Business Commons^™

Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple

Senior Capstone Projects

This study will be concentrating on the effects of technology on customer service quality in the hotel industry. The purpose of this research is to measure the satisfaction of the guests based on the growth in technology in a hospitable setting. The customer guest satisfaction ratings and responses for this research will be based on a pilot study conducted by convenience sampling. The participants in this study are guests that have visited one of the top hotel chains in the world. The method of convenience sampling is used due to the opportune surveys that are sent to guests inquiring their …

New Forensic Experiential Learning Facility Planned, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2019-May-10-Grant Writing Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-May-10-Shuaib Siddiqui, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-May-10-A New Species Of Rhino, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Maximizing The Return On Investment For College Marching Bands, Brandon S. Alt

Honors Projects

This report outlines the findings from a study conducted of the income and budgets of college marching bands for the 2017-2018 academic year. The study was conducted with members of the College Band Directors National Association using their Athletic Band listserv. Participants were asked questions about their marching band’s income, expenditures, use of development funds, and their school and band’s demographics. The data is then analyzed to highlight trends within the data, and to generate recommendations for how marching bands can improve their budgets. Study limitations are also discussed.

Existing literature surrounding funding and budgeting issues is also reviewed, including …

2019-May-10-2019 Distinguished Staff Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Practically Perfect Tale As Old As Time: A Comparative Analysis Of The Branding Of Beauty And The Beast And Mary Poppins, Cayley Plotkin

Honors College Theses

The Walt Disney company and all of its heavily branded mastermind keep much of its planning and strategy under wraps from the general public. Although it has been observed amongst fans and business people how Disney markets their products and what their strategy looks like, it has not been compared between two similar projects that have followed the same strategic path. This paper will examine and compare the branding strategies of “Beauty and the Beast” and “Mary Poppins” from screen to stage and back to the screen again in hopes to better understand why one title may take in more …

An Investigation Of Personal Financial Literacy Education, James R. Penner, Joshua D. Spizman

Honors Thesis

A lack of financial literacy for many people in the United States is a prominent problem that has largely gone unaddressed, but one that can have devastating results. Currently, 43% of student loan borrowers are not making payments and 33% of American adults have $0 saved for retirement (Pascarella 2-4). These alarming statistics amid a strong economic environment highlight the negative affects a lack of financial literacy can have. Higher education at LMU is geared towards providing students an education of the whole person to enable them to become better people. This research investigates whether or not LMU prepares students …

Highway 61: Good Roads, Great Migrations, And Delta Blues, Samuel Willcoxon

Honors Theses

This thesis analyzes the social and racial factors that contributed to the cultural significance of U.S. Highway 61. First, I explore the background of road building and transportation in the United States. Next I detail the history of convict labor in the South, from convict leasing to convict labor on roads as a result of the Good Roads Movement. Third, I describe how economic and social conditions contributed to the out-migration of southerners during the twentieth century. Lastly, I analyze how social conditions spawned the Mississippi Delta blues, and how Highway 61 became a symbol of opportunity for blues musicians.

Economic And Social Benefits Of Gender Parity In Employment And Education, Elizabeth Weathersby

Honors Theses

This thesis seeks to examine the ways in which women are disadvantaged in their participation in formal employment and participation and attainment in education relative to men across the world. Furthermore, this analysis examines the economic impacts of inequalities in education and employment at a macroeconomic level and on an individual level. Most data is compiled from various Non-Governmental Organizations that fund and orchestrate global research on gender equality. The results of this research consistently indicate that women continue to face systematic disadvantages in employment, wages, occupation, upward mobility in occupations, hours worked, entrepreneurship, burden of unpaid work, educational attainment, …

Case Studies Of Standard Financial Accounting Procedures, Michael L. Reddoch

Honors Theses

What follows is a series of case studies concerning standard financial accounting procedures completed in the 2017-2018 academic school year. The following case studies dive into particular concepts and theories within financial accounting that I had not seen or been exposed. I was challenged throughout the year to dissect scenarios seen in the real world and attempt to solve real accounting issues. I was exposed to many different theories, methods, and situations where an inquisitive accounting mind was essential. The purpose of our honors accounting class was to complete, individually, various case studies in order to expand our accounting prowess. …

An Evaluation Of Accounting Concepts Through Case Studies, Ashton Moody

Honors Theses

This thesis evaluates fundamental accounting concepts, presentations, and special issues through case studies completed under the direction of Dr. Victoria Dickinson. The cases cover a wide range of topics, including decision-making through financial analysis, tax policies for multinational companies, and common practices and regulations for research and development. Also, the studies compared US GAAP to other prevalent accounting standards recognized across the world. The extensive reviews allowed for exploration into the technology innovations that are shaping the future of public accounting. The cases were evaluated throughout the fall of 2017 and spring of 2018. Dr. Dickinson administered the case study …

A Scoring Model To Assess Organizations' Technology Transfer Capabilities: The Case Of A Power Utility In The Northwest Usa, JoãO Ricardo Lavoie

Dissertations and Theses

This research intends to advance knowledge in the technology management field, most importantly in the study of organizations that develop technologies in-house and wish to enhance their technology transfer performance while maintaining adherence between R&D activities and overall business strategies. The objective was to build a multi-criteria decision-making model capable of producing a technology transfer score, which can be used by practitioners in order to assess and later improve their organizations' technology transfer capabilities -- ultimately aiming to improve technology development as a whole. The model was applied to a major power utility organization in the Pacific Northwest of the …

Financial Reporting Standards And Techniques Through Case Analyses, Alexandria Marquart

Honors Theses

During my time at the University of Mississippi, I joined The Sally McDonnell Barksdale Honors College (SMBHC) through the junior year entry program, while studying accountancy in The Patterson School of Accountancy. The opportunities provided by the SMBHC were endless, including the option of completing an alternate thesis. The alternate thesis truly changed the direction of my career and success in my accounting academic courses. On a bi-weekly basis for one academic year, I researched and analyzed twelve unique case studies to further my knowledge of accounting principles and standards. These cases helped me explore the unique challenges that arise …

An Analysis Of The United States Accounting Codification Through Practical Case Studies, Samuel Harres

Honors Theses

This document contains a collection of case studies that illustrate real-world accounting issues. These cases, 11 in all, involve both real and fictional companies and their accompanying financial statements. Each of these cases studies a specific accounting question –ranging from revenue recognition to valuing accounts receivable, among others– and requires a mix of factual responses and opinion synthesis. The cases blend analysis of various subfields within accounting, including general risk assessment and financial studies, and provide students with a broad overview of the field. Producing this thesis granted me valuable insight into current issues within the field of accounting as …

Creating The Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham

Honors Theses

The following document is a case study which began on May 20th of 2018 and was researched for the next couple of months over the course of several different internships in the entertainment industry. The purpose of the study was to compare several companies within different arenas of the entertainment industry, along with current market research in order to develop an event marketing plan for the newest live entertainment trend, esports. There were many different methods of research conducted in order to reach the final conclusion. The first method of research was done during several internships over the course of …

An Exploration Of Accounting Issues Through A Series Of Case Studies, Ashley Nicole Theresa Irons

Honors Theses

This work is a detailed compilation of accounting case studies that examines key accounting concepts and issues. Its purpose is to primarily explore accounting practices and methods by applying these concepts in order to analyze financial statements of existing companies. Each case study highlights a different accounting issue. This work also serves the purpose of exploring accounting concepts and technologies through research outside of case studies. Research was conducted in order to utilize the most current, accurate, and appropriate accounting principles and concepts in order to complete this work. Additionally, each topic presented throughout the series of case studies was …

The Santa Clara, 2019-05-09, Santa Clara University

The Santa Clara

No abstract provided.

Mother And Daughter Grads Spotlighted In St. Louis American, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Performing Arts Labor Unions And Young Industry Professionals: An Analysis Of Current And Future Relations, Caroline Thompson

Honors College Theses

This thesis surrounds the evolving topic of unionization, particularly within the performing arts industry. As trends and regulations develop that tend away from labor organization, with an increase in non-Equity professional opportunities and the enforcement and growth of legislation such as Janus vs. AFSCME and state-by-state right-to-work laws, unions such as the Actors’ Equity Association (AEA) have more reason to market themselves than ever before. This thesis aims to examine the relationship between AEA and young theatre industry entrants, aged 18-25. The study, furthermore, employs an in-depth analysis of the AEA’s social platforms, with particular focus on Instagram, Twitter and …

‘Yellowface’: An Exploration Of Hollywood’S Film History With The Yellow Race, Kelly Ng

Honors College Theses

This study explores the history behind Hollywood’s relationship with the depiction of Asians and Asian Americans in film. Through tracking examples of Hollywood’s use of yellowface and whitewashing in movies from the 1920s into modern day, the study explores the historical and financial reasons behind controversial casting decisions, and how they affect the perceived image of Asians in America. In exploring the quantitative aspect, three films created within the last five years that were known to have participated in whitewashing were chosen and analyzed critically and financially. The data from these three movies were then used in comparison to Crazy …

A Compilation Of Case Studies In Financial Accounting, Hagen Gurley

Honors Theses

The following exploratory project delves into relevant accounting concepts in today’s economic and financial landscape. Using U.S. Generally Accepted Accounting Principles, the topics of financial reporting, deferred taxation, mergers and acquisitions, internal controls, financial ratio analysis, revenue recognition, inventory management and cost accounting, leases, and dissolution are investigated through the use of case studies. Over the course of the 12 cases presented here, the purpose is to provide a comprehensive understanding regarding the current landscape of accounting as it pertains to the topics mentioned above. The cases were conducted under the direction of Dr. Victoria Dickinson in the Patterson School …

Financial Reporting: The Application Of Professional Development And Research, Hannah Hilton

Honors Theses

Financial reporting is the basis upon which investors and other users make financial decisions; therefore, it is important that the information be accurate and complete in accordance with Generally Accepted Accounting Principles (GAAP). This thesis sought to study different areas within financial reporting, such as stockholders’ equity, revenue recognition, deferred income taxation, accounts receivable, and other relevant items in compliance with financial reporting standards. The information included in this thesis was gathered through the execution of a series of twelve case studies. The case studies, as completed, apply accounting concepts in conformity with GAAP, International Financial Reporting Standards (IFRS), and …

The Pursuit Of Happiness: Asian Americans In Music, Belinda Ung

Honors College Theses

It is critical that we observe the expanding Asian American landscape in the context of today’s evolving music business. The purpose of this research paper is to analyze how and to what extent parental expectations, peer pressure, and levels of self-identity affect the career outcomes Asian Americans in their pursuit of music careers. The data analyzed consisted of five personal interviews, all of whom are involved in music production and/or performance. It was concluded that familial pressure impacted participants more so than peer pressure in their adolescence and self-identity became a more influential factor in adulthood. Additionally, the advancement of …

Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit, Ashley Simkovitch

Honors College Theses

This article discusses the ways in which companies and brands project certain political affiliations to consumers. The exploitation or co-option of political or social movements in branding and advertising has been seen for decades, and it is now particularly prevalent since the election of President Trump. In order to be competitive in an era of political consumerism and an age when brands are expected to make a statement or take action regarding political movements, they are facing an increased pressure to integrate values into their brand identities in order to connect to consumers. In this essay, I ask how the …

Creating An Internet Of Things Platform For Storing Smart Sensor Data Using Amazon Web Services, Jin Hyeok Noh

Honors Theses

Water is one of the essential resources that we should be aware of conserving, but lawn sprinkler systems in Mississippi have inefficient resource management systems. During my fundamental research, I read an article about IoT (Internet of Things) and how important it will be in the future. Both of these topics inspired prototype research. In order to create the prototype, a Raspberry Pi, breadboard, keyboard, monitor, and cables were used. Using the Raspberry Pi, monitors, and keyboard, the software was developed in order to create a RESTFUL API gateway to connect to AWS (Amazon Web Service). In the AWS console, …

A Discussion Of Accounting And Financial Reporting Topics, Catharine Mixon

Honors Theses

This thesis consists of a series of 12 separate case studies completed during my 2017-2018 school year. Each case was completed separately in an Honors Accounting 420 class that was intended to guide honors accounting students through the completion of the thesis process. Each case study focuses on a separate accounting reporting topic so that a more in depth and better understanding of the accounting procedures is achieved. The cases followed accounting topics that were separately reflected by chapters in the intermediate accounting textbook, therefore the majority of questions were answered using the intermediate accounting textbook. The Honors 420 class …

Application Of Accounting Principles: A Case-By-Case Study, Austin L. Daher

Honors Theses

This thesis consists of a series of case studies investigating various accounting issues in real world situations. Each case study, independent of one another, focuses on the application of different accounting standards in a variety of industries. This thesis also reinforces the understanding of underlying accounting concepts in financial statement preparation and analysis, and it presents rising accounting issues. By utilizing the Financial Accounting Standards Board (FASB) Accounting Standards Codification, I was able to apply the appropriate FASB guidelines and proper accounting treatment to these specific situations. Through the completion of these studies, I have gained an enhanced understanding of …

How Individual Traits Affect Type Ii Diabetics’ Intentions To Use Wearable Technologies, Ashna Anita Sethi

Honors Theses

This research aims to uncover personality traits that affect type II diabetics’ intentions to use wearable technologies. Survey data of 321 responses were used for data analysis to measure results. Data was analyzed using SPSS software to determine the effects of individual traits on current usage and purchase intentions of wearable technologies explored in the research. The individual traits studied were involvement, impulsivity, and self-consciousness. Smartwatches, smart socks, insulin pumps, and continuous glucose monitors were the wearables studied in this research. Results found that involvement has an impact on future purchase intentions of wearable technologies. However, impulsivity has partial statistical …