Business Commons^™

Values Of Artificial Intelligence In Marketing, Yingrui Xi, Keng Siau

Research Collection School Of Computing and Information Systems

Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research …

An Empirical Analysis On Major League Soccer Player Earnings, Aaron Michael Anderson Iehl

Honors Program Theses

Application of economic and statistical techniques to the sports world has been on the rise for some time. The major sports in the United States (football, basketball, baseball, and hockey) have been thoroughly studied. However, professional soccer in the United States has emerged as a strong sports market in the last 20 years. This paper applies a statistical technique used by Lucifora and Simmons (2003) on an Italian professional soccer league to examine determinants of professional soccer player wages and assess the overall value added. The model is applied to Major League Soccer to determine how the different league structure …

Determinants Of Long-Term Care Insurance: Are Spouses Substitutes?, Jacob Harold-Matthew Haag

Honors Program Theses

As the U.S. population continues to age due to medical advancements and the aging of the largest generation in the history of the U.S. (baby boomers), the number of people in long-term care facilities has increased significantly; however, the percentage of people with long-term care insurance is small. Research conducted in the early 2000s focused on factors such as availability of children, risk aversion, health status, age, having Medicaid, and other variables that describe personal attributes to explain why the market is so small. This paper will use recent data from the Health and Retirement Study to determine whether or …

Frauds In K-12 School Districts, Cassandra Lorraine Zinnel

Honors Program Theses

When a child is dropped off at school, thinking a fraud could happen would be the farthest thing from one’s mind. This paper will be examining school frauds happening in five different states to see any trends within the data. The investigated trends included how the frauds were discovered, how the patterns of cases looked in the last 15 years, and which controls were defective that allowed the fraud to occur. The paper analyzes the state auditor reports from several states dealing with school frauds. This paper will demonstrate an understanding of why school frauds happen and why they happen …

Startups And Investors And Trolls, Oh My!: How Commercialization Patents Can Benefit Startup Innovation, Robert Chou

Northwestern Journal of Technology and Intellectual Property

Venture-backed startups play a crucial role in innovation and advancing our technology. However, the development of secondary markets for patents and the proliferation of patent assertion entities starting in the early twenty-first century has made the patent ecosystem a difficult environment for startups to navigate. Startups face challenges that their more established counterparts do not. First, startups must rely heavily on external sources of funding and, as a result, many decide to file for patents early in their lifecycle to signal their value to potential investors. Second, patent assertion entities threaten startups with patent infringement suits at a disproportionately high …

Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas

UNLV Theses, Dissertations, Professional Papers, and Capstones

The continued underrepresentation of women in senior leadership positions has impaired the hospitality industry’s capacity to achieve the fifth UN Sustainable Development Goal of Gender Equality. Although the industry has initiated programs to establish gender parity, the innate gendering through traditional leadership prototypes and gender-role stratification requires investigation. Scholars have noted the limited focus on gender-aware issues in hospitality research. Further, as gender is a socialized construct, historical shifts in gender ideologies have enabled changes in gendering at the individual, interactional, and institutional dimensions of society. Grounded in gender as a social structure theory and role congruity theory, this dissertation …

An Examination Of The Financial Sensitivity Of The Defense Industry To Spending Strategies Of The United States Government, Ryan Carr

Business/Business Administration

Knowledge of the relationship between the financial performance of firms within the U.S. defense industry and the defense spending decisions by the United States Government is an important domain of research. Greater understanding can enable investors, communities, and employees to make more informed decisions about investments and/or career choices. In this work, I examined the financial statements of five major American defense contractors from 1993-1995, 2003-2005, and 2011-2013. Financial performance of these firms was then correlated with spending actions by the United States Defense Department. Although the financial sensitivity of these firms on spending decisions by the United States Defense …

The Economics Of On-Farm Rice Drying In Arkansas, Clayton Parker

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Globally, rice producers are faced with the temporal problem of deciding the optimal time to being rice harvest. When harvested, paddy rice is typically at a moisture content (HMC) between 15 and 22%. Upon delivery, the rice is subsequently dried by the mill to a moisture content (MC) of 12.5%. Riceland Foods Inc., the largest miller of rice in the world, uses a stair-step pricing model to charge farmers to dry in price/unit as the MC of grain decreases from a range of +22% to 13.5%. This study estimates an alternative linear relationship in the stair-step model to determine MC …

A Comparative Analysis Of Marketing Strategies For The Willamette Valley Wine Region And Hunter Valley Wine Region, Anna Self

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

Boutique wineries located anywhere in the world struggle to compete with large wineries that can take advantage of economies of scale and produce wines at a low cost that is not feasible for boutique wineries. Because the smaller wineries cannot compete using a price advantage, they must prioritize other elements of their business and find a marketing strategy that cannot be used by large wineries. Although the Willamette Valley wine region and the Hunter Valley wine region are located on different continents, they emphasize the same strategy of personal connection with their customers and producing consistent high-quality wines to compete …

We Don’T Have To Lose Stem Students To Business, Naomi L. B. Wernick, Fred D. Ledley

Natural & Applied Sciences Faculty Publications

Most undergraduate students who leave STEM majors before graduation choose careers in business. This article argues that better integrating business opportunities and context into the STEM curriculum could advance STEM learning, motivate students to remain in STEM as majors, and cultivate a constructive relationship between business, science, and society.

Education Pays Off For Nfl Retirees: A Study Of The Impact That An Nfl Retiree’S Educational Background Has On Their Post-Retirement Financial Success, Andrew Gibbs

Honors Projects in Finance

With a large frequency of professional sports retirees going broke, this study aims to uncover potential causes which may increase the risk of bankruptcy in retirees. Previous studies in the field have analyzed demographic, background, and playing career characteristics that may lead to a higher risk of bankruptcy among retirees in various professional sports leagues. This study analyzes factors pertaining to a player’s educational/collegiate background to determine whether these factors may lead to an increased risk of bankruptcy among NFL retirees. Data was collected on a sample of 80 NFL retirees, who retired between the years of 1971 and 2015. …

Lindenlink Takes 16 Awards In State Journalism Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Grain Marketing 2020: Survival And Covid-19, Robert Tigner, Jessica J. Groskopf

Extension Farm and Ranch Management News

First paragraph:

Let’s state the obvious: this isn’t a typical year and we all know it. For farmers, it is a survival year. Why? And what might be done to make it through to the other side of the COVID-19 pandemic? This article will discuss how to build a marketing strategy to assure that the farm continues to the next crop year.

Conclusion

This year is shaping up to be a survival year for crop producers. Crop producers need to know at what crop price they will recapture all of the cash they will spend this year. Implementing a marketing …

Muscling My Way To My Positive Future: Physical Exertion Of Strength And Preference For Risk, Eunice Kim Cho, Hee-Kyung Ahn

Asia Marketing Journal

Building on the growing literature on how physical bodily expressions influence psychological processes, the authors propose that exerting physical strength decreases risk perceptions and increases preference for risky options by increasing perceptions of control or agency. The present research is based on the belief of “no pain, no gain”, that when an individual exerts physical strength and effort, he believes he can be the agent in bringing about the desired outcome. Because of this automatic association between exerting physical strength and the sense of being in control of the outcome, the authors hypothesize that even in situations where the outcome …

Lindenwood Recognized As One Of The Healthiest Companies In America, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2020-April-30-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in April.  Thank you for your service!

Leslie Goodale Adebonojo – Professor, University Libraries

Gerri S. Brockwell – Human Resources Business Partner, Human Resources

Elaine M. Evans – Library Assistant, Medical Library Administration

Catherine A. Peeples – Director, Office of the Associate Dean for Academic Affairs

William Brady Rasnick Jr. – Associate Vice President, Facilities Management

Kimberly Waters – Grants and Contracts Manager, Finance and Administration

Published April 30, 2020, as part of the Accent email newsletter for faculty and staff.

2020-April-30-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Brittany Adams is a custodian with Facilities Management after serving as a temporary employee.

David A. Austin is a custodian with Facilities Management after serving as a temporary employee.

Carl Bates is head equipment manager in the Department of Intercollegiate Athletics. Before coming to ETSU, he was a seasonal intern with the New York Jets. He holds a bachelor’s degree from Florida State University.

Leisa R. Brown is an executive aide in Information Technology Services after serving as a switchboard operator and technical clerk. She is a graduate …

The 2008, 2012, And 2016 Summer Olympics: A Test Market Efficiency, Joshua Hutchinson

Longwood Senior Theses

Corporate sponsorship is a form of advertising in which companies commit and pay to be associated with certain events. Corporate sponsorships of an event, such as the Olympic Games, may feel the need to evaluate the returns on their investment. In order to evaluate these investments, and how they pay off, an event study has been completed. The risk-adjusted event study methodology was used to test the hypothesis that risk-adjusted return of the sponsor companies stock prices are significantly positively affected by the type of information. The event study tested the effect of the 2008 Beijing, 2012 London and 2016 …

Asia Marketing Journal Vol.22 No.1 목차

Asia Marketing Journal

No abstract provided.

Lindenlink Wins Six Regional Awards Including Top Online Publication, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Happiness From What We Have And What We Experience: Attribute Non-Alignability Increases Anticipated Satisfaction From Experiential Purchases, Minhee Kim, Hee-Kyung Ahn

Asia Marketing Journal

This research examines how processing type and alignability moderate the effect of product type on satisfaction (i.e., happiness). It is well known that there are two types of processing―deliberative and intuitive processing. Based on the previous literature that the intuitive processing is compatible with experiential purchases and the deliberative processing is fit with material purchase, the current research demonstrates that processing type moderates the effect of product type on happiness. Moreover, we hypothesize that alignability moderates the effect of product type on anticipated satisfaction. As expected, participants in the intuitive processing condition reported greater happiness from their experiential purchases than …

Intellectual Capital Performance And Firm Value: The Effect Of Mfrs 139, Abdullah Jihad Rasmi Rabaya, Norman Mohd Saleh, Noradiva Hamzah

The South East Asian Journal of Management

Research Aims: We examine the intellectual capital (IC) performance and its connection with firm value. We also investigate whether the adoption of an enhanced quality standard MFRS 139 that affect recognition and measurement of financial instrument's fair values, moderates the relationship between IC performance and firm value. Design/methodology/approach: We used panel data analysis of listed financial institutions' data for 2005 - 2015 period. Research Findings: A positive association between IC performance and firm value is found, proposing that IC is an important resource for firms. The results also show that MFRS 139 implementation strengthens the relationship between IC performance and …

Importance Of Employee Participation In Lean Thinking And Their Competency Towards Employee Innovative Behaviour, Roshayati Binti Abdul Hamid, Md Daud Bin Ismail, Ida Rosnita Binti Ismail

The South East Asian Journal of Management

Research Aims: The process of innovation is complex and involved various stage which required employees to have an innovative behaviour. Underpinned by social exchange theory, this study examines how employee participation in Lean Thinking influence the employees' innovative behaviour. We also examine the possibility that competency moderates this relationship. Design/methodology/approach: Measurements from previous studies were adapted in developing the questionnaire and data were analysed using the Partial Least Squares (PLS) approach. Research Findings: The results showed that there is a positive relationship between employee participation in Lean Thinking and employee innovative behaviour, and a positive relationship between employee competency and …

Mediating Effects Of Entrepreneurs’ Work Performance On The Relationship Between Their Psychological Capital And Growth Intentions: A Study On Malaysian Entrepreneurs, Sh. Usman Yousaf, Mohd Hizam-Hanafiah, Rosmah Mat Isa, Nor Liza Abdullah, Zizah Che Senik, Bushra Usman

The South East Asian Journal of Management

Research Aims: This study proposes to fill the gap in entreprenuership literature by focusing on the relationship between entrepreneurs' psychological capital and growth intention mediated by their work performance. Design/methodology/approach: This research used cross-sectional quantitative research and employed convenience sampling technique. A total of 275 Small and Medium Entreprise (SME) entrepreneurs participated and answered the survey questionnaires. Research Findings: The findings confirmed the direct relationships between psychological capital and work performance; and psychological capital and growth intention of entrepreneurs. However, this study found no mediating effect of work performance in the relationship between psychological capital and growth intention of the …

The Effects Of Transformational Leadership And Job Satisfaction On Commitment To Organisational Change: A Three-Component Model Extension Approach, Luu Tien Dung, Phan Van Hai

The South East Asian Journal of Management

Research Aims: The present study aimed to examine the relationship between transformational leadership, job satisfaction and employee commitment to organisational change. Design/Methodology/Approach: Extension of a three-component model was employed. The study sample consisted of 474 employees in organisations undergoing a significant organisational change in Vietnam. The data were analysed using a structural equation model (SEM). Research Findings: The study results show that transformational leadership has a positive and significant influence on job satisfaction and organisational commitment to change (affective commitment, normative commitment, continuance commitment). Job satisfaction is found to be positively and significantly related to employee affective commitment and normative …

The Impact Of Political Brand Relationship Quality And Brand Engagement On Voters’ Citizenship Behaviour: Evidence From Indonesia, Akhmad Farhan, Nor Asiah Omar, Taslima Jannat, Muhamad Azrin Nazri

The South East Asian Journal of Management

Research Aims: Recently, the usage of branding has become more popular in non-traditional social markets such as politics due to decreasing political participation. This study investigates how political brand relationship quality (satisfaction and trust) influences political brand engagement (PBE) and voters' citizenship behaviour (VCB). Design/Methodology/Approach: The current study collected data from voters who are located in Jakarta and participated in the Indonesian presidential election of 2014. A total of 520 voters participated. Data were collected via quota sampling and drop-off survey and were analysed using structural equation modelling. Research Findings: The empirical findings suggest that satisfaction has the strongest impact …

Religion, Attitude, And Entrepreneurship Intention In Indonesia, Liyu Adhi Kasari Sulung, Niken Iwani Surya Putri, Muhammad Miqdad Robbani, Kirana Rukmayuninda Ririh

The South East Asian Journal of Management

Research Aims: The present research investigates the relationships among behavioural belief, attitude toward entrepreneurship, religiosity, and entrepreneurial intention in Indonesia. Design/methodology/approach: We use a structural equation model supported by LISREL 8.80 to analyse a sample of 146 owners of micro and small enterprises. Research Findings: We found new results to add to the entrepreneurship literature regarding the relationship between religiosity and entrepreneurship. Although religiosity has been mostly discussed in previous research as a moderator, this study found that religiosity also has a strong direct relationship to entrepreneurial intention. Further, most of the independent variables also show a significant influence on …

Intellectual Capital And Smes’ Business Performance From An Organisational Lifecycle Perspective, Salwa Muda, Mara Ridhuan Che Abdul Rahman, Noradiva Hamzah, Norman Mohd Saleh

The South East Asian Journal of Management

Research Aims: This study examined the influence of intellectual capital (IC) elements, namely human, structural and relational capital, on the performance of small and medium-sized enterprises (SMEs) in Malaysia. In addition, it examined the effects of IC elements on performance from the perspective of lifecycle stages. Methodology: This study employed a survey method using questionnaires. A total of 1000 questionnaires were mailed to chief executive officers (CEOs) and managers of SMEs in various industries, such as the professional, food and beverage (F&B) and engineering industries, around Klang Valley, Malaysia. Research Findings: The results of this study indicated that all elements …

How Streaming Services Changed The Way We Listen To And Pay For Music, Claire Carter

Honors Theses

This thesis seeks to explain how streaming services have changed the way we listen to and pay for music. Furthermore, this analysis examines the perspective of consumers and artists on streaming services. Most data is obtained from various academic journals and organizations involved in the music industry. The result of this research indicates that after the financial peak of the music industry in 1999, a decline in revenues was due to emerging technology, the illegal file sharing website Napster and piracy, the industry’s response to piracy, and digital downloads. As streaming services started to emerge the shift in revenues from …

The Detrimental Effect Of Customer Demotion On Customer Profitability In Hierarchical Loyalty Programs, Woojung Chang

Asia Marketing Journal

Firms employing hierarchical loyalty programs (HLPs) periodically demote customers from higher to lower status level to divest from unprofitable customers and boost profitability. However, existing literature lacks objective evidence on how customer demotion affects demoted customers’ future purchase behaviors and ultimately profitability for the firm. Moreover, customers in the HLP’s higher position may respond to customer demotion differently from those in the HLP’s lower position. Drawing upon emotions and equity theories, this study quantifies how the profits that customers contribute to the firm change after customer demotion, and compares demoted customers’ behavioral reactions from top-tier with those from bottom-tier based …