Business Commons^™

Beyond Words: A Systematic Multimodal Framework For Text, Images, And Extreme Helpfulness In Online Reviews, Alvaro J. Aguado Marin

Dissertations

Online product reviews have become increasingly multimodal, combining text with media-rich elements such as images. However, academic research has largely examined textual features in isolation, overlooking how visual content and its interaction with text shape perceived helpfulness. This dissertation addresses that gap by developing and empirically validating a comprehensive framework capturing how textual, visual, and contextual features collectively influence review evaluation. Grounded in the Elaboration Likelihood Model (ELM) and extended through the Text-Image Elaboration Likelihood Model (TI-ELM), the framework advances understanding of how consumers process content from both user- and business-generated sources. It also lays the foundation for examining emerging …

The Central Bank Supervision Stringency On Bank Stability, Sara Eliufoo, Judika King'ori

Tanzanian Economic Review

This study examines the relationship between central bank supervision stringency and bank stability in Tanzania, focusing on 45 licensed banks. Specifically, it assesses the influence of regulatory capital stringency, loan loss provisioning stringency, and loan diversification stringency on bank stability. Guided by Agency Theory and Credit Risk Management Theory, the study adopts a quantitative research design. Primary data were collected using structured questionnaires administered to 225 bank employees, including credit, finance, internal audit, risk, compliance, and human resource officers. Data were analyzed using Structural Equation Modelling (PLS-SEM) via SmartPLS 4.0. Rigorous data screening addressed missing values, outliers, and measurement errors. …

The Influence Of Social Media Interactions On Consumer Behavior In Influencer Vs. User-Generated Destination Content: The Role Of Source And Content Factors, Elmira Listiawardany, Rifelly Dewi Astuti

ASEAN Marketing Journal

Based on Service Dominant Logic, Value Co-Creation, and the Information Adoption Model, this research model examines the influence of Social Media Interactions on destination content on Visit Intention and Behavioral Engagement, involving Source Credibility, Homophily, and Content Quality as mediators in this relationship. To provide more specific implications, this study also compares how the model applies to two different types of content, namely influencer content and user-generated content (UGC).

This research uses a survei questionnaire method and obtained 313 samples that meet this research criteria, which are those who located in Indonesia, age 17 to 43, using social media, and …

From Fashion To Electronics: Analyzing Shopee Indonesia Email Marketing Content Across Different Product Categories, Tri Anita Rahayu, Irmawan Rahyadi, La Mani La Mani

ASEAN Marketing Journal

This study explores the email marketing content employed by Shopee Indonesia across various product categories, including fashion, health & beauty, electronics, digital products, and home & living. By analyzing the variations in themes, messaging, and promotional tactics, the research aims to understand how Shopee Indonesia customizes its email content to optimize engagement and conversion rates across these diverse categories. The findings reveal that Shopee Indonesia employs distinct content strategies tailored to the specific characteristics and consumer preferences associated with each category, highlighting the platform's strategic approach to targeted marketing.

Urban Transportation And Marketing Efficiency Among Tomato Marketers In Oyo State, Nigeria, Chuks O. Idiaye, Isaac Busayo Oluwatayo, Nafisat O. Tijani

ASEAN Marketing Journal

The study examined the effect of urban transportation on tomato marketing efficiency using major markets in Ibadan metropolis in south-west Nigeria as case study. The data used were collected from a total of 170 tomato marketers using a structured questionnaire. The locations of the markets included Ibarapa Central, Ibarapa East, Ibarapa North, Ido, Lagelu, and Akinyele. Descriptive statistics, Shepherd’s measure of efficiency and Multinomial regression were used to analyze the data collected. Findings from the study revealed that transportation plays a crucial role in the marketing of tomato in Oyo state, Nigeria and that mini-cabs are the most preferred means …

The Impact Of Social Media Activities On ‘Labubu The Monsters' Brand Awareness And Brand Image, Grace Javiera Sadihin, Patricia Evelyn Angelika, I Ketut Rangga Wardana Putra, Fari Agil Aryaputra, Theodorus Otniel

ASEAN Marketing Journal

This study aims to investigate the impact of social media activities on brand image and brand awareness. A quantitative study was conducted using a validated questionnaire distributed to a sample of 348 respondents of Gen Z, Gen Y, and Gen X who use social media and are familiar with Labubu The Monsters. Multiple regression analysis was performed using SPSS version 27 to test the hypotheses. The results revealed a significant impact of social media activities on brand awareness and brand image. It was found that entertainment, trendiness, and influencers affect brand awareness, while entertainment, EWOM, trendiness, and influencers affect brand …

Perceived Value And Customer Satisfaction In The Nigerian Airlines Businesses, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau, Abdulazeez Alhaji Salau

ASEAN Marketing Journal

Due to the nature of consumers as being price conscious and their attitude in evaluating if the services rendered by service providers can meet their needs and aspirations, airline service providers need to understand the perceived value of their esteemed customers to ensure that the services rendered are satisfying and can ultimately lead to loyalty. This study investigated the influence of customer perceived value proxy with customer experience and service quality in building satisfaction in the Nigerian Airline business. The study employed a quantitative research design through a survey to collect primary data from domestic customers of the chosen airlines. …

The Effect Of Interpersonal Interaction Factors On Buyers Purchase Intention In Tiktok Livestreaming Of Local Fashion Product, Moza Abel Talitha, Ira Irianty

ASEAN Marketing Journal

This study aims to determine the interpersonal interaction factors that influence purchase intentions of local Indonesian fashion products on TikTok live stream shopping, based on the SOR theory. The sample of this research is the audience of TikTok live stream shopping of local Indonesian fashion products, living in Jabodetabek, and aged between 18 to 34 years. There were 295 respondents and data were analyzed using PLS-SEM software. According to this study, Perceived similarity is positively related to Swift guanxi. In addition, Perceived similarity and Perceived responsiveness are positively related to Initial Trust. Swift guanxi and Initial Trust are positively related …

Smart Building Rating System: A Comparative Analysis Of National And International Rating Systems, Amanah Hamidah, Mohammed Ali Berawi, Mustika Sari, Gunawan Saroji

CSID Journal of Infrastructure Development

Smart buildings have become a key part of the Fourth Industrial Revolution, driven by the need for efficient, sustainable, and adaptive built environments. Their importance is growing alongside Indonesia’s effort to develop smart cities. This study compares Indonesia’s national smart building certification system, established under Ministerial Regulation No. 10 of 2023, with two international systems: the European Union’s Smart Readiness Indicator (SRI) and the SmartScore certification. The analysis uses a literature review and comparative method to examine each system’s assessment criteria, scoring method, and certification tier. The findings show that Indonesia’s regulation includes six parameters, such as cybersecurity and operational …

Exploring Hrm Practices In Academia: Comparative Insights From The Employees Of Polish, Maltese, And Finnish Universities, Sylwia Przytuła, Łukasz Sułkowski, Colin Borg

European Management Studies

Purpose: The aim of this article is threefold: to gain detailed insights into academic employees’ experiences and perceptions of human resource (HR) practices; to identify the challenges and opportunities perceived by academic actors in these practices; and to provide recommendations for further research.

Design/methodology/approach: The study involved 17 key informants from Polish (8), Maltese (5), and Finnish (4) universities. Data were analysed using semantic thematic analysis, resulting in a rich and nuanced understanding of the experiences shared by participants.

Findings: Findings reveal that respondents are primarily motivated to pursue academic careers due to institutional reputation, professional development …

Digital Leadership In The Era Of Ai: Present And Emerging Research Topics, Joanna Samul, João Falcão E Cunha

European Management Studies

Purpose: This study explores the development of digital leadership in the context of rapid digital transformation and the expanding role of artificial intelligence. Its primary objective is to synthesize current knowledge on the concept of digital leadership and its core competencies and outline prospective research directions. To achieve this, the paper reviews existing research themes and examines the influence of digital leadership on various employee and organizational outcomes.

Design/methodology/approach: The research employed a systematic literature review, incorporating content analysis of 162 peer-reviewed articles retrieved from two major academic databases: Scopus and Web of Science. This approach enabled a comprehensive …

Digital Transformation And Its Role In Achieving Sustainable Competitive Advantage: Entrepreneurial Capabilities As A Mediating Variable – An Analytical Study Of A Group Of Private Banks, Kamal Kadhim Al-Hassani, Ali Matar Abd

Muthanna Journal of Administrative and Economics Sciences

This study aims to explore the mediating role of entrepreneurial capabilities in the relationship between digital transformation and competitive advantage in the Iraqi banking sector. The study adopted a descriptive-analytical approach, and data were collected through questionnaires distributed to 235 managers in private banks in Iraq, using a structured survey instrument. Structural Equation Modeling (SEM) was employed via AMOS v.25 to analyze the data and test the hypothesized relationships. The results revealed a statistically significant positive relationship between digital transformation and competitive advantage, highlighting the pivotal role of digital transformation in enhancing banks’ ability to achieve competitive superiority. More importantly, …

The Importance Of Official Development Assistance In The Financial Revenue Structure Of Recipient Countries: Selected Models, Abdul Kareem J.Shingar Al-Issa, Mustafa Takhakh Zahir

Muthanna Journal of Administrative and Economics Sciences

Official development assistance (ODA) is a source of financing typically linked to external sources and typically provided to developing and middle-income countries. It was approved by the United Nations in the first decade of development in the 1990s, and is provided by multilateral international agencies and sometimes by donor countries to recipient countries. This study addresses the importance of official development assistance (ODA) in countries that rely heavily on ODA to contribute to economic and social development. This study examines the structure of financial revenues in each of the countries represented by the Arab Republic of Egypt and Bangladesh. It …

The Role Of Transformational Leadership In Achieving Strategic Recovery: A Survey Study Of The Opinions Of A Sample Of Directors In The General Directorate Of Education In Nineveh Governorate, Mariam Moneim Malallah Al-Halawajy

Muthanna Journal of Administrative and Economics Sciences

The current study aims to shed light on the role of transformational leadership as an independent variable, embodied in four dimensions (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration), in achieving strategic recovery as a dependent variable, represented by three dimensions (apology, compensation, and rapid response) at the General Directorate of Education in Nineveh Governorate. To achieve the objectives of the study, the descriptive–analytical approach was adopted as a methodological framework to accurately observe and analyze relationships. A validated questionnaire was designed for data collection and distributed to a sample of managers working in the Directorate, numbering (98). The …

Sustainable Development In The Islamic Economy Between Theoretical Foundations And Practical Application, Dr. Ahmed Abbas Abdalhussein

Muthanna Journal of Administrative and Economics Sciences

This research aims to examine the implications of the Islamic vision of sustainable development and to identify the way Islamic law has addressed its environmental, economic, and social dimensions. This is achieved by examining evidence from the Prophet’s biography, which includes foundations that align, in some cases, with the goals of sustainable development, while also encompassing more comprehensive foundations for achieving sustainability. This is particularly true given that these foundations and principles are consistent with Islamic societies, as well as defining the responsibilities of the individual, society, and the state within the framework of the exalted status that God Almighty …

Total Quality Management And Its Relationship With Organizational Efficiency Through The Mediating Role Of Benchmarking –An Exploratory Study At The Hartha Thermal Power Station For Electric Power Generation, Dhuha Nadhem Abdullah Al-Maliki, Dr. Zainab Shallal Akkar Jaber

Muthanna Journal of Administrative and Economics Sciences

Public service organizations face increasing challenges in achieving organizational efficiency and sustainable excellence despite adopting quality initiatives. This is attributed to the limited integration of Total Quality Management (TQM) and benchmarking as pivotal tools in the continuous improvement process. This study aims to analyze the role of TQM, with its dimensions of (top management commitment, process management, training and capacity building, data-driven decision-making, and employee engagement), in enhancing organizational efficiency, while also examining the mediating role of benchmarking in this relationship. The study employed a descriptive-analytical approach and included a sample of 270 employees at the Al-Haritha Thermal Power Plant …

Adapting To Price Fluctuations: A Case Study Of Street And Market Vendors In Tarlac City, Gavie A. Mariñas, Roselyn V. Magapuro, Ivan Karlo S. Pating

Sinaya: A Philippine Journal for Senior High School Teachers and Students

This study examined the experiences and adaptive strategies of vendors in response to price fluctuations using a qualitative case study approach. Focusing on a bounded case of six purposively selected street and market vendors, the study identified patterns of resilience, negotiation, and vulnerability by emphasizing how vendors deal with uncertainty in a fluctuating economic environment. One of the most significant findings was a considerable drop in sales across vendors following price increases, resulting in fewer client visits. Despite their resourcefulness, vendors have challenges due to limited government assistance, which frequently forces them to rely primarily on their own abilities. Based …

The Influence Of Ai Use On Innovativeness In Higher Education Institutions, Joanna Zimmer, Katarzyna Tworek

European Management Studies

Purpose: The aim of the study is to analyse the influence of AI tools use on innovativeness through Employees’ Dynamic Capabilities (EDC) among Higher Education Institutions (HEIs), taking into account regulation concerning AI and its possible moderating impact on that relation.

Design/methodology/approach: A critical literature review was combined with empirical research. The empirical research was conducted using a survey questionnaire on a group of 529 university employees from four European countries: France, Poland, Spain, and Great Britain. To ensure a diverse dataset, responses were collected from multiple sources, including an internal collaborative network and a purchased respondent panel. Data …

Ai Ethics And Governance For Leaders In Higher Education: A Hermeneutic Phenomenology Of Faculty Early Adopters’ Sensemaking, Pedagogical Innovation, And Transformation, Freddie Seba

Doctoral Dissertations

Artificial Intelligence (AI), especially Generative AI (GenAI), is transforming how we work, learn, acquire, produce, and deliver knowledge, as higher education experiences existential pressures, including demographic changes that reduce enrollment and revenues, as well as shifting public and government perceptions of higher education's value.

This hermeneutic phenomenology dissertation study explores how faculty early adopters critically engage, innovate, and experiment with this nascent transformational technology in their pedagogies amid multilevel pressures: macro—market-driven (neoliberalism) logic, Big Tech, and demographic change; meso—institutional policy, broader faculty community, and pedagogical innovation; micro—widespread student adoption, pedagogical experimentation, and innovation.

This dissertation study centers on shifting AI …

Kegagalan Kepastian: Membingkai Ulang Manajemen Strategis Melalui Kompleksitas, Brian Hoffni

Jurnal Manajemen dan Usahawan Indonesia

This paper explores the integration of complexity theory into the field of strategic management, arguing that traditional, positivist-based models—such as the planning school, positioning school, and resource-based view—are increasingly inadequate for addressing the volatility, uncertainty, complexity, and ambiguity (VUCA) of contemporary business environments. While classical theories emphasize linearity, stability, and top-down control, complexity theory reconceptualizes organizations as complex adaptive systems (CAS) characterized by emergence, nonlinearity, and continuous learning. Drawing on insights from both historical and contemporary strategic paradigms, this study proposes that complexity theory does not replace but rather extends classical frameworks by enabling more adaptive, iterative, and resilient approaches …

Why Repeat Visitors Matter For Harassment‑Prone Destinations: Five Actionable Lessons For Accommodation Managers, Annmarie Nicely

Visitor Harassment Research Unit Special Papers

The goal of the study was to identify demographic factors that could predict visitors likely to support micro-traders at a destination after being harassed by a member of their community. Then show how the accommodations sector (like hotel managers and vacation home rental managers) can use the findings to improve visitor support of micro-traders at destinations with trader harassment (TH). The researcher examined seven demographic features of visitors to four countries. They were their gender, education level, income level, marital status, prior visit to the destination, type – domestic or international, and whether they were alone at the time of …

A Study Of Perceptions, Readiness, Benefits, And Barriers Related To Exoskeleton Adoption In New Jersey’S Warehousing Sector, Terry Asante

Theses

The warehousing industry in New Jersey remains a vital component of the region's logistics network, employing more than 200,000 workers who routinely engage in lifting, bending, overhead reaching, and other physically demanding activities. These exposures contribute to musculoskeletal disorder (MSD) rates that exceed national averages, particularly affecting the low back and shoulders. Nationally, MSDs account for an estimated $420 billion in combined direct and indirect costs each year, underscoring the need for interventions that can effectively reduce biomechanical strain. Industrial exoskeletons have emerged as a potential solution, with prior research demonstrating reductions in muscle activation, perceived exertion, and fatigue during …

Is Uganda’S Trade Complementary With Its Eac Partners?, Aaron Ecel, Timothy Esemu, Matthias S. Mulumba, Jimmy O. Otim

Tanzanian Economic Review

This study evaluates the extent to which Uganda’s export profile aligns with the import needs of its East African Community partner states, with the aim of identifying opportunities for enhanced regional trade. Using sectoral trade data from the International Trade Centre and UN Comtrade, the study applies the Trade Complementarity Index (TCI) and Trade Intensity Index (TII) to analyze Uganda’s trade flows with EAC partners between 2013 and 2023. The results show that Uganda’s trade complementarity with EAC partners remains generally low across several key sectors, including prepared foodstuffs and chemicals, despite significant regional demand and preferential market access. Trade …

Smart Healthcare Systems Use: A Cross-Cultural Empirical Study Using Valence–Instrumentality– Expectancy Theory, Khaled A. Alshare, Murad Moqbel, Valerie L. Bartelt, Maysoon Sewailem

Information Systems Faculty Publications

In recent years, smart healthcare systems (SHS) spurred by the Internet of things have revolutionized how people manage their health. Despite their numerous benefits, SHS still face many challenges worldwide, including limited user motivation. This study builds on the valence-instrumentality-expectancy theory to examine the motivational factors influencing the use of SHS, while also considering the moderating role of social support. We conducted two studies— one in the United States and the other in Qatar—to assess how well the proposed model applies across different cultural contexts. Our findings show that the model explains users’ motivations to use SHS and the interdependencies …

The Role Of Fuzzy Logic In Cost-Volume-Profit Analysis, Ahmed Imad Abed Al-Atabe, Mohammed Wafi Abbas Al-Shammar

Muthanna Journal of Administrative and Economics Sciences

Cost-volume-profit analysis (CVP) is one of the most important basic tools in management accounting. It enables understanding the relationship between three key elements: costs, volume, and profit level. The problem with this research is that this type of analysis, in its traditional form, uses clear and fixed data, such as the variable cost per unit, total fixed costs, selling price, or sales volume, which can be accurately determined. However, these assumptions do not accurately reflect practical reality, which is often characterized by uncertainty and fluctuations. The research aims to utilize an artificial intelligence tool, fuzzy logic, as a more flexible …

Career Development And Its Role In Organizational Commitment: An Analytical Survey Of The Opinions Of A Sample Of Employees At Al-Zahrawi Surgical Hospital/Maysan, Salem Haider Resen

Muthanna Journal of Administrative and Economics Sciences

The research aims to reveal the role of career development in its dimensions (training, promotions, career planning) in enhancing organizational commitment, as the research problem was embodied in knowing the role played by career development in the organizational commitment of employees at Al-Zahrawi Surgical Hospital/Maysan? To achieve this, the research relied on a main hypothesis that (there is no statistically significant correlation or effect between career development and organizational commitment). The importance of the research is highlighted by its contribution to the development of human resources strategies to achieve organizational stability at the level of the Iraqi environment. On the …

The Impact Of Strategic Mindset On Competitive Pressures A Field Study At The Kronje Beverage Group, Dalal Salih Mahdi, Qadisiya Said Jabr

Muthanna Journal of Administrative and Economics Sciences

This research examines the impact of the strategic mindset (systems thinking, reframing, and deep thinking) on competitive pressures In the Kronje Group for beverage production. The descriptive analytical approach was adopted, collecting data using a questionnaire and analyzing it to express the opinions of a sample of leaders in the Kronje Group, which produces various beverages. The data was collected using a questionnaire based on a five-point Likert scale. A purposive sample of (60) managers was selected to represent the original population of (92) managers. The focus was on senior management leaders, including managers, assistants, and heads of departments, divisions, …

The Impact Of Implementing Good Governance Principles On The Quality Of University Education: An Analytical Study Of The Opinions Of A Sample Of Employees At Sawa Private University, Thanaa Hussein Jalil Al-Khuzaie

Muthanna Journal of Administrative and Economics Sciences

This study aims to analyze the impact of applying good governance principles—such as transparency, accountability, participation, and the rule of law—within higher education institutions on the quality of university education, by examining the relationship between these principles and academic and administrative quality indicators. The study population comprised academic and administrative staff at Al-Sahel Private University. A stratified random sample of 75 participants was selected from the university. Data were analyzed using descriptive statistics (mean, standard deviation), Pearson correlation coefficient, and coefficient of variation. The instrument’s reliability was assessed using Cronbach’s alpha, and factor analysis was conducted. Hypotheses were tested using …

The Impact Of Using Management Information System On Enhancing Intelligent Organizations: An Exploratory Study Of The Opinions Of A Sample Of Faculty Members At The College Of Administration And Economics – University Of Mosul, Ali Jasim Shalash

Muthanna Journal of Administrative and Economics Sciences

The present study seeks to investigate the effect of the dimensions of the Management Information System (MIS) on fostering intelligent organizations, through analyzing the relationship between the system’s components (organization, human resources, information technology, and data/information) and the level of organizational intelligence. The research employed a descriptive–analytical methodology, with data collected from a sample of 88 faculty members at the College of Administration and Economics, utilizing a scientifically designed questionnaire. The results indicated a strong and statistically significant correlation between all MIS dimensions and the development of intelligent organizations, with the system accounting for 43.3% of the variance in organizational …

The Role Of Expert Systems In Enhancing Organizational Performance In Hotel Organizations A Descriptive–Analytical Study Of The Opinions Of A Sample Of Managers And Employees In First-Class Hotels In Erbil Governorate, Dr. Hassan Odah Ghdaab

Muthanna Journal of Administrative and Economics Sciences

The study aimed to identify the role of expert systems as an independent variable with its dimensions (hardware, software, knowledge engineer) in enhancing organizational performance as a dependent variable. The research problem emerged through the need to determine the role of expert systems in improving organizational performance if adopted by managers and employees in the surveyed hotel organizations. A hypothetical model was presented to test the main and sub-hypotheses and to answer the research questions. The study focused on five-star hotels, with the research population consisting of managers and employees in hotel organizations in Erbil Governorate, specifically: (Erbil Quartz Hotel, …