Business Commons^™

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr. Feb 2020

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti Feb 2020

Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha Feb 2020

Comparison Of Millennials, Generation X, And Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis, Joe Cangelosi Feb 2020

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons Feb 2020

Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk Feb 2020

The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu Feb 2020

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson Feb 2020

Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk Feb 2020

M-Commerce Trust And Security Concern: A Comparison Between China And The U.S. M-Commerce Consumers, Jihye Lee, James L. Thomas, Brent J. Cunningham, Jianping Huang Feb 2020

An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan Feb 2020

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs Feb 2020

Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung Feb 2020

Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr. Feb 2020

Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson Feb 2020

Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis Feb 2020

An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed Feb 2020

Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk Feb 2020

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu Feb 2020

The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone Feb 2020

You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter Feb 2020

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith Feb 2020

Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung Feb 2020

The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds Feb 2020

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto Feb 2020

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins Feb 2020

Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd Feb 2020

Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky Feb 2020

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs Feb 2020

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark Feb 2020