Business Commons^™

Discount, Coupon, Or Both? An Empirical Data-Based Analysis For Online Garment Retailers' Optimal Promotion Strategies, Yang Liu

Lingnan Theses (MPhil & PhD)

We investigate an online retailer’s optimal strategies for her promotion of the garments that are classified based on their price levels and life cycle stages. Accordingly we consider nine scenarios. For each scenario, the retailer implements a promotion strategy that involves only a discount, only a coupon, or both of them. We develop a three-stage approach, in which we first perform regression analysis to identify the significant variables, then obtain the optimal decisions, and .find the best scenario for the retailer. In general, the promotion with a discount depth is optimal for the garments at the introduction and decline stages, …

Was Television Responsible For A New Generation Of Smokers?, Michael Thomas

Marketing

Consumers’ response to mass media can be difficult to assess because individuals choose for themselves the amount of media they consume, and that choice may be correlated with their other consumption decisions. To avoid this selection problem, this article examines the introduction of television to the US, during which some cities gained access to television years before others. This natural experiment makes it possible to estimate the causal impact of television on the decision to start smoking, a consumer behavior with important public health implications. Difference-in-differences analyses of television’s introduction indicate that (1) television did cause people to start smoking, …

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.

2019-June-04-Meditations For Chaos, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-04-Tennessee Small Business Development Center Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-04-Wyatt Powell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-04-College Of Clinical And Rehabilitative Health Sciences Adding Programs, Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Port Performance From A Policy Perspective – A Systematic Review Of The Literature, Eamonn Oconnor, Natasha Evers Dr., Amaya Vega

Journal of Ocean and Coastal Economics

Owing to their diverse functionality, seaports as entities produce a mix of private and public goods that have significant welfare implications for the regions they serve. In effect, performance in seaports can be viewed as multi-dimensional. When forming policy that affects multiple stakeholders it is therefore desirable to measure performance across all relevant dimensions, as they are likely to have differing effects on concerned stakeholders. The objective of this study is to conduct a systematic literature review of published studies on seaport performance measurement to identify, critically evaluate and integrate the various dimensions of seaport performance measurement. A review of …

Big Tech Surveillance Could Damage Democracy, Chase Johnson

University Author Recognition Bibliography: 2019

Data is often called the oil of the 21st century.

The more tech companies know about their users, the more effectively they can direct them to goods and services that they are likely to buy. The more companies know about their users, the more competitive they are in the market.

Custom-tailored capitalism is what has made Google, Facebook, Amazon and others the richest companies in the world. This profit incentive has turned big tech into a competitive field of mass intelligence gathering. The better and more comprehensive the data, the higher profits will be.

But this business model – what …

Ada News - 06/03/2019, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Collectivism And The Costs Of High Leverage, Sadok El Ghoul, Omrane Guedhami, Chuck C.Y. Kwok, Ying Zheng

Finance Department Faculty Journal Articles

Prior literature shows that high leverage is associated with losses in market share due to unfavorable actions by customers and competitors. Building on this literature, we investigate the effect of collectivism on the product market performance of highly leveraged firms. Using a sample of 46 countries over the 1989–2016 period, we find significantly lower costs of high leverage for countries with higher collectivism scores. Moreover, we find that the impact of collectivism on high leverage costs is more pronounced for firms with high product specialization and with financially healthy rivals. In additional analysis, we find that collectivism helps highly leveraged …

Peering Inside The ‘Black Box’: The Impact Of Management-Side Representatives On The Industrial Relations Climate Of Organizations, Shelagh Campbell, Johanna Weststar

Management and Organizational Studies Publications

The labor climate of an organization can have a great impact on productivity and efficiency. Managing this climate is often left to union stewards and management-side labor relations representatives. While there is a large literature on the role of union stewards, little is written about the role that management-side labor relations representatives play in establishing or maintaining positive labor-management relations. Building from a series of interviews with labor relations representatives in Canada and a nationwide pilot study of frontline industrial relations workers, we model the role of the labor relations representatives and their specific job actions in the established model …

2019-June-03-Cybersecurity And Modern Networks, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Nebraska Innovation Studio, Extension Helping Communities Transform Libraries, Deann Gayman

Nebraska Innovation Studio

Nebraska Innovation Studio, extension helping communities transform libraries.

Back in 2012, Beatrice Public Library leaders and stakeholders had an eye toward the future as they drew up plans for a building renovation. Among the ideas was an area to house a makerspace.

“Some in the public hadn’t heard of this concept, so we ended up not having the full space,” library director Laureen Riedesel said. “We do have a 3-D printer and computers set up there, and our idea is to let it evolve and as people become aware of what we have, they’d ask for machines that we could …

Closing The Loop: The Capacities And Constraints Of Information And Communication Technologies For Development (Ict4d), Phillip Nicholas Turman-Bryant

Dissertations and Theses

As a mechanism for collecting and sharing information, information and communications technologies (ICT) hold immense potential for individuals and institutions in low- and middle-income countries. Currently the distribution and adoption of ICTs--particularly mobile devices--has far outpaced the provision of other household services like clean water, sanitation, hygiene, or energy services. At the same time, the development and deployment of Internet of Things (IoT) devices including cellular- and satellite-connected sensors is facilitating more rapid feedback from remote regions where basic services are most limited. When used in conjunction with economic development or public health interventions, these devices and the feedback they …

2019-June-03-Zahner And Lu Funded To Study Obesity Hormones, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-06-03 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for June 3, 2019.

2019-06-03 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent to the faculty and staff by the Office of the President on June 3, 2019.

2019-06-03 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for June 3, 2019.

Uber’S Strategy Of Disruptive Innovation: The Implications Of Negative Press, Margaret M. Taylor

Honors Projects

In the last ten years of Uber’s existence the company has become a household name. Through their journey in becoming so well-known, they have had both positive and negative press that has affected how the world has seen them. While they have spent the last ten years revitalizing the taxi and limousine service industry, they have also consistently dealt with the changing perception of the public. Their fairly large number of scandals has not forfeited their industry leading position to Lyft, nor has it negatively affected their financial benefits. Uber’s radical disruptive innovation provided them with a clear sustainable advantage, …

Evaluating The Effect Of Corporate Tax Reductions On Value Chain Sourcing Decisions, James Mohs, Arthur Galloway

Accounting Faculty Publications

The objective of this paper is to evaluate the changes in the elements of the value change sensitivity model and identify if there has been a significant shift in the profitability of one country to another. Validating the work on the adjusted present value (APV) formula provided by Rainish, Mensz, and Mohs (2015), this paper analyzes how the new U.S. corporate tax rates will impact a company’s sourcing decision. Also, the value-added tax (VAT) is used in all other OECD countries, except the U.S, and therefore this will be part of the evaluation. The third variable that has a crucial …

Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed

Agricultural Education and Communication

In January, 2019 the author created a template in Adobe InDesign to input information to be gathered from professors. The intent of the template was to display relevant information to help students learn more about their future faculty: hometown, areas of research, industry/teaching experience, alma maters, among other information (email address, office location, and office phone number). The author then developed questions and emailed all of the faculty and staff in the Agricultural Education and Communication Department along with a request for a headshot from each member. For those who did not have a headshot available to them, or who …

The Wine Stone Inn, Kendall N. Doud

Agricultural Education and Communication

The Wine Stone Inn is a new 12-room boutique hotel currently being built in Old Town Orcutt, California. The hotel is seeking a grand opening that will attract vintner business, agribusiness, and agricultural vendors for the hotel, and help promote local wineries and breweries in the Santa Maria Valley. Orcutt is a growing township, which is becoming very attractive to visitors because of the walking distance to restaurants, local pubs, wine venues, and other businesses that project growth in the future. Agribusiness makes up a small percentage of the corporate market and agritourism is a growing segment in this area. …

Responsible And Sustainable Business, Singapore Management University

Perspectives@SMU

The Tanoto Foundation builds on the United Nations Sustainable Development Goals for a win-win solution

Security Token Offerings: The Next Big Thing?, Singapore Management University

Perspectives@SMU

CUHK expert shares insights on whether Security Token Offerings will be the next trend in cryptocurrency community

June 2019 Newsletter, Haworth College Of Business

Haworth College of Business News

• Student earns national social impact scholarship
• Two student entrepreneurs receive awards for innovation
• Students take third in national advertising competition
• Sales and business marketing once again earns national top program accolades
• A fruitful internship
• Center lauded for supporting region's small business community
• Class Notes 2019

Raj Soin College Of Business Newsletter - June 2019, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A thirteen page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college.

Bone Mineral Density Among Men And Women Aged 35 To 50 Years, Martha A. Bass, Ankita Sharma, Vinayak K. Nahar, Stacy Chelf, Brittany Zeller, Linda Pham, M. Allison Ford

Faculty and Student Publications

© 2019 American Osteopathic Association. Context: Osteoporosis is characterized by low bone mineral density (BMD) and has been thought to only be a major health concern for postmenopausal women. However, osteoporosis and its risk factors have been greatly understudied in the middle-aged and male populations. Objective: To assess the likelihood of low BMD and its association with related risk factors in early–middle-aged (defined in this study as 35-50 years) men and women.Methods: Eligible men and women completed a questionnaire assessing calcium intake, hours per week of exercise, and other related risk factors associated with osteoporosis and osteopenia. The primary outcome …

Females Serving As The Head Coach Of Competitive Elite Male Sports, Christian Hensley, Steve Chen

Kentucky Journal of Undergraduate Scholarship

Recent coaching employment of Becky Hammon in the NBA inspires the discussion of the potential of witnessing the first female head coach hired in men’s professional basketball. This study investigates how women were perceived as head coaching candidates in a male dominant sport based on 132 student-athletes’ responses (70 males and 62 females). An exploratory factor analysis was performed to address four areas of responses: (1) participants’ belief in female coaches’ competency, (2) disadvantages and stereotypes faced by the females, (3) the traditional dominant thoughts, (4) preference toward female coaches, and (5) female coaches’ unique traits and strengths. Generally, the …

Customer Satisfaction Index Of Singapore 2019: Q1 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time. 2019 marks the 13th year of measurement for the CSISG national study.