investors requiring daily Net Asset Values (NAV) represent a large and growing source of capital for the private institutional real estate asset class. Defined contribution and other daily-valued vehicles are increasing their investments into private, direct commercial real estate through funds that estimate changes to income and values in order to mark a daily NAV. Utilizing nine years of daily data from the NCREIF Fund Index – Daily Priced, we optimize a generalized autoregressive conditional heteroskedasticity model with generalized error distribution parameterization (GARCH-GED) to better understand the influence of publicly-traded real estate securities and changes in market-implied inflation expectations on …

Socio-Economic Tools To Mitigate The Impacts Of Ocean Acidification On Economies And Communities Reliant On Coral Reefs — A Framework For Prioritization, Nathalie Hilmi, David Osborn, Sevil Acar, Tamatoa Bambridge, Frederique Chlous, Mine Cinar, Salpie Djoundourian, Gunnar Haraldsson, Vicky W.Y. Lam, Samir Maliki, Annick De Marffy Mantuano, Nadine Marshall, Paul Marshall, Nicolas Pascal, Laura Recuero-Virto, Katrin Rehdanz, Alain Safa

School of Business: Faculty Publications and Other Works

Coral reef preservation is a challenge for the whole of humanity, not just for the estimated three billion people that directly depend upon coral reefs for their livelihoods and food security. Ocean acidification combined with rising sea surface temperatures, and an array of other anthropogenic influences such as pollution, sedimentation, over fishing, and coral mining represent the key threats currently facing coral reef survival. Here we summarize a list of agreements, policies, and socio-economic tools and instruments that can be used by global, national and local decision-makers to address ocean acidification and associated threats, as identified during an expert workshop …

A Strategic Audit Of Microsoft Azure, Lee Fitchett

Honors Program: Senior Projects (Public)

This paper looks at Microsoft Azure's current strategies and proposes possible options for the future. It looks at several competitors and explores how Azure will affect and react to Microsoft’s vision.

A Strategic Audit Of Microsoft, Alexander Eitzman

Honors Program: Senior Projects (Public)

This paper provides an analysis of Microsoft’s current market placement and performance, based off external and internal factors, as well as tools such as SWOT analysis. The goal of this audit is to provide an understanding of Microsoft’s current positioning and strategy, as well as a look into possible paths going forward. Additionally, alternative strategies are discussed, and a recommendation is made to which Microsoft should pursue to continue its success. The recommendation reached is that Microsoft should focus on keeping numbers of active Windows users up, as well as pursue a subscription-based model for Windows updates and pricing. The …

A Strategic Audit Of Oriental Trading Company, Isaac Coleman

Honors Program: Senior Projects (Public)

Oriental Trading Company is a direct marketer and seller of toys, novelties, wedding favors, custom apparel, and other event supplies. Its products are sold by five brands, each of which participates in a different market. Though its flagship brand, Oriental Trading, is a powerful market leader in novelties and is doing extremely well, the four most recent brands each face distinct challenges and have low name recognition. To increase name recognition and direct sales of these brands, this audit proposes that OTC revitalize its social media presence, add a blog to all of its websites, and resume public participation in …

Intuit, Inc. Strategic Audit, Bethany Wiles

Honors Program: Senior Projects (Public)

Intuit has experienced steady, continual growth for an extended time, an unusual feat in software. While it undergoes its leadership transition and the threat of tax simplification, it must consider how it will maintain its legacy of success. Intuit's history and current situation are examined and various strategic alternatives are identified.

Huskers Helping Huskers: A Corporate-Level Analysis Of The Nebraska Alumni Association, Rachel Kleist, Jordan Newsom, Jackson Grasz, Anne Conley, Anna Brodersen, Samantha Turco

Honors Program: Senior Projects (Public)

The Nebraska Alumni Association appears to have become distracted from serving the alumni and has instead focused its energy into advancing University interests. To graduating Huskers, it has become unclear what value the Nebraska Alumni Association provides to them and whose interests they are promoting. This has resulted in a declining alumni membership base and an unstable revenue source. Because of this, we recommend that the Nebraska Alumni Association refocus their resources into serving alumni first.

Adidas: A Strategic Audit, Rebekah Birch

Honors Program: Senior Projects (Public)

Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …

Strategic Audit Of Proxibid, Maxim Van Klinken

Honors Program: Senior Projects (Public)

Proxibid is a platform for connecting buyers and sellers of high-value items. As part of their continued growth, they are running into issues with the categorization of their goods into their hierarchy since the classification of these items is becoming a monumental task that will become unreasonable for humans to do. They have dedicated employees to manually classify well over 10,000 incoming items into over 2000 categories every week. The bulk of those items come in the later half of the work week. This paper will focus on how to tackle this problem while remaining competitive and preventing future growth …

Intuit, Inc.’S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg

Honors Program: Senior Projects (Public)

Intuit, Inc. is a business and personal finance software company founded in 1983 by Scott Cook and Tom Proulx. It is headquartered in Mountain View, California, and has offices around the United States and internationally. Intuit’s primary mission is to ‘power prosperity’, whether for small business owners, individuals, or accounting professionals.

Intuit has three major business units: Small Business and Self Employed, Consumer, and Strategic Partner. Each business unit offers one or more flagship software platforms, optimized for specific customer needs in business accounting, professional tax preparation, and individual tax filing. Intuit’s major software flagships are QuickBooks (business accounting and …

Ibm Cloud Strategic Audit, Jack C. Johnson

Honors Program: Senior Projects (Public)

An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.

The Importance Of School District Quality In The Columbus Real Estate Market, Ryan Karapas

Undergraduate Honors Thesis Projects

Using a random sample of 100 houses sold between the months of October 2018 and January 2019 in the greater Columbus, Ohio area, this paper investigates the relationship between school district quality and the selling price of houses. The results show that school district quality has a positive and statistically significant influence on the Columbus real estate market. An increase of one letter grade in school district quality (calculated using output-related factors such as student performance) leads to a 13% increase in the selling price of a house. When using the average house price in my data set of $254,000, …

Enhancing Smes’ Data Analytics Capability Through University Tie-Ups, Gary Pan, Poh Sun Seow, Benjamin Huan Zhou Lee

Research Collection School Of Accountancy

Harnessing the power of data analytics, SMEs can now generate visualisations of the company's historical data to date, and predictions for the future - something which is nearly impossible before the era of big data.

Information Sharing Between Mutual Funds And Auditors, Ole-Kristian Hope, Pingui Rao, Yanping Xu, Heng Yue

Research Collection School Of Accountancy

This paper examines whether there is information sharing between mutual funds and their auditors about the auditors’ other listed firm clients. Using detailed hand-collected data from the Chinese market and employing levels, changes, and PSM analyses, we find that mutual funds earn higher profits from trading in firms that share the same auditors. The effects are more pronounced when firms have a more opaque information environment and when the audit partners for the fund and the partners for the listed firm share school ties. The evidence is consistent with information flowing from auditors to mutual funds, providing mutual funds with …

An Analysis Of Z-Scores And Performance: Manufacturing Companies In Hong Kong, S.L. Foo, Shaakalya Pathak

Research Collection School Of Accountancy

Hong Kong is a key leading economy in the Asia Pacific region. This study examines the relationship between the financial health, as measured by the Altman Z-Score, and corporate performance, as measured by the Return on Equity (ROE), of listed manufacturing companies in this market. A linear regression has been conducted between these variables to determine the magnitude and direction of their relationships. The trends of Z-Scores over a five-year period have also been analysed. The analysis covers the period from 2013 to 2017 (inclusive) and yields a statistically positive correlation between ROE and the Z-Score for the market. Hong …

Dare To Be Different? Conformity Versus Differentiation In Corporate Social Activities Of Chinese Firms And Market Responses, Yanlong Zhang, Heli Wang, Xiaoyu Zhou

Research Collection Lee Kong Chian School Of Business

Building on the literature on optimal distinctiveness, this study explores the effects of conformity and differentiation in corporate social responsibility (CSR) practices on the evaluations by security analysts and the responses of the financial market in general. We develop the argument that while conformity in CSR scope enhances analyst coverage, differentiation in CSR emphasis leads to more-favorable analyst recommendations and higher market value. This suggests that firms may be able to simultaneously conform in CSR scope and differentiate in CSR emphasis to achieve optimal distinctiveness. To further enhance our understanding of the variation in the relationship between conformity/differentiation and the …

Many Hands: The Effect Of The Prior Inventor-Intermediaries Relationship On Academic Licensing, Young-Choon Kim, Mooweon Rhee, Reddi Kotha

Research Collection Lee Kong Chian School Of Business

We study the role of the relationship among inventors and intermediaries in the licensing of university inventions. We suggest that a prior inventor-intermediaries relationship positively influences licensing rates through selective retention of higher quality relationships and mutual learning in the relationship, enabling intermediaries to reduce both information asymmetry and search costs between inventors and potential licensees. We argue that the influence of a prior inventor-intermediaries relationship on licensing is especially important before intellectual property protection is attained and can be substituted by the buyer-side contacts of inventors and intermediaries. We test these predictions using 919 inventions from the technology transfer …

Mapping Cultural Tightness And Its Links To Innovation, Urbanization, And Happiness Across 31 Provinces In China, Roy Y. J. Chua, Kenneth Huang, Mengzi Jin

Research Collection Lee Kong Chian School Of Business

We conduct a 3-y study involving 11,662 respondents to map cultural tightness—the degree to which a society is characterized by rules and norms and the extent to which people are punished or sanctioned when they deviate from these rules and norms—across 31 provinces in China. Consistent with prior research, we find that culturally tight provinces are associated with increased governmental control, constraints in daily life, religious practices, and exposure to threats. Departing from previous findings that tighter states are more rural, conservative, less creative, and less happy, cultural tightness in China is associated with urbanization, economic growth, better health, greater …

Economic Cycles As A Source Of Social Influence On Individuals, Nina Sirola

Research Collection Lee Kong Chian School Of Business

The current review summarizes emerging research in psychology and associated disciplines showing that the economic cycles exert social influence on individuals across a range of psychological domains. Most research on social influence focused on how factors in the proximal environment impact individuals, while influences emanating from the state of the economy as a whole received far less attention. I review the development of different intellectual traditions examining social influence to explain the relative lack of attention to economic cycles and position emerging work on the topic relative to past research. I then review research on how economic cycles influence individuals …

Explore Alternatives Now! - Performance Mgmt In The Multi-Dimensional Digital World, Richard Raymond Smith

Research Collection Lee Kong Chian School Of Business

Earlier, business was not quite as dynamic, employment was intended for the long-term, and the idea of pay linked to performance was quite a dependable model. But as we examine the tradition of performance management in light of today's digital business models, there are a number of new questions that emerge.

2019-04-01 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for April 1, 2019.

Communication As Constitutive Of Organization: Practicing Collaboration In And English Language Program, Ariadne Miranda

USF Tampa Graduate Theses and Dissertations

This dissertation is about collaboration as an organizational practice that is communicatively constituted. Specifically, I examine how members of a team in an English language program located in a large southeastern university in the United States make sense of what they define as a collaborative work environment and materialize it in their meetings in spoken and written discourse, and in their mention and use of organizational artifacts. Though the study examines the practices of one organizational setting, the insights generated illuminate broader organizational and discourse dynamics and speak to important issues in the discipline of communication such as authority, leadership, …

The Professional Constructor, Full Issue, Volume 44, Number 01

The Professional Constructor

No abstract provided.

Customers’ Goal-Related Behavior In Loyalty Programs, Junzhou Zhang

Theses and Dissertations in Business Administration

Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.

The first essay examined how success or failure to achieve a tier goal affects consumers’ subsequent goal pursuit behavior. Specifically, utilizing two lab experiments and 5,719 customers’ flight activities data from a major airline’s multi-tiered frequent flyer program, this essay studied the effect of goal completion magnitude on individuals’ effort toward achieving subsequent goals, and how goal type …

The Effects Of Product Feature Complexity, Market Activity, And Update Scheduling On Mobile App Life Cycles, Moonwon Chung

Theses and Dissertations

Rapid advancements in telecommunication devices and the emergence of the mobile app ecosystem have immensely impacted our lives. Innovative apps have helped improve market efficiency in agriculture, contributed to environmental sustainability through peer-to-peer sharing services, and stimulated financial inclusion in developing economies. However, mobile app developers have to deal with challenges that can hinder the app to reach its full potential. In order to achieve commercial success in the hyper-competitive business landscape where freemium business models are dominating, developers need deep understanding on how non-price operational levers such as product design, delivery, and continued service lead to user adoption.

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The Influence Of Consumer Inference About A Company’S Motive On Corporate Social Responsibility (Csr) Evaluation, Taehoon Park

Theses and Dissertations

The author investigates the roles of consumer inferences and consumer suspicion in responses to Corporate Social Responsibility (CSR) activities by companies.

Chapter 1 examines how consumers infer a company’s motive for its prosocial activity when the same company is also involved in a socially harmful accident. When a company is involved in both CSR (Corporate Social Responsibility) and CSI (Corporate Social Irresponsibility), consumers can infer the motive for the CSR campaign from the temporal order of these two events. The author further proposes that this effect will be moderated by perceived invested effort in CSR campaign. Specifically, high effort invested …

Reappraising International Business In A Digital Arena: Barriers, Strategies, And Context For Internationalization Of Digital Innovations, Noman Ahmed Shaheer

Theses and Dissertations

This dissertation builds on the eclectic paradigm to explore internationalization strategies in the burgeoning digital economy through a rigorous empirical analysis of a unique big data archive tracking international penetrations of more than 1.5 million mobile apps across 58 countries. While traditional firms internationalize by internalizing physical assets to reap location advantages from foreign markets, many digital businesses internationalize by orchestrating networks of information flows across borders. Such digital internationalization may not be constrained by cross-national distance or lack of resources as digital businesses leverage globally disperse knowledge and innovation networks to develop scale free digital innovations and seamlessly transmit …